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Africa Magic invested trust in me as a rookie producer – Femi Odugbemi
improved professionally since the coming of Africa Magic, you’ll understand the impact.Let’s talk about the discovery and nurturing of talents. What is the contribution of Africa Magic, especially as you were a director of MultiChoice Talent Factory (MTF)?
Africa Magic has done a lot to provide platforms for performers, especially in front of the camera. Many of the stars, the actors that we all know today, were created on Africa Magic channels programming. I’ll start with Tinsel. Almost everyone who started in the first season of Tinsel is now a big star in Nigeria. They were unknown at the time, and daily exposure through the soap opera created a huge community of stars. Africa Magic has commissioned so many films that not a single person of significance in this industry has not directly received a paycheck from that platform.That’s why it was so important when the MultiChoice Talent Factory initiative was introduced. It allowed us to look at the next generation and provide formal training opportunities. The difference between the training they receive at the MultiChoice Talent Factory and what they would get in a typical school is that only MultiChoice has access to all these shows: drama, soap opera, telenovela, Big Brother, sports shows, music shows, OB vans, modern broadcasting equipment, and uplink technology.The students that come out of the MultiChoice Talent Factory are not only well-versed in theory but have been immersed in the process. We are creating a generation of filmmakers and storytellers who will take everything to another level, not just in broadcasting but also in filmmaking, performance, and addressing the questions technology will pose. We are about to enter an era of immersive technologies, artificial intelligence, and augmented reality, which will become storytelling tools. Initiatives like the MultiChoice Talent Factory are essential to answering the challenges of the future. I am thrilled that MultiChoice had the foresight to see 20 years into the future and prepare the professionals of 2030 and 2040. That’s what the MultiChoice Talent Factory is about.Back in the 2000s, I was one of those who benefited from something called ‘New Direction.’ It was the first film opportunity for a young filmmaker to create a film. That opportunity gave me my start in my career. This makes me commit myself to paying it forward. There is a way in which MultiChoice and the Africa Magic channels have been part of the success stories of so many generations of our filmmakers, and I am excited to have benefited from it. Talking about your personal experience, can you delve a bit into it? What was your experience with the first story you were commissioned for on Africa Magic?New Direction was a series that MultiChoice did across Africa, looking for new voices and new directors. Everyone pitched a story. I remember famous South African producer Richard Green and MultiChoice executives came to Nigeria to oversee the pitch. I entered a film called “Mama Put,” and I was excited to be one of those selected to create my film. We made this film on 35-millimeter celluloid, which was a very expensive platform at the time. Our budget was around $100,000, which was a significant amount in 2004. You have to understand what that meant to a young filmmaker like myself. It gave me the confidence to create more. Right after, I made “Abobaku,” also on 35-millimeter. Not long after that, a few of us pitched for the daily soap, and we won with “Tinsel.” To imagine that “Tinsel” is still running today is something I am deeply grateful for.
Since then, I’ve consistently had opportunities to create new work and produce new work. I feel like I have been given the opportunity to express every part of my storytelling ambitions, build a core production team and a production company that I think is world-class. I’ve been able to give opportunities to new faces, new talents, actors, creatives, and technical people. Making these stories has been an amazing opportunity and privilege for which I will always be grateful.
Talking about the future, you spoke earlier about how MTF is nurturing talents for the future, so what do you expect of storytelling in the next few years?
I think what is clear is that Africa Magic already knows that the future is about that nexus where creativity meets technology. I think what is important is that culture of constantly innovating, that culture of constantly raising the bar in terms of technical quality in terms of storytelling, in terms of access and reach to audiences, that culture of bringing audience measurements to the table and making storytellers and creatives accountable for the stories that are telling, that culture of impacting with stories that also matter to the psychology, politics and obviously the narrative conversations going on across Africa. I think that culture is going to be the difference.
The future is just so exciting in its possibilities and the only thing that guarantees success is that the values that a platform like Africa Magic holds dear are sustained. Those are values of one: understanding the importance of the African identity, heritage and the importance of telling our stories in our language in our own ways. The rest is about how we make sure it’s done to global standards and how we make sure we continue to widen the audience.
You headed the jury for the 9th AMVCA. Can you talk about the impact of the AMVCA on the industry?
The AMVCA is often referred to as the Oscars of African storytelling. It has brought glamour, sophistication, and recognition to the African storyteller and the African story. It has rewarded excellence in storytelling and performance. The AMVCA has brought dignity to our industry and celebrated Africa. It has become a gathering point, a networking opportunity, and a recognition portal across the continent. The AMVCA incentivizes people to reach the next level in their careers. If you win an Africa Magic Viewers Choice Award, your career is boosted, and your name recognition, income, and confidence are enhanced.
On a final note, what is that evergreen moment(s) on Africa Magic?
I’ve been blessed to have many moments on Africa Magic, but I think when the very first episode of “Tinsel” was aired, I remembered weeping with joy. It was not something I thought was possible because it was so hard. The learning process to make that happen was so hard. Bringing the team together was so hard, the lack of facilities was so hard. Watching that first episode really touched me because it meant a lot, not just for me but for co-producers and actors who believed in us and more than anything else, for MultiChoice and Africa Magic, who, knowing that we did not have the experience to do this, invested trust.
So yes, that will always be an iconic night for me, and it gave me a lot to be thankful for. I’ve had that same moment several times again, obviously, like the 100th-episode watch party of “Battleground.” I lost my voice because I was just so happy about the reception that the series had.
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Governor Dauda Lawal names executive secretaries for two agencies, appoints ZACADEP coordinator
Zamfara State Governor, Dr Dauda Lawal has approved the appointment of three qualified citizens to head two key state government agencies and a major development project. Disclosing the approval, the Secretary to the Zamfara State Government, Malam Abubakar Mohammad Nakwada, said the appointments are aimed at strengthening the government’s ongoing reforms and service delivery initiatives in the areas of public health, agriculture, livestock development and community-based interventions. Dr. Muhammad Habibu Yelwa is appointed as the new Executive Secretary of the Zamfara State Substance Abuse and Control Agency, while Dr. Usman Ismaila Gusau is named as the Executive Secretary of the Zamfara State Livestock Agency. Similarly, Governor Lawal has reappointed Alhaji Abdullahi Mohammed Nakwada as the State Project Coordinator of the Zamfara State Agricultural and Community Development Project (ZACADEP). These appointments take immediate effect.Dr. Muhammad Habibu Yelwa is a seasoned medical practitioner and administrator with extensive experience across the health, social welfare and agricultural sectors. He has served as Permanent Secretary in several ministries and contributed to major policy and institutional reforms in the state. Dr. Usman Ismaila Gusau is a veterinary medicine specialist and public health expert with over twenty-five years of professional experience in veterinary services, epidemiology, livestock health management, and public sector administration. Alhaji Abdullahi Mohammed Nakwada is an experienced agricultural development expert with decades of engagement in agricultural extension, project management, IFAD-supported programmes, and community development initiatives. He currently serves as State Project Coordinator for ISDB ZACADEP. Governor Lawal urged the appointees to deploy their knowledge, administrative experience, and sector-specific expertise to drive impactful development in their respective assignments, in line with his administration’s Rescue Agenda.
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EID EL-ADHA 2026: Governor Dauda Lawal Urges Increased Prayers for Peace, Hails Return of Displaced Communities
As Muslims across the world celebrate Eid al-Adha 2026 yesterday, Zamfara State Governor Dauda Lawal has called on the faithful to intensify prayers for lasting peace in the state and Nigeria at large. The governor made the appeal in a statewide broadcast on Wednesday, ahead of the Eid prayers.
Eid al-Adha, known as the “Festival of Sacrifice,” is observed annually by Muslims on the 10th day of Dhulhijjah, the final month of the Islamic lunar calendar. The festival commemorates the unwavering obedience and devotion of Prophet Ibrahim (A.S.), who was willing to sacrifice his son Isma’il in submission to Allah’s (SWT) command an act replaced by divine intervention with a ram.
In his address, Governor Lawal reflected on the spiritual significance of the season, noting that the sacrificial rite not only honours Prophet Ibrahim’s submission but also forms an essential part of the Hajj rituals for pilgrims currently in the holy cities of Mecca and Medina.
“I felicitate with the Muslims on the occasion of Eid al-Adha 2026,” the governor said. “The sacrifice performed during Eid is symbolic of Prophet Ibrahim’s submission and is also part of the Hajj rites for pilgrims.”
The governor specifically called on residents of Zamfara, particularly those undertaking the pilgrimage, to remain steadfast in prayers for the state and the nation.
“We have made significant progress in the fight against banditry, which is why dispersed communities are now returning to their homes,” Lawal stated. He cited a recent milestone: “Last week, we successfully returned thousands of internally displaced persons (IDPs) to their ancestral community of Fegin Kanawa Village in Gusau Local Government Area after over a year of displacement.”
According to officials, the village had been abandoned due to repeated bandit attacks, forcing residents to seek refuge in overcrowded camps or host communities. The successful return of the IDPs marks one of the administration’s key achievements in its ongoing security and reconstruction efforts.
Governor Lawal expressed gratitude to Allah for enabling the state to witness what he described as a “historic” achievement the airlift of pilgrims from Gusau International Airport, which has now resumed full operations after previous disruptions.
“We are committed to ensuring the safe return of all displaced persons to their homes. Such successes are only possible due to our collective prayers. I urge us to pray more, especially during sacred religious festivals,” he added.
The governor concluded his message with warm wishes: “I wish everyone a peaceful Eid celebration.”
Following the broadcast, Governor Lawal joined thousands of worshippers at the Gusau Central Eid prayer ground, where he observed the two-unit Eid prayer and listened to the customary sermon (khutbah). Security was notably heightened across the state, with checkpoints and patrols deployed to prevent any attacks during the celebrations.
Zamfara, like much of Nigeria’s North-West region, has faced years of insecurity fueled by banditry, kidnapping, and communal clashes. The governor’s emphasis on prayer reflects a broader strategy that combines military offensives, community dialogue, and spiritual advocacy to restore normalcy.
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Wema Bank’s One-Day MD/CEO, Chinmamanda Ozoakpata, Unveils New Benefits for Children
At Wema Bank, we have spent the last few years reimagining what Children’s Day can look like for Nigerian children.What started as a celebration has evolved into an intentional platform designed to build confidence, encourage leadership, promote financial literacy and create meaningful opportunities for children across different age groups.This year, we have raised the bar even higher. At Wema Bank’s Children’s Day Special Event held on Monday, May 25, 2026, our One-Day MD/CEO, Chinmamanda Diamond Ozoakpata, used her first official act in office to unveil a series of new initiatives designed to reward, educate and empower children through our Royal Kiddies account and ALAT Xplore platform.From year-long cash rewards and celebrations of academic excellence to financial literacy materials and STEM challenges, here are the new incentives that were announced and how to qualify:1. Birthday Cash Gift (Royal Kiddies Account Holders)Wema bank is putting real money behind milestone birthdays. Active Royal Kiddies account holders turning 5 will receive ₦5,000, while those turning 10 will receive ₦10,000 automatically, as a birthday cash gift. The initiative runs from May 2026 to May 2027. Importantly, active account holders who already turned 5 or 10 before May 2026 this year will also receive their reward this month.To qualify: Your child must hold an active Royal Kiddies account and be turning (or have turned) age 5 or 10 within the qualifying window.2. ₦100,000 Reward for Top Common Entrance Students (Royal Kiddies Account Holders)In a move that directly ties financial reward to academic achievement, Wema Bank will reward the top 100 students in the National Common Entrance Examination (NCEE) with ₦100,000 each. This initiative commences in June 2026.To qualify: Your child must be among the top 100 performers in the NCEE and hold a Royal Kiddies account.3. Financial Literacy Book Launch – Money Adventures (Royal Kiddies Account Holders)Wema Bank officially launched Money Adventures, a financial literacy book created for children aged 6 and above, at the Children’s Day event. Designed to make money conversations simpler and more engaging for young readers, the book introduces children to foundational concepts around saving, money management and responsible financial habits in a fun, age-appropriate way. To qualify: To receive a copy of this book, your child must hold an active Royal Kiddies account or have their Royal Kiddies account newly activated.4. Evolve School Tour STEM Challenge (ALAT Xplore Account Holders)The Bank also unveiled the Evolve School Tour STEM Challenge. Designed for secondary school students aged 13–17, the programme will run across six schools nationwide with existing STEM programmes. Through hands-on STEM competitions and school engagements, the initiative aims to promote innovation, technology awareness, financial literacy and responsible savings culture. There will also be monetary prizes to be won at the end of the challenge.To qualify: Your child must be an ALAT Xplore customer, aged 13–17, and attend one of the participating schools with an active STEM programme.Over the last four years, Wema Bank has consistently treated Children’s Day as more than a calendar moment. From the One-Day MD/CEO initiative to school tours, leadership experiences and child-focused financial literacy campaigns, the Bank has continued to expand how it supports children meaningfully.Yet, this is the first time the bank has included a Children’s Day initiative that runs for an entire year. Combine that with a six-figure academic reward, a published financial literacy resource, and a nationwide school tour, and it becomes clear: this is the most comprehensive, most impactful package of benefits Wema Bank has ever delivered to its youngest customers. It signals a growing commitment by Wema Bank to create experiences for children that extend far beyond celebration and leave a lasting impact long after Children’s Day is over.
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