Business
Facebook research unveils tips forNigerian businesses to plan and adapt during Ramadan
Launch of guide enabling brands to discover expert insights and solutions to uncover growth this Ramadan

Lagos, Nigeria, 6 April, 2021 – The COVID-19 pandemic has significantly impacted the way people live, connect, shop and discover. This was more evident during Ramadan, a period of introspection and celebration for nearly 2 billion people. During Ramadan, people want to come together, whether virtually or socially distanced, to share the joy with loved ones. Despite inevitable differences to recent years, we will see the emergence of new discovery and shopping behaviours.
To better understand the behaviours of people who observe Ramadan and who shop for this season, Facebook IQ, Facebook’s insights and research division, in partnership with YouGov, a global public opinion and data company, has unveiled findings of a study conducted during Ramadan 2020, with over 17,000 respondents across eleven countries including Nigeria. Approximately 1,500 interviews were completed with samples that were representative of the adult online population across age, gender and region in each market. The research explored a range of areas, including people’s purchasing and media habits, the impact of COVID-19, the role of influencer content and how communities give back.
The research highlights the booming e-commerce industry is significantly driving the digital economy in Nigeria. Here are six tips forNigerianbrands and businesses to effectively adapt and plan this Ramadan:
● Discover new ways to support businesses
The theme of giving back is deeply rooted in Ramadan. People are increasingly giving back with time and money – and this extends to local businesses too. 90% agree that brands should find ways of giving back during Ramadan. As people personally contribute to their communities, they increasingly expect the same of businesses. They want brands to express their values, speak authentically and stand up for causes they care about. In fact, the research also shows that 77% of survey respondentsin Nigeriabecame more interested in a brand after learning about their business practices. That is why brands must raise awareness of their support for local businesses and the community during the pandemic in a clear and simple way.
● Discover mobile audiences
During Ramadan, people look to technology, especially mobile, to stay up-to-date and connect with family and friends. They also use mobile to shop and stay entertained. Because of the COVID-19 pandemic, mobile has become the constant companion driving additional time spent on the small screen. The research shows that 52% of survey respondents in Nigeria spend more time using their mobile during the season. This means that more people are now using mobile across discovery, research and purchase compared to going in store. Knowing this, brands must leverage the rise in mobile entertainment and resources to reach the right audience where they are adapting to how and where they like to discover new things.
● Discover partnerships
Creators offer a new source of credibility. Amongst the Ramadan observing and shopping community surveyed in Nigeria, 58% agreed that public figures and celebrities influence their purchasing decisions. They look to public figures for self-improvement content as well as deals, especially when it comes to discovering and purchasing new products and services. Brands must therefore engage with partners and creators to help reach new audiences in an authentic way and should explore collaborating with creators who can inspire, generate deals and announce trends.
● Discover new demand
The demand from shoppers to browse and shop safely online is greater than ever as they spend less time shopping in physical stores. According to the research, 67% of survey respondentsin Nigeria spent more time shopping online during the Ramadan and Eid season because of COVID-19. On average, shoppers in Nigeria are 3x more likely to feel safer using mobile to shop, compared to in store. This year, brands must understand their audience’s needs and safety concerns when shopping online and on mobile, offering cross-border shoppers a frictionless experience throughout the entire purchase journey, both safely and conveniently.
● Discover new opportunities
Ramadan is one of the biggest shopping moments of the year, yet most advertisers switch off spending during this time, based on the misapprehension that most people finish their Ramadan shopping early. People, however, are continually preparing their homes, meals and gifts for loved ones and are looking out for the best deals before and during the season. While 28% of the respondents in Nigeria started planning by March last year, about a month before celebrations started, only 18% had completed their shopping when Ramadan actually started. The research also indicates that the periods just before Ramadan and Eid are the biggest shopping periods. Brands must plan ahead to stay relevant and prepared for these shopping peaks, reminding people of what they love by tapping into their preferences.
● Discover bargain hunters
As the impact of COVID-19 is felt locally, shoppers are increasingly price-sensitive and look to Facebook for deals and inspiration. 68% of the respondents in Nigeria look to discover more bargains during Ramadan and Eid. This price sensitivity applies to essentials like food and beverages, as well as to clothing and gift items, making mega sales all the more important during Ramadan. The research also indicates that in Nigeria, 67% of the respondents said they use Facebook platforms for inspiration, research and to discover new shopping ideas.
You can also take a closer look at the FBIQ Ramadan Interactive Report explore, compare and filter the findings to inform your Ramadan planning, understand audience expectations and forge more meaningful connections.
Through Facebook’s partnership with Getty Images, brands and marketers can also access the Yalla Ramadan stock image library to adapt their Ramadan campaigns and find visual inspiration.
Business
Shareholders back Access Holdings’ long-term value creation strategy-Investors confident of earnings outlook
Shareholders have expressed confidence in Access Holdings Plc’s long-term value creation strategy as Nigeria’s largest financial services group continues implementation of a deliberate plan to consolidate its pan-African and global investments into greater sustainable returns to investors.Speaking on the outcome of the group’s annual general meeting, shareholders, according to The Nation newspaper, said they were confident that Access Holdings has been well positioned for sustainable growth and high value-creation in the years ahead.They said the performance of the group in the past 15 months highlighted the fundamental strength of Access Holdings, which provides a strong reassurance on the current strategic shift from investments to value creation and shareholders’ return.With nearly one million shareholders, Access Holdings, according to The Nation newspaper, has one of the largest shareholders base across Africa. More than three-quarters of the shareholders are retail minority shareholders, making them significant stakeholders in the group. Domestic minority retail shareholders typically account for nearly half of transactions at the Nigerian stock market.Shareholders said they believed Access Holdings could translate its strong fundamentals into exciting returns while simultaneously building on the group’s vision of being Africa’s gateway to the global financial system.Founding Coordinator and Leader, Independent Shareholders Association of Nigeria (ISAN), Sir Sunny Nwosu, said shareholders have no fear about the future of Access Holdings having seen its historic transformation from a mid-tier bank to becoming Nigeria’s biggest bank in many parameters.He explained that the understanding shown by shareholders over the non-declaration of dividend for the 2025 business year was based on both past performance and future expectation.President, Association for the Advancement of Rights of Nigerian Shareholders (AARNS), Dr Faruk Umar, said Access Holdings has endeared itself to shareholders with its performance overtime.According to him, shareholders were looking at the bigger picture and were confident that the group would deliver impressive long-term values as outlined under its strategic plan.“We’ve no cause to worry about Access Holdings. True, dividend is important to us shareholders, but then, when you take everything together, you see that it’s like keeping your money in a compounding interest account, you’re going to get the bumper return at the end,” Umar said.National Chairman, New Dimension Shareholders Association, Mr. Patrick Ajudua said Access Holdings has experienced commendable growth, citing the group’s performance in 2025 when gross earnings rose to N5.53 trillion and total assets crossed N51.53 trillion.”As shareholders, we express our satisfaction with the company’s overall performance, particularly in the light of the decision not to distribute dividends this year. This decision was clarified as a necessary step to ensure compliance with Central Bank of Nigeria’s regulations,” Ajudua said.He said shareholders during the general meeting had underlined areas where they need the board and management to focus on, including the need to further address impairment charges on financial assets and cost optimisation.Chairman, Progressive Shareholders Association of Nigeria, Boniface Okezie, according to The Nation newspaper, said the overall assessment of Access Holdings’ performance was strong.According to him, while the absence of dividend payment is notable, it shouldn’t solely determine a company’s performance.He underlined that part of shareholders’ trust in the board was to entrust the directors with the discretion to declare or not to declare dividend.He said: “With earnings per share so impressive at N13.48, the company is certainly capable of rewarding its shareholders for even as much as N5 per share. We know that it’s CBN’s rules that posed challenges for dividend disbursement. As a holding company, the performance of the bank, which serves as its main subsidiary, significantly impacts the overall situation. If the bank doesn’t distribute dividends, it naturally limits the holding company’s ability to do so as well”.He urged regulators to consider the impact of their policies on investors, highlighting the importance of dividends in reflecting a company’s success.“When a company performs well, fulfilling the dividend expectation becomes crucial for maintaining investors’ satisfaction, especially for those who have supported the bank during challenging times,” Okezie said.Regarding future projections, he expressed confidence in the management’s projections for returns, noting the clarity of the company’s vision and growth strategy.He pointed out that setting clear goals is essential for growth while commending the board and management of the group for their painstaking efforts at carrying shareholders along in the company’s growth plan.He advised the board to maintain its focus and drive on business success, urging the directors to consider proposing an interim dividend by the end of this financial year or by September, to help address the impact of the previous non-payment on shareholders as well as reassure and align shareholders’ interests with the company’s overall performance.National Coordinator, Independent Shareholders Association of Nigeria (ISAN), Mr. Moses Igbrude, according to The Nation newspaper, expressed confidence in Access Holdings’ earnings outlook noting that the company stands out as a robust and well-structured financial institution poised to provide substantial value to its shareholders.He said shareholders were confident the management team possesses the necessary skills and expertise to effectively leverage the group’s assets and resources, ensuring that they meet their projections and fulfill the commitments made to investors.Access Holdings saw 16.2 per cent growth in pre-tax profit to N1.01 trillion in 2025, driving by impressive growth in core banking interest income, which rose to N1.36 trillion and a 41 per cent growth in net fees and commission incomes, which jumped to N585 billion. Operating income rose by 23.9 per cent to N3.17 trillion. Gross earnings had risen from N4.88 trillion in 2024 to N5.53 trillion in 2025.The group’s total assets expanded to N51.56 trillion while shareholders’ funds rose to N4.33 trillion by December 2025. Cost to income ratio improved from 56.7 per cent to 51.7 per cent. Return on Average Equity (ROAE) remained high at 18.4 per cent.With earnings per share at N13.48, shareholders however approved the board’s position to focus on structural realignment of the group’s foreign investments in compliance with domestic regulatory space, which necessitated non-declaration of dividend for the 2025 financial year.In first quarter 2026, pre-tax profit stood at N272.1 billion as against N222.78 billion recorded in comparable period of 2025, putting the group on a strong footing to surpass its N1 trillion profit mark. Total assets rose to N54.44 trillion while total equity improved to N4.4 trillion by March 2026.Speaking at the AGM in Lagos, Chairman, Access Holdings Plc, Aigboje Aig-Imoukhuede, reaffirmed the group’s strategic transition towards long-term value creation, balance sheet resilience, and disciplined growth, even as it navigates a dynamic and evolving operating environment.He said the group’s vision was anchored on the belief that the defining test of a financial institution is not merely its capacity for growth, but its ability to grow profitably, sustainably, and with discipline over time.“Periods of economic uncertainty often reveal more about an institution than periods of uninterrupted growth. Our focus remains on building a business that is not only growing, but improving in the quality, resilience, and sustainability of its earnings,” Aig-Imoukhuede said.He reiterated the strategic imperative underpinning the group’s next phase of growth.He said: “Our strategy, From Scale to Value, reflects the natural evolution of our journey. Scale created opportunity; value creation is how we fully realise it”.He noted that while the group continues to generate strong returns, ensuring that earnings per share consistently exceed the cost of capital remains central to unlocking sustainable shareholder value.He also acknowledged the significant unrealised value embedded within the group’s international subsidiaries and reiterated management’s focus on improving market recognition of that intrinsic value over time.“Our approach is clear: capital retained today must translate into greater value tomorrow and sustainable returns for our shareholders. Our responsibility is to justify the confidence of our shareholders by building an institution that endures, one defined by clarity of purpose, discipline of execution, and sustainable value creation over time,” Aig-Imoukhuede said.
Business
As Loan Defaults Rise, VeendHQ Says AI Recovered ₦69 Million from Delinquent Borrowers – Business
VeendHQ says its AI-powered credit platform, Vida AI, helped recover ₦69 million from a ₦172.5 million portfolio of loans that were more than 90 days overdue, in a pilot that highlights the growing role of technology in loan recovery and portfolio management.The result comes at a time when lenders are under increasing pressure to improve recovery outcomes while managing the cost, reputational risk, and operational burden associated with overdue loans. For many credit providers, the challenge is no longer only how quickly loans can be approved, but how effectively repayment can be monitored and delinquent loans can be recovered after disbursement.According to VeendHQ, the pilot delivered a 40 percent recovery rate on the overdue loan portfolio. The company said the result significantly outperformed traditional recovery benchmarks, where a five percent recovery rate on a similar loan book would amount to about ₦8.6 million.VeendHQ said the pilot demonstrates how Vida AI can support lenders beyond credit assessment, extending into repayment monitoring, collections, and recovery.“Credit access is only one side of lending. The bigger challenge for many lenders is what happens after disbursement,” said Olufemi Olanipekun, Co-founder and CEO of VeendHQ. “Vida AI helps lenders make smarter decisions across the credit lifecycle, from approval to repayment and recovery.”VeendHQ, a Nigerian fintech company building digital credit infrastructure, developed Vida AI as an artificial intelligence-powered platform for lenders, merchants, and financial institutions. The platform supports credit assessment, identity verification, repayment collections, and loan management workflows.With the recovery pilot, the company is positioning Vida AI beyond loan origination, as a tool for lenders seeking to improve repayment performance and manage overdue portfolios more efficiently.Delinquent loans remain a major cash-flow challenge for lenders. Once loans exceed 60 to 90 days past due, recovery becomes more difficult, expensive, and unpredictable. Traditional approaches such as manual calls, recovery agents, and legal escalation often increase costs without significantly improving recovery rates.VeendHQ said Vida AI’s recovery workflow enables lenders to upload overdue loan records, verify borrower information, assess repayment capacity, and trigger automated recovery actions. This gives lenders better visibility after disbursement and allows recovery teams to prioritize overdue portfolios more effectively.“If lenders cannot recover efficiently, they become more conservative with lending. That affects consumers, small businesses, and the wider credit market,” Olanipekun said. “Better recovery infrastructure gives lenders more confidence to lend, manage risk, and keep credit flowing.”The company said the recovery use case is especially relevant for banks, microfinance institutions, digital lenders, cooperatives, and merchants managing loans that are 60 to 180 days past due. It added that it plans to deepen Vida AI’s recovery capabilities for credit providers seeking to improve recovery performance without relying solely on manual methods.“As lending expands across Nigeria and Africa, recovery infrastructure is becoming as critical as origination,” Olanipekun said. “Tools that improve both will define which lenders can scale sustainably.”The pilot, VeendHQ says, points to a broader shift in the credit market: approval speed alone is no longer enough. Increasingly, lenders will be defined by how effectively they monitor repayment, recover overdue loans, and manage portfolio risk over time.
Business
African Marketplace 2026 Returns To Dubai In October
African Marketplace (AMP) is set to return for its highly anticipated second edition from October 10–12, 2026, at the prestigious Conrad Hotel Dubai, following the success of its landmark 2025 debut. The three-day event will once again convene some of the finest products, services, creatives, and innovators from Africa and the Caribbean, connecting them with global buyers, investors, policymakers, distributors, and cultural enthusiasts in one of the world’s most strategically connected trade capitals.African Marketplace is a pan-continental trade and cultural platform designed to spotlight Africa’s and the Caribbean’s finest export-ready brands, SMEs, and innovators, empowering them to scale internationally, unlock investment opportunities, and achieve global relevance. African Marketplace 2026 will showcase the richness of African and Caribbean heritage alongside contemporary innovation across fashion, furniture, art, cuisine, music, technology, wellness, and intellectual capital.Speaking on the announcement, Ibukun Awosika, Founder of African Marketplace and the Ibukun Awosika Leadership Academy (IALA), said: “African Marketplace 2025 was proof of concept. What the world witnessed in Dubai was not potential, it was excellence in full expression.” “For 2026, we are going even further. We are building on that foundation with greater scale, sharper commercial focus, and an even stronger declaration that Africa and the Caribbean are not waiting to be discovered. We are here. We are globally ready. And we are building our own tables. Dubai is where we invite the world to experience who we truly are.” She added.Through curated exhibitions, business networking, investment conversations, cultural showcases, and strategic partnerships, African Marketplace continues to position itself as a leading platform connecting Afro-Caribbean excellence to global opportunity. More than an exhibition, AMP serves as both a commercial gateway and cultural platform; creating meaningful opportunities for trade, investment, collaboration, and cross-cultural exchange on a global scale.As the platform grows year after year, AMP remains committed to building a lasting ecosystem where commerce, culture, innovation, and identity converge.EXHIBITOR REGISTRATION IS NOW OPENBusinesses, investors, partners, and attendees interested in participating in African Marketplace Dubai 2026 can learn more at:www.theafricanmarketplace.orgFor media inquiries, sponsorship opportunities, or partnership proposals, please contact:info@theafricanmarketplace.orgAbout African MarketplaceAfrican Marketplace (AMP) is a pan-African trade and culture platform connecting Africa and the Caribbean to global markets through commerce, creativity, innovation, and strategic partnerships. Hosted annually in Dubai, AMP provides export-ready businesses and entrepreneurs with access to international visibility, investment opportunities, and global networks.
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