Business
Fitbit Announces Luxe, a Fashion-Forward Fitness and Wellness Tracker
Designed to Support Your Holistic Health
Fitbit’s most elevated tracker offers a beautiful, comfortable and versatile design with a variety of accessory choices, including a collaboration with jewelry brand gorjana

April 19, 2021 — Fitbit today announced Fitbit Luxe™, a new fashion-forward fitness and wellness tracker designed to help you take a more holistic approach to your health and wellness. Luxe offers the motivation and support you need to stay healthy in today’s world with everything from stress management tools to automatic activity and sleep tracking – all in an effortlessly chic bracelet design. Luxe also gives you insights into your wellbeing through the Health Metrics dashboard in the Fitbit app to help you identify changes, which could be caused by increased stress or fatigue. With Luxe, you’ll get a six-month trial to Fitbit Premium for added support, motivation and deeper analysis of your data. Luxe is a beautiful, sleek tracker with a color touchscreen and up to five days of battery life that is versatile for any occasion and comfortable for all day and night wear. It can be paired with a wide range of new stylish accessories, including a modern luxury bracelet from gorjana.
“Over the past year, we’ve had to think differently about our health and wellness from keeping an eye out for possible COVID-19 symptoms to managing the ongoing stress and anxiety of today’s world. Even though we are starting to see positive changes, it has never been more important to control your holistic health,” said James Park, VP, GM and Co-Founder of Fitbit. “That’s why we’ve doubled down on our efforts to introduce innovative tools and insights to support you in staying mentally well and physically active. We’ve made major technological advancements with Luxe, creating a smaller, slimmer, beautifully designed tracker packed with these advanced features – some that were previously only available with our smartwatches – and providing access to these tools to even more people around the globe.”
Understand and manage your stress for your overall wellbeing
With Luxe, Fitbit is bringing its innovative stress management tools to trackers for the first time – to support you no matter what life throws your way. Prior to the pandemic, more than one in three people globally reported that they experienced significant worry or stress. After the pandemic began, a similar survey showed that number increased to 50 percent feeling the physical and mental effects of stress. Now available with Luxe and all available heart-rate enabled devices, Fitbit’s Stress Management Score provides a daily assessment of your body’s ability to handle stress based on your activity levels, sleep and heart rate.
With Fitbit Premium, you receive a detailed breakdown of your Stress Management Score including information on your exertion, sleep patterns and responsiveness. Premium members have access to a range of workouts and nearly 200 mindfulness sessions from popular brands like Aaptiv, Aura, Breethe and Ten Percent Happier to manage stress. This includes Deepak Chopra’s Mindful Method, an exclusive wellness collection created and curated for Premium members with more than 30 sessions to make a mindfulness practice more accessible. Fitbit is introducing four new sessions to Mindful Method, focused on bringing the power of mindful awareness to many real-life situations.
“I share Fitbit’s belief that mindfulness and mental wellbeing are an important part of our holistic health, and by better managing your emotional wellbeing, it can help make a positive lasting impact on your overall health, including better sleep, improved mood and more meaningful personal relationships,” said Deepak Chopra, M.D., Pioneer of Integrative Medicine, and Founder of The Chopra Foundation and Chopra Global. “For example, I regularly see my heart rate lower after doing a meditation session and over time, my heart rate variability trends have improved. The Mindful Method makes a regular mindfulness practice easy and accessible – no matter whether you are learning how to begin, or are interested in taking your mindfulness practice to the next level.”
Insightful tools to understand and manage your health and wellness
With a light, slim form factor, Luxe is designed for maximum comfort all day and night, so you can wear it to bed to better understand and manage your sleep. Sleep Score helps you better understand your sleep quality over time, and bedtime reminders can help you establish a more consistent sleep routine. Premium members can view deeper sleep analytics and some will see experiments related to expanded tools in the future, with the goal of offering you even more personalized guidance based on your sleep patterns.
Additional health tools include food, hydration and weight logging, and menstrual health tracking to help you see your trends over time, all in one place. Premium members receive access to more than 60 new pieces of nutrition content including curated healthy recipes from Fitbit and Eating Well magazine. If you are living with diabetes, the new blood glucose logging feature in the Fitbit app allows you to log your blood glucose levels so you can track how your glucose levels change throughout the day and react to your other metrics so you can better manage your holistic health. With Premium, see how often your levels fall within your target personal range to identify trends and have them integrated into the easy-to-read wellness report for a long term analysis of your data to share with your care team.
Stay motivated to reach your fitness goals Physical activity is a key component of overall health, but for most people, COVID-19 changed exercise routines. Fitbit offers you even more ways to stay physically active with Luxe, no matter where or how you choose to workout. With 24/7 heart rate tracking that powers many of Fitbit’s health, wellness and fitness tools, you can track your daily heart rate in real-time to better measure your calorie-burn. You can also choose from 20 different on-wrist exercise modes including golf, pilates, spinning or tennis. For those who prefer running, biking or hiking outside, you can use exercise modes with connected GPS from your phone to see real-time pace and distance. With Premium, access more than 200 guided audio and video workouts to do anytime and anywhere from certified personal trainers and popular brands like Aaptiv, barre3, Daily Burn, obé and POPSUGAR.
While tracking your exercise you can gauge when to push harder or scale back with Active Zone Minutes, a personalized standard for tracking activity beyond steps that measures your time spent in each heart rate zone. This can help you track your moderate and intense activity so you can reach the weekly recommended goal of 150 Active Zone Minutes to help improve your health. For even more encouragement to reach your goals, Reminders to Move will help you stay active and reduce sedentary time, and you can unlock special activity challenges and games with Premium to make reaching your goals more fun.
Stay connected throughout your daily routine
In addition to all these amazing health and fitness features, Luxe fits seamlessly into your lifestyle with key convenience and smart features like alarms, stopwatch and timers to help you manage your day, all with up to five days of battery life. Stay connected and up-to-date with call, text and smartphone notifications that you can customize to help structure your day, like setting bedtime reminders or using a do not disturb setting when it’s time to focus. Luxe’s broad compatibility with Android and iOS phones, plus Google Fast Pair makes it easy to move without having to worry about connectivity.
An elegant wearable that feels at home on your wrist
Beyond supporting your daily wellness routine, Luxe’s breakthrough design has a soft, gentle shape inspired by the human body that sits lightly on your wrist with a jewelry-like look and feel, achieved through modern versions of traditional jewelry-making techniques. Fitbit used an innovative design process called metal injection molding, a high-tech take on traditional metal shaping, to create the high-gloss finish on Luxe’s stainless steel case that has the warmth expected of handcrafted jewelry, all while delivering a level of precision needed to enable its advanced sensor technology. The result is one of Fitbit’s most fashionable and comfortable devices yet, designed for a diverse range of wrist sizes and skin tones for 24/7 wear.
Fitbit has also partnered with Laguna Beach-based jewelry brand, gorjana, to elevate Luxe’s style even further. The gorjana for Fitbit Luxe Special Edition transforms the tracker into a beautiful piece of jewelry with the Parker Link Bracelet in soft gold stainless steel, alongside a swimproof classic silicone peony band for two looks in one.
With comfort and simplicity top of mind, Luxe is Fitbit’s thinnest touchscreen tracker to-date, with a variety of vibrant new clock faces on the first Fitbit tracker with a color screen. Luxe’s simple and intuitive swipe and tap functionality gives you easy access to your daily stats, notifications and core health and fitness features, with a sleek buttonless design.
Pricing, availability and virtual try-on for style
Luxe will be available in Nigeria this Spring and will retail for NGN 75,000 with a six-month Fitbit Premium trial (a $59.94 value). Following the six-month trial for Luxe, Premium is available for $9.99 (USD) per month or $79.99 (USD) per year in 18 languages in more than 40 countries and has nearly 1 million paid members. The gorjana for Fitbit Luxe Special Edition will be available for today for NGN 146,000 with availability in Spring.
Business
When 8 million Customers Trust You, Safety Cannot Be an Afterthought
Nigeria’s digital banking revolution is raising the stakes for consumer trust.
The question is whether the industry is rising to meet them.
Nigeria’s relationship with digital banking has changed almost beyond recognition in a decade. Where cash once dominated every transaction, from the roadside market to the corporate boardroom, mobile apps, instant transfers and USSD codes have reshaped how tens of millions of Nigerians interact with their money every single day. The figures speak for themselves: point-of-sale transactions surged to a record N18 trillion in 2024, a 69 per cent increase from the year before, and the number of POS terminals in operation more than doubled to 5.5 million. Mobile banking is now the most widely used digital financial service in the country, with four in five users having accessed it within any given 90-day window.
This is, by any honest measure, an extraordinary story of financial inclusion and technological adoption. But it is an incomplete story if told without its other half.
Behind the growth curves and transaction volumes, a quieter and more troubling story has been unfolding. According to the 2024 Nigeria Consumer Protection Survey published by Innovations for Poverty Action, nearly one in four digital financial services users reported experiencing unexpected fees, charges or fraud attempts in the past year. Of those who encountered a problem, only half sought any form of formal redress. That silence is not apathy. It is the sound of eroded confidence: customers who have concluded that raising a complaint is unlikely to produce results.
The fraud data from the Nigeria Inter-Bank Settlement System tells the same story from a different angle. Actual losses to digital payment fraud rose to N52.26 billion in 2024, a figure inflated significantly by a single N31.1 billion incident involving one institution but still representing a 196 per cent increase in fraud losses over five years, even as the number of individual cases declined. The decline in case counts is not reassurance enough. It suggests that while fraudsters are making fewer attempts, they are making each one count considerably more.
By channel, e-commerce and internet banking remain the most exposed, followed by point-of-sale, mobile and web platforms. The most common technique is social engineering, which requires no sophisticated technology at all. It requires only a convincing conversation and a customer who does not know what to guard against. Insider abuse, where bank staff are complicit in fraud, is identified by NIBSS as the single greatest structural threat to the sector. That is a sobering finding, and one that no institution should read past quickly.
What this data collectively points to is a gap that the industry must confront honestly. Nigeria’s digital banking infrastructure has expanded at speed. The consumer protection architecture that should travel alongside it has not always kept pace. Convenience and safety are not natural enemies, but they require deliberate and sustained design to coexist. Left to grow at different speeds, they create precisely the conditions that fraudsters, rogue actors and complacent institutions exploit.
The encouraging news is that the gap is closing. Nigeria exited the Financial Action Task Force’s grey list in 2025, a signal that the country’s financial system has materially strengthened its safeguards. The CBN’s 2024 rollout of risk-based cybersecurity frameworks for deposit money banks formalised the standard of care that institutions are required to demonstrate. Regulatory enforcement actions in 2024, including reported industry penalties totalling over N15 billion, have underscored that consumer protection is a compliance obligation with real and immediate consequence. The industry is being held to a higher standard, and that is the right direction.
Within institutions themselves, the most effective safeguards are often the ones customers never see. The strongest security infrastructure operates silently in the background: monitoring account behaviour in real time, identifying anomalies before they become losses and intervening before a suspicious transaction completes rather than after. This is not glamorous work, but it is the work that matters most. A customer who never has to report a fraud incident has been protected more effectively than one who was offered a sympathetic apology after the damage was done.
Union Bank’s experience illustrates what this balance looks like in practice. Across its digital channels, including UnionMobile, the USSD platform (*826#) and the Union360 business banking suite, the bank’s full-year 2025 customer experience data reflects consistently strong satisfaction and loyalty scores. These are not outcomes that emerge from convenience alone. They reflect what customers value above all else when they transact digitally: the confidence that the experience will be safe, seamless and complete. That quality of outcome does not happen by accident. It is the product of sustained investment in backend security infrastructure that operates largely out of sight, proactive monitoring systems that identify and intercept anomalies before they become losses, and an institutional culture that treats customer protection as a core organisational value rather than a compliance line item. It is a culture Union Bank articulates through its ICARE values, where the commitment to being customer and community-focused is not a policy position but a founding principle, reinforced consistently from the moment any member of staff joins the bank.
In March, as institutions across Nigeria marked World Consumer Rights Day, Union Bank reaffirmed to its staff the responsibility that every individual within the organisation carries to uphold the rights and dignity of the customers it serves. It is the kind of internal commitment that rarely makes headlines, but it ultimately determines the quality of every customer interaction that does.
Trust is the only currency in banking that cannot be manufactured on demand. It is built over time, through consistent behaviour, through systems that protect customers before they know they need protecting, and through institutions willing to be accountable when they fall short. Nigeria’s digital banking revolution has done extraordinary things for financial access and economic participation. Its next chapter must be defined by what it does for financial safety. The two are not in competition. In the long run, they are, in every meaningful sense, the same thing.
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Business
First Asset Management Announces Ratings Upgrade
Big news — our investment management rating just got an upgrade to ‘AA’ from ‘AA-’ by DataPro and affirmation of A+(IM) by Agusto & Co. This reflects how we are continuously improving to serve our investors better. Our funds levelled up too as Agusto & Co upgraded our First Asset Money Market Fund rating to A+ (f) (up from Aa (f)).So, what does that mean for YOU?It means you are investing with a firm that is getting stronger, smarter, and more disciplined. Our upgraded rating recognizes our solid performance track record, the strength of our parent financial group, and the systems we have put in place to manage investments responsibly.We have also improved our governance and decision-making structure, with experienced professionals leading well-defined investment and risk committees. Behind the scenes, our team of seasoned investment experts constantly monitor markets, manage risks, and position portfolios to navigate volatility and capture opportunities.At the same time, we have strengthened our risk management and compliance framework to ensure that everything we do meets global best practices. In simple terms, it means your money is being managed with discipline, transparency, and strong oversight.Independent rating agencies — Agusto & Co and DataPro Limited — recognize these improvements. Their ratings highlight our commitment to responsible asset management, strong governance, and operational systems designed to support stable long-term performance.But beyond the ratings, what really matters is helping you build wealth over time.That is why we offer a range of investment plans designed for different goals — whether you are just starting your investment journey, looking to grow your portfolio, or aiming to build long-term financial security.If you are part of the next generation of investors, this is your moment to start early and stay ahead. The earlier you begin investing, the more time your money has to grow.Jump on the First Asset investment journey. Explore our investment plans and start building your future with a firm that is getting stronger.Let us build wealth together.
Business
First Trustees Advocates Stronger Frameworks in Advancing Structured Islamic Inheritance Practices

Rotimi Obende, Head of Private Trust at First Trustees, presenting at the recently held Islamic Estate Planning Clinic in Abuja.
Abuja, Nigeria – February, 2026 – First Trustees Limited, a subsidiary of First HoldCo Plc., and a leading provider of trust solutions to individuals, corporates, and government institutions, partners with The Metropolitan Law Firm and Al-Ameen Trustees to host the 8th Annual Islamic Estate Planning Clinic in Abuja, bringing together leading Islamic legal, financial, and policy experts.With the theme “From Informality to Legacy: Structuring Islamic Wealth Transfer,” the highly anticipated forum underscored the urgent need for Nigerian families to transition from informal inheritance practices to professionally structured, Sharia-compliant estate planning frameworks as a tool to seamlessly transfer and protect wealth, prevent family conflicts, and ensure legacies endure for future generations Speakers emphasized the need to adopt a structured Islamic estate planning framework to ensure wealth preservation, reduces legal disputes, and ensures compliance with both Shari’ah principles and the Nigerian statutory law.

L-R: Managing Director/CEO, One17 Financial Services, Ismail Rufai; Professor of Islamic Banking and Finance, Yobe State University, Prof. Adam Abubakar, Esq.; Managing Partner, The Metropolitan Law Firm, Ummahani Amin, Partner, The Metropolitan Law Firm, Barr. Mohammed Yunusa; and Head, Private Trust, First Trustees Limited, Rotimi Obende at the Islamic Estate Planning Clinic recently held in Abuja.
Stating that the transition from informalarrangements to a structured legacy is not merely a financial decision; it is a profound act of stewardship. By documenting and formalising intentions today, we replace potential family discord with clarity and peace of mind.Rotimi Obende, representing the Managing Director of First Trustees Limited, highlighted estate planning as a sacred duty. “Estate planning is more than documentation—it is stewardship. Informal arrangements expose families to avoidable risks. Structured, Sharia-compliant plans provide clarity, transparency, and true generational protection,” he said.He noted that regulated trustees play a crucial role in ensuring proper execution of wills and trusts, reinforcing public trust and accountability.Delivering the keynote address, Professor Isa Ali Pantami, former Minister of Communications and Digital Economy, cautioned against relying on verbal inheritance promises, which frequently lead to conflict and asset loss. He also urged the integration of modern technology, including blockchain, to securely store and have seamless access to wills and estate documents and also bridging traditional Islamic principles with cutting-edge innovation.Ummahani Amin, Managing Partner at The Metropolitan Law Firm, added that Islamic inheritance law offers both structure and flexibility.“Individuals can allocate up to one-third of their estate through properly documented wills and trusts. Too many families suffer because intentions were never formally recorded,” she explained. As discussions progressed, a consistent message resonated clearly: with today’s increasingly complex and diverse assets, from digital holdings, cross-border investments and complex business interest, informal inheritance practices are no longer sufficient.Participants agreed that structured Islamic estate planning delivers clear advantages, including legal certainty, tax efficiency, family unity, and long-term wealth preservation.
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