Brand
81 Young Superstars Shine as ISPAK 7.0 Preliminaries Set the Stage for the Semi-Finals
The preliminary stage of InterswitchSPAK 7.0 Science Competition has been nothing short of electrifying. Through nine episodes, 81 of Nigeria’s brightest students drawn from Niger, Kaduna, Abuja, Enugu, Akwa Ibom, Delta, Rivers, Ogun, Ondo, Lagos and other states, demonstrated not just their knowledge, but also remarkable creativity, resilience, and sheer determination. Together, they turned the stage into a national celebration of brainpower, courage, and the boundless possibilities of STEM. Before the competition began, employee volunteers from Interswitch Group facilitated a mentorship session behind the scenes, to help participants relax and prepare for the challenge ahead. It was a moment that set the tone for what would become an unforgettable series of contests. Now the contest’s kicked off and the tension is palpable. At the foundation level, contestants have just 15 seconds to answer each of the 16 objective questions, with only the top five moving on to the advanced level. The next stage of the preliminaries, the advanced round, raises the stakes with 15 challenging questions across Mathematics, Physics, Chemistry, Biology, and General Studies. Every second matters, and the tension has kept both contestants and viewers on edge. So far, the episodes have been a rollercoaster of high-stakes drama and heartwarming victories. In one memorable exchange, the host, Hero Daniels, challenged a student to defend an answer he had provided, also drawing in the student’s teacher to share his input. The answer was eventually validated, and the hall erupted in relief and applause, celebrating the student’s confidence and a powerful display of confidence and teamwork. Episode eight was even more intriguing. Saint Riman, from Adedokun International Schools, Ogun State, aced all foundation-level questions but missed only one in the advanced round, earning him widespread admiration across audiences who witnessed the brilliant performance. Equally inspiring was the journey of Saint’s teammate, Noheemat Adejumo in episode two. Sparked by the “SPAK Hero of the Week,” segment, which profiled STEM professionals at the start of each episode, she drew motivation from the story of Dr. Adeola Olubamiji who inspired her determination to pursue Biomedical Engineering. She went on to make history as the first female semi-finalist of ISPAK 7.0. Her triumph emphasized the impact of representation and the power of role models. Beyond the spotlight, the human side of the competition shone through. Students who qualified for the semi-finals celebrated with their peers, teachers, and families present. While those whose journey ended at the preliminaries found comfort and encouragement from their teachers who turned each experience into a lesson in growth and learning. These behind-the-scenes moments, filled with camaraderie, encouragement, reflection, and shared pride revealed the heart of the competition that goes beyond the stage. As the curtain falls on the preliminaries, one truth is undeniable, the stage given viewers a glimpse of the intellectual prowess and resilience of Nigeria’s future leaders in science and technology. With 81 extraordinary students narrowing down to a smaller group of 27, anticipation for the semi-finals is sky-high. The journey continues, and if the preliminaries are anything to go by, the semi-finals promise even more thrilling displays of brilliance, grit, and inspiration. For these young superstars, the spotlight is only getting brighter. To watch the semi-finals, tune into DSTV Africa Magic Family Channel 154, by 6pm or AIT Network by 5:30pm on Sundays or catch the repeat broadcast on DSTV Africa Magic Family Channel 154 by 5 pm on Tuesdays. Also follow @InterswitchSPAK to watch on YouTube, Facebook, and X every Sunday at 6pm and on LinkedIn @InterswitchGroup at 5.30pm.
Brand
WEMA BANK SET TO SPONSOR CELEBRITY PERFORMANCE AT COUPLE’S WEDDING
In the spirit of the season of love, Wema Bank has announced the couple who will be getting a special celebrity artiste performance at their wedding on Valentine’s Day, February 14, 2026: The bride, Rita Ndukwe and the groom, Jemil Adama.
Inspired by the “Evolution” theme of its upgraded ALAT App tagged “ALAT: The Evolution”, Wema Bank launched its Valentine campaign on February 1, 2026, with a focus on celebrating the journey of love across four categories: self-love, friendship, romantic relationships and marriage.
“Evolution Of Love, Powered by Wema Bank” called on singles, friends, lovers, and married couples to post a 1-minute video sharing their love journey and how it has evolved over the years. At 3 p.m. on Thursday, February 12, the Bank announced the couple who would be getting the ultimate love experience: a celebrity artiste performance live at their wedding on February 14th.
The internet has been buzzing in excitement and anticipation of the celebrity artiste Wema Bank is bringing to the special Valentine wedding this weekend.
Updates are available on the Bank’s social media platforms @wemabank. Anyone interested in following the conversation and watching the big reveal of the celebrity artiste is encouraged to turn on post notifications and use #ALATEvolutionOfLove to stay up to date.
Brand
Ugbe: Reflections on Tenure as MultiChoice Nigeria CEO
The recent retirement of Mr. John Ugbe as Chief Executive Officer of MultiChoice Nigeria, a Canal+ company, offers a useful example of a leadership style that has become rare on the Nigerian corporate landscape. This reflects less on the effectiveness of the approach than on its divergence from prevailing leadership norms.Over more than two decades within the MultiChoice system, including eight years as Chief Executive Officer in Nigeria, Ugbe adopted an approach that placed emphasis on process, governance and continuity. To his credit, and that of the organisation, MultiChoice Nigeria did not evolve into an extension of executive personality. In an environment where visibility is often equated with authority, this positioning stood apart.Corporate leadership transitions in Nigeria frequently follow a familiar pattern. Incoming executives emphasise personal vision and rapid change. Existing structures are dismantled to signal a break from the past. Success is closely tied to individual leadership, while challenges are attributed to inherited constraints. When transitions occur, organisations often experience disruption, with focus shifting to short-term stabilisation.Ugbe’s trajectory differed. He advanced through technical and managerial roles within MultiChoice Nigeria before assuming senior leadership. This progression informed a management style grounded in operational familiarity rather than symbolic authority. Decisions were shaped by institutional process and regulatory context, with growth pursued alongside organisational coherence.This orientation became more pronounced as the operating environment grew more complex. Nigeria’s media and entertainment sector operates under intense regulatory scrutiny, consumer sensitivity and global competitive pressure. Leadership in such conditions often attracts demands for visible decisiveness. During periods of heightened scrutiny, including debates around pricing, accessibility and content direction, corporate engagement under Ugbe remained largely restrained. Responses prioritised institutional positioning rather than executive prominence.Growth initiatives followed a similar logic. The launch of GOtv, expansion of local content, creative development programmes and empowerment schemes were integrated into the organisation’s operating framework rather than presented as separate leadership interventions. Over time, these initiatives contributed to an ecosystem capable of functioning without constant executive involvement.This distinction matters. Many Nigerian organisations remain dependent on individual leaders. Decision-making slows in their absence, and leadership transitions often trigger operational resets. In such settings, succession becomes disruptive rather than procedural. Ugbe’s tenure points to an alternative, where leadership prioritises institutional continuity over personal indispensability.This approach is reflected in the manner of his exit. Ugbe’s retirement coincided with a structured transition to Kemi Omotosho, an executive with extensive experience within the broader MultiChoice system. The process suggests an organisation prepared for leadership continuity. In a corporate environment where succession planning is often informal or delayed, this remains relatively uncommon.Leadership tenure in Nigeria is frequently extended beyond optimal periods, or exits occur with limited preparation. Authority becomes personalised, complicating transition. Ugbe’s career illustrates a model in which leadership is treated as stewardship rather than possession.Another defining feature of his tenure was pacing. Ugbe led in an industry shaped by technological disruption, shifting consumer behaviour and economic volatility. Streaming platforms altered consumption patterns. Currency instability affected planning. Public expectations evolved rapidly. Organisational responses during this period tended to be incremental rather than reactive, with sustained investment in talent development, content production and distribution infrastructure.This approach is sometimes interpreted as caution. It can also be understood as an emphasis on building capabilities that remain relevant across changing market conditions, rather than pursuing short-term visibility.Nigeria’s corporate environment often rewards immediacy. Executives face pressure to demonstrate impact quickly, sometimes at the expense of durability. Ugbe’s tenure highlights an alternative emphasis on organisational resilience.This is not to suggest an absence of limitations or criticism. Like most long-serving executives, Ugbe operated within structural constraints, market pressures and regulatory realities. MultiChoice Nigeria faced sustained criticism over pricing, accessibility and public communication, particularly during periods of economic strain. These challenges remain part of the operating environment beyond any individual leader.Ugbe also avoided positioning himself as the public face of the organisation. Visibility was distributed across teams, platforms and institutional initiatives, reinforcing a focus on organisational function rather than executive prominence.As MultiChoice Nigeria enters a new phase, the relevance of Ugbe’s career lies less in symbolism than in implication. It provides a reference point for leadership in complex Nigerian corporate environments where public scrutiny, regulatory pressure and long-term continuity must be balanced.
Brand
“No Pepsi, No Detty December” – Industry Leaders Explain How the Brand Took Over December
If Detty December has a backbone, many industry leaders believe it is Pepsi.As the new year sets in and normal life slowly resumes, industry voices are looking back with clarity. Across music, media, nightlife and live entertainment, one sentiment continues to surface. No brand has shaped Nigeria’s December culture with the depth and consistency of Pepsi.“Without Pepsi, we wouldn’t have Detty December in the manner that we know it now,” says music journalist Joey Akan. Every December, there is always a Pepsi activation. There is always a Pepsi angle.”Pepsi’s influence cuts across generations of entertainment culture. From early concert sponsorships to backing DJs, festivals and emerging platforms, the brand embedded itself long before December became a global export.Ayo Animashaun, founder of Hip TV and The Headies, recalls the early days. “When the industry was emerging, Pepsi was one of the brands that supported us by way of endorsement. Pepsi held the hands of many practitioners through the journey.”That support extended beyond artists. DJs who were often overlooked in brand conversations, found a consistent ally in Pepsi. “They were the first people who recognised DJs as a brand,” Joey Akan notes, referencing ambassadors like DJ Obi, DJ Cuppy, DJ Xclusive, DJ Spinall and most recently DJ YK Mule.For event founders, the impact was tangible. Mainland Block Party founder Tobi Mohammed credits Pepsi with helping build an entire ecosystem. “There was a major Mainland event that Pepsi saved. Those funds did not just pay for a party. They helped build a business.”As Nigerian music and nightlife continue to evolve from concerts to block parties to raves, Pepsi has moved with the culture. “Every time the culture shifts, Pepsi shifts with it,” Joey Akan explains. “That’s why they’ve stayed ahead of the game.”In a season where many brands now scramble for relevance, industry insiders agree: Pepsi didn’t chase Detty December. It built it.
