Two years ago, Nigerian prophet, Primate Elijah Ayodele, listed some countries and specifically said they should expect a military coup that will attempt to take over the current leadership in the mentioned nations.

He listed some countries in Africa, including Guinea Bissau, Uganda, Togo, Benin Republic and some others.

These were his words:

“There is no way anyone can stop a coup in Africa as long as leaders in the continent are not doing the right thing, there will be a coup. The following countries; Uganda, Togo, Benin Republic, Equatorial Guinea, Guinea Bissau, Gambia, and Congo Brazzaville must tidy up and do the needful because a coup will soon happen in these countries.’’

When he made this prophecy, many may not have paid attention because, as usual, when prophets warn nations, they tend to think the man of God is seeking something else, but the new development in Guinea Bissau involving an attempted coup against the president has ultimately fulfilled the prophecy of Primate Ayodele which he shared two years ago.

The government of Guinea-Bissau has announced that it successfully foiled an attempted coup just before the start of election campaigns scheduled for Saturday.

Speaking at a press conference in Bissau on Friday, Deputy Chief of Staff Mamadu Ture said the “action aimed to disrupt the electoral process.”

Ture identified Brigadier-General Daba Nawalna, director of a military training centre, as the alleged mastermind behind the plot.

This is no doubt another call to nations, presidents, governors, individuals who have been warned by Primate Ayodele in recent times or in the past that they would be doing themselves a disservice if they decide to ignore the prophecies of this great vessel. There is virtually nothing he said that doesn’t come to pass because they are directly from the throne of heaven.

He doesn’t need anything; he doesn’t like it when some of his prophecies come to pass, but people are obstinate, and that’s why they end up paying for their disobedience.

This is the same way he warned the Nigerian government to prepare against a coup because there will be attempts to topple Tinubu’s government. He warned in July 2024, did again earlier in the year and in October 2025 before the security operatives got to action. There are several coups in the continent that would have been averted if the presidents listened to Primate Ayodele’s warning but they are always too engrossed with power that they feel untouchable.

The Leader of INRI Evangelical Spiritual Church, Primate Elijah Ayodele, is set to storm Yaba College of Technology (YABATECH) on Thursday, November 6, 2025, with massive empowerment initiatives and scholarships, especially targeted at disabled students.In a statement signed by his media aide, Osho Oluwatosin, Primate Ayodele confirmed his attendance and explained that his visit to the prestigious institution is aimed at supporting the less privileged in their academic pursuits.According to him, education has become increasingly expensive and unaffordable for many, particularly for the physically challenged, hence the need to step in and assist.“Education is becoming unaffordable for the less privileged, and especially for the disabled who can’t do much to raise money for their academic pursuits. It’s becoming unbearable for most of them who don’t have people to support them,” he said.“The fact that one is disabled or less privileged doesn’t mean they don’t deserve to be educated. When people are passionate about learning, finances should not be a hindrance to their dreams. Someone has to support them, and this is why we are contributing our quota to YABATECH to support disabled students.”The cleric further noted his deep concern for those who desire education but are limited by financial constraints.“I love it when people are educated, and it hurts me to see those who genuinely want to study but are held back due to lack of funds. For this reason, we have taken it upon ourselves to do whatever we can to reduce the number of people in that category,” he added.Beyond scholarships, INRI Evangelical Spiritual Church will also launch its Students’ Fellowship Programme, which will be open to students of all religions and denominations.Unlike other fellowships, this initiative will not be exclusive to INRI members or promote the doctrines of the church but will welcome anyone who loves God and desires to be part of a transformative project.In addition, discussions will be held on the affiliation of a School of Communication and Public Relations to YABATECH — an initiative expected to provide Mass Communication students with more hands-on opportunities to practice what they are studying.It will be recalled that Primate Ayodele recently donated over N2 million to some students of YABATECH who visited his church a few weeks ago. During their visit, he promised to do more for the students while urging them to take their studies seriously.

By Chidinma Nwankwo

Brands today operate in a crowded room where everyone is talking at once. From TikTok videos to
nonstop press releases, brands are jostling for space, and audiences are tuning out. Massmarket
public relations campaigns that aim to reach everyone often end up resonating with no one.
A better approach lies in community-led public relations; the art of shaping campaigns to speak
directly to niche communities bound by shared values, interests, or lifestyles. Unlike mass
campaigns, community-led PR builds long-term loyalty, not just fleeting awareness.
Data supports this shift. Research from Nielsen ROI Report shows that campaigns with precise
targeting produced as much as $2.60 ROI per $1 spent, while poorly targeted campaigns earned
only $0.25 per $1. The report also found that about half of media plans are under-invested, brands
aren’t putting enough into the right channels to maximize returns. Fixing those gaps could improve
ROI by as much as 50 percent.
For PR practitioners, the implication is clear: depth beats breadth. The key is to meet people where
they already belong, whether that is through gyms, WhatsApp groups, or food festivals; it is all
about embedding brands in communities where they are not intruders, but insiders.
Deloitte in it’s 2024 report on personalization strategy for retail reports that 84 percent of
consumers say,” being treated like a person, not a number”, is critical to winning their business.
Some brands are already showing the way.
Tom Tom, the menthol candy brand from Cadbury Nigeria Plc., for instance, runs a Breathe
Academy program in Nigeria where it has an online community for music creatives, giving
aspiring musicians, producers, managers, and creatives the skills and connections they need to
break into the music industry for free. The program comprises expert-led courses in music
production, marketing, management, legal, content creation, and positioning. The creatives also
get rewards, internship opportunities in top flight music labels; It’s not just marketing; it’s
community building, and it has kept Tom Tom relevant with Nigerian creatives.
Maggi also exemplified this community-led approach to public relations at the recently concluded
Bole Festival in Port Harcourt. It embedded itself into one Nigeria’s thriving food culture by
engaging directly with food enthusiasts through influencers, media features, and creator-driven
storytelling. The brand positioned itself not only as a seasoning brand, but as a cultural participant
in the festival’s shared celebration of taste and tradition.
Another brand worthy of note is NANKID Optipro 4, which targets mothers of children aged 0–4
years. One of the brand’s strategies is to engage mothers and lifestyle influencers who naturally
appeal to parenting circles. These mothers share authentic stories and product experiences,
recipes, feeding tips and childcare routines, while showcasing NANKID Optipro 4 as part of their
daily lives. The result has been meaningful engagement with mothers in authentic spaces, driving

awareness, trial, and ultimately conversion; proving that trust built within a community has more
impact than awareness generated through mass impressions.
The approach is not limited to big brands; small businesses can also adopt this strategy. An
example is Cake O’Clock, a bakery in a university community in southwest Nigeria that has
mastered community-led PR with limited resources. Through witty daily WhatsApp and campus-
group broadcasts, it tailors micro-stories for students: Why should a medical student buy cake
today? Why does a finance student deserve one? These hyper-local narratives make cakes a part
of student life, making a case about the product consumption in their daily activities.
These examples underscore why community-led PR is the future. Tom-Tom shows how to connect
with what matters to communities; Maggi demonstrates how to embed into cultural movements;
NANKID Optipro 4 highlights how authenticity and storytelling can drive engagement within
communities, while Cake O’Clock proves that even micro-businesses can win loyalty by tailoring
stories to specific audiences.
For African brands seeking to cut through the noise, the lesson is simple: don’t just chase
everyone’s attention. Earn the devotion of a few, and let their passion carry your story further than
mass campaigns ever could.