Business
Fitbit Announces Luxe, a Fashion-Forward Fitness and Wellness Tracker
Designed to Support Your Holistic Health
Fitbit’s most elevated tracker offers a beautiful, comfortable and versatile design with a variety of accessory choices, including a collaboration with jewelry brand gorjana

April 19, 2021 — Fitbit today announced Fitbit Luxe™, a new fashion-forward fitness and wellness tracker designed to help you take a more holistic approach to your health and wellness. Luxe offers the motivation and support you need to stay healthy in today’s world with everything from stress management tools to automatic activity and sleep tracking – all in an effortlessly chic bracelet design. Luxe also gives you insights into your wellbeing through the Health Metrics dashboard in the Fitbit app to help you identify changes, which could be caused by increased stress or fatigue. With Luxe, you’ll get a six-month trial to Fitbit Premium for added support, motivation and deeper analysis of your data. Luxe is a beautiful, sleek tracker with a color touchscreen and up to five days of battery life that is versatile for any occasion and comfortable for all day and night wear. It can be paired with a wide range of new stylish accessories, including a modern luxury bracelet from gorjana.
“Over the past year, we’ve had to think differently about our health and wellness from keeping an eye out for possible COVID-19 symptoms to managing the ongoing stress and anxiety of today’s world. Even though we are starting to see positive changes, it has never been more important to control your holistic health,” said James Park, VP, GM and Co-Founder of Fitbit. “That’s why we’ve doubled down on our efforts to introduce innovative tools and insights to support you in staying mentally well and physically active. We’ve made major technological advancements with Luxe, creating a smaller, slimmer, beautifully designed tracker packed with these advanced features – some that were previously only available with our smartwatches – and providing access to these tools to even more people around the globe.”
Understand and manage your stress for your overall wellbeing
With Luxe, Fitbit is bringing its innovative stress management tools to trackers for the first time – to support you no matter what life throws your way. Prior to the pandemic, more than one in three people globally reported that they experienced significant worry or stress. After the pandemic began, a similar survey showed that number increased to 50 percent feeling the physical and mental effects of stress. Now available with Luxe and all available heart-rate enabled devices, Fitbit’s Stress Management Score provides a daily assessment of your body’s ability to handle stress based on your activity levels, sleep and heart rate.
With Fitbit Premium, you receive a detailed breakdown of your Stress Management Score including information on your exertion, sleep patterns and responsiveness. Premium members have access to a range of workouts and nearly 200 mindfulness sessions from popular brands like Aaptiv, Aura, Breethe and Ten Percent Happier to manage stress. This includes Deepak Chopra’s Mindful Method, an exclusive wellness collection created and curated for Premium members with more than 30 sessions to make a mindfulness practice more accessible. Fitbit is introducing four new sessions to Mindful Method, focused on bringing the power of mindful awareness to many real-life situations.
“I share Fitbit’s belief that mindfulness and mental wellbeing are an important part of our holistic health, and by better managing your emotional wellbeing, it can help make a positive lasting impact on your overall health, including better sleep, improved mood and more meaningful personal relationships,” said Deepak Chopra, M.D., Pioneer of Integrative Medicine, and Founder of The Chopra Foundation and Chopra Global. “For example, I regularly see my heart rate lower after doing a meditation session and over time, my heart rate variability trends have improved. The Mindful Method makes a regular mindfulness practice easy and accessible – no matter whether you are learning how to begin, or are interested in taking your mindfulness practice to the next level.”
Insightful tools to understand and manage your health and wellness
With a light, slim form factor, Luxe is designed for maximum comfort all day and night, so you can wear it to bed to better understand and manage your sleep. Sleep Score helps you better understand your sleep quality over time, and bedtime reminders can help you establish a more consistent sleep routine. Premium members can view deeper sleep analytics and some will see experiments related to expanded tools in the future, with the goal of offering you even more personalized guidance based on your sleep patterns.
Additional health tools include food, hydration and weight logging, and menstrual health tracking to help you see your trends over time, all in one place. Premium members receive access to more than 60 new pieces of nutrition content including curated healthy recipes from Fitbit and Eating Well magazine. If you are living with diabetes, the new blood glucose logging feature in the Fitbit app allows you to log your blood glucose levels so you can track how your glucose levels change throughout the day and react to your other metrics so you can better manage your holistic health. With Premium, see how often your levels fall within your target personal range to identify trends and have them integrated into the easy-to-read wellness report for a long term analysis of your data to share with your care team.
Stay motivated to reach your fitness goals Physical activity is a key component of overall health, but for most people, COVID-19 changed exercise routines. Fitbit offers you even more ways to stay physically active with Luxe, no matter where or how you choose to workout. With 24/7 heart rate tracking that powers many of Fitbit’s health, wellness and fitness tools, you can track your daily heart rate in real-time to better measure your calorie-burn. You can also choose from 20 different on-wrist exercise modes including golf, pilates, spinning or tennis. For those who prefer running, biking or hiking outside, you can use exercise modes with connected GPS from your phone to see real-time pace and distance. With Premium, access more than 200 guided audio and video workouts to do anytime and anywhere from certified personal trainers and popular brands like Aaptiv, barre3, Daily Burn, obé and POPSUGAR.
While tracking your exercise you can gauge when to push harder or scale back with Active Zone Minutes, a personalized standard for tracking activity beyond steps that measures your time spent in each heart rate zone. This can help you track your moderate and intense activity so you can reach the weekly recommended goal of 150 Active Zone Minutes to help improve your health. For even more encouragement to reach your goals, Reminders to Move will help you stay active and reduce sedentary time, and you can unlock special activity challenges and games with Premium to make reaching your goals more fun.
Stay connected throughout your daily routine
In addition to all these amazing health and fitness features, Luxe fits seamlessly into your lifestyle with key convenience and smart features like alarms, stopwatch and timers to help you manage your day, all with up to five days of battery life. Stay connected and up-to-date with call, text and smartphone notifications that you can customize to help structure your day, like setting bedtime reminders or using a do not disturb setting when it’s time to focus. Luxe’s broad compatibility with Android and iOS phones, plus Google Fast Pair makes it easy to move without having to worry about connectivity.
An elegant wearable that feels at home on your wrist
Beyond supporting your daily wellness routine, Luxe’s breakthrough design has a soft, gentle shape inspired by the human body that sits lightly on your wrist with a jewelry-like look and feel, achieved through modern versions of traditional jewelry-making techniques. Fitbit used an innovative design process called metal injection molding, a high-tech take on traditional metal shaping, to create the high-gloss finish on Luxe’s stainless steel case that has the warmth expected of handcrafted jewelry, all while delivering a level of precision needed to enable its advanced sensor technology. The result is one of Fitbit’s most fashionable and comfortable devices yet, designed for a diverse range of wrist sizes and skin tones for 24/7 wear.
Fitbit has also partnered with Laguna Beach-based jewelry brand, gorjana, to elevate Luxe’s style even further. The gorjana for Fitbit Luxe Special Edition transforms the tracker into a beautiful piece of jewelry with the Parker Link Bracelet in soft gold stainless steel, alongside a swimproof classic silicone peony band for two looks in one.
With comfort and simplicity top of mind, Luxe is Fitbit’s thinnest touchscreen tracker to-date, with a variety of vibrant new clock faces on the first Fitbit tracker with a color screen. Luxe’s simple and intuitive swipe and tap functionality gives you easy access to your daily stats, notifications and core health and fitness features, with a sleek buttonless design.
Pricing, availability and virtual try-on for style
Luxe will be available in Nigeria this Spring and will retail for NGN 75,000 with a six-month Fitbit Premium trial (a $59.94 value). Following the six-month trial for Luxe, Premium is available for $9.99 (USD) per month or $79.99 (USD) per year in 18 languages in more than 40 countries and has nearly 1 million paid members. The gorjana for Fitbit Luxe Special Edition will be available for today for NGN 146,000 with availability in Spring.
Business
African Marketplace 2026 Returns To Dubai In October
African Marketplace (AMP) is set to return for its highly anticipated second edition from October 10–12, 2026, at the prestigious Conrad Hotel Dubai, following the success of its landmark 2025 debut. The three-day event will once again convene some of the finest products, services, creatives, and innovators from Africa and the Caribbean, connecting them with global buyers, investors, policymakers, distributors, and cultural enthusiasts in one of the world’s most strategically connected trade capitals.African Marketplace is a pan-continental trade and cultural platform designed to spotlight Africa’s and the Caribbean’s finest export-ready brands, SMEs, and innovators, empowering them to scale internationally, unlock investment opportunities, and achieve global relevance. African Marketplace 2026 will showcase the richness of African and Caribbean heritage alongside contemporary innovation across fashion, furniture, art, cuisine, music, technology, wellness, and intellectual capital.Speaking on the announcement, Ibukun Awosika, Founder of African Marketplace and the Ibukun Awosika Leadership Academy (IALA), said: “African Marketplace 2025 was proof of concept. What the world witnessed in Dubai was not potential, it was excellence in full expression.” “For 2026, we are going even further. We are building on that foundation with greater scale, sharper commercial focus, and an even stronger declaration that Africa and the Caribbean are not waiting to be discovered. We are here. We are globally ready. And we are building our own tables. Dubai is where we invite the world to experience who we truly are.” She added.Through curated exhibitions, business networking, investment conversations, cultural showcases, and strategic partnerships, African Marketplace continues to position itself as a leading platform connecting Afro-Caribbean excellence to global opportunity. More than an exhibition, AMP serves as both a commercial gateway and cultural platform; creating meaningful opportunities for trade, investment, collaboration, and cross-cultural exchange on a global scale.As the platform grows year after year, AMP remains committed to building a lasting ecosystem where commerce, culture, innovation, and identity converge.EXHIBITOR REGISTRATION IS NOW OPENBusinesses, investors, partners, and attendees interested in participating in African Marketplace Dubai 2026 can learn more at:www.theafricanmarketplace.orgFor media inquiries, sponsorship opportunities, or partnership proposals, please contact:info@theafricanmarketplace.orgAbout African MarketplaceAfrican Marketplace (AMP) is a pan-African trade and culture platform connecting Africa and the Caribbean to global markets through commerce, creativity, innovation, and strategic partnerships. Hosted annually in Dubai, AMP provides export-ready businesses and entrepreneurs with access to international visibility, investment opportunities, and global networks.
Business
UAE’s Exit from OPEC: Eroding Pricing Power, Saudi Arabia’s Response, and the Implications for Nigeria
By Uwadiae Osadiaye, Head of Alternative Investments, FirstCap Limited
In a move that has sent ripples through global energy markets, the United Arab Emirates (UAE) announced on April 28, 2026, that it will formally withdraw from the Organization of the Petroleum Exporting Countries (OPEC) and the broader OPEC+ alliance effective May 1. The UAE, one of OPEC’s largest and most capable producers with output around 3.2–3.6 million barrels per day (bpd) and significant spare capacity, cited national interests and the need for production flexibility amid the ongoing energy crisis linked to Iran-related disruptions.This departure marks a historic fracture in the nearly 60-year-old cartel and follows precedents like Angola’s 2024 exit over quota disputes. For Nigeria, Africa’s largest oil producer and a longtime OPEC member, the implications centre on weakened cartel cohesion, diminished pricing power, and direct pressure on revenues.Impact on Oil Prices and OPEC Pricing PowerFree from quotas, the UAE is expected to ramp up production toward 5 million bpd. While current supply disruptions may limit the immediate effect, the added volume will exert downward pressure on prices and increase volatility in the medium to long term. Analysts point to potential declines of $5–7 per barrel once markets normalize.More critically, the exit undermines OPEC’s core pricing power. The UAE brought meaningful spare capacity; its departure leaves Saudi Arabia carrying a heavier burden for any future production cuts needed to stabilize prices. This makes defending price levels more costly and less effective for the Kingdom.Saudi Arabia’s Response: A Strategic Setback and Managed RiftSaudi Arabia, OPEC’s de facto leader, regards the UAE exit as a significant blow to its influence. Riyadh has kept public reactions measured, emphasising the resilience of deep trade, investment, and logistical ties between the two economies. Analysts note that a full economic rupture would harm both sides and is unlikely amid shared regional threats. Behind the scenes, however, the move exposes and widens longstanding rifts over oil quotas, Yemen, Sudan, and regional influence. It forces Saudi Arabia to shoulder more of the stabilisation burden alone, weakening its ability to enforce discipline across the group. The exit is seen as the UAE asserting autonomy and rejecting Saudi-led oil governance. A recent Gulf summit was described positively by UAE officials, indicating efforts to contain fallout.This response highlights Saudi Arabia’s recalibration: maintaining core OPEC leadership while adapting to a less reliable alliance structure. It may push Riyadh toward more unilateral production decisions or tighter coordination with remaining compliant members.Domino Risks and Further Erosion of InfluenceVenezuela, with vast reserves and recovering output, emerges as a potential next candidate for greater independence or even exit, alongside other quota-frustrated producers. A cascade of departures could render OPEC largely symbolic, leaving global oil prices driven primarily by market forces rather than coordinated cuts. This would likely result in a structurally lower price floor and higher volatility.Direct Effects on NigeriaNigeria remains heavily dependent on oil for export earnings and government revenue. With production often falling short of its ~1.5 million bpd OPEC quota (recent figures around 1.38 million bpd amid theft, vandalism, and infrastructure issues), the country has limited ability to offset price weakness through higher volumes.Softer prices or sustained volatility would widen fiscal deficits, pressure the naira, and complicate budgets benchmarked around $65–70 per barrel. Angola’s experience showed that quota freedom alone does not guarantee production gains when structural problems persist- Nigeria risks similar constraints. A weaker OPEC, with reduced Saudi leverage to enforce discipline, further diminishes the “price floor” protection African producers have relied upon.In this environment, Nigeria’s longstanding challenges – upstream security, investment attraction, and economic diversification – become even more urgent. While the country has reaffirmed commitment to OPEC, the cartel’s diminishing pricing power (exacerbated by the Saudi-UAE rift) means future revenue stability cannot be taken for granted.Outlook: Navigating a More Fragmented Oil Order The UAE’s exit, Saudi Arabia’s measured but strained response, and the resulting erosion of OPEC cohesion signal a structural decline in the cartel’s pricing influence and a more market- driven oil era. For Nigeria, this heightens fiscal and currency risks tied to its oil dependence while underscoring the limits of relying on collective producer power.In the short term, elevated prices from geopolitical disruptions may provide a temporary buffer. Over the medium to long term, however, increased supply from the UAE (and potentially others) combined with weaker coordination could sustain volatility and a softer price environment. Saudi Arabia’s heavier stabilisation role may lead to more pragmatic quota adjustments or unilateral actions, but it also risks exposing fractures that smaller members like Nigeria cannot easily exploit.ConclusionNigeria’s path forward requires decisive action. Upstream priorities should include intensified security operations against oil theft, accelerated infrastructure upgrades, and targeted incentives to attract investment – addressing the chronic underproduction that has left the country unable to capitalise on quota flexibility. Downstream and diversification efforts remain critical: expanding refining capacity, developing gas resources, and growing non-oil sectors (agriculture, manufacturing, and services) will reduce vulnerability to crude price swings.Diplomatically, Nigeria must engage actively within a diminished OPEC, potentially advocating for more flexible arrangements that reflect African producers’ realities. Broader economic reforms—fiscal discipline, improved revenue management, and naira stability measures—will determine whether external shocks translate into crises or catalysts for resilience.Ultimately, the Gulf realignment and OPEC’s evolution present Nigeria with both risks and opportunities. In a world where oil market power is fragmenting, proactive domestic transformation offers the most reliable route to energy security and sustainable growth. The coming months will test whether Nigerian policymakers seize this moment or allow it to deepen existing vulnerabilities.FirstCap Limited is a dynamic investment banking and capital markets advisory firm, and a subsidiary of First HoldCo Plc, one of Africa’s most resilient and trusted financial institutions. With over two decades of experience delivering tailored financial solutions that drive growth, transformation, and long-term value. Our core expertise spans mergers and acquisitions, capital raising, and strategic financial advisory. Backed by a proven record of landmark transactions across multiple sectors, We are a trusted partner of choice for corporations, institutions, and entrepreneurs navigating complex financial landscapes.https://firstcapltd.com/
Business
FIRSTCAP CLOSES N4.46BN LAPO MFB SPV PLC SERIES 1 BOND, DEEPENS ACCESS TO LONG TERM CAPITAL
IMG_5294 L-R: Chief Finance Officer, LAPO Microfinance Bank, Emmanuel Igiehon; Managing Director, LAPO Microfinance Bank, Cynthia Ikponmwosa; Managing Director, FirstCap Limited, Ukandu E. Ukandu, and Head of Capital Markets, FirstCap Limited, Oluseun Olatidoye, at the LAPO MFB SPV Plc Series 1 Bond Issuance Signing Ceremony recently held in Lagos.
Lagos, Nigeria – April 2026 — FirstCap Limited, a leading investment banking firm and subsidiary of FirstHoldCo Plc., has successfully closed the ₦4.46 billion Series 1 Bond Issuance by LAPO MFB SPV Plc, reinforcing its strong leadership in Nigeria’s debt capital markets and deepening access to long term funding for high impact sectors.Acting as Lead Issuing House, FirstCap structured the fund raising on behalf of LAPO MFB SPV Plc (a company sponsored by LAPO Microfinance Bank Limited to mobilise institutional capital targeted at SME financing, renewable energy expansion, and digital financial services, three critical drivers of inclusive and sustainable economic growth in Nigeria.The transaction is underpinned by a compelling impact thesis, with proceeds strategically deployed to support small businesses and clean energy initiatives. The microfinance sector continues to demonstrate resilience and strong fundamentals positioning the issuance at the intersection of growth, sustainability, and financial inclusion.Commenting on the transaction, Ukandu E. Ukandu, Managing Director, FirstCap Limited, said:

L- R: Company Secretary, LAPO Microfinance Bank, Peggy Idehoy; Managing Director, LAPO Microfinance Bank, Cynthia Ikponmwosa; Managing Director, FirstCap Limited, Ukandu E. Ukandu; Chief Finance Officer, LAPO Microfinance Bank, Emmanuel Igiehon, at the LAPO MFB SPV Plc Series 1 Bond Issuance Signing Ceremony recently held in Lagos.
“This successful issuance underscores our strategic commitment to directing capital where it delivers measurable economic impact. At FirstCap, we partner with institutions that have the scale, discipline, and vision to transform markets, and LAPO exemplifies these qualities.The ₦4.46 billion bond is positioned to be a catalyst for SME growth, expanded energy access, and broader financial inclusion. We remain committed to structuring transactions that are not only bankable, but impactful and aligned with Nigeria’s long term economic trajectory.”FirstCap Limited remains committed to leading from the forefront of Nigeria’s capital markets, structuring transactions that are bankable, impactful, and investable, while supporting the future trajectory of Nigeria’s economic development.”
-
Uncategorized2 days agoFidelity Bank to Drive SME Growth with Quarterly Business Forum
-
Uncategorized2 days agoRescue Mission @ 3: How Governor Dauda Lawal Dragged Zamfara Back from the Abyss
-
Uncategorized21 hours agoInterswitch Group Founder, Mitchell Elegbe Rejoins Global Jury for 2026 EY World Entrepreneur of the Year Awards Grand Finale in Monaco for the 3rd Consecutive Year
-
Uncategorized19 hours agoWhat to Expect at WHX Lagos 2026
-
Uncategorized15 hours agoQUEST MERCHANT BANK REPORTS STRONG FY2025 PERFORMANCE AT 11TH AGM
