…Event to Unveil Glovo’s Yellow Effect Report and Address Barriers to E-commerce GrowthLagos, Nigeria – January 31 – On February 5, 2025, Glovo, in collaboration with NIPOST and the Nigerian Ministry of Communications, Innovation & Digital Economy, will host a first-of-its-kind summit aimed at accelerating the growth of Nigeria’s e-commerce industry.Themed “Accelerating E-commerce through Digital and Physical Infrastructure Integration,” this groundbreaking event will bring together key industry stakeholders to discuss challenges and opportunities in the sector while charting a path toward sustainable growth.The event will feature a keynote speech from Dr. Bosun Tijani, Honourable Minister for Communications, Innovation & Digital Economy, titled:“The Future of E-commerce in Nigeria: Integrating Digital and Physical Infrastructures for Growth.”His address will provide critical insights into the government’s vision for advancing digital commerce and fostering a more inclusive economy.A high-impact panel session titled “What’s Holding Back E-commerce in Nigeria?” will bring together experts across the sector to examine key logistical and regulatory challenges and propose actionable solutions to unlock the industry’s full potential.Speaking on the impact of this collaboration, Tola Odeyemi, Postmaster General of NIPOST, stated:“Nigeria’s digital economy continues to evolve, but e-commerce growth is hindered by logistical gaps, particularly in last-mile delivery. The Ministry is dedicated to creating an enabling environment for digital commerce to flourish in Nigeria. This summit is an essential step toward integrating policy, innovation, and infrastructure to drive inclusive economic growth. Our collaboration with Glovo is a step towards a future where digital commerce reaches every corner of the country, unlocking economic opportunities and driving national development.”A major highlight of the summit will be the launch of Glovo’s Yellow Effect Africa Report—a first-of-its-kind study that examines how Glovo is contributing to the digital transformation of local economies across Africa.The report provides insights into the barriers and opportunities shaping Nigeria’s digital commerce landscape while showcasing Glovo’s impact in fostering SME growth, financial inclusion, and last-mile delivery innovation across the continent.Lamide Akinola, General Manager, Glovo Nigeria, emphasized the significance of the summit, stating:“This event marks a pivotal moment for Nigeria’s e-commerce sector. At Glovo, we are committed to fostering an ecosystem where businesses—especially SMEs—can thrive through digital transformation. By launching the Yellow Effect Report in Nigeria, we aim to provide actionable insights that will drive sustainable growth in the industry.”Chidera Akwuba, Regional Head of Government & Public Relations, sub/Saharan Africa, Glovo, underscored the role of collaboration in advancing e-commerce:“Collaboration is key to unlocking Nigeria’s e-commerce potential. This event brings together industry leaders, policymakers, and innovators to discuss tangible solutions that will strengthen the digital and physical infrastructure needed to scale digital commerce sustainably—with a vision to build the largest online marketplace, giving everyone access to anything in their city within minutes, we couldn’t be more elated about this collaboration.”This landmark event is expected to lay the groundwork for transformative policies and strategic partnerships that will propel Nigeria’s e-commerce industry forward. By leveraging existing physical infrastructure—such as NIPOST’s extensive network of over 1,000 post offices and distribution centers—alongside digital innovations, this initiative aims to create a seamless logistics network that enhances efficiency, accessibility, and economic opportunities for businesses and consumers alike.This summit represents a bold step toward a more connected and thriving e-commerce ecosystem in Nigeria.

• – Group CEO Voted ‘Legend of Marketing Comms’
• Lagos, Nigeria. December 18, 2024. John Ehiguese, CEO of Mediacraft Associates, has been presented with the ‘Award of Recognition as a Legend of Marketing Communications’ during a gala by Q-Media and Communications Limited. The gala serves as a platform to celebrate outstanding achievements and recognise individuals and organisations that have significantly impacted the marketing communications industry in Nigeria.Mediacraft Associates, under the leadership of John Ehiguese, has played a key role in advancing public relations practise in the region. The agency’s dedication to fostering strategic communication, brand development, and crisis management has earned it a distinguished place in the industry. John Ehiguese’s recognition as a legend in marketing communications underscores his visionary leadership and unwavering commitment to professional development in public relations.This recognition highlights the agency’s recent successes and emphasises the importance of effective public relations in shaping perceptions and driving success in today’s competitive market. This award further proves Mediacraft Associates’ continuous efforts to uphold high standards and deliver exceptional client results.Expressing his gratitude for the recognitions awarded to Mediacraft Associates, John Ehiguese emphasised that these accolades prove the agency’s dedication to implementing global best practises. He stated that the agency prides itself on providing bespoke public relations services and solutions, tailored to its diverse clientele, catering to various industries and needs.“Since our inception as Mediacraft Associates in September 2003, we have steadily evolved into arguably the largest PR firm in Nigeria, by size, employing over 40 full-time staff members”, Ehiguese remarked. He noted that this growth results from the collective efforts of a dedicated team, passionate about creating impactful communication strategies that resonate with clients and their audiences.Ehiguese reaffirmed the agency’s commitment to delivering valuable solutions to clients. He highlighted that this commitment goes beyond meeting client expectations; it involves actively contributing to advancing the public relations field in Nigeria. By sharing knowledge, advocating for ethical practises, and engaging in community initiatives, Mediacraft Associates aims to elevate the industry’s standards and inspire the next generation of public relations professionals.A relentless focus on innovation, customer service, and professional growth has characterised the agency’s journey. With a vision to remain at the forefront of the evolving PR landscape, Mediacraft Associates continues to seek opportunities that enhance its service offerings and empower clients to achieve their communication goals effectively.

Nestlé Professional, the Out of Home business arm of Nestlé Nigeria and a leading provider of food solutions, recently introduced the Affordable Nutrition option, Maggi Soya Chunks, to food vendors, chefs and event planners during the Lagos edition of the Business of Food workshop.Canteens, grillers, Maishais, and bukas play an integral role in providing daily nutrition to bustling urban areas. However, they face challenges in managing their businesses amidst rising costs, often leading to a reduced focus on providing adequate nutrition in favor of profit.The Business of Food series, now in its nineth edition, has empowered over 2,000 food business vendors across nine states with vital skills and knowledge to enhance their business and increase their income. This year, it focused on offering attendees a cost-effective, nutritious, and flavorful protein alternative with Maggi Soya Chunks while equipping them to keep growing despite economic hardships.With one pack providing adequate protein and nutrition for eight people, Maggi Soya Chunks, a soya-based texturized protein, is an affordable alternative protein ensuring that food vendors not only remain profitable but continue to provide adequate nutrition to their customers.Mrs. Funmi Osineye, Business Manager for Nestlé Professional in Nigeria, stated: “At Nestlé Professional, we are committed to empowering local food vendors with the tools and knowledge they need to thrive. By introducing Maggi Soya Chunks, we aim to provide an affordable and nutritious alternative that supports their businesses and promotes healthier eating habits in our communities.”To further empower the participants to navigate the evolving economic terrain, the food vendors were trained by Mrs. Osaretin Okao, Managing Director of Food Bizz Support Services on managing food business profitability in challenging period. She charged the food vendors to be innovative and open to trying new things, including the use of new affordable ingredients like Soya Chunks.Mrs. Osaretin Okao said: “Managing a successful food business requires adaptability and a willingness to embrace new opportunities. By incorporating affordable and nutritious ingredients like Maggi Soya Chunks, food vendors can not only enhance their offerings but also ensure they remain profitable and sustainable.”One of the highlights from the half-day training session was a masterclass by Chef Ehis Oseniga on the preparation of the classic Ofada rice sauce, using Maggi Soya Chunks. The event also featured an exciting cooking competition where teams of caterers, catering school students and restaurant owners created delicious meals such as Chunky Jollof Rice, Soya Spaghetti Jollof, and Soyarito Fried Rice, all using Maggi Soya Chunks.Mrs. Osineye assured participants that Nestlé Professional remains committed to supporting the growth and success of food vendors in Nigeria. “We aim to make more possible by uplifting the local food industry, promoting entrepreneurship, and creating a positive impact in communities.”-end-About Nestlé ProfessionalNestlé Professional is the Out-of-Home arm of Nestle and it focuses on providing innovative, high-quality food and beverage solutions to the out-of-home, or foodservice, industry in Nigeria. This division caters to a wide range of customers, including restaurants, hotels, cafes, offices, catering companies, coffee shops and other foodservice providers.Our Vision is “To be the trusted partner of choice in Out-of-Home, by providing Affordable & Nutritious Food and Beverage Solutions that help our customers win”