Public Relations

Nigerian Media Monitoring Agency launches “Get-Reports” for the PR Industry.

Published

5 years ago

April 6, 2021

admin

P+ Measurement Services, Nigeria’s leading Independent Public Relations (PR) measurement and evaluation agency, has introduced “Get-Reports” a product that allows the purchase of PR performance audit reports. It is the first of its kind in the Nigerian Public Relations industry.

The product spans across areas which includes 22 Commercial Nigerian Banks PR Performance Audit Report; Top Nigerian Insurance PR Performance Audit Report; Top Nigerian Digital Banks PR Performance Audit Report and the 22 commercial Nigerian Bank CEOs PR Performance Audit Report.

Others are the Top Nigerian Insurance CEOs PR Performance Audit Report and Top Nigerian Digital Bank CEOs PR Performance Audit Report.

In the area of the Nigerian Digital Bank CEOs media Performance Audit Report, a total of four Digital Bank CEOs in the country were sampled, while the number of sample will be populated as the demand increases.

On it, the PR Performance Audit Report will deliver deep insights of CEOs for four Digital Banks in Nigeria, using the P+ Measurement Media Content Analysis (P+MCA) methodology in accordance with the Barcelona Principles 3.0; highlights Nigerian Digital Bank CEOs with the most favourable and unfavourable media reputation; and analyse the overall competitive share exposure of the four Digital Bank CEOs sampled.

It will also explore top four CEOs in the Nigerian Digital Banking industry with most interviews, as well as partnership/sponsorship, CSR/CSI, product launch, promotion and fintech media activities.

Commenting on it, the Company’s Chief Insights Officer, Philip Odiakose, pointed out the product is with 5 per cent error margin and 95 per cent confidence level, and has passed through high-quality checks and audit processes, by well-trained media and data analysts, with exceptional skills in media monitoring, media research, data gathering, analysis as well as evaluation.

He explained the reports makes sourcing for data-driven brand PR performance audit report easier than ever and can be purchased on the Mate+ platform through https://www.mateplus.com.ng/get-reports/ using various transparent payment methods on the website, and brands and agencies can also request tailored customized PR audit report for their C-Suite.

“The evaluation processes are for those that want to handle their media monitoring internally, but do not want to take the risk of a self-brand evaluation which can also be term as being “the accuse, the judge and the jury of your own homework”, This is because the health of the brand is the end goal for all brand custodians,” Odiakose affirmed.

The CIO avowed that the frontline agency with expertise in Media Monitoring, PR Measurement and Audit and CEO Media Performance and Advisory, has offered services to over 45 brands and 15 PR agencies in its five years of operation in Nigeria.

The organisation, which is the only local AMEC Member in the country, has exclusive partnerships with the Nigerian Institute of Public Relations (NIPR) and Reelforge Media Monitoring; the biggest media monitoring agency in the East African region, covering more than five countries.

It has greatly enhanced clients’ businesses to incalculable heights, with its cutting-edge processes and avant-garde methodology for PR measurement and evaluation.

Since its inception, the agency has been providing media monitoring, measurement, evaluation and performance audit services for brands, agencies and government establishments, across various segments of the economy, ranging from Banking, Telecom, Insurance, Airlines, Tourism, Government, Non-Governmental Organisations (NGOs), Pensions, Health Management Organisations (HMOs), Tobacco, Lifestyle and PayTV.

Public Relations

PR Innovation Takes Center Stage: P+ Measurement Services Presents the 24th #EvaluatePR Edition

Published

3 years ago

September 20, 2023

admin

P+ Measurement Services, a leading Media Intelligence Consultancy, is excited to unveil the anticipated 24th edition of #EvaluatePR. This landmark event, held quarterly, will take place virtually on September 22nd, 2023, from 12:00 to 1:30 pm (West African Time). Designed to foster enriching discussions, offer invaluable insights, and keep industry professionals updated on the cutting-edge trends, #EvaluatePR remains a pivotal point for PR practitioners worldwide.

#EvaluatePR has firmly established itself as a foremost global platform, uniting PR professionals, industry experts, and academics to explore the evolving landscapes of public relations, communications, and media intelligence.

This edition is set to thrill participants with its distinguished lineup of guest speakers. Among them are Tonya Khoury, Director at Acumen Media Management; Tosin Adefeko, Managing Director of AT3 Resources; and Israel Ogunseye, Chief Marketing Officer at Biashara Nzuri.

With their extensive experience and profound insights, they will explore the theme “Transparency and Trust in PR: Measuring Perceptions and Impact,” providing participants with practical strategies to navigate complex PR scenarios while emphasizing the critical aspects of transparency and trust. In a world where public perception and reputation can influence in an instant, understanding these skills is vital.

To participate in the discussion, use the Zoom meeting link below;

https://bit.ly/3Zp6hIO

Public Relations

PR Measurement agency hosts 2022 AMEC Measurement Month in Nigeria

Published

3 years ago

November 22, 2022

admin

In collaboration with the International Association for the Measurement and Evaluation of Communication, AMEC, the leading intelligence agency in Nigeria, P+ Measurement Services, declared its interest to host the annual AMEC Measurement Month (#AMECMM) to enlighten PR and communications experts and professionals in Nigeria.

The event is slated to take place on November 25th, 2022 from 12 pm to 1:30 pm (WAT). The purpose of this event, which will be held virtually on the Google Meet platform, is to inform Public Relations and Communication professionals about the significance of Measurement and Evaluation in the PR and Media space with industry experts analyzing and offering insightful answers to the many unanswered questions in the industry.

The panelists for this edition include Francois van Dyk, Head of Operations at Ornico in South Africa; Okusaga Mobolaji, Managing Consultant at Precise Platform in Nigeria; Thomas Stoeckle, Self-employed Consultant, and Educator; Lecturer at PR Academy UK, Bournemouth University UK and Quadriga University Berlin; Consultant at communication agency Dot I/O Health; and Robert Awodu, Head of Public Relations and Communication at Jumia in Nigeria. The event’s theme is “Measurement and Evaluation: Why It Matters in today’s PR World.”

AMEC Measurement Month is a free event that includes webinars, CEO conversations, workshops, and a lot more. It focuses on assisting PR and communications professionals in comprehending the value and significance of PR measurement.

Kindly click the link below to participate in the event:

https://meet.google.com/fhp-gxnf-gqp

Public Relations

Mediacrafts John Ehiguese to Head Lagos NIPR Education Committee

Published

4 years ago

January 21, 2022

admin

Mr John Ehiguese, Chief Executive Officer, Mediacraft Associates Limited

The Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) has appointed Mr John Ehiguese, Chief Executive Officer, Mediacraft Associates Limited, to chair its Training and Education Committee. The appointment is in recognition of Mr Ehigueses leadership, passion for and contributions to the advancement of quality education and training for communications professionals in the country.

The appointment was conveyed in a letter dated 17 January 2022 and signed by the chairman of the PR body, Comfort Nwankwo. I am delighted to inform you that the Executive Council of the Lagos State Chapter has approved your appointment as the Chairman, Training and Education Committee of the Chapter, Nwankwo said in the letter.

In constituting your committee, painstaking effort has been made to choose discerning, bright and knowledgeable professionals of impeccable character, professional accomplishments having held long-time leadership roles representing significant stakeholder groups.

Nwankwo, who was elected last year to pilot the NIPR, Lagos Chapter, through its next growth phase, had promised to work with proven professionals in the industry to ensure the Institute achieves its growth objectives. It is in line with that promise, that Nwankwo reached out to Mr Ehiguese, a thoroughbred PR professional, and others, to tap into their wealth of knowledge.

By this appointment, we are confident that you will bring your deep knowledge and invaluable experience to bear on this exciting assignment, Nwankwo concluded.

Ehiguese expressed his appreciation for the appointment even as he promised to put in his best to help strengthen the Institutes training and master class programmes. I am deeply honoured to be appointed to head such a critical committee. I am confident that as a committee, we will put in our best to further strengthen the Institutes training and education programmes, Mr Ehiguese said.

Ehiguese, who founded Mediacraft, a leading PR firm in the country, over 18 years ago, has close to 30 years experience in public relations and communications. A consummate professional, Mr Ehiguese has contributed immensely to the development of PR in Nigeria. He was at one time president of Public Relations Consultant Association of Nigeria (PRCAN). He is on the Board of Management of International Communications Consultants Organization (ICCO) and has functioned in the ICCO as a judge for the bodys Global PR Award.

He remains a strong advocate of support by the government for local PR players through patronage and partnerships. Last year, Mr Ehiguese instituted a training and mentorship programme for mass communications undergraduates and prospective PR practitioners, as part of his contributions to the growth of the industry.

In recognition of his invaluable contributions, Mr Ehiguese has won several industry awards, including the Best Public Relations practitioner in 2019 and a Lifetime Achievement award at the 2021 Lagos PR Industry Gala & Awards (LaPRIGA).

The NIPR Training and Education Committee has a total of 10 members.