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PR Innovation Takes Center Stage: P+ Measurement Services Presents the 24th #EvaluatePR Edition

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Evaluate PR


P+ Measurement Services, a leading Media Intelligence Consultancy, is excited to unveil the anticipated 24th edition of #EvaluatePR. This landmark event, held quarterly, will take place virtually on September 22nd, 2023, from 12:00 to 1:30 pm (West African Time). Designed to foster enriching discussions, offer invaluable insights, and keep industry professionals updated on the cutting-edge trends, #EvaluatePR remains a pivotal point for PR practitioners worldwide.

#EvaluatePR has firmly established itself as a foremost global platform, uniting PR professionals, industry experts, and academics to explore the evolving landscapes of public relations, communications, and media intelligence.



This edition is set to thrill participants with its distinguished lineup of guest speakers. Among them are Tonya Khoury, Director at Acumen Media Management; Tosin Adefeko, Managing Director of AT3 Resources; and Israel Ogunseye, Chief Marketing Officer at Biashara Nzuri.



With their extensive experience and profound insights, they will explore the theme “Transparency and Trust in PR: Measuring Perceptions and Impact,” providing participants with practical strategies to navigate complex PR scenarios while emphasizing the critical aspects of transparency and trust. In a world where public perception and reputation can influence in an instant, understanding these skills is vital.

To participate in the discussion, use the Zoom meeting link below;

https://bit.ly/3Zp6hIO

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Public Relations

PR Measurement agency hosts 2022 AMEC Measurement Month in Nigeria

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AMEC Measurement Month

In collaboration with the International Association for the Measurement and Evaluation of Communication, AMEC, the leading intelligence agency in Nigeria, P+ Measurement Services, declared its interest to host the annual AMEC Measurement Month (#AMECMM) to enlighten PR and communications experts and professionals in Nigeria.

The event is slated to take place on November 25th, 2022 from 12 pm to 1:30 pm (WAT). The purpose of this event, which will be held virtually on the Google Meet platform, is to inform Public Relations and Communication professionals about the significance of Measurement and Evaluation in the PR and Media space with industry experts analyzing and offering insightful answers to the many unanswered questions in the industry.


The panelists for this edition include Francois van Dyk, Head of Operations at Ornico in South Africa; Okusaga Mobolaji, Managing Consultant at Precise Platform in Nigeria; Thomas Stoeckle, Self-employed Consultant, and Educator; Lecturer at PR Academy UK, Bournemouth University UK and Quadriga University Berlin; Consultant at communication agency Dot I/O Health; and Robert Awodu, Head of Public Relations and Communication at Jumia in Nigeria. The event’s theme is “Measurement and Evaluation: Why It Matters in today’s PR World.”

AMEC Measurement Month is a free event that includes webinars, CEO conversations, workshops, and a lot more. It focuses on assisting PR and communications professionals in comprehending the value and significance of PR measurement.



Kindly click the link below to participate in the event:

https://meet.google.com/fhp-gxnf-gqp

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Public Relations

Mediacrafts John Ehiguese to Head Lagos NIPR Education Committee

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Mr John Ehiguese, Chief Executive Officer, Mediacraft Associates Limited

The Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) has appointed Mr John Ehiguese, Chief Executive Officer, Mediacraft Associates Limited, to chair its Training and Education Committee. The appointment is in recognition of Mr Ehigueses leadership, passion for and contributions to the advancement of quality education and training for communications professionals in the country.

The appointment was conveyed in a letter dated 17 January 2022 and signed by the chairman of the PR body, Comfort Nwankwo. I am delighted to inform you that the Executive Council of the Lagos State Chapter has approved your appointment as the Chairman, Training and Education Committee of the Chapter, Nwankwo said in the letter.

In constituting your committee, painstaking effort has been made to choose discerning, bright and knowledgeable professionals of impeccable character, professional accomplishments having held long-time leadership roles representing significant stakeholder groups.

Nwankwo, who was elected last year to pilot the NIPR, Lagos Chapter, through its next growth phase, had promised to work with proven professionals in the industry to ensure the Institute achieves its growth objectives. It is in line with that promise, that Nwankwo reached out to Mr Ehiguese, a thoroughbred PR professional, and others, to tap into their wealth of knowledge.

By this appointment, we are confident that you will bring your deep knowledge and invaluable experience to bear on this exciting assignment, Nwankwo concluded.

Ehiguese expressed his appreciation for the appointment even as he promised to put in his best to help strengthen the Institutes training and master class programmes. I am deeply honoured to be appointed to head such a critical committee. I am confident that as a committee, we will put in our best to further strengthen the Institutes training and education programmes, Mr Ehiguese said.

Ehiguese, who founded Mediacraft, a leading PR firm in the country, over 18 years ago, has close to 30 years experience in public relations and communications. A consummate professional, Mr Ehiguese has contributed immensely to the development of PR in Nigeria. He was at one time president of Public Relations Consultant Association of Nigeria (PRCAN). He is on the Board of Management of International Communications Consultants Organization (ICCO) and has functioned in the ICCO as a judge for the bodys Global PR Award.

He remains a strong advocate of support by the government for local PR players through patronage and partnerships. Last year, Mr Ehiguese instituted a training and mentorship programme for mass communications undergraduates and prospective PR practitioners, as part of his contributions to the growth of the industry.

In recognition of his invaluable contributions, Mr Ehiguese has won several industry awards, including the Best Public Relations practitioner in 2019 and a Lifetime Achievement award at the 2021 Lagos PR Industry Gala & Awards (LaPRIGA).

The NIPR Training and Education Committee has a total of 10 members.

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Public Relations

Media Intelligence Agency spearheads AMEC Measurement Month in Nigeria.

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As the year is coming to a close and organizations are continuously having conversations around thriving in a post-pandemic era, the International Association for the Measurement and Evaluation of Communication (AMEC), an international association for communications measurement and evaluation practitioners is organizing its annual AMEC Measurement Month (AMECMM) 2021 this November.

This year’s edition will bring together more than 160 members of the association in 86 different countries around the world and P+ Measurement Services, the foremost media intelligence agency and a member of AMEC is spearheading the 6th edition of the event in Nigeria with the theme: “How to Effectively Demonstrate the Value of PR Measurement.”

The event which is slated to hold on the 19th of November 2021, between 12pm and 1:30pm (WAT), will take place virtually and will feature professionals from the communications, public, measurement and evaluation industry discussing and

sharing insights, ideas and solutions from their wealth highlighting the many challenges currently being faced by the industry.

The event will feature Nicole Moreo, the EVP, Head of US Analytics, Ketchum; Henry Okorafor, a Senior Associate with Stephanie John & Associates; Kemi Olawoye who is the Chief Communications Officer, Bora Communications and Ben Levine, the Director and Partner of FH TRUE Global Intelligence.

The AMEC Measurement Month is a free-to-attend event, which consists of webinars, executive discussions, workshops, and much more. It focuses on helping PR and communications professionals understand the value and importance of Communications/PR measurement, evaluation and media performance audit.

To attend the event, kindly register using the link below:

https://bit.ly/3bks2S0

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