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9mobile, Kantar Discuss Building Impactful Brands for the Future

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Lagos, Nigeria. Tuesday, February 20, 2024: – 9mobile, Nigeria’s innovative telecommunication company joined Kantar, a global leader in data, insights, and consulting, for an enlightening session to understand consumer concerns, trends, and opportunities to grow impactful brands for the future.

The session featured a distinguished panel of speakers, including Saidat Lawal-Mohammed, Director of Marketing and Communications at 9mobile, and other notable industry leaders such as Feyi Olubudon, Author & Marketing Specialist, Open Squares; Kemi Longe, Head of Marketing, PZ Cussons and Probal Bhattacharya, CMO, TGI Group. Together, they shared valuable perspectives on navigating the challenges and opportunities facing brands in an ever-evolving landscape.

(L-R) Adeola Kayode, Head of Brands & Creative Services; Saidat Lawal-Mohammed, Director, Marketing Communication; Gift Phil-Akidi, Manager, Media Planning & Management; Obehi Ehimen, Manager Digital Marketing, all of 9mobile at Kantar’s Brands of Tomorrow event in Lagos recently.

According to Lawal-Mohammed, in an era of rapid technological advancement where data and analytics are critical, brands need to generate forward-thinking strategies and innovative approaches for brand development. Organizations must continuously adapt and innovate to stay relevant and meet consumers’ evolving needs to drive future brand success.

(L-R) Adeola Kayode, Head of Brands & Creative Services; Saidat Lawal-Mohammed, Director, Marketing Communication; Gift Phil-Akidi, Manager, Media Planning & Management; Obehi Ehimen, Manager Digital Marketing, all of 9mobile and Ndeye Diagne, Managing Director, West, East & Central Africa, Kantar, at Kantar’s Brands of Tomorrow event in Lagos recently.

While emphasizing the importance of the theme, Lawal-Mohammed stated: “9mobile as a forward-thinking telecommunications company, understands the importance of staying ahead of the curve and continuously evolving to meet the needs of our customers. We are committed to innovation and customer-centricity and the idea of retention and loyalty is key to us which is another way to engage the market in the telecommunication industry. We offer our customers incentives to ensure we retain them,”

“This panel session has provided an excellent platform for sharing knowledge and exchanging ideas with others. Thanks to Kantar for the opportunity to provide actionable insights and thought leadership to help brands navigate the complexities of the modern marketplace. It is an honor to participate in such insightful discussions with esteemed industry leaders.” She added.

Frederick Ubanmhen, Director of Qualitative, Kantar, Nigeria, who moderated the panel discussion, skilfully guided the conversation, ensuring a deep dive into key topics such as consumer behavior, market dynamics, brand positioning, and innovation strategies.

Ubanmehn stated, “We are committed to providing actionable insights that navigate the complexities of today’s rapidly changing marketplace.”

Adeola Kayode, Head of Brands and Creative Services, 9mobile, reiterated that “9mobile is committed to providing innovative solutions and exceptional experiences to its customers. With a focus on digital transformation and customer-centricity, our brand continues to redefine the telecommunications landscape, empowering individuals, and businesses to connect and thrive in an increasingly interconnected world”.

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MAGGI Presents Tales of Ramadan: A Journey of Transformation and Connection

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Six Stories, One Month of Transformation

Ramadan is a period that brings families and communities together in Muslim communities worldwide. It is a season that connects loved ones from Suhoor to Iftar, through shared moments and meals that nourish both body and soul.During this time, food is more than just a source of nourishment – it carries stories, evokes emotions, brings people closer, and creates enlightening moments. In this inspiring series by MAGGI titled Tales of Ramadan, five women embark on a month-long journey of transformation, discovering the perfect recipe for friendship and connection through six captivating stories.With a stellar cast that includes Rekiate Ibrahim-Attah, Ramadan Booth, Rabiu Rikadawa, and Uzee Usman, MAGGI Tales of Ramadan delivers captivating characters and delicious, unmissable storytelling for six weeks starting this Ramadan. As the characters navigate the highs and lows, they experience the power of food to heal emotional wounds, strengthen bonds, and preserve family tradition. These values are familiar to everyone and become even more profound as families and communities gather during Ramadan.Each episode highlights how the true spirit of Ramadan lies not in perfection but in love, meaningful connections, and the treasured memories shared during mealtime. Through unexpected moments of understanding, relationships are transformed, proving that friendship – like the perfect blend of spices – brings warmth and harmony to even the most stressful situations.Speaking on MAGGI’s commitment to connecting with its consumers during Ramadan, Category Manager for Culinary, Nestlé Nigeria, Rahamatou Palm-Zakari said “Ramadan is a season of sharing, love and reflection; values which MAGGI also firmly represents. We are evolving from our much-loved series MAGGI Diaries to Tales of Ramadan which we are launching today. We remain as dedicated as we have been over the past ten years, to fostering meaningful connections with our consumers. Through our products and recipes, we’ll continue to support individuals and families to make healthier and tastier food choices every day.”Viewers can catch Tales of Ramadan across multiple terrestrial channels, on Africa Magic Hausa and on the MAGGI YouTube channel. As a brand committed to bringing people together through food, MAGGI believes in the power of great tasting food to nurture, inspire, and transform.MAGGI is an iconic brand from the stable of Nestlé, the Good Food, Good Life company committed to unlocking the power of food to enhance quality of life for everyone today and for generations to come.

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Nestlé Professional Celebrates and Empowers Women Entrepreneurs in the Food Industry in Benin

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In commemoration of International Women’s Day, Nestlé Professional, the Out of Home
business arm of Nestlé Nigeria, successfully hosted the 10th edition of its Business of Food
workshop in Benin. This initiative has transformed and equipped over 2,000 food businesses
across Nigeria in the last three years, providing essential skills and knowledge to enhance
operations, drive growth, and increase income.
This edition of the Business of Food workshop focused on empowering and uniting over 200
female industry experts, restaurant operators, seasoned chefs, culinary school students,
street food vendors, caterers, and grillers. Recognizing their vital role in serving their
communities, the workshop provided participants with free hands-on training in culinary
techniques, menu development, customer engagement, and hygiene best practices, along
with the resources necessary to thrive in their businesses.
In line with the theme “Accelerate Action” for International Women’s Day, this initiative
underscores the urgent need to empower women and drive gender equality in the food
industry, enabling them to take meaningful steps towards success and community impact.
Speaking at the event, Mrs. Funmi Osineye, Business Manager for Nestlé Professional in
Nigeria, stated: “Food vendors play a vital role in providing essential nutrition to their
communities. Over the course of 10 editions of this workshop in various states, we have
received numerous testimonials, particularly from women whose businesses have
experienced significant growth. This is why as the world unites to accelerate action in
creating more opportunities for women to thrive, we are excited to offer this workshop, which
empowers them to build sustainable businesses and enhance their impact in this vital sector.
Additionally, we aim to foster networking opportunities that enable women to forge valuable
business connections and collaborations.”
For the first time in the series, this edition included a panel discussion with prominent figures
in the food industry. Here, Princess Esther Eruanga, Deputy Director of the Ministry of
Women Affairs and Social Development, Edo State and Dame Joy Ozigbo Ideh, Founder of
Edo Caterers and Managing Director of 70’s Grill Caterers, shared their inspiring journeys
and offered actionable insights on overcoming challenges in the sector.
Applauding the initiative, Princess Esther Eruanga said, “The workshop aligns with this
year’s International Women’s Day theme, emphasizing the crucial role women play in
shaping communities and economies. By empowering female food entrepreneurs, the event
supports broader efforts to create a more inclusive and thriving food ecosystem.”
Another major highlight of the event was a masterclass hosted by celebrity Chef Vivian,
Managing Director of Wedding and Things Events, which showcased practical skills and
techniques designed to enhance the participants’ business operations. Feedback from

attendees indicated significant improvements in their understanding of essential business
practices, paving the way for better service delivery and increased sales.
Adai Favour from Caviar Culinary Art Schools stated, “I really learned a lot during the panel
discussions from the professionals. This experience will help me when I start my own food
kitchen in the future.”
The event not only celebrated the achievements of women in the food industry but also
reinforced Nestlé Professional’s commitment to fostering an inclusive environment where
women can thrive. Through initiatives like the Business of Food workshop, Nestlé continues
to support and empower entrepreneurs in building successful businesses.

About Nestlé Professional:
Nestlé Professional is the Out-of-Home arm of Nestle and it focuses on providing innovative, high-
quality food and beverage solutions to the out-of-home, or foodservice, industry in Nigeria. This
division caters to a wide range of customers, including restaurants, hotels, cafes, offices, catering
companies, coffee shops and other foodservice providers. Our Vision is to be the trusted partner of
choice in ​Out-of-Home, by providing affordable and nutritious food and beverage solutions that help
our customers win.

About Nestlé:
Nestlé Nigeria is Africa’s top food and beverage company, known for its quality, excellence, and
commitment to creating shared value. With a heritage of more than 63 years in Nigeria and its house-
hold brands, the firm continues to ensure the availability and accessibility of nutritious food and
beverage products. In addition, the firm supports the communities closest to its operations and takes
action to safeguard the environment through sustainable business practices.
With over 2,300 direct employees, 3 factories and 7 branch offices across Nigeria, Nestlé produces
and markets iconic brands including Maggi, Milo, Golden Morn, Nestlé Pure Life and Cerelac.

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ALX Pathway Learners Receive Mastercard Foundation Scholarships for ALCHE

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(L-R) Learning Community Experience Specialist, ALX Nigeria, Oluwapelumi Thomas; Pathway Scholars and Mastercard Scholarship Awardees, Hanif Olayiwola, Immaculata Emmanuel, Ayomide Ajayi, Moses Uzowuru scholar, and Learning Associate, ALX Nigeria, Georgina Nwauko, at the Mastercard Scholarship Award announcement ceremony organized by ALX in Lagos recently.

Lagos, Nigeria. February 21, 2025 – ALX, Africa’s leading tech career accelerator, is celebrating a major win for young African talent as 21 exceptional learners from the ALX Pathway program secure prestigious scholarships from the Mastercard Foundation to pursue further studies at the African Leadership College of Higher Education (ALCHE). Among them, seven outstanding scholars are from Nigeria, reinforcing the country’s reputation as a hub for ambitious, high-potential talent within ALX’s transformative learning ecosystem.The programme is a pathway to global universities and scholarships, equipping Africa’s future leaders with cutting-edge skills, career-defining networks, and access to life-changing opportunities in high-growth industries..Speaking on this remarkable achievement, Oluwapelumi Thomas, Learning Community Experience Specialist at ALX Nigeria, shared, “At ALX, we believe that unlocking Africa’s potential starts with unlocking the potential of its people. The success of these learners in securing scholarships to ALCHE through the Mastercard Foundation is evidence that talent, when nurtured with the right opportunities, knows no bounds. We couldn’t be prouder.”Among the Nigerian awardees are: Ayomide Samson Ajayi, Effiong Immaculata Emmanuel, Hanif Olayiwola, Chigozie Emmanuel Ndubuaku, Peace Chidinma Chukwuka, Chibuzor Moses Uzowuru and Chisom Obueze Louisa.The Mastercard Foundation scholarships will provide recipients with full tuition and stipends to pursue world-class higher education at ALCHE, sharpening their leadership, technical, and entrepreneurial skills to drive impact across the continent. This milestone reinforces ALX’s role as a driving force in shaping Africa’s next generation of changemakers. With every success story, ALX continues to open doors for Africa’s young professionals, empowering them to take advantage of career support, networking, and transformative scholarship opportunities. The journey doesn’t stop here—Africa’s future innovators are just getting started.Do you want to be part of the ALX success story? Find out more about ALX Programmes at www.alxafrica.ng.(L-R) Learning Community Experience Specialist, ALX Nigeria, Oluwapelumi Thomas; Pathway Scholars and Mastercard Scholarship Awardees, Hanif Olayiwola, Immaculata Emmanuel, Ayomide Ajayi, Moses Uzowuru scholar, and Learning Associate, ALX Nigeria, Georgina Nwauko, at the Mastercard Scholarship Award announcement ceremony organized by ALX in Lagos recently.

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