Business and Brand
Pickup Stations as a Key Enabler to E-commerce Expansion into Rural and Semi-Urban Regions
About fifteen years ago, the idea that a single click could transform shopping into a seamless, convenient experience seemed far-fetched. Today, e-commerce continues to revolutionize the way people buy and sell goods, offering unparalleled accessibility and convenience. However, this immense growth brings its own set of challenges, particularly when it comes to delivering products to underserved communities, rural and semi-urban areas. In these regions, poor infrastructure, limited access to delivery routes, and high transportation costs remain significant barriers, preventing many from fully enjoying the benefits of online shopping. To address these logistics challenges, e-commerce companies are increasingly turning to practical and innovative solutions with one standing out in recent times – pickup stations.Overcoming Infrastructure Gaps with Pickup StationsInfrastructure gaps are undoubtedly one of the most significant hurdles for e-commerce players seeking expansion beyond urban centres. Rural areas often suffer from underdeveloped roads and limited or non-existent delivery networks, making traditional door-to-door delivery both costly and inefficient. As a solution to this, pickup stations have emerged as a realistic and effective solution to these challenges, providing online shoppers with a convenient alternative to home deliveries.The concept of pickup stations is quite straightforward: strategically place collection points where customers can easily retrieve their orders. Instead of navigating poorly maintained roads or traveling long distances to distant locations, e-commerce companies can concentrate on establishing central pickup hubs that are accessible to a broader audience. These stations eliminate the need for last-mile delivery, which is often the most expensive and time-consuming part of the logistics chain in rural areas.For example, Jumia, Africa’s e-commerce giant, has embraced this strategy through its City Expansion initiative, deploying pickup stations in remote areas to expand its reach and impact. By positioning pickup stations in key locations, companies like Jumia can overcome the logistical challenges that previously made e-commerce expansion into these regions unsustainable, if not impossible.Making E-commerce More Affordable for CustomersWhilst the infrastructure gaps are major issues being tackled with the advent of pickup stations, another critical barrier for customers in rural and underserved areas is the high and extremely unaffordable cost of delivery which sometimes makes it super expensive for customers who live far from major cities to engage in online shopping. Pickup stations offer a more affordable solution, as customers can opt to collect their packages from a nearby location rather than being subjected to paying exorbitant fees for home delivery.This model allows e-commerce platforms to reduce transportation costs by consolidating deliveries to a single pickup point, ultimately passing the savings on to customers – a win-win for all! Customers in underserved areas can access goods at lower prices, and e-commerce companies can offer competitive delivery options without the need for complex last-mile logistics. Moreso, the cost-effectiveness of pickup stations also means that e-commerce platforms can offer promotions, discounts, and even lower-priced goods compared to traditional retail in these areas. For many rural customers, this makes online shopping not only more accessible but also more efficient.A Deep Dive into Success Stories – Real life impact of Jumia pickup stationsThe benefits of pickup stations extend beyond mere cost savings and infrastructure improvements. They also create significant opportunities for local businesses and foster trust in online shopping within communities. For example, Idrees Luqman Akorede, CEO of Elhay Services, transformed his shop in Sagamu, Ogun state into a Jumia pickup station and observed a substantial increase in foot traffic, resulting in increased revenue.Similarly, Adeniji Ademola Ayobami, CEO of Cart-zone Deliveries in Oyo state, earns a commission on every package picked up from his store. Beyond the financial benefits, Innocent has noticed a positive shift in the community’s perception of online shopping. In areas like Modakeke, where reliable internet connectivity have historically deterred e-commerce adoption, pickup stations provided a secure and convenient way for residents to engage with online marketplaces.Deborah Egbulam, a representative at Jumia’s Chebes Egbu pickup station in Owerri, Imo State, has witnessed firsthand the transformative impact of pickup stations. She highlights how these hubs offer unparalleled convenience for customers, allowing them to easily pick up orders and receive assistance with any questions or inquiries. This hands-on support helps build trust and encourages more residents to participate in the digital economy.What is the potential impact across the E-commerce Ecosystem?The next question would be about the long-term impact of pickup stations. The answer is quite simple: as e-commerce continues to expand across Africa, pickup stations are becoming the bedrock for solving logistics challenges, particularly for companies looking to tap into underserved markets. E-commerce players can also benefit from adopting this model as it creates opportunities for businesses to scale while addressing the unique logistical challenges of rural and semi-urban areas.By expanding the reach of e-commerce into previously inaccessible regions, pickup stations are further driving wider growth for the industry. As more companies leverage this model, the e-commerce ecosystem will become more inclusive, empowering individuals in remote communities to participate in the digital economy. The impact of this model extends beyond logistics and affordability, it is ultimately reshaping how people in rural areas engage with e-commerce. Communities that were once excluded due to logistical barriers are now becoming integral parts of the online shopping world. Jumia’s City Expansion initiative is a testament to the potential of pickup stations, showcasing how innovative logistics solutions can bridge the e-commerce divide.The Future of E-commerce Re-evaluatedPickup stations represent a transformative solution to the logistics challenges faced by e-commerce companies in underserved and rural areas. By addressing infrastructure gaps and offering more affordable delivery options, they have the potential to reshape the future of e-commerce across Africa. As more e-commerce players adopt this model, the industry will continue to expand into new markets, providing greater access to goods and services for all.Jumia’s efforts demonstrate the power of logistics innovation, but the broader message is clear – “pickup stations are key to unlocking growth and inclusivity in the e-commerce industry”. As companies look to the future, embracing this strategy will be essential to reaching more customers and building a truly connected digital marketplace.
NESCAFÉ, Nigeria’s leading coffee brand, is pleased to announce the launch of its nationwide Next Level Promo, running from April to June 2026. The campaign offers consumers over ₦80 million in cash and meaningful prizes that support entrepreneurial growth.During the campaign, consumers stand a chance to win cash, airtime, laptops, professional cameras, makeup kits, sewing machines, and access to exclusive masterclasses.Participation is simple: purchase any NESCAFÉ Original 3-in-1 promo pack from a participating store. Each pack contains a unique code. Dial *7022# and follow the prompts to enter your code for a chance to win.Winners will be selected through bi-weekly and monthly draws, giving multiple opportunities to win throughout the campaign period.Speaking on the launch, Jean Pierre Duplan, Category Manager, NESCAFÉ, said: “NESCAFÉ is deeply connected to the Nigerian hustle and the resilience it represents. We understand the discipline it takes to show up every day and keep pushing forward. The Next Level Promo is how we bring this understanding to life, helping you make your world while rewarding your everyday effort’’NESCAFÉ is more than a coffee brand; it is a daily companion that fuels focus, energy, and ambition for millions of Nigerians. Through this initiative, the brand continues to celebrate the everyday commitment consumers show in pursuing their goals.The prize pool reflects NESCAFÉ’s commitment to delivering real value, with rewards designed to support different aspects of consumers’ lives, from essential tools and learning opportunities to financial prizes that can make a meaningful difference.The Next Level Promo runs until June 2026. Consumers are encouraged to look out for NESCAFÉ promo packs nationwide and participate for a chance to win while enjoying their favorite coffeeAbout Nestlé NigeriaNestlé Nigeria is a leading food and beverage company committed to unlocking the power of food to enhance quality of life for everyone today and for future generations. With a wide range of products, including popular brands such as NESTLÉ PURELIFE, GOLDEN MORN, MILO, MAGGI and NESCAFÉ, Nestlé Nigeria is dedicated to providing nutritious and delicious food and beverages to consumers across Nigeria.
Business and Brand
Plateau Grocery Seller Wins ₦5 Million as Golden Morn Golden Hunt Rewards Nigerians
A small-scale grocery seller from Plateau State, Ejiofor Akujieze, has emerged the grand prize winner of ₦5 million in the Golden Morn Golden Hunt, a nationwide consumer campaign by Nestlé Nigeria that rewarded Nigerians with a total of ₦80 million in cash and prizes.Akujieze, who expressed surprise at his win, described the moment as life-changing. “It came as a shock to me. I won ₦5 million, and it will go a long way. I am very grateful,” he said, noting that the prize will support the expansion of his grocery business.The Golden Morn Golden Hunt, which commenced in January 2026, recorded strong participation from consumers across the country, with over 200,000 entries received. Designed around Golden Morn’s smaller, affordable pack sizes to encourage wider participation, the campaign made it easier for more Nigerians to take part. At the end of seven draws, a total of 16,324 winners emerged, receiving cash prizes ranging from ₦10,000 to ₦1 million, alongside airtime rewards and exciting items such as washing machines, MacBooks, iPhones, and 55-inch televisions, in addition to the grand prize.Speaking on the campaign, Omofasa Orhiunu, Category Manager, Healthy Cereals at Nestlé Nigeria, said the initiative was designed to connect more closely with consumers while giving them an opportunity to experience the brand.“Golden Morn has been part of everyday life for Nigerian families, and with the Golden Hunt, we wanted more people to experience that,” he said. “It gave both our loyal consumers and new ones the opportunity to enjoy a nourishing product that fits into their daily routines, while also being rewarded in a simple and accessible way.”Also speaking, Wassim Elhusseini, Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, said the campaign reflects the company’s commitment to creating value for consumers beyond its products.“For over 40 years, Golden Morn has been nourishing Nigerian families and earning their trust,” he said. “The Golden Hunt was our way of recognising that trust and giving back in a way that is meaningful and inclusive. What has been most inspiring are the real stories behind the wins, how this has made a difference in people’s lives. That is what truly matters to us.”Golden Morn, a cherished homegrown brand, continues to provide wholesome nourishment made from carefully selected grains. It is enriched through its Grain Smart blend, which combines essential vitamins and minerals to support energy and overall wellbeing for individuals and families.Through initiatives like the Golden Hunt, Nestlé Nigeria continues to strengthen its connection with consumers while delivering on its commitment to providing accessible, nutritious food and supporting thriving communities across the country.
Business and Brand
Nestlé Nigeria Celebrates 15 Years of Impact with 20 Graduates fromFlowergate Technical Training Centre
Nestlé Nigeria is celebrating 15 years of impact with the graduation of twenty young
trainees from the Flowergate Technical Training Centre. This milestone reinforces
the company’s long-standing commitment to youth empowerment through the
development of technical and vocational skills among young Nigerians.
The Nestlé Technical Training Centre is part of Nestlé Needs YOUth, Nestlé’s global
youth initiative launched in 2013 to equip young people with skills, experience, and
opportunities to access meaningful employment, with a goal of reaching 10 million
youths worldwide by 2030.
Since its establishment in 2011 at Agbara Factory, the Nestlé Technical Training
Centre has equipped 309 young Nigerians with hands-on technical and vocational
skills across its three locations in Agbara, Flowergate, and Abaji. With an investment
of over ₦6 billion, the programme delivers an intensive 18-month curriculum that
combines theoretical learning with practical engineering training.
The curriculum provides comprehensive instruction in food technology, engineering,
and manufacturing operations, equipping trainees with the technical expertise
required to thrive in today’s industrial environment. This culminates in the
internationally recognized City and Guilds of London Technicians’ Certification,
significantly enhancing participants’ employability within Nigeria and beyond.
Speaking at the graduation ceremony, Mr. Wassim Elhusseini, Managing Director
and Chief Executive Officer of Nestlé Nigeria, emphasized the alignment of the
initiative with Nestlé’s core purpose “At Nestlé, our purpose is to unlock the power of
food to enhance quality of life for everyone today and for generations to come. It is
this purpose that drives initiatives such as this. Through the Nestlé Technical
Training Centre, we are investing in the future of our industry, our communities, and
the thousands of talented young Nigerians ready to grow and excel. Over the past 15
years, we have seen firsthand how this pipeline of talent has strengthened our
operations, built critical capabilities within the industry, and created meaningful
pathways for young people to thrive. We remain firmly committed to continuing this
journey, expanding opportunities, deepening impact, and empowering the next
generation of skilled professionals who will shape the future of our industry and our
nation’’
The Country Human Resource Manager Shakiru Lawal, highlighted Nestle’s broader
impact of the Nestlé Needs YOUth initiative under “At Nestlé, our youth development
work across Central and West Africa is guided by a simple belief: unlocking potential
through skills, opportunity, and real pathways to work. Through structured training,
apprenticeships, and strong industry partnerships, we are helping young people build
the skills they need to succeed in today’s workforce while also strengthening the
future of our industry. In Nigeria, this commitment comes to life through the Nestlé
Technical Training Centres. With an impressive 98% of graduates moving into
employment within Nestlé, the programme has become a key talent pipeline for the
business. Most importantly, it reflects our purpose of creating shared value through
industry knowledge, practical skills, and meaningful job opportunities.
In his speech, the valedictorian of the graduating set, Mr. Samuel Oladokun, spoke
on behalf of his fellow graduates, sharing a powerful testimony of the programme’s
impact “This training has gone far beyond building our technical skills. It has shaped
our discipline, strengthened our confidence, and prepared us in a real and practical
way for for us to perform in demanding industrial environments. As graduates, we
are leaving this Centre not only with technical competence, but also with a stronger
sense of responsibility, teamwork, and professionalism. We are grateful for the
opportunity we have been given, and we step forward with confidence, ready to
contribute meaningfully, grow in our careers, and make a positive impact wherever
we find ourselves.”
His Royal Majesty, Oba Babatunde Adewale Ajayi, the Akarigbo and Paramount
Ruler of Remo Land, who was ably represented at the event commended the
initiative for its positive impact on local communities and reaffirmed the support of
the community in sustaining such developmental programmes.
Professor Abayomi Adelaja Arigbabu, Commissioner for Education, Science and
Technology, Ogun State, also commended Nestlé Nigeria for its continued support of
government efforts in youth empowerment and skills development.
Other distinguished guests present at the ceremony included Regional Human
Resource Manager, Nestlé Nigeria, Antoinette Arkoh, Hon Wasiu Isiaka
Honourable Commissioner for Youth and Sports, Ogun State, Ms. Conny
Camenzind, Consul General of Switzerland as well as representatives from the
Ministry of Trade, Industry and Investment, the Nigerian Employers’ Consultative
Association (NECA), and the Alliance for Youth initiative. They commended the
progress of the programme and reaffirmed their continued support for its success.
The Nestlé Technical Training Initiative remains a key pillar of Nestlé Needs YOUth
in Nigeria, a global initiative focused on capacity building for young people. Other
programmes under this umbrella include the Nestlé Nigeria Youth Development
Programme, Nesternship, and the Alliance for YOUth, all aimed at improving
employability and creating opportunities for young Nigerians to thrive.
l-End-
About us:
Nestlé Nigeria is Africa’s top food and beverage company, known for its quality,
excellence, and commitment to creating shared value. With a heritage of more than
63 years in Nigeria and its house-hold brands, the firm continues to ensure the
availability and accessibility of nutritious food and beverage products. In addition, the
firm supports the communities closest to its operations and takes action to safeguard
the environment through sustainable business practices.
With over 2,300 direct employees, 3 factories and 7 branch offices across Nigeria,
Nestlé produces and markets iconic brands including Maggi, Milo, Golden Morn,
Nestlé Pure Life and Cerelac.
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