Business and Brand
Why Wealthy Nigerians Are Turning to Greece for Status and Security
When Greece raised the investment threshold for its Golden Visa this year, many saw the end of affordable access to Europe’s residency market. Prime districts of Attica, including Piraeus and the Athenian Riviera, were subject to a new minimum of €800,000, instantly pricing out a wide segment of international investors. What seemed a barrier, however, has become a rare moment of opportunity for Nigeria’s high-net-worth community.Rather than closing the door, the change clarified a pathway: the €250,000 exemption that applies to the conversion of commercial or industrial properties into residences and to the restoration of a listed property. This policy aims to attract high-value investments while promoting balanced regional development and regeneration. For discerning investors, this also means a residency-secure property at a fraction of the cost and an immediate saving of more than half a million euros while positioning capital in a growth market.“The exemption is not an accidental loophole,” sector insiders explain. “It’s a structured incentive that allows forward-looking investors to access prime European residency while backing projects that are reshaping Athens and its coastal districts. It’s the perfect balance of foresight and financial discipline.”The Transformation of PiraeusUnderstanding the value of the €250,000 carve-out begins with understanding Piraeus itself. For decades defined by its shipping port, the city has emerged as one of the fastest-rising property markets in Europe. Infrastructure has been the catalyst: the new Metro Line 3 extension now connects the Port of Piraeus directly to Athens International Airport, collapsing travel times and integrating the area seamlessly with the capital.At the same time, landmark projects such as the long-awaited regeneration of Piraeus Tower and the revitalisation of the coastal front have changed both the skyline and the character of the district. International players have poured capital into the port, with COSCO’s multi-billion-euro expansion of shipping facilities triggering a broader wave of investment into hotels, office blocks, and residential developments.The effect has been immediate. In 2024, some parts of Piraeus recorded annual property price growth approaching 29 percent, an extraordinary figure in a European market where single-digit increases are more common. This acceleration explains why the €250,000 conversion exemption is so attractive: it allows investors to enter a district valued at €800,000 for less than a third of that price.Etolikou 11: A Case Study in Smart AllocationMIBS Group’s Etolikou 11 project is one of the clearest illustrations of this opportunity. The development takes an abandoned property less than 200 metres from the port and reimagines it as a premium serviced apartment complex. With 158 units, a rooftop pool and lounge, co-working suites, and a 24-hour concierge, it is designed for the hybrid reality of modern urban living, part residence, part business hub.For investors, the attraction goes beyond amenities. The serviced apartment model is one of the most resilient in Europe, combining hotel-style convenience with long-term rental security. Piraeus’ swelling population of professionals, visiting executives, and students ensures consistent demand, reducing vacancy risk and driving up rental yields.What makes Etolikou 11 particularly compelling for Nigeria’s global investors is its operational structure. Every element, from legal filings to tenant sourcing, property maintenance, and rent remittance, is handled end-to-end by MIBS Group. “Our investors are not burdened with the minutiae of overseas property management,” says a company’s representative. “They hold a European income-generating asset without ever needing to step into the role of landlord.” The result is a steady, euro-denominated revenue stream, completely hands-off.The Financial EdgeWhile lifestyle benefits and operational ease are important, the numbers tell the most persuasive story. Entering a prime Attica zone at €250,000 instead of €800,000 slashes the cost basis by €550,000. That saving alone dramatically improves the internal rate of return over the life of the investment.The advantages extend further. Conversion projects qualify for a 24 percent VAT exemption, creating another layer of immediate financial relief. Greece’s property tax framework, administered through the ENFIA system, is comparatively modest by European standards, and long-term capital gains treatment further boosts profitability. Above all, the investment places wealth in euros, a critical hedge against naira volatility and domestic inflation.A Window of OpportunityFor Nigeria’s elite investors, prestige is no longer a matter of paying the maximum. It is about knowing when regulation creates an edge and moving before the market catches up. Sophisticated investors understand that the smartest move is not always to pay more but to act early and secure what others overlook.MIBS Group has recently opened its local office in Lagos, serving Nigerians and hosting private investor briefings, offering detailed sessions on unit availability, deposit structures, and legal timelines. For those prepared to act swiftly, the €250,000 route represents more than a residency; it is a defining statement of foresight in global investment strategy.
NESCAFÉ, Nigeria’s leading coffee brand, is pleased to announce the launch of its nationwide Next Level Promo, running from April to June 2026. The campaign offers consumers over ₦80 million in cash and meaningful prizes that support entrepreneurial growth.During the campaign, consumers stand a chance to win cash, airtime, laptops, professional cameras, makeup kits, sewing machines, and access to exclusive masterclasses.Participation is simple: purchase any NESCAFÉ Original 3-in-1 promo pack from a participating store. Each pack contains a unique code. Dial *7022# and follow the prompts to enter your code for a chance to win.Winners will be selected through bi-weekly and monthly draws, giving multiple opportunities to win throughout the campaign period.Speaking on the launch, Jean Pierre Duplan, Category Manager, NESCAFÉ, said: “NESCAFÉ is deeply connected to the Nigerian hustle and the resilience it represents. We understand the discipline it takes to show up every day and keep pushing forward. The Next Level Promo is how we bring this understanding to life, helping you make your world while rewarding your everyday effort’’NESCAFÉ is more than a coffee brand; it is a daily companion that fuels focus, energy, and ambition for millions of Nigerians. Through this initiative, the brand continues to celebrate the everyday commitment consumers show in pursuing their goals.The prize pool reflects NESCAFÉ’s commitment to delivering real value, with rewards designed to support different aspects of consumers’ lives, from essential tools and learning opportunities to financial prizes that can make a meaningful difference.The Next Level Promo runs until June 2026. Consumers are encouraged to look out for NESCAFÉ promo packs nationwide and participate for a chance to win while enjoying their favorite coffeeAbout Nestlé NigeriaNestlé Nigeria is a leading food and beverage company committed to unlocking the power of food to enhance quality of life for everyone today and for future generations. With a wide range of products, including popular brands such as NESTLÉ PURELIFE, GOLDEN MORN, MILO, MAGGI and NESCAFÉ, Nestlé Nigeria is dedicated to providing nutritious and delicious food and beverages to consumers across Nigeria.
Business and Brand
Plateau Grocery Seller Wins ₦5 Million as Golden Morn Golden Hunt Rewards Nigerians
A small-scale grocery seller from Plateau State, Ejiofor Akujieze, has emerged the grand prize winner of ₦5 million in the Golden Morn Golden Hunt, a nationwide consumer campaign by Nestlé Nigeria that rewarded Nigerians with a total of ₦80 million in cash and prizes.Akujieze, who expressed surprise at his win, described the moment as life-changing. “It came as a shock to me. I won ₦5 million, and it will go a long way. I am very grateful,” he said, noting that the prize will support the expansion of his grocery business.The Golden Morn Golden Hunt, which commenced in January 2026, recorded strong participation from consumers across the country, with over 200,000 entries received. Designed around Golden Morn’s smaller, affordable pack sizes to encourage wider participation, the campaign made it easier for more Nigerians to take part. At the end of seven draws, a total of 16,324 winners emerged, receiving cash prizes ranging from ₦10,000 to ₦1 million, alongside airtime rewards and exciting items such as washing machines, MacBooks, iPhones, and 55-inch televisions, in addition to the grand prize.Speaking on the campaign, Omofasa Orhiunu, Category Manager, Healthy Cereals at Nestlé Nigeria, said the initiative was designed to connect more closely with consumers while giving them an opportunity to experience the brand.“Golden Morn has been part of everyday life for Nigerian families, and with the Golden Hunt, we wanted more people to experience that,” he said. “It gave both our loyal consumers and new ones the opportunity to enjoy a nourishing product that fits into their daily routines, while also being rewarded in a simple and accessible way.”Also speaking, Wassim Elhusseini, Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, said the campaign reflects the company’s commitment to creating value for consumers beyond its products.“For over 40 years, Golden Morn has been nourishing Nigerian families and earning their trust,” he said. “The Golden Hunt was our way of recognising that trust and giving back in a way that is meaningful and inclusive. What has been most inspiring are the real stories behind the wins, how this has made a difference in people’s lives. That is what truly matters to us.”Golden Morn, a cherished homegrown brand, continues to provide wholesome nourishment made from carefully selected grains. It is enriched through its Grain Smart blend, which combines essential vitamins and minerals to support energy and overall wellbeing for individuals and families.Through initiatives like the Golden Hunt, Nestlé Nigeria continues to strengthen its connection with consumers while delivering on its commitment to providing accessible, nutritious food and supporting thriving communities across the country.
Business and Brand
Nestlé Nigeria Celebrates 15 Years of Impact with 20 Graduates fromFlowergate Technical Training Centre
Nestlé Nigeria is celebrating 15 years of impact with the graduation of twenty young
trainees from the Flowergate Technical Training Centre. This milestone reinforces
the company’s long-standing commitment to youth empowerment through the
development of technical and vocational skills among young Nigerians.
The Nestlé Technical Training Centre is part of Nestlé Needs YOUth, Nestlé’s global
youth initiative launched in 2013 to equip young people with skills, experience, and
opportunities to access meaningful employment, with a goal of reaching 10 million
youths worldwide by 2030.
Since its establishment in 2011 at Agbara Factory, the Nestlé Technical Training
Centre has equipped 309 young Nigerians with hands-on technical and vocational
skills across its three locations in Agbara, Flowergate, and Abaji. With an investment
of over ₦6 billion, the programme delivers an intensive 18-month curriculum that
combines theoretical learning with practical engineering training.
The curriculum provides comprehensive instruction in food technology, engineering,
and manufacturing operations, equipping trainees with the technical expertise
required to thrive in today’s industrial environment. This culminates in the
internationally recognized City and Guilds of London Technicians’ Certification,
significantly enhancing participants’ employability within Nigeria and beyond.
Speaking at the graduation ceremony, Mr. Wassim Elhusseini, Managing Director
and Chief Executive Officer of Nestlé Nigeria, emphasized the alignment of the
initiative with Nestlé’s core purpose “At Nestlé, our purpose is to unlock the power of
food to enhance quality of life for everyone today and for generations to come. It is
this purpose that drives initiatives such as this. Through the Nestlé Technical
Training Centre, we are investing in the future of our industry, our communities, and
the thousands of talented young Nigerians ready to grow and excel. Over the past 15
years, we have seen firsthand how this pipeline of talent has strengthened our
operations, built critical capabilities within the industry, and created meaningful
pathways for young people to thrive. We remain firmly committed to continuing this
journey, expanding opportunities, deepening impact, and empowering the next
generation of skilled professionals who will shape the future of our industry and our
nation’’
The Country Human Resource Manager Shakiru Lawal, highlighted Nestle’s broader
impact of the Nestlé Needs YOUth initiative under “At Nestlé, our youth development
work across Central and West Africa is guided by a simple belief: unlocking potential
through skills, opportunity, and real pathways to work. Through structured training,
apprenticeships, and strong industry partnerships, we are helping young people build
the skills they need to succeed in today’s workforce while also strengthening the
future of our industry. In Nigeria, this commitment comes to life through the Nestlé
Technical Training Centres. With an impressive 98% of graduates moving into
employment within Nestlé, the programme has become a key talent pipeline for the
business. Most importantly, it reflects our purpose of creating shared value through
industry knowledge, practical skills, and meaningful job opportunities.
In his speech, the valedictorian of the graduating set, Mr. Samuel Oladokun, spoke
on behalf of his fellow graduates, sharing a powerful testimony of the programme’s
impact “This training has gone far beyond building our technical skills. It has shaped
our discipline, strengthened our confidence, and prepared us in a real and practical
way for for us to perform in demanding industrial environments. As graduates, we
are leaving this Centre not only with technical competence, but also with a stronger
sense of responsibility, teamwork, and professionalism. We are grateful for the
opportunity we have been given, and we step forward with confidence, ready to
contribute meaningfully, grow in our careers, and make a positive impact wherever
we find ourselves.”
His Royal Majesty, Oba Babatunde Adewale Ajayi, the Akarigbo and Paramount
Ruler of Remo Land, who was ably represented at the event commended the
initiative for its positive impact on local communities and reaffirmed the support of
the community in sustaining such developmental programmes.
Professor Abayomi Adelaja Arigbabu, Commissioner for Education, Science and
Technology, Ogun State, also commended Nestlé Nigeria for its continued support of
government efforts in youth empowerment and skills development.
Other distinguished guests present at the ceremony included Regional Human
Resource Manager, Nestlé Nigeria, Antoinette Arkoh, Hon Wasiu Isiaka
Honourable Commissioner for Youth and Sports, Ogun State, Ms. Conny
Camenzind, Consul General of Switzerland as well as representatives from the
Ministry of Trade, Industry and Investment, the Nigerian Employers’ Consultative
Association (NECA), and the Alliance for Youth initiative. They commended the
progress of the programme and reaffirmed their continued support for its success.
The Nestlé Technical Training Initiative remains a key pillar of Nestlé Needs YOUth
in Nigeria, a global initiative focused on capacity building for young people. Other
programmes under this umbrella include the Nestlé Nigeria Youth Development
Programme, Nesternship, and the Alliance for YOUth, all aimed at improving
employability and creating opportunities for young Nigerians to thrive.
l-End-
About us:
Nestlé Nigeria is Africa’s top food and beverage company, known for its quality,
excellence, and commitment to creating shared value. With a heritage of more than
63 years in Nigeria and its house-hold brands, the firm continues to ensure the
availability and accessibility of nutritious food and beverage products. In addition, the
firm supports the communities closest to its operations and takes action to safeguard
the environment through sustainable business practices.
With over 2,300 direct employees, 3 factories and 7 branch offices across Nigeria,
Nestlé produces and markets iconic brands including Maggi, Milo, Golden Morn,
Nestlé Pure Life and Cerelac.
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