Brand
9mobile, Kantar Discuss Building Impactful Brands for the Future
Lagos, Nigeria. Tuesday, February 20, 2024: – 9mobile, Nigeria’s innovative telecommunication company joined Kantar, a global leader in data, insights, and consulting, for an enlightening session to understand consumer concerns, trends, and opportunities to grow impactful brands for the future.
The session featured a distinguished panel of speakers, including Saidat Lawal-Mohammed, Director of Marketing and Communications at 9mobile, and other notable industry leaders such as Feyi Olubudon, Author & Marketing Specialist, Open Squares; Kemi Longe, Head of Marketing, PZ Cussons and Probal Bhattacharya, CMO, TGI Group. Together, they shared valuable perspectives on navigating the challenges and opportunities facing brands in an ever-evolving landscape.

(L-R) Adeola Kayode, Head of Brands & Creative Services; Saidat Lawal-Mohammed, Director, Marketing Communication; Gift Phil-Akidi, Manager, Media Planning & Management; Obehi Ehimen, Manager Digital Marketing, all of 9mobile at Kantar’s Brands of Tomorrow event in Lagos recently.
According to Lawal-Mohammed, in an era of rapid technological advancement where data and analytics are critical, brands need to generate forward-thinking strategies and innovative approaches for brand development. Organizations must continuously adapt and innovate to stay relevant and meet consumers’ evolving needs to drive future brand success.

(L-R) Adeola Kayode, Head of Brands & Creative Services; Saidat Lawal-Mohammed, Director, Marketing Communication; Gift Phil-Akidi, Manager, Media Planning & Management; Obehi Ehimen, Manager Digital Marketing, all of 9mobile and Ndeye Diagne, Managing Director, West, East & Central Africa, Kantar, at Kantar’s Brands of Tomorrow event in Lagos recently.
While emphasizing the importance of the theme, Lawal-Mohammed stated: “9mobile as a forward-thinking telecommunications company, understands the importance of staying ahead of the curve and continuously evolving to meet the needs of our customers. We are committed to innovation and customer-centricity and the idea of retention and loyalty is key to us which is another way to engage the market in the telecommunication industry. We offer our customers incentives to ensure we retain them,”
“This panel session has provided an excellent platform for sharing knowledge and exchanging ideas with others. Thanks to Kantar for the opportunity to provide actionable insights and thought leadership to help brands navigate the complexities of the modern marketplace. It is an honor to participate in such insightful discussions with esteemed industry leaders.” She added.
Frederick Ubanmhen, Director of Qualitative, Kantar, Nigeria, who moderated the panel discussion, skilfully guided the conversation, ensuring a deep dive into key topics such as consumer behavior, market dynamics, brand positioning, and innovation strategies.
Ubanmehn stated, “We are committed to providing actionable insights that navigate the complexities of today’s rapidly changing marketplace.”
Adeola Kayode, Head of Brands and Creative Services, 9mobile, reiterated that “9mobile is committed to providing innovative solutions and exceptional experiences to its customers. With a focus on digital transformation and customer-centricity, our brand continues to redefine the telecommunications landscape, empowering individuals, and businesses to connect and thrive in an increasingly interconnected world”.
Brand
Fidelity Bank Advocates for Inmates’ welfare with donation to Enugu Custodial Centre
L-R: Team Lead, Corporate Social Responsibility (CSR), Fidelity Bank Plc, Victoria Abuka; Deputy Controller of Corrections, Enugu Maximum Security Custodial Centre, Dr. Sunday Igwe; Team Lead, Human Resources and Business Partner, East & South, Fidelity Bank Plc, Osayi Uwumarongie; and President, Legacy Inductees Class of 2026, Fidelity Bank Plc, Darlington Okereke; during Fidelity Bank’s donation of food and essential items to Enugu Maximum Security Custodial Centre, in Enugu State recently.
Tier one lender, Fidelity Bank Plc has reaffirmed its commitment to health and social welfare with the donation of food and essential items to inmates at the Enugu Maximum Security Custodial Centre.
The outreach was carried out by the newly inducted Legacy Class of 2026 and executed under the bank’s flagship Corporate Social Responsibility (CSR) platform known as the Fidelity Helping Hands Project (FHHP). Through the FHHP, staff identify areas of critical interventions in their immediate communities, raise funds and then receive matching financial support from the bank’s management to execute the projects.
Items donated by the Legacy class include a range of food supplies such as garri, spaghetti, noodles, biscuits, milk, and other essential consumables aimed at supporting the welfare and living conditions of inmates at the facility.
Speaking on the visit, Divisional Head, Brand and Communications Division, Fidelity Bank Plc, Dr Meksley Nwagboh, described the initiative as a key component of the Bank’s culture, designed to inspire compassion and a sense of responsibility in its workforce.
“As part of our induction programme, we encourage new staff to identify meaningful ways to impact their communities. In assessing the needs of this facility, it became clear that providing food and other essentials would make an immediate difference. With over 3,000 inmates here, the daily effort required to feed and care for them is enormous. We believe that this donation will significantly support the centre’s ongoing work and contribute to improving the welfare of the inmates,” he said.
Nwagboh further emphasized the broader vision behind the initiative, noting that the bank is committed to raising socially conscious professionals. “At Fidelity Bank, we are intentional about building not just skilled employees, but responsible citizens. Initiatives like this help our staff connect with real societal needs and inspire them to make meaningful contributions beyond the workplace,” he stated.
In his response, the Deputy Controller of Corrections at the facility, Dr. Sunday Igwe, commended Fidelity Bank for nurturing a strong culture of social responsibility among its workforce. He described the donation as timely and impactful, noting that it would help alleviate some of the operational challenges faced by the facility.
Igwe further used the opportunity to caution Nigerians, particularly young professionals, against engaging in criminal activities such as fraud and cybercrime, emphasizing that personal decisions can have far-reaching consequences.
“People must understand that their choices determine their outcomes. We encourage everyone to stay focused and avoid actions that may bring them into conflict with the law,” he advised.
The Fidelity Helping Hands Project remains one of Fidelity Bank’s key CSR initiatives, enabling employee-led contributions that drive meaningful impact through inclusive development across Nigeria.
Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving over 10 million customers through digital banking channels, its 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.
The Bank is a recipient of multiple local and international Awards, including the 2024 Excellence in Digital Transformation & MSME Banking Award by BusinessDay Banks and Financial Institutions (BAFI) Awards; the 2024 Most Innovative Mobile Banking Application award for its Fidelity Mobile App by Global Business Outlook, and the 2024 Most Innovative Investment Banking Service Provider award by Global Brands Magazine. Additionally, the Bank was recognized as the Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence and as the Export Financing Bank of the Year by the BusinessDay Banks and Financial Institutions (BAFI) Awards.
Brand
One Universe Launches to Redefine How People Find and Pay for Trusted Services
One Universe, a new trusted digital marketplace designed to connect people who need services with skilled professionals, has officially launched and is now available for download on the Apple App Store and Google Play Store.
Built to solve the everyday challenge of finding reliable service providers, One Universe brings trust, convenience, and transparency into one seamless platform. From beauty and lifestyle services to technical, creative, and professional support, users can now discover verified professionals, agree on terms, and complete payments securely – all within the app.
A Safer, Smarter Way to Get Things Done
One Universe was created to eliminate uncertainty in service transactions. The platform enables buyers to find professionals, chat directly, agree on pricing and timelines, and make payments securely. Funds are held safely until the job is completed, ensuring protection for both parties.
Empowering Professionals to Grow
For service providers, One Universe offers a powerful opportunity to showcase skills, receive referrals, build credibility through reviews, and access more customers without the usual barriers. Professionals can focus on delivering quality work while the platform supports visibility, trust, and secure payments.
Introducing the One Universe Recruiter Program
As part of its launch, One Universe is rolling out the Recruiter Program, designed to reward individuals who help grow the community. Recruiters earn incentives by inviting people to join the platform – especially buyers seeking services – thereby helping professionals get more jobs while expanding the ecosystem. The program turns everyday referrals into real value and shared growth for all participants.
Key Features Include:
- Verified professionals across multiple service categories
- Secure in-app payments with buyer and seller protection
- Transparent pricing and direct communication
- Ratings and reviews to build trust
- A growing community driven by referrals and reputation
- Incentives through the Recruiter Program for community growth
Now Available on iOS and Android
One Universe is now live and ready for use. Individuals and businesses are encouraged to download the app, explore services, and experience a smarter way to connect and transact.
Download One Universe today:
Apple App Store
https://apps.apple.com/au/app/one-universe/id6753012310
Google Play Store
https://play.google.com/store/apps/details?id=com.oneuniverse.oneuniverse
About One Universe
One Universe is a trusted digital marketplace built to connect people with skilled professionals, making service discovery, engagement, and payment simple, safe, and reliable. The platform is committed to empowering service providers while giving users confidence and peace of mind.
Media Contact:
www.oneuniverse.ng
info@oneuniverse.ng
08083327368
Brand
InterswitchSPAK National Science Competition: A Life-Changing Opportunity for Nigerian Students
For many students, the long holiday is a time to rest and reset. But it can also offer something more, a window of opportunity. This year, that opportunity comes in the form of InterswitchSPAK, one of Nigeria’s leading national science competitions, designed to spotlight and support the next generation of Science, Technology, Engineering and Mathematics (STEM) leaders.
Now in its eighth edition, InterswitchSPAK continues to identify, nurture, and reward some of the brightest Year 11 (SS2) students across the country, those with a strong passion for STEM, and the ambition to go further.
With registrations ongoing, this year introduces an important shift. Students can now be registered not only through their schools, but also directly by their parents and guardians. This expanded access ensures that more talented students, regardless of circumstance, can take part in this transformative experience.
At its core, InterswitchSPAK is more than a competition. Over the years, it has evolved into a credible platform that offers real opportunities that shape academic and career journeys. It gives students the visibility, confidence, and support they need to pursue their aspirations in STEM.
What truly sets InterswitchSPAK apart is the scale of its impact. It goes beyond answering questions correctly or passing exams, it unlocks access to higher education, mentorship, and life-changing opportunities.
This season raises the stakes even higher, with over ₦40 million in scholarships, reinforcing the programme’s commitment to rewarding excellence at the highest level. The top prize includes a ₦15 million tertiary scholarship spread over five years, complemented by monthly stipends. The second and third place winners will receive ₦10 million and ₦5 million scholarships respectively.
All top 9 finalists will receive laptops and other cash prizes, ensuring that outstanding performance at every level is recognised and rewarded.
Importantly, the impact extends beyond the students. Teachers of the top 9 participants are also awarded cash prizes, highlighting the vital role educators play in shaping future innovators. It is a holistic approach that celebrates excellence across the entire learning ecosystem.
As a programme, InterswitchSPAKs reflects a broader vision, one where merit, curiosity, and hard work are rewarded, and where every student has a fair chance to succeed. Its transparent, technology-driven process ensures a level playing field for participants across Nigeria.
For students, this is an opportunity to test their knowledge, build confidence, and gain national recognition. For parents, it is a chance to actively support and unlock their children’s potential. And for schools, it remains a powerful platform to showcase academic excellence.
Sometimes, all it takes is one decision and one application to change the trajectory of a future. With the ongoing school holidays providing more time and fewer distractions, this is the ideal moment to get started. Registration for InterswitchSPAK 8.0 is open until May 24, 2026. Eligible students are encouraged to register at www.interswitchspak.com.
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