Connect with us

NEWS

CMC Connect LLP Presents 2023 BCW Age of Values Report

Uncovering the Power of Values to Influence Behaviour and Move People

Published

on

L-R: Team Lead, Business Transformation & Acceleration, CMC Connect LLP, Nathaniel Ligbago; Managing Partner, CMC Connect LLP, Raheem Olabode; Head, Public Relations, Airtel Nigeria, Sam Adeoye; Team Lead Brands and Corporate, CMC Connect LLP, Omobolanle Ayejuni; Partner, Public Affair Services, Tola Odusote at the public presentation of the 2023 BCW Age of Values Report by CMC Connect LLP at their office in Lagos on Thursday, 27th of July 2023

LAGOS, – CMC Connect LLP, the exclusive affiliate in Nigeria of leading global communications agency BCW, recently hosted a webinar for media and clients on the BCW Age of Values Report, a pioneering global study that explores the profound influence of values on human behavior and in driving meaningful action.
The report introduced an innovative approach that goes beyond traditional demographic targeting, combining behavioural science, research, data analytics and digital trend mapping to gain deeper insights into the values that drive human behaviour in the dynamic cultural landscape of today.
BCW’s insight into how people prioritize values was gleaned from an analysis of more than 36,000 people across 30 countries in the world, which yielded more than 30 million data points.
Speaking during the event, Taylor Saia, Strategy Director, BCW UK, highlighted the predominant values in Nigeria as security, self-direction and universalism (societal); and the values that most differentiate Nigeria from the rest of world as achievement, power, stimulation and conformity. He also stated that Gen Z’s most-defining values are power, achievement, hedonism and stimulation.


“Younger generations have grown up in highly digitized societies in which peers’ achievements are broadcast on social media, affording a window into the highlights of other people’s lives,” Saia added. “As a result, it’s no wonder that younger generations focus so much on realising, and being seen to be realising, their highest potential.

“Our values are our guiding principles in life; they shape our identities, determine what is important to us, and impact how we engage with the world and those communicating with us,” Saia continued.
Also speaking during the event, Pablo Lozano, Senior Strategist, BCW Europe & Africa, emphasized the long-term significance of values. As part of the report, BCW introduced its exclusive real-time analytics tool, BCW Values Intelligence (BCW V.I.), which BCW uses to help clients analyze and align values with shifting cultural trends, online conversations and emerging opportunities.
Emeka Oparah, Vice President, Corporate Communications and CSR at Airtel Nigeria, noted, “CMC Connect has always been efficient with what they do, and I am proud to be associated with them. It is quite apparent that the values of BCW are definitely rubbing off on them.”
“Our discussion on The BCW Age of Values Report provided an enlightening platform for participants to gain valuable insights into the power of values and how they can be harnessed to create meaningful connections and inspire transformative action,” said Yomi Badejo-Okusanya, Lead Partner, CMC Connect LLP.
Following the review of the report, Badejo-Okusanya explained the importance of one of the sub-values highlighted in the report, “achievement.”


“Achievement is very important in Africa and definitely in Nigeria. It has to do with the fact that, traditionally, you earn a lot more regard and respect when you’re a high achiever. It is a thing of pride, either for an individual or a family to achieve certain levels – socially, educationally, financially, academically, and so on,” Badejo-Okusanya said.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

NEWS

Ecobank Partners Nigeria Chess Federation: To Host 2024 National Schools’ Team Chess Competition

Published

on

By

Lagos, April 15, 2024 – Ecobank Nigeria Limited, a subsidiary of the Ecobank Group, has entered a strategic partnership with Nigeria Chess Federation (NCF) to host the 2024 National Schools’ Team Chess Competition. The competition is scheduled to hold between 24th – 28th May 2024 at the Ecobank Pan African Centre (EPAC) in Victoria Lagos. It is open to students from primary, Secondary and Tertiary education level with prizes of over N10 million to be won. Representatives of the Ministry of Education, Sports and Youth Development, parents, teachers, embassies and several others are expected at the event. Registration and participation are free, and School’s team can register by sending an email to: nationalschoolsteamchess@gmail.com Managing Director/Regional Executive, Ecobank Nigeria, Bolaji Lawal, said the decision of the bank to sponsor the Chess competition was to further showcase Ecobank’s commitment to supporting intellectual and sports development in Nigeria, being part of Ecobank’s strategic human capital development drive.“Children and youth empowerment is part of our shared objective as the pan-African Bank. It aligns with our overall long-term vision of building a world class Pan African bank that contributes to the economic and financial integration of the continent. We are also using the opportunity of this competition to introduce and empower them with convenient, affordable, and accessible digital financial services they can access anytime and anywhere they are. Arrangements are in place to make the competition exciting and fulfilling for both the children and undergraduate students”. He stated.Vice President, Nigeria Chess Federation, Prince Adeyinka Adewole said Chess, the game of Kings and Queens, has proven to be more than just a pastime, stating that it is an educational tool that enhances critical thinking, concentration, and problem-solving skills. While commending Ecobank for being a good ‘corporate citizen’ for sponsoring the competition, he noted that the competition will promote and showcase the skill and talent of chess players from Nigerian schools, while promoting teamwork, fostering a spirit of sportsmanship among participants, and providing networking opportunities to players.He enjoined all the institutions to take advantage of this opportunity to participate in the prestigious event, adding that participation will undoubtedly contribute to the championship’s success and provide an enriching experience for the participating students.Ecobank has embarked on several initiatives to develop youths in the country. The bank through a collaboration with the International Institute of Tropical Agriculture (IITA), is currently providing training and support services on Agribusiness which includes aquaculture, horticulture, poultry, and value addition to 16,000 youths in Nigeria. Also, Ecobank recently partnered with Learntor to provide capacity building for youths through Agile, Scrum, Data Analytics, Business Analysis, Cyber Security, and Scrum Master Certifications. The bank has also refurbished and donated learning equipment, provided digital training for students and promoted financial literacy in several schools across the country.

Continue Reading

NEWS

LAWMA Welcomes April Interns  

Published

on

By

LAWMA Academy, the educational arm of the Lagos Waste Management Authority, has welcomed a fresh set of candidates, for its one-month internship for the month of April.The interns were all recent graduates of various universities in the country, across different academic disciplines.Addressing the interns, the Managing Director/CEO of LAWMA, Dr. Muyiwa Gbadegesin, congratulated them for making the internship programme, as it would assist them, to learn as much as possible about waste management and inherent benefits.He noted that waste was really not waste but resource, urging them to embrace the business opportunities offered by the circular economy value chain, where so-called waste becomes wealth and blessing, to individuals, society and the environment.According to him, “This internship will go a long way in exposing you to the positive and rewarding side of waste management. I am sure you are aware that nothing is a waste until you waste them. What used to be waste is now a resource that can be harvested to make money and improve lives. Indeed, it’s a long value-chain you can tap into, depending on your area of interest. It is a promising and highly rewarding venture.”Speaking further, the LAWMA boss urged them to pay good attention to the practical aspects of their training and arm themselves with determination, to become change agents and champions of environmental sustainability.Speaking in the same vein, the Executive Director of LAWMA, Mr. Kunle Adebiyi, urged the interns to maximize the knowledge gained, to leverage their areas of interest along the value-chain, for personal enterprise and good reward.He said, “This is a good opportunity for you to acquire knowledge and make money from modern waste management initiatives. What is important for you here, is to pay attention to the various things you will be taught, so that you can decide where to key in, for future enterprise and handsome financial rewards”.Similarly, LAWMA Academy had last month ran a one-month internship programme for some graduate and post-graduate candidates, representing the first batch of interns for this year. The candidates who enjoyed in-depth training in modern waste management from various departments of the agency, received completion certificates, after presenting their group final project, an illustrative diagram on circular economy, relating to manufacturing industries, to the LAWMA boss.LAWMA Academy, has since the beginning of this year, taken environmental advocacy to more than 5,000 pupils of public schools across the state, in Eti-Osa, Ikeja, Mushin, Ijora –Olopa, Agege, Victoria Island, and other areas.The pupils were enlightened on LAWMA’s diverse operations, effects of indiscriminate waste dumping, making money from recyclables, usage of trash bags and cans, shunning cart pushers and the need to patronise assigned PSP operators.The founding objective was to expand the frontiers of knowledge on waste management, by teaching it as much as possible, to the younger generation for new cultural orientation and perception of waste management, for environmental sustainability. It is the basis for stretching the dragnets to bring in as many young people as possible into the fold, to form the vanguard of environment ambassadors, for a new culture and orientation, for a people-friendly environment.LAWMA Academy Internship, is a monthly programme of environmental and waste management education, for willing candidates.

Continue Reading

NEWS

Cryptotimes Africa and 4 Other Crypto-Focused Publications shaping the narrative of cryptocurrency in Africa

Published

on

By

It’s no doubt that Africa has emerged as a hotbed for cryptocurrencyadoption and innovation. With a growing interest in digital assets andblockchain technology, several publications have sprung up to cater tothe information needs of crypto enthusiasts across the continent.Among these, Cryptotimes Africa stands out as a leading source of newsand insights on the African crypto scene. Let’s take a closer look atCryptotimes Africa and five other noteworthy publications that areshaping the narrative of cryptocurrency in Africa.1. Cryptotimes AfricaAs the name suggests, Cryptotimes Africa is dedicated to covering allthings crypto-related on the African continent. From news updates andmarket analysis to interviews with industry experts, this publicationoffers a comprehensive view of the rapidly evolving crypto landscapein Africa. With a focus on promoting blockchain adoption and financialinclusion, Cryptotimes Africa serves as a valuable resource for bothnewcomers and seasoned veterans in the crypto space.2. Bitcoinke.ioBitcoin Africa is another prominent publication that provides in-depthcoverage of Bitcoin and other cryptocurrencies in Africa. With a teamof experienced writers and analysts, Bitcoin Africa deliversinsightful articles, guides, and reviews to help readers navigate thecomplexities of the crypto market. Whether you’re interested intrading strategies, regulatory developments, or technologicalinnovations, Bitcoin Africa has you covered.3. TechnextTechnext is a broad tech publication with a strong focus on Africanstartups, innovation, and trends, coverage includes articles onblockchain technology, cryptocurrencies beyond Bitcoin, and theirapplications in Africa.4. Tech CabalTech Cabal focuses on providing in-depth analysis and reporting on theAfrican tech ecosystem, including funding rounds, investment trends,and interviews with key players. While its primary coverage is notsolely focused on cryptocurrencies, Tech Cabal features insightfularticles on blockchain technology, cryptocurrency adoption in Africa,and the regulatory landscape. Targeting investors, entrepreneurs, andprofessionals working in the African tech sector, Tech Cabalcontributes valuable insights to the broader conversation on cryptoinnovation in Africa.5. NairametricsNairametrics is a financial and business news platform with a focus onthe Nigerian economy and markets. While covering a wide range offinancial topics, Nairametrics includes articles on cryptocurrenciesas an investment asset class, analysis of their impact on the Nigerianfinancial sector, and regulatory updates. Targeting investors,business people, and those interested in the financial sector inNigeria, Nairametrics provides valuable insights into the evolvinglandscape of cryptocurrencies in Africa’s largest economy.In conclusion, Cryptotimes Africa and the aforementioned publicationsare playing a crucial role in shaping the narrative of cryptocurrencyin Africa. By providing reliable news, analysis, and educationalresources, these platforms are empowering individuals and businessesto participate in the digital economy and seize the opportunitiesoffered by blockchain technology. As the crypto revolution continuesto unfold, these publications will undoubtedly remain essential guidesfor enthusiasts and professionals alike.

Continue Reading

Trending

Mega Awareness 2023