Business
Fitbit Announces Luxe, a Fashion-Forward Fitness and Wellness Tracker
Designed to Support Your Holistic Health
Fitbit’s most elevated tracker offers a beautiful, comfortable and versatile design with a variety of accessory choices, including a collaboration with jewelry brand gorjana

April 19, 2021 — Fitbit today announced Fitbit Luxe™, a new fashion-forward fitness and wellness tracker designed to help you take a more holistic approach to your health and wellness. Luxe offers the motivation and support you need to stay healthy in today’s world with everything from stress management tools to automatic activity and sleep tracking – all in an effortlessly chic bracelet design. Luxe also gives you insights into your wellbeing through the Health Metrics dashboard in the Fitbit app to help you identify changes, which could be caused by increased stress or fatigue. With Luxe, you’ll get a six-month trial to Fitbit Premium for added support, motivation and deeper analysis of your data. Luxe is a beautiful, sleek tracker with a color touchscreen and up to five days of battery life that is versatile for any occasion and comfortable for all day and night wear. It can be paired with a wide range of new stylish accessories, including a modern luxury bracelet from gorjana.
“Over the past year, we’ve had to think differently about our health and wellness from keeping an eye out for possible COVID-19 symptoms to managing the ongoing stress and anxiety of today’s world. Even though we are starting to see positive changes, it has never been more important to control your holistic health,” said James Park, VP, GM and Co-Founder of Fitbit. “That’s why we’ve doubled down on our efforts to introduce innovative tools and insights to support you in staying mentally well and physically active. We’ve made major technological advancements with Luxe, creating a smaller, slimmer, beautifully designed tracker packed with these advanced features – some that were previously only available with our smartwatches – and providing access to these tools to even more people around the globe.”
Understand and manage your stress for your overall wellbeing
With Luxe, Fitbit is bringing its innovative stress management tools to trackers for the first time – to support you no matter what life throws your way. Prior to the pandemic, more than one in three people globally reported that they experienced significant worry or stress. After the pandemic began, a similar survey showed that number increased to 50 percent feeling the physical and mental effects of stress. Now available with Luxe and all available heart-rate enabled devices, Fitbit’s Stress Management Score provides a daily assessment of your body’s ability to handle stress based on your activity levels, sleep and heart rate.
With Fitbit Premium, you receive a detailed breakdown of your Stress Management Score including information on your exertion, sleep patterns and responsiveness. Premium members have access to a range of workouts and nearly 200 mindfulness sessions from popular brands like Aaptiv, Aura, Breethe and Ten Percent Happier to manage stress. This includes Deepak Chopra’s Mindful Method, an exclusive wellness collection created and curated for Premium members with more than 30 sessions to make a mindfulness practice more accessible. Fitbit is introducing four new sessions to Mindful Method, focused on bringing the power of mindful awareness to many real-life situations.
“I share Fitbit’s belief that mindfulness and mental wellbeing are an important part of our holistic health, and by better managing your emotional wellbeing, it can help make a positive lasting impact on your overall health, including better sleep, improved mood and more meaningful personal relationships,” said Deepak Chopra, M.D., Pioneer of Integrative Medicine, and Founder of The Chopra Foundation and Chopra Global. “For example, I regularly see my heart rate lower after doing a meditation session and over time, my heart rate variability trends have improved. The Mindful Method makes a regular mindfulness practice easy and accessible – no matter whether you are learning how to begin, or are interested in taking your mindfulness practice to the next level.”
Insightful tools to understand and manage your health and wellness
With a light, slim form factor, Luxe is designed for maximum comfort all day and night, so you can wear it to bed to better understand and manage your sleep. Sleep Score helps you better understand your sleep quality over time, and bedtime reminders can help you establish a more consistent sleep routine. Premium members can view deeper sleep analytics and some will see experiments related to expanded tools in the future, with the goal of offering you even more personalized guidance based on your sleep patterns.
Additional health tools include food, hydration and weight logging, and menstrual health tracking to help you see your trends over time, all in one place. Premium members receive access to more than 60 new pieces of nutrition content including curated healthy recipes from Fitbit and Eating Well magazine. If you are living with diabetes, the new blood glucose logging feature in the Fitbit app allows you to log your blood glucose levels so you can track how your glucose levels change throughout the day and react to your other metrics so you can better manage your holistic health. With Premium, see how often your levels fall within your target personal range to identify trends and have them integrated into the easy-to-read wellness report for a long term analysis of your data to share with your care team.
Stay motivated to reach your fitness goals Physical activity is a key component of overall health, but for most people, COVID-19 changed exercise routines. Fitbit offers you even more ways to stay physically active with Luxe, no matter where or how you choose to workout. With 24/7 heart rate tracking that powers many of Fitbit’s health, wellness and fitness tools, you can track your daily heart rate in real-time to better measure your calorie-burn. You can also choose from 20 different on-wrist exercise modes including golf, pilates, spinning or tennis. For those who prefer running, biking or hiking outside, you can use exercise modes with connected GPS from your phone to see real-time pace and distance. With Premium, access more than 200 guided audio and video workouts to do anytime and anywhere from certified personal trainers and popular brands like Aaptiv, barre3, Daily Burn, obé and POPSUGAR.
While tracking your exercise you can gauge when to push harder or scale back with Active Zone Minutes, a personalized standard for tracking activity beyond steps that measures your time spent in each heart rate zone. This can help you track your moderate and intense activity so you can reach the weekly recommended goal of 150 Active Zone Minutes to help improve your health. For even more encouragement to reach your goals, Reminders to Move will help you stay active and reduce sedentary time, and you can unlock special activity challenges and games with Premium to make reaching your goals more fun.
Stay connected throughout your daily routine
In addition to all these amazing health and fitness features, Luxe fits seamlessly into your lifestyle with key convenience and smart features like alarms, stopwatch and timers to help you manage your day, all with up to five days of battery life. Stay connected and up-to-date with call, text and smartphone notifications that you can customize to help structure your day, like setting bedtime reminders or using a do not disturb setting when it’s time to focus. Luxe’s broad compatibility with Android and iOS phones, plus Google Fast Pair makes it easy to move without having to worry about connectivity.
An elegant wearable that feels at home on your wrist
Beyond supporting your daily wellness routine, Luxe’s breakthrough design has a soft, gentle shape inspired by the human body that sits lightly on your wrist with a jewelry-like look and feel, achieved through modern versions of traditional jewelry-making techniques. Fitbit used an innovative design process called metal injection molding, a high-tech take on traditional metal shaping, to create the high-gloss finish on Luxe’s stainless steel case that has the warmth expected of handcrafted jewelry, all while delivering a level of precision needed to enable its advanced sensor technology. The result is one of Fitbit’s most fashionable and comfortable devices yet, designed for a diverse range of wrist sizes and skin tones for 24/7 wear.
Fitbit has also partnered with Laguna Beach-based jewelry brand, gorjana, to elevate Luxe’s style even further. The gorjana for Fitbit Luxe Special Edition transforms the tracker into a beautiful piece of jewelry with the Parker Link Bracelet in soft gold stainless steel, alongside a swimproof classic silicone peony band for two looks in one.
With comfort and simplicity top of mind, Luxe is Fitbit’s thinnest touchscreen tracker to-date, with a variety of vibrant new clock faces on the first Fitbit tracker with a color screen. Luxe’s simple and intuitive swipe and tap functionality gives you easy access to your daily stats, notifications and core health and fitness features, with a sleek buttonless design.
Pricing, availability and virtual try-on for style
Luxe will be available in Nigeria this Spring and will retail for NGN 75,000 with a six-month Fitbit Premium trial (a $59.94 value). Following the six-month trial for Luxe, Premium is available for $9.99 (USD) per month or $79.99 (USD) per year in 18 languages in more than 40 countries and has nearly 1 million paid members. The gorjana for Fitbit Luxe Special Edition will be available for today for NGN 146,000 with availability in Spring.
Business
Shareholders back Access Holdings’ long-term value creation strategy-Investors confident of earnings outlook
Shareholders have expressed confidence in Access Holdings Plc’s long-term value creation strategy as Nigeria’s largest financial services group continues implementation of a deliberate plan to consolidate its pan-African and global investments into greater sustainable returns to investors.Speaking on the outcome of the group’s annual general meeting, shareholders, according to The Nation newspaper, said they were confident that Access Holdings has been well positioned for sustainable growth and high value-creation in the years ahead.They said the performance of the group in the past 15 months highlighted the fundamental strength of Access Holdings, which provides a strong reassurance on the current strategic shift from investments to value creation and shareholders’ return.With nearly one million shareholders, Access Holdings, according to The Nation newspaper, has one of the largest shareholders base across Africa. More than three-quarters of the shareholders are retail minority shareholders, making them significant stakeholders in the group. Domestic minority retail shareholders typically account for nearly half of transactions at the Nigerian stock market.Shareholders said they believed Access Holdings could translate its strong fundamentals into exciting returns while simultaneously building on the group’s vision of being Africa’s gateway to the global financial system.Founding Coordinator and Leader, Independent Shareholders Association of Nigeria (ISAN), Sir Sunny Nwosu, said shareholders have no fear about the future of Access Holdings having seen its historic transformation from a mid-tier bank to becoming Nigeria’s biggest bank in many parameters.He explained that the understanding shown by shareholders over the non-declaration of dividend for the 2025 business year was based on both past performance and future expectation.President, Association for the Advancement of Rights of Nigerian Shareholders (AARNS), Dr Faruk Umar, said Access Holdings has endeared itself to shareholders with its performance overtime.According to him, shareholders were looking at the bigger picture and were confident that the group would deliver impressive long-term values as outlined under its strategic plan.“We’ve no cause to worry about Access Holdings. True, dividend is important to us shareholders, but then, when you take everything together, you see that it’s like keeping your money in a compounding interest account, you’re going to get the bumper return at the end,” Umar said.National Chairman, New Dimension Shareholders Association, Mr. Patrick Ajudua said Access Holdings has experienced commendable growth, citing the group’s performance in 2025 when gross earnings rose to N5.53 trillion and total assets crossed N51.53 trillion.”As shareholders, we express our satisfaction with the company’s overall performance, particularly in the light of the decision not to distribute dividends this year. This decision was clarified as a necessary step to ensure compliance with Central Bank of Nigeria’s regulations,” Ajudua said.He said shareholders during the general meeting had underlined areas where they need the board and management to focus on, including the need to further address impairment charges on financial assets and cost optimisation.Chairman, Progressive Shareholders Association of Nigeria, Boniface Okezie, according to The Nation newspaper, said the overall assessment of Access Holdings’ performance was strong.According to him, while the absence of dividend payment is notable, it shouldn’t solely determine a company’s performance.He underlined that part of shareholders’ trust in the board was to entrust the directors with the discretion to declare or not to declare dividend.He said: “With earnings per share so impressive at N13.48, the company is certainly capable of rewarding its shareholders for even as much as N5 per share. We know that it’s CBN’s rules that posed challenges for dividend disbursement. As a holding company, the performance of the bank, which serves as its main subsidiary, significantly impacts the overall situation. If the bank doesn’t distribute dividends, it naturally limits the holding company’s ability to do so as well”.He urged regulators to consider the impact of their policies on investors, highlighting the importance of dividends in reflecting a company’s success.“When a company performs well, fulfilling the dividend expectation becomes crucial for maintaining investors’ satisfaction, especially for those who have supported the bank during challenging times,” Okezie said.Regarding future projections, he expressed confidence in the management’s projections for returns, noting the clarity of the company’s vision and growth strategy.He pointed out that setting clear goals is essential for growth while commending the board and management of the group for their painstaking efforts at carrying shareholders along in the company’s growth plan.He advised the board to maintain its focus and drive on business success, urging the directors to consider proposing an interim dividend by the end of this financial year or by September, to help address the impact of the previous non-payment on shareholders as well as reassure and align shareholders’ interests with the company’s overall performance.National Coordinator, Independent Shareholders Association of Nigeria (ISAN), Mr. Moses Igbrude, according to The Nation newspaper, expressed confidence in Access Holdings’ earnings outlook noting that the company stands out as a robust and well-structured financial institution poised to provide substantial value to its shareholders.He said shareholders were confident the management team possesses the necessary skills and expertise to effectively leverage the group’s assets and resources, ensuring that they meet their projections and fulfill the commitments made to investors.Access Holdings saw 16.2 per cent growth in pre-tax profit to N1.01 trillion in 2025, driving by impressive growth in core banking interest income, which rose to N1.36 trillion and a 41 per cent growth in net fees and commission incomes, which jumped to N585 billion. Operating income rose by 23.9 per cent to N3.17 trillion. Gross earnings had risen from N4.88 trillion in 2024 to N5.53 trillion in 2025.The group’s total assets expanded to N51.56 trillion while shareholders’ funds rose to N4.33 trillion by December 2025. Cost to income ratio improved from 56.7 per cent to 51.7 per cent. Return on Average Equity (ROAE) remained high at 18.4 per cent.With earnings per share at N13.48, shareholders however approved the board’s position to focus on structural realignment of the group’s foreign investments in compliance with domestic regulatory space, which necessitated non-declaration of dividend for the 2025 financial year.In first quarter 2026, pre-tax profit stood at N272.1 billion as against N222.78 billion recorded in comparable period of 2025, putting the group on a strong footing to surpass its N1 trillion profit mark. Total assets rose to N54.44 trillion while total equity improved to N4.4 trillion by March 2026.Speaking at the AGM in Lagos, Chairman, Access Holdings Plc, Aigboje Aig-Imoukhuede, reaffirmed the group’s strategic transition towards long-term value creation, balance sheet resilience, and disciplined growth, even as it navigates a dynamic and evolving operating environment.He said the group’s vision was anchored on the belief that the defining test of a financial institution is not merely its capacity for growth, but its ability to grow profitably, sustainably, and with discipline over time.“Periods of economic uncertainty often reveal more about an institution than periods of uninterrupted growth. Our focus remains on building a business that is not only growing, but improving in the quality, resilience, and sustainability of its earnings,” Aig-Imoukhuede said.He reiterated the strategic imperative underpinning the group’s next phase of growth.He said: “Our strategy, From Scale to Value, reflects the natural evolution of our journey. Scale created opportunity; value creation is how we fully realise it”.He noted that while the group continues to generate strong returns, ensuring that earnings per share consistently exceed the cost of capital remains central to unlocking sustainable shareholder value.He also acknowledged the significant unrealised value embedded within the group’s international subsidiaries and reiterated management’s focus on improving market recognition of that intrinsic value over time.“Our approach is clear: capital retained today must translate into greater value tomorrow and sustainable returns for our shareholders. Our responsibility is to justify the confidence of our shareholders by building an institution that endures, one defined by clarity of purpose, discipline of execution, and sustainable value creation over time,” Aig-Imoukhuede said.
Business
As Loan Defaults Rise, VeendHQ Says AI Recovered ₦69 Million from Delinquent Borrowers – Business
VeendHQ says its AI-powered credit platform, Vida AI, helped recover ₦69 million from a ₦172.5 million portfolio of loans that were more than 90 days overdue, in a pilot that highlights the growing role of technology in loan recovery and portfolio management.The result comes at a time when lenders are under increasing pressure to improve recovery outcomes while managing the cost, reputational risk, and operational burden associated with overdue loans. For many credit providers, the challenge is no longer only how quickly loans can be approved, but how effectively repayment can be monitored and delinquent loans can be recovered after disbursement.According to VeendHQ, the pilot delivered a 40 percent recovery rate on the overdue loan portfolio. The company said the result significantly outperformed traditional recovery benchmarks, where a five percent recovery rate on a similar loan book would amount to about ₦8.6 million.VeendHQ said the pilot demonstrates how Vida AI can support lenders beyond credit assessment, extending into repayment monitoring, collections, and recovery.“Credit access is only one side of lending. The bigger challenge for many lenders is what happens after disbursement,” said Olufemi Olanipekun, Co-founder and CEO of VeendHQ. “Vida AI helps lenders make smarter decisions across the credit lifecycle, from approval to repayment and recovery.”VeendHQ, a Nigerian fintech company building digital credit infrastructure, developed Vida AI as an artificial intelligence-powered platform for lenders, merchants, and financial institutions. The platform supports credit assessment, identity verification, repayment collections, and loan management workflows.With the recovery pilot, the company is positioning Vida AI beyond loan origination, as a tool for lenders seeking to improve repayment performance and manage overdue portfolios more efficiently.Delinquent loans remain a major cash-flow challenge for lenders. Once loans exceed 60 to 90 days past due, recovery becomes more difficult, expensive, and unpredictable. Traditional approaches such as manual calls, recovery agents, and legal escalation often increase costs without significantly improving recovery rates.VeendHQ said Vida AI’s recovery workflow enables lenders to upload overdue loan records, verify borrower information, assess repayment capacity, and trigger automated recovery actions. This gives lenders better visibility after disbursement and allows recovery teams to prioritize overdue portfolios more effectively.“If lenders cannot recover efficiently, they become more conservative with lending. That affects consumers, small businesses, and the wider credit market,” Olanipekun said. “Better recovery infrastructure gives lenders more confidence to lend, manage risk, and keep credit flowing.”The company said the recovery use case is especially relevant for banks, microfinance institutions, digital lenders, cooperatives, and merchants managing loans that are 60 to 180 days past due. It added that it plans to deepen Vida AI’s recovery capabilities for credit providers seeking to improve recovery performance without relying solely on manual methods.“As lending expands across Nigeria and Africa, recovery infrastructure is becoming as critical as origination,” Olanipekun said. “Tools that improve both will define which lenders can scale sustainably.”The pilot, VeendHQ says, points to a broader shift in the credit market: approval speed alone is no longer enough. Increasingly, lenders will be defined by how effectively they monitor repayment, recover overdue loans, and manage portfolio risk over time.
Business
African Marketplace 2026 Returns To Dubai In October
African Marketplace (AMP) is set to return for its highly anticipated second edition from October 10–12, 2026, at the prestigious Conrad Hotel Dubai, following the success of its landmark 2025 debut. The three-day event will once again convene some of the finest products, services, creatives, and innovators from Africa and the Caribbean, connecting them with global buyers, investors, policymakers, distributors, and cultural enthusiasts in one of the world’s most strategically connected trade capitals.African Marketplace is a pan-continental trade and cultural platform designed to spotlight Africa’s and the Caribbean’s finest export-ready brands, SMEs, and innovators, empowering them to scale internationally, unlock investment opportunities, and achieve global relevance. African Marketplace 2026 will showcase the richness of African and Caribbean heritage alongside contemporary innovation across fashion, furniture, art, cuisine, music, technology, wellness, and intellectual capital.Speaking on the announcement, Ibukun Awosika, Founder of African Marketplace and the Ibukun Awosika Leadership Academy (IALA), said: “African Marketplace 2025 was proof of concept. What the world witnessed in Dubai was not potential, it was excellence in full expression.” “For 2026, we are going even further. We are building on that foundation with greater scale, sharper commercial focus, and an even stronger declaration that Africa and the Caribbean are not waiting to be discovered. We are here. We are globally ready. And we are building our own tables. Dubai is where we invite the world to experience who we truly are.” She added.Through curated exhibitions, business networking, investment conversations, cultural showcases, and strategic partnerships, African Marketplace continues to position itself as a leading platform connecting Afro-Caribbean excellence to global opportunity. More than an exhibition, AMP serves as both a commercial gateway and cultural platform; creating meaningful opportunities for trade, investment, collaboration, and cross-cultural exchange on a global scale.As the platform grows year after year, AMP remains committed to building a lasting ecosystem where commerce, culture, innovation, and identity converge.EXHIBITOR REGISTRATION IS NOW OPENBusinesses, investors, partners, and attendees interested in participating in African Marketplace Dubai 2026 can learn more at:www.theafricanmarketplace.orgFor media inquiries, sponsorship opportunities, or partnership proposals, please contact:info@theafricanmarketplace.orgAbout African MarketplaceAfrican Marketplace (AMP) is a pan-African trade and culture platform connecting Africa and the Caribbean to global markets through commerce, creativity, innovation, and strategic partnerships. Hosted annually in Dubai, AMP provides export-ready businesses and entrepreneurs with access to international visibility, investment opportunities, and global networks.
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