NEWS
Sterling Bank Introduces Free Bus Rides for Nigerians…
.…doubles down on its push for Free Bank Transfers
Lagos, Nigeria: After sparking a national movement with its Zero Transfer Fees campaign, Sterling Bank has once again pushed the boundaries of what corporate citizenship can mean to everyday Nigerians.
Last week, regular Lagosians stepping out after long workdays were met with an unexpected gift: Sterling OneBank-branded buses waiting to take them home, free of charge.
Starting as a push against bank transfer fees, the initiative has now taken to the streets, as the bank began offering free bus rides to customers across major Lagos corridors, a gesture that will continue through May 2025 to ease the return of workers after the May Day holidays.
For a city where a single bus fare can be the difference between feeding a family or not,
Sterling’s free ride initiative struck a deep chord. What began with free transfers through its OneBank platform has now evolved into a movement on wheels, connecting digital convenience with real-world survival. In a time of skyrocketing costs, the bank is reaffirming a simple belief: financial freedom should not end at the removal of bank charges, it should
move you, carry you, and lift you.
Across Lagos, from Obalende to Ikorodu and TBS to Oshodi, the sight of Sterling buses pulling up to offer free rides sparked moments of disbelief, gratitude, and quiet celebration. For thousands of commuters, it was a tangible reminder that sometimes, the biggest changes come not from slogans, but from small, deliberate acts of care.
“For customers who have to choose between transport fare and groceries, this is more than a ride, it’s hope,” said Chidimma Okoli, Masterbrand Marketing Lead at Sterling. “When we said we were tearing down the barriers to moving your money, we meant it. But we also meant the barriers to moving yourself, to moving your dreams, to moving your life forward.
This isn’t just about banking apps. It’s about freedom, in every sense of the word.”
Mary E., a market trader from Oshodi, stepped off a Sterling bus last Friday and captured the mood perfectly. “This is the first time a bank is not just advertising but acting,” she said, beaming. “I have saved on transfers all month because of OneBank. And today, I saved on my transport. Sterling ehn, dem sharp. Dem dey move.”
Across town, a young professional shared his own experience on LinkedIn: “Every naira
matters o. I already saved money on bank transfers using OneBank. Today, Sterling saved me time, money, and stress after a brutal day at work. They just get it.
Another rider, Amaka I., a single mother and hairdresser from Ajah, described the free ride
as “a blessing nobody told me was coming.” She added, “We Lagos people work so hard
just to move. Today, I didn’t have to count Naira for my bus fare. That is dignity. That is
respect.”
Chidimma Okoli emphasized that this initiative was never about fanfare, but about putting
philosophy into action. “Financial systems have for too long extracted from Nigerians,” she said. “At Sterling, we are making a different choice. We are giving back, not just in naira and kobo, but in opportunities, in relief and in real dignity.” This initiative builds on Sterling’s history of standing with Nigerians during critical moments.
During the pandemic, Sterling was one of the first banks to support remote work transitions
and provide digital lifelines to struggling SMEs. Through programs like AltSchool Africa and entrepreneur bootcamps, Sterling has opened new doors to skills development and
affordable financing. After fuel subsidies were removed, the bank financed transport
cooperatives to keep mobility alive for thousands who would otherwise have been
stranded.
But according to Okoli, what matters now is not history, it’s momentum. “We’re not trying to relive past glories,” she said. “We’re building new victories, alongside the people who trust us every day with their journeys.”
Beneath the buses and smiling faces lies a deeper story of infrastructure strength. Sterling’s robust digital banking backbone, capable of handling over 180 million transactions and scaling rapidly, allows it to absorb costs that many banks would have pushed onto customers. It is this invisible engine that has further helped make visible change possible.
As the month of May approaches, the momentum will continue. Workers returning from the holidays can expect to find the free rides still running across locations, a daily reminder that real banking doesn’t just live in apps but also on the streets, in the choices that make hard lives a little easier.
Sterling is encouraging all riders to share their experiences online, turning thousands of quiet journeys into a loud statement that Nigeria deserves a financial system that carries its people forward, not holds them back. Because true banking is not about hoarding profit; it is about moving lives and moving freely
NEWS
EID EL-ADHA 2026: Governor Dauda Lawal Urges Increased Prayers for Peace, Hails Return of Displaced Communities
As Muslims across the world celebrate Eid al-Adha 2026 yesterday, Zamfara State Governor Dauda Lawal has called on the faithful to intensify prayers for lasting peace in the state and Nigeria at large. The governor made the appeal in a statewide broadcast on Wednesday, ahead of the Eid prayers.
Eid al-Adha, known as the “Festival of Sacrifice,” is observed annually by Muslims on the 10th day of Dhulhijjah, the final month of the Islamic lunar calendar. The festival commemorates the unwavering obedience and devotion of Prophet Ibrahim (A.S.), who was willing to sacrifice his son Isma’il in submission to Allah’s (SWT) command an act replaced by divine intervention with a ram.
In his address, Governor Lawal reflected on the spiritual significance of the season, noting that the sacrificial rite not only honours Prophet Ibrahim’s submission but also forms an essential part of the Hajj rituals for pilgrims currently in the holy cities of Mecca and Medina.
“I felicitate with the Muslims on the occasion of Eid al-Adha 2026,” the governor said. “The sacrifice performed during Eid is symbolic of Prophet Ibrahim’s submission and is also part of the Hajj rites for pilgrims.”
The governor specifically called on residents of Zamfara, particularly those undertaking the pilgrimage, to remain steadfast in prayers for the state and the nation.
“We have made significant progress in the fight against banditry, which is why dispersed communities are now returning to their homes,” Lawal stated. He cited a recent milestone: “Last week, we successfully returned thousands of internally displaced persons (IDPs) to their ancestral community of Fegin Kanawa Village in Gusau Local Government Area after over a year of displacement.”
According to officials, the village had been abandoned due to repeated bandit attacks, forcing residents to seek refuge in overcrowded camps or host communities. The successful return of the IDPs marks one of the administration’s key achievements in its ongoing security and reconstruction efforts.
Governor Lawal expressed gratitude to Allah for enabling the state to witness what he described as a “historic” achievement the airlift of pilgrims from Gusau International Airport, which has now resumed full operations after previous disruptions.
“We are committed to ensuring the safe return of all displaced persons to their homes. Such successes are only possible due to our collective prayers. I urge us to pray more, especially during sacred religious festivals,” he added.
The governor concluded his message with warm wishes: “I wish everyone a peaceful Eid celebration.”
Following the broadcast, Governor Lawal joined thousands of worshippers at the Gusau Central Eid prayer ground, where he observed the two-unit Eid prayer and listened to the customary sermon (khutbah). Security was notably heightened across the state, with checkpoints and patrols deployed to prevent any attacks during the celebrations.
Zamfara, like much of Nigeria’s North-West region, has faced years of insecurity fueled by banditry, kidnapping, and communal clashes. The governor’s emphasis on prayer reflects a broader strategy that combines military offensives, community dialogue, and spiritual advocacy to restore normalcy.
At Wema Bank, we have spent the last few years reimagining what Children’s Day can look like for Nigerian children.What started as a celebration has evolved into an intentional platform designed to build confidence, encourage leadership, promote financial literacy and create meaningful opportunities for children across different age groups.This year, we have raised the bar even higher. At Wema Bank’s Children’s Day Special Event held on Monday, May 25, 2026, our One-Day MD/CEO, Chinmamanda Diamond Ozoakpata, used her first official act in office to unveil a series of new initiatives designed to reward, educate and empower children through our Royal Kiddies account and ALAT Xplore platform.From year-long cash rewards and celebrations of academic excellence to financial literacy materials and STEM challenges, here are the new incentives that were announced and how to qualify:1. Birthday Cash Gift (Royal Kiddies Account Holders)Wema bank is putting real money behind milestone birthdays. Active Royal Kiddies account holders turning 5 will receive ₦5,000, while those turning 10 will receive ₦10,000 automatically, as a birthday cash gift. The initiative runs from May 2026 to May 2027. Importantly, active account holders who already turned 5 or 10 before May 2026 this year will also receive their reward this month.To qualify: Your child must hold an active Royal Kiddies account and be turning (or have turned) age 5 or 10 within the qualifying window.2. ₦100,000 Reward for Top Common Entrance Students (Royal Kiddies Account Holders)In a move that directly ties financial reward to academic achievement, Wema Bank will reward the top 100 students in the National Common Entrance Examination (NCEE) with ₦100,000 each. This initiative commences in June 2026.To qualify: Your child must be among the top 100 performers in the NCEE and hold a Royal Kiddies account.3. Financial Literacy Book Launch – Money Adventures (Royal Kiddies Account Holders)Wema Bank officially launched Money Adventures, a financial literacy book created for children aged 6 and above, at the Children’s Day event. Designed to make money conversations simpler and more engaging for young readers, the book introduces children to foundational concepts around saving, money management and responsible financial habits in a fun, age-appropriate way. To qualify: To receive a copy of this book, your child must hold an active Royal Kiddies account or have their Royal Kiddies account newly activated.4. Evolve School Tour STEM Challenge (ALAT Xplore Account Holders)The Bank also unveiled the Evolve School Tour STEM Challenge. Designed for secondary school students aged 13–17, the programme will run across six schools nationwide with existing STEM programmes. Through hands-on STEM competitions and school engagements, the initiative aims to promote innovation, technology awareness, financial literacy and responsible savings culture. There will also be monetary prizes to be won at the end of the challenge.To qualify: Your child must be an ALAT Xplore customer, aged 13–17, and attend one of the participating schools with an active STEM programme.Over the last four years, Wema Bank has consistently treated Children’s Day as more than a calendar moment. From the One-Day MD/CEO initiative to school tours, leadership experiences and child-focused financial literacy campaigns, the Bank has continued to expand how it supports children meaningfully.Yet, this is the first time the bank has included a Children’s Day initiative that runs for an entire year. Combine that with a six-figure academic reward, a published financial literacy resource, and a nationwide school tour, and it becomes clear: this is the most comprehensive, most impactful package of benefits Wema Bank has ever delivered to its youngest customers. It signals a growing commitment by Wema Bank to create experiences for children that extend far beyond celebration and leave a lasting impact long after Children’s Day is over.
In a decisive move aimed at alleviating the economic burdens of retired public servants, Zamfara State Governor, Dr Dauda Lawal, has officially approved increased monthly pension payments for all former workers from both state and local government offices. The approval follows an extensive financial review of retirees’ living conditions, with particular attention to those in lower-income brackets who have been disproportionately affected by the prevailing cost-of-living crisis.The decision was precipitated by the findings and recommendations of a special committee empaneled to evaluate the welfare situation of pensioners across the state. The committee’s report highlighted acute financial distress among aging retirees and called for immediate remedial action. In response, the state government has authorized a substantive upward adjustment in monthly pension stipends.This increment aligns seamlessly with the Federal Government’s Minimum Wage Act of 2024, which explicitly recommended an additional monthly sum of at least N32,000 for pensioners. Governor Lawal has opted for full implementation of this advisory for all retired state and local government employees a policy intervention expected to benefit thousands of households across Zamfara. The state government has subsequently issued binding directives to all relevant agencies to ensure the expeditious and seamless disbursement of the enhanced payments without procedural delays.Speaking on the development, the Honorable Commissioner for Information and Culture, Mahmud Muhammad Dantawasa, characterized the policy as a tangible demonstration of Governor Lawal’s unwavering commitment to improving the quality of life for both active and former government workers. According to the Commissioner, the administration operates on the principle that dignified retirement includes access to basic necessities and financial comfort. Beneficiaries across all local government areas have been assured of prompt payment once implementation commences.
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