Entertainment
Prestige, Impact: Why AMVCA is the People’s Award Show
TUTU AKANNI
As the 11th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) approaches, public attention, once again, has been drawn to MultiChoice’s consistent excellence and ability to deliver structure and spectacle, especially in contrast to the growing dissatisfaction with other industry award platforms.Just days after the 2025 edition of the Headies left fans and industry stakeholders disappointed, with confusion marking much of the night’s proceedings, a new conversation has taken over the Nigerian entertainment space. While the Headies stumbled through yet another year of technical lapses and disjointed programming, attention has swiftly shifted to a platform known for its meticulous execution: Africa Magic Viewers’ Choice Awards (AMVCA), set to hold its 11th edition on 10th May.What is surprising is not just the public frustration with the Headies but the growing number of voices openly calling on MultiChoice Nigeria, the organisers of AMVCA, to take over the management of other awards, including the Headies. In an industry where spectacle often overshadows organisation, the AMVCA has built a reputation for doing things differently. And as many observed over the weekend, the gap in professionalism and prestige is no longer subtle; it’s glaring.Over the last decade, the AMVCA has grown into one of the continent’s most influential cultural events. Since its debut in 2013, it has not only celebrated African storytelling with consistency and class but has also contributed significantly to the Nigerian economy. In that time, MultiChoice Nigeria has invested over ₦9 billion directly in the production of the AMVCA, including awards, training, and talent development initiatives.More than 27,000 jobs have been created as a result of the event and its extended ecosystem, spanning event production, content creation, media, logistics, fashion, and hospitality. The awards have recognised over 300 exceptionaltalents across various categories, offering a platform that truly reflects the diversity and dynamism of the continent’s film and television space.Even more impressive is the over ₦623 billionchannelled into the Nigerian film and television economy through MultiChoice’s broader investment in content and infrastructure, an economic impact that places AMVCA at the centre of Africa’s creative renaissance.The contrast between AMVCA and the recent Headies could not be more pronounced. While theformer struggled to hold the audience’s attention and, in some cases, even manage the basic technical requirements of a live show, the AMVCA has built a legacy of excellence, year after year. From world-class stage design to tight production schedules, transparent nomination processes to glamorous red carpet experiences, every aspect of the AMVCA is marked by intention and execution.It’s no wonder that public sentiment is leaning heavily in favour of MultiChoice, with the public praising the structure and credibility AMVCA has consistently delivered.These are not random musings; they reflect a real hunger for higher standards in how we celebrate and elevate African talent.As the AMVCA returns, it is clear that it has become more than an award show. It is a cultural institution, a symbol of what is possible when investment, planning and passion come together to celebrate creativity. While other platforms grapple with inconsistency, the AMVCA continues to raise the bar, demonstrating that excellence is not accidental but built over time with vision andcommitment.This year’s AMVCA introduces a significant innovation: the ‘Best Music Score’ category.While this might seem like a small change on paper, it’s a major shift in practice. This move addresses longstanding criticism of music’s critical role in film storytelling. By recognising composers and sound designers, the AMVCA acknowledges the intricate layers that music adds to cinematic narratives, enhancing emotional depth and audience engagement.The introduction of this category is more than a nod to musical contributors; it signifies the AMVCA’s commitment to evolving with the industry’s standard and recognising all facets of film production. It’s a testament to the awards’ dedication to inclusivity and comprehensive recognition of talent. Even this year’s nominee list reflects the same spirit of rebirth. While iconic names continue to appear, there’s a visible shift toward rising talents and first-time nominees. In categories like Best Lead Actress and Best Supporting Actor, younger stars like Gbubemi Ejeye and Darasimi Nnadi are taking centre stage. It’s a generational handover unfolding in real time, an intentional celebration of both legacy and new blood.Behind the scenes, the awards maintain their credibility with a top-tier jury led by FemiOdugbemi, a respected filmmaker and culture advocate, who serves as Head Judge. His decades-long dedication to African cinema adds weight and wisdom to the selection process. The jury includes a mix of professionals across directing, cinematography, writing, and production, ensuring that recognition goes to those who truly deserve it, with fairness and rigour.But beyond the glitz, what makes AMVCA such a powerful platform is the sense of purpose that drives it. It understands that African storytelling is not just about entertainment; it’s about identity, legacy, and pride. And it treats its audience with respect, understanding that credibility is built not just through applause but through consistency.In stark contrast, the recent shortcomings of other award platforms highlight the importance of structure and vision in executing events that honour artistic achievements, like the recent fallout from the most recent award ceremony.Viewers have called out the chaotic sequencing, last-minute venue changes, and awkward stage moments that plagued the event. In a time when many industries are re-evaluating what excellence looks like, the AMVCA stands as proof that African institutions can lead at a global standard. And it continues to grow, not by accident but by design.In the final analysis, the question may no longer be how to fix broken platforms but how to replicate what the AMVCA has done right. And if recent conversations are anything to go by, more and more people believe that the answer lies in letting those who understand structure, scale, and purpose lead the way. Akanni, a culture enthusiast, writes from Lagos
Entertainment
Premium Entertainment Without the Premium Price Tag
These days, surviving in Nigeria feels like a full-time job on its own.
Before the month even properly begins, salary has already been divided into transport, fuel, food, bills, subscriptions, and every other expense that somehow keeps increasing. For many 9–5ers, the routine has become painfully familiar: wake up early, battle traffic, survive the stress of work, battle traffic again, and get home completely drained, only to realise even the simple things that help you unwind now have to be carefully budgeted for.
Because in this economy, everybody is cutting costs. People are thinking twice before ordering food. They are postponing shopping plans. They are reducing unnecessary spending. And for many, one of the first things to go has been entertainment.
The same streaming platforms and premium subscriptions people once paid for without thinking have now become part of the “maybe next month” list. Not because people suddenly stopped loving movies, series, football, or reality TV, but because when inflation keeps rising, and fuel costs continue to affect everything, entertainment starts to feel like a luxury.
But that is exactly why affordability in entertainment matters now more than ever and why GOtv continues to stand out as a brand that genuinely keeps everyday Nigerians in mind.
Rather than assuming quality entertainment should only be accessible to people willing to spend heavily, GOtv has consistently positioned itself as a platform built with everyday Nigerians in mind, creating options that allow people to still enjoy premium entertainment without having to break the bank.
Take the GOtv Smallie package, for example.
For as low as ₦1,900 a month, subscribers get access to over 35 channels, including approximately 19 to 21 local channels, sports content, and 15+ channels across news, music, movies, lifestyle, kids, and general entertainment.
And for those who prefer longer payment plans, it is also available in:
- Quarterly – ₦5,100
- Annual – ₦15,000
What makes this even better is that, despite being the most affordable package, Smallie still offers something for everyone.
It is not one of those basic plans where you pay less and get almost nothing. Whether you are the family member who loves African movies, the sports enthusiast who never wants to miss a match, the parent looking for kids’ content, or the person who just wants background TV after a stressful day, there is something to watch.
And for viewers who want even more variety, GOtv has other packages across different price points:
- GOtv Jinja – ₦3,900
- GOtv Jolli – ₦5,800
- GOtv Max – ₦8,500
- GOtv Supa – ₦11,400
- GOtv Supa Plus – ₦16,800
So whether you’re going for the most affordable option or something with a more premium feel, there’s always a GOtv package that fits comfortably into different lifestyles and budgets.
At a time when everyday decisions are increasingly shaped by cost, GOtv quietly fills an important gap by keeping quality entertainment within reach for more people, because beyond the hustle, the traffic, the deadlines, and the constant pressure of trying to keep up with life in today’s economy, there is still a need for simple moments of joy and escape. Those small pauses in the day where you can switch off, relax, and just enjoy something light without overthinking it.
And that’s really the point, entertainment shouldn’t feel like another financial burden.
Entertainment
Dividends: A Must-Watch Series on Africa Magic
A new kind of story is unfolding on Africa Magic Showcase, and it’s one that feels all too familiar.
Dividends, a gripping Nigerian dramedy, dives into the emotional and financial fallout of a failed Ponzi scheme, placing everyday realities at the centre of its storytelling.
Premiered on March 30, 2026, Dividends airs Mondays to Wednesdays at 8:30 PM WAT on Africa Magic Showcase (GOtv Channel 8), and is also available for streaming on DStv and GOtv Stream, making it easily accessible for viewers to follow every twist as it unfolds.
At the heart of the series is “The Golden Bars,” a too-good-to-be-true investment scheme that ultimately collapses, leaving devastation in its wake. What follows is a layered narrative that tracks the lives of three strangers brought together by shared loss of money, stability, and, in many ways, identity.
Through its characters, Dividends explores themes that resonate deeply within the Nigerian context: the lure of quick wealth, the pressure to succeed, and the quiet resilience required to rebuild when everything falls apart. It’s a story that doesn’t just entertain, it reflects.
Leading the story is Riyo David as Isa, alongside a dynamic cast including Ronnie Dikko, Omattuteejames, Cassiee_jae, Floydigbo, and Koko_ashley, each bringing depth to a narrative shaped by ambition, desperation, and consequence.
Blending drama, suspense, and social commentary, Dividends sparks conversation. As the series unfolds, viewers can expect to be drawn into a world where choices carry weight, and every decision has a ripple effect.
For audiences looking for something both engaging and thought-provoking, Dividends fast becoming one to watch.To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.
Entertainment
How to Vote in AMVCA 12: Step-by-Step Guide for Fans Across Africa
fans across Africa have a powerful role to play, deciding who takes home some of the biggest awards of the night.
With 11 out of 32 categories open to public voting, this is your chance to support your favourite actors, filmmakers, and content creators.
Voting officially opened on March 29, 2026, and runs until April 26, 2026, ahead of the awards ceremony on May 9, 2026.
Here’s a simple step-by-step guide to help you cast your votes.
Step 1: Visit the Official Voting Platforms
Go to the official Africa Magic voting platform via: The Africa Magic website: www.africamagic.tv/amvca and the MyDStv or MyGOtv mobile app.
Once there, click on the “Vote” section to begin.
Step 2: Register an Account
If you’re a first-time user, create an account by providing:
- Full name
- Year of birth
- Gender
- Country/location
- Mobile number (in international format)
- Password
You’ll receive a verification code (OTP) via SMS or WhatsApp. Enter it to activate your account.
And if you’re already registered? Simply log in.
Step 3: Log In
Use your:
Registered mobile number
Password
Step 4: Choose Your Favourite Nominees
Browse through the voting categories and select your preferred nominees.
Public voting categories include:
- Best Digital Content Creator
- Best Short Film
- Best Scripted M-Net Original
- Best Unscripted M-Net Original
- Best Indigenous M-Net Original
- Best Indigenous Language Film (West, East, South, North & Central Africa)
- Best Movie
- Step 5: Allocate Your Votes
You can cast up to 100 votes per platform.
Distribute your votes across multiple nominees or go all-in on your top favourites, it’s your call.
Step 6: Submit Your Vote
Click “Vote” to submit, and your votes will be counted immediately.
Important Things to Remember
- Voting is free (data charges may apply)
- Only selected categories are open to public voting
- Voting closes on April 26, 2026
- Late votes will not be counted
The Africa Magic Viewers’ Choice Awards is more than just an awards show, it’s a celebration of African storytelling shaped by both industry experts and fans like you.
So don’t just watch, vote, support your favourites, and be part of the moment.
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