Business
Fitbit Announces Luxe, a Fashion-Forward Fitness and Wellness Tracker
Designed to Support Your Holistic Health
Fitbit’s most elevated tracker offers a beautiful, comfortable and versatile design with a variety of accessory choices, including a collaboration with jewelry brand gorjana

April 19, 2021 — Fitbit today announced Fitbit Luxe™, a new fashion-forward fitness and wellness tracker designed to help you take a more holistic approach to your health and wellness. Luxe offers the motivation and support you need to stay healthy in today’s world with everything from stress management tools to automatic activity and sleep tracking – all in an effortlessly chic bracelet design. Luxe also gives you insights into your wellbeing through the Health Metrics dashboard in the Fitbit app to help you identify changes, which could be caused by increased stress or fatigue. With Luxe, you’ll get a six-month trial to Fitbit Premium for added support, motivation and deeper analysis of your data. Luxe is a beautiful, sleek tracker with a color touchscreen and up to five days of battery life that is versatile for any occasion and comfortable for all day and night wear. It can be paired with a wide range of new stylish accessories, including a modern luxury bracelet from gorjana.
“Over the past year, we’ve had to think differently about our health and wellness from keeping an eye out for possible COVID-19 symptoms to managing the ongoing stress and anxiety of today’s world. Even though we are starting to see positive changes, it has never been more important to control your holistic health,” said James Park, VP, GM and Co-Founder of Fitbit. “That’s why we’ve doubled down on our efforts to introduce innovative tools and insights to support you in staying mentally well and physically active. We’ve made major technological advancements with Luxe, creating a smaller, slimmer, beautifully designed tracker packed with these advanced features – some that were previously only available with our smartwatches – and providing access to these tools to even more people around the globe.”
Understand and manage your stress for your overall wellbeing
With Luxe, Fitbit is bringing its innovative stress management tools to trackers for the first time – to support you no matter what life throws your way. Prior to the pandemic, more than one in three people globally reported that they experienced significant worry or stress. After the pandemic began, a similar survey showed that number increased to 50 percent feeling the physical and mental effects of stress. Now available with Luxe and all available heart-rate enabled devices, Fitbit’s Stress Management Score provides a daily assessment of your body’s ability to handle stress based on your activity levels, sleep and heart rate.
With Fitbit Premium, you receive a detailed breakdown of your Stress Management Score including information on your exertion, sleep patterns and responsiveness. Premium members have access to a range of workouts and nearly 200 mindfulness sessions from popular brands like Aaptiv, Aura, Breethe and Ten Percent Happier to manage stress. This includes Deepak Chopra’s Mindful Method, an exclusive wellness collection created and curated for Premium members with more than 30 sessions to make a mindfulness practice more accessible. Fitbit is introducing four new sessions to Mindful Method, focused on bringing the power of mindful awareness to many real-life situations.
“I share Fitbit’s belief that mindfulness and mental wellbeing are an important part of our holistic health, and by better managing your emotional wellbeing, it can help make a positive lasting impact on your overall health, including better sleep, improved mood and more meaningful personal relationships,” said Deepak Chopra, M.D., Pioneer of Integrative Medicine, and Founder of The Chopra Foundation and Chopra Global. “For example, I regularly see my heart rate lower after doing a meditation session and over time, my heart rate variability trends have improved. The Mindful Method makes a regular mindfulness practice easy and accessible – no matter whether you are learning how to begin, or are interested in taking your mindfulness practice to the next level.”
Insightful tools to understand and manage your health and wellness
With a light, slim form factor, Luxe is designed for maximum comfort all day and night, so you can wear it to bed to better understand and manage your sleep. Sleep Score helps you better understand your sleep quality over time, and bedtime reminders can help you establish a more consistent sleep routine. Premium members can view deeper sleep analytics and some will see experiments related to expanded tools in the future, with the goal of offering you even more personalized guidance based on your sleep patterns.
Additional health tools include food, hydration and weight logging, and menstrual health tracking to help you see your trends over time, all in one place. Premium members receive access to more than 60 new pieces of nutrition content including curated healthy recipes from Fitbit and Eating Well magazine. If you are living with diabetes, the new blood glucose logging feature in the Fitbit app allows you to log your blood glucose levels so you can track how your glucose levels change throughout the day and react to your other metrics so you can better manage your holistic health. With Premium, see how often your levels fall within your target personal range to identify trends and have them integrated into the easy-to-read wellness report for a long term analysis of your data to share with your care team.
Stay motivated to reach your fitness goals Physical activity is a key component of overall health, but for most people, COVID-19 changed exercise routines. Fitbit offers you even more ways to stay physically active with Luxe, no matter where or how you choose to workout. With 24/7 heart rate tracking that powers many of Fitbit’s health, wellness and fitness tools, you can track your daily heart rate in real-time to better measure your calorie-burn. You can also choose from 20 different on-wrist exercise modes including golf, pilates, spinning or tennis. For those who prefer running, biking or hiking outside, you can use exercise modes with connected GPS from your phone to see real-time pace and distance. With Premium, access more than 200 guided audio and video workouts to do anytime and anywhere from certified personal trainers and popular brands like Aaptiv, barre3, Daily Burn, obé and POPSUGAR.
While tracking your exercise you can gauge when to push harder or scale back with Active Zone Minutes, a personalized standard for tracking activity beyond steps that measures your time spent in each heart rate zone. This can help you track your moderate and intense activity so you can reach the weekly recommended goal of 150 Active Zone Minutes to help improve your health. For even more encouragement to reach your goals, Reminders to Move will help you stay active and reduce sedentary time, and you can unlock special activity challenges and games with Premium to make reaching your goals more fun.
Stay connected throughout your daily routine
In addition to all these amazing health and fitness features, Luxe fits seamlessly into your lifestyle with key convenience and smart features like alarms, stopwatch and timers to help you manage your day, all with up to five days of battery life. Stay connected and up-to-date with call, text and smartphone notifications that you can customize to help structure your day, like setting bedtime reminders or using a do not disturb setting when it’s time to focus. Luxe’s broad compatibility with Android and iOS phones, plus Google Fast Pair makes it easy to move without having to worry about connectivity.
An elegant wearable that feels at home on your wrist
Beyond supporting your daily wellness routine, Luxe’s breakthrough design has a soft, gentle shape inspired by the human body that sits lightly on your wrist with a jewelry-like look and feel, achieved through modern versions of traditional jewelry-making techniques. Fitbit used an innovative design process called metal injection molding, a high-tech take on traditional metal shaping, to create the high-gloss finish on Luxe’s stainless steel case that has the warmth expected of handcrafted jewelry, all while delivering a level of precision needed to enable its advanced sensor technology. The result is one of Fitbit’s most fashionable and comfortable devices yet, designed for a diverse range of wrist sizes and skin tones for 24/7 wear.
Fitbit has also partnered with Laguna Beach-based jewelry brand, gorjana, to elevate Luxe’s style even further. The gorjana for Fitbit Luxe Special Edition transforms the tracker into a beautiful piece of jewelry with the Parker Link Bracelet in soft gold stainless steel, alongside a swimproof classic silicone peony band for two looks in one.
With comfort and simplicity top of mind, Luxe is Fitbit’s thinnest touchscreen tracker to-date, with a variety of vibrant new clock faces on the first Fitbit tracker with a color screen. Luxe’s simple and intuitive swipe and tap functionality gives you easy access to your daily stats, notifications and core health and fitness features, with a sleek buttonless design.
Pricing, availability and virtual try-on for style
Luxe will be available in Nigeria this Spring and will retail for NGN 75,000 with a six-month Fitbit Premium trial (a $59.94 value). Following the six-month trial for Luxe, Premium is available for $9.99 (USD) per month or $79.99 (USD) per year in 18 languages in more than 40 countries and has nearly 1 million paid members. The gorjana for Fitbit Luxe Special Edition will be available for today for NGN 146,000 with availability in Spring.
Business
FIRSTCAP CLOSES N4.46BN LAPO MFB SPV PLC SERIES 1 BOND, DEEPENS ACCESS TO LONG TERM CAPITAL
IMG_5294 L-R: Chief Finance Officer, LAPO Microfinance Bank, Emmanuel Igiehon; Managing Director, LAPO Microfinance Bank, Cynthia Ikponmwosa; Managing Director, FirstCap Limited, Ukandu E. Ukandu, and Head of Capital Markets, FirstCap Limited, Oluseun Olatidoye, at the LAPO MFB SPV Plc Series 1 Bond Issuance Signing Ceremony recently held in Lagos.
Lagos, Nigeria – April 2026 — FirstCap Limited, a leading investment banking firm and subsidiary of FirstHoldCo Plc., has successfully closed the ₦4.46 billion Series 1 Bond Issuance by LAPO MFB SPV Plc, reinforcing its strong leadership in Nigeria’s debt capital markets and deepening access to long term funding for high impact sectors.Acting as Lead Issuing House, FirstCap structured the fund raising on behalf of LAPO MFB SPV Plc (a company sponsored by LAPO Microfinance Bank Limited to mobilise institutional capital targeted at SME financing, renewable energy expansion, and digital financial services, three critical drivers of inclusive and sustainable economic growth in Nigeria.The transaction is underpinned by a compelling impact thesis, with proceeds strategically deployed to support small businesses and clean energy initiatives. The microfinance sector continues to demonstrate resilience and strong fundamentals positioning the issuance at the intersection of growth, sustainability, and financial inclusion.Commenting on the transaction, Ukandu E. Ukandu, Managing Director, FirstCap Limited, said:

L- R: Company Secretary, LAPO Microfinance Bank, Peggy Idehoy; Managing Director, LAPO Microfinance Bank, Cynthia Ikponmwosa; Managing Director, FirstCap Limited, Ukandu E. Ukandu; Chief Finance Officer, LAPO Microfinance Bank, Emmanuel Igiehon, at the LAPO MFB SPV Plc Series 1 Bond Issuance Signing Ceremony recently held in Lagos.
“This successful issuance underscores our strategic commitment to directing capital where it delivers measurable economic impact. At FirstCap, we partner with institutions that have the scale, discipline, and vision to transform markets, and LAPO exemplifies these qualities.The ₦4.46 billion bond is positioned to be a catalyst for SME growth, expanded energy access, and broader financial inclusion. We remain committed to structuring transactions that are not only bankable, but impactful and aligned with Nigeria’s long term economic trajectory.”FirstCap Limited remains committed to leading from the forefront of Nigeria’s capital markets, structuring transactions that are bankable, impactful, and investable, while supporting the future trajectory of Nigeria’s economic development.”
Business
Why African Crypto brands must communicate like Banks, not startups – John Kokome
Across Africa, cryptocurrency has evolved from a fringe experiment into a serious financial instrument. From remittances and cross-border trade to inflation hedging and digital savings, millions of Africans now interact with crypto not as speculation, but as utility. Yet while the market is maturing, many African crypto brands are still communicating like Silicon Valley startups, fast, flashy, informal, and overly obsessed with hype. That approach may have worked in the era of early adoption. It will not sustain trust in the era of mainstream finance.The future belongs to crypto brands that communicate like banks.This does not mean becoming boring, bureaucratic, or detached. It means understanding that financial services are built on trust, clarity, consistency, and accountability. Customers can forgive a fashion brand for vague messaging. They cannot forgive a financial platform for uncertainty.Across the continent, trust remains one of the biggest barriers to financial innovation. Consumers have witnessed collapsed schemes, frozen wallets, rug pulls, and overnight disappearances disguised as “investment opportunities.” Many people do not distinguish between legitimate blockchain businesses and opportunistic fraudsters. To the average customer, they often look the same: sleek logos, social media promises, referral bonuses, and aggressive influencer marketing.That is where communication becomes strategic.Banks spend decades refining the language of confidence. They explain risk. They publish policies. They reassure customers during uncertainty. They understand that silence during a crisis can trigger panic. Crypto brands operating in Africa must adopt the same discipline.When customers ask where their funds are stored, how transactions are processed, what happens during delays, or how disputes are resolved, the answers should not be buried in jargon-filled FAQs. They should be visible, simple, and repeated consistently across channels.In practical terms, this means moving away from the startup culture of “move fast and explain later.” Financial trust does not work that way. If a platform experiences downtime, users should hear from the company immediately. If regulations change, brands should educate users calmly and clearly. If there are risks, they should be disclosed honestly, not hidden beneath marketing slogans.African regulators are also paying closer attention to the digital asset sector. From the Central Bank of Nigeria to the Securities and Exchange Commission, institutions increasingly want visibility, compliance, and consumer protection. This should not be seen as hostility. It is a signal that crypto is entering the serious room of finance.And in serious rooms, communication standards matter.The brands that will thrive are not necessarily the loudest on social media. They will be the most credible. They will issue timely updates, publish transparent policies, train customer-facing teams, respond professionally to complaints, and speak with the calm authority expected of custodians of value.Take remittances as an example. Many Africans use crypto rails because traditional transfers can be expensive or slow. But if a user sending school fees from United Kingdom to Nigeria encounters a delay, speed is no longer the only concern. Assurance becomes everything. A prompt explanation can retain a customer. Silence can lose them forever.This is where African crypto brands have a strategic advantage. They understand local realities better than many global competitors. They know the pain of currency volatility, settlement delays, and fragmented payment systems. But local relevance alone is not enough. They must pair innovation with institutional-grade communication.At FlashChange, for instance, the broader lesson is clear: in a trust-sensitive market, users do not only buy rates or speed. They buy confidence. Every message, update, customer response, and public statement contributes to that confidence.The next growth phase of crypto in Africa will not be won solely by technology stacks, token listings, or referral campaigns. It will be won by reputation.Banks learned long ago that money moves where trust lives. Crypto brands on the continent must learn the same lesson, and fast.Because if you are handling people’s value, their savings, or their transfers, you are no longer just a startup. You are a financial institution in the public mind. Communicate accordingly.John Kokome is the Corporate Communications Manager at FlashChange, a fintech platform redefining secure digital asset exchange. With experience across fintech, cryptocurrency, telecoms, and development communications in Africa. He currently leads strategic storytelling, reputation management, and stakeholder engagement initiatives at the company, focusing on building trust, transparency, and financial literacy in the digital assets space. John’s work sits at the intersection of policy, technology, and public perception, with a strong emphasis on Africa-first narratives and responsible innovation. He has contributed opinion pieces and thought leadership articles on governance, youth empowerment, branding, and Nigeria’s evolving digital economy.
Business
Sterling Bank, One Foundation, Sunbeth, Partners Strengthen Climate Action With Nationwide Cleanup, Beach Adoption
In a bold move to strengthen environmental protection across Nigeria, Sterling Bank, in collaboration with Sterling One Foundation, Lagos Waste Management Authority, Sunbeth, community volunteers, and partner organizations, are set to launch The Great Nigeria Cleanup, a nationwide environmental movement taking place on April 25, 2026.Spanning all six geopolitical zones, and aligned with the United Nations Decade ofAction, this initiative will mobilize citizens across Lagos, Abuja, Ogun, Osun, Cross River, Delta, Bayelsa, Ebonyi, Abia, Enugu, Imo, Sokoto, Kano, Benue, Plateau, Kogi, and Katsina, reinforcing the urgency of sustained, community-led efforts to combat plastic and waste pollution and restore the health of Nigeria’s environment.Speaking on the initiative, Temitayo Adegoke, Chief Operating Officer of SterlingBank stated: “At Sterling, we believe that real impact happens when institutions and individuals come together with a shared purpose. The Great Nigeria Cleanup is our collective opportunity to not only clean our surroundings but to redefine how we care for our environment. This is about building a culture of responsibility and pridethat will outlive this moment.” Also commenting, Olapeju Ibekwe, CEO of Sterling One Foundation added: “Thefuture we want for Nigeria depends on the actions we take today. The Great NigeriaCleanup is about more than sanitation, it is about dignity, wellbeing, and shared responsibility.We are proud to be part of a movement that empowers people acrossthe country to take ownership of their environment.”As Nigeria continues to face growing environmental challenges, including wastemanagement and urban pollution, The Great Nigeria Cleanup stands as a timelyand urgent response, one that brings together government, private sector, andcitizens to drive meaningful, lasting change.
On April 25, Nigerians everywhere are encouraged to step out, show up, and be part of this historic movement. Because a cleaner Nigeria is not just a vision, it is a responsibility we all share. //Ends.About Sterling Bank LimitedSterling Bank is a full-service national commercial bank in Nigeria and a member ofSterling Financial Holdings Group. With a heritage of more than 60 years, the bankhas evolved from Nigeria’s pre-eminent investment banking institution to a trusted provider of retail, commercial, and corporate banking services.Sterling is a forward-thinking financial institution committed to transforming lives through innovative solutions, exceptional service, unwavering integrity, and a steadfast focus on its HEART strategy, which centers on Health, Education,Agriculture, Renewable Energy, and Transportation. As pioneers in digital banking and financial inclusion, Sterling continues to lead by example, showing how purpose-driven leadership can deliver transformative outcomes for individuals,businesses, and society at large.Guided by a culture of innovation and a passion for excellence, Sterling Bankremains dedicated to redefining the banking experience for millions of customers across Nigeria. For more information visit https://sterling.ng/About Sterling One Foundation (SOF) is a registered non-profit focused on tackling the root causes of poverty in Nigeria, and Africa through interventions and social impact programmes across three critical sectors namely: health, education and climate action & food security. Gender Equality and women empowerment are integrated as a cross-cutting priority across all our programming areas. The Foundation’s programmes adopt a central theme of prioritizing partnerships for the achievement of the Sustainable Development Goals (SDGs). For more information visit onefoundation.ng.
-
Opinion11 hours agoAre Stablecoins Replacing Traditional Banking in Africa? – Bidemi Oke
-
Banking and Finance11 hours agoPolaris Bank earns youth employment recognition from Jobberman
-
Banking and Finance11 hours agoMirroring Fidelity Bank’s Giant Footprints in Aviation Financing in Nigeria
-
Banking and Finance11 hours agoFidelity Bank’s gross earnings rise by 45%, shareholders’ funds cross N1trn mark
-
NEWS21 hours agoGovernor Dauda Lawal Hails Troops for Successful Fight against Banditry, Terrorism across Zamfara State
