Banking and Finance
Fidelity emerges fastest growing brand as value more than triples by Wasiu Alli
Fidelity Bank Nigeria has emerged as the fastest-growing Nigerian brand as the lender’s value more than tripled, displacing Stanbic IBTC, a new report by Brand Finance, a London-based brand valuation consultancy revealed.
The bank’s emergence highlights the lender’s expanding market influence and strong investor confidence as the financial institution continues to deliver value for its customers amid tough economic conditions.
“Fidelity Bank’s brand value growth is underpinned by strong financial performance in 2024, during which the bank reported a 210% increase in Profit Before Tax (PBT), soaring to N385.2 billion,” Brand Finance said in its annual valuation report.
“Gross earnings also rose significantly, reflecting both higher interest income and a growing customer base,” it added.
The bank’s public offer which it announced in February was oversubscribed by 237.9 percent, and its rights issue saw a 137.7 percent oversubscription, reflecting strong investor confidence in the bank’s strategic direction.
“The bank’s operational excellence and strategic direction have been widely recognised, most notably being named “Nigeria’s Best Private Bank” at the Euromoney Awards 2025,” the report indicated.
“This recognition reinforces Fidelity Bank’s strong reputation for delivering tailored wealth management solutions and outstanding client service, across Nigeria and beyond.”
The bank is gaining investors’ attention, a situation that has made it rejoin the group of Nigerian companies with a market capitalisation of N1 trillion.
This was followed by a 5.3 percent rise in its share price from N19.95 to N21.00 at the close of trading on May 13, 2025, on the Nigerian Exchange Limited.
Last year, Fidelity Bank’s stock gained 141 percent, rising from N8.70 in May 2024. The rally is partly attributed to the bank’s robust 2024 financial performance, where it posted a 189 percent increase in profit after tax, the highest among Nigeria’s top 10 banks.
That growth has extended into 2025, as the bank recorded a 190 percent surge in after-tax profit to N91 billion in the first quarter, supported by increased interest income, foreign exchange gains, and improved cost efficiency.
Fidelity Bank is however on course to meet the Central Bank of Nigeria’s N500 billion minimum capital requirement through equity.
The report stated that United Bank for Africa (UBA) and First Bank of Nigeria are now the strongest brands in Nigeria, defying volatile economic conditions to deliver value and build customer loyalty.
Brand Finance also revealed that Access Bank retained its position as the most valuable Nigerian brand for the fourth consecutive year, as Nigeria’s biggest lender by assets more than doubled its brand value to N893.3 billion.
For the 2025 ranking, banks shine as the lenders accounted for 59 percent of total brand value, indicating robust growth and strong performance of the banking sector amid tough economic times.
Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors.
Brand Finance analysed banking brands’ internationality to better understand their positioning and performance in an increasingly globalised market. It adopted the royalty relief approach in measuring organisation brand value. The method involves a combination of the market and income valuation approaches.
As published on the BusinessDay Website.
-Latest
Fidelity Bank Empowers Plateau Schoolchildren with School Packs Donation
In a significant demonstration of its commitment to the development of education and community empowerment, Fidelity Bank Plc has donated back-to-school packs to school pupils in Plateau State.The intervention, which took place in Jos, saw over 600 randomly selected pupils drawn from all 17 Local Government Areas of the state benefit from the bank’s Corporate Social Responsibility (CSR) initiative. Each pupil received a school bag containing exercise books, writing materials, a mathematical set, and a water bottle, in a gesture designed to support their learning journey and encourage academic excellence.The initiative was facilitated by staff of Fidelity Bank’s University of Jos Branch, reflecting the bank’s culture of giving back to the communities it serves through the Fidelity Helping Hands Programme (FHHP), a key feature of the bank’s CSR strategy. Through the programme, staff identify impactful community projects and raise funds to support them, while the bank’s management matches their contributions to expand the reach and impact of each intervention.Speaking at the event, Dr. Meksley Nwagboh, Divisional Head, Brand and Communications, Fidelity Bank Plc, said the initiative underscores the bank’s unwavering commitment to education as a catalyst for national development. “Investing in young people is one of the most impactful ways to build a brighter future, as education equips children with the knowledge, confidence, and opportunities needed to contribute meaningfully to society.Nwagboh further stated that the intervention reflects Fidelity Bank’s broader commitment to social impact and sustainable community development through initiatives that improve lives and create long-term value. He emphasized that the Bank remains dedicated to empowering future generations through education-focused programs and encouraged the pupils to remain diligent in their studies, reminding them that their aspirations are valid and that the future of Nigeria rests in the hands of well-educated, determined, and inspired young people.Also speaking at the presentation event, Shunom Leo, Branch Leader, Fidelity Bank, University of Jos Branch, whose team championed the intervention, said the initiative reflects the bank’s dedication to nurturing future leaders.“This is more than a donation of school items. It is a deliberate investment in the future of Plateau State and in the promise these children represent. Across Nigeria, Fidelity Bank has remained committed to projects that improve lives, support education and strengthen communities,” Leo said.Representing Governor Caleb Mutfwang, the Plateau State Governor, the Commissioner for Women Affairs and Social Development, Ms. Caroline Dafur, commended Fidelity Bank and Plateau State Sustainable Development Goals (SDGs) office for what she described as a timely and meaningful investment in children.“Let me sincerely appreciate Fidelity Bank and the Plateau State SDGs office for organizing this memorable ‘back-to-school’ campaign. This gesture of distributing school bags and learning equipment to our pupils is more than charity; it is an investment in the future of Plateau children,” Dafur said.She further reaffirmed the Plateau State Government’s commitment to prioritizing education, healthcare, social protection, and the overall wellbeing of children, while calling for increased collaborations to ensure sustained development.In her opening remarks, Mrs. Nanbam Danjuma-Lot, Project Coordinator of the Plateau State SDGs, applauded Fidelity Bank for partnering with the agency to positively impact the lives of children across the state, stating that, “Partnerships such as this demonstrate the power of collaboration in addressing societal challenges. Fidelity Bank has shown commendable leadership by investing in the future of our children, and we hope more organizations will follow this example by contributing meaningfully to their host communities.”Similarly, Mr. Sunday Amuna, Executive Secretary of the Plateau State Universal Basic Education Board (SUBEB), described the intervention as a foundation-laying initiative that would have long-term benefits for the beneficiaries.”The strength and durability of any structure depend largely on its foundation, the foundation we give these children today will determine the stability of their future. Fidelity Bank has made a meaningful contribution to that foundation and we commend the bank for this impactful intervention,” he said.Notably, the donation also benefited physically challenged children with varying degrees of disability, reinforcing Fidelity Bank’s commitment to inclusion and equal opportunities for all.Through initiatives such as the FHHP, Fidelity Bank continues to demonstrate its commitment to empowering communities, supporting education and contributing to sustainable development across Nigeria.Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving more than 10 million customers through digital banking channels, its 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.The Bank is a recipient of multiple local and international awards, including the 2025 Development Bank of Nigeria (DBN) Innovation Award for MSME support; Best Retail and SME Bank Award from Independent Newspapers; Best Bank for Export & Trade Finance and Most Innovative Bank of the Year at the 2025 BusinessDay Banks and Financial Institutions (BAFI) Awards; and Nigeria’s Best Private Bank at the 2025 Euromoney Awards. The Bank also received the inaugural Most Improved Commercial Bank of the Year award by Nairametrics, the SME Bank of the Year award by NewsDirect, and the Straight-Through Processing (STP) Excellence Award by Citi Group, in addition to recognition by Global Brands Magazine for Excellence in Community Empowerment.Photo caption:L-R: Mrs. Nanbam Danjuma-Lot, Project Coordinator of the Plateau State Sustainable Development Goals (SDGs); Mr. Shunom Leo, Branch Leader, Fidelity Bank University of Jos Branch; Ms. Caroline Dafur, Plateau State Commissioner for Women Affairs and Social Development; Hon. Sunday Amuna, Executive Chairman, Plateau State Universal Basic Education Board (SUBEB); Mr. Saje Joseph, Director of Planning, Research, and Statistics, Plateau State Ministry of Education; and Mrs. Victoria Abuka, Team Lead, Corporate Social Responsibility, Fidelity Bank Plc; at the Fidelity Helping Hands Programme (FHHP) Back-to-School outreach in Plateau State recently.
Banking and Finance
Fidelity Bank Empowers Exporters to Unlock AfCFTA Opportunities with EMP 19
Photo caption:L-R: Relationship Manager, Fidelity Bank Plc, Murtala Muhammed Road Branch, Kano, Victor Ngwu; Export Management Programme (EMP 19) participant, Abayomi Adewuyi; Facilitator, Gemma Ejiofor; Senior Fellow and Head, Department of Organisational Behaviour and Human Resources Mgt., Lagos Business School (LBS), Dr. Uche Attoh; Director, Export Management Programme, LBS, Prof. Frank Ojadi; and Team Lead, Export & Agriculture, Fidelity Bank Plc, Emmanuel Nwalor, during the closing ceremony of the 19th edition of the Fidelity Bank Export Management Programme (EMP 19) held recently at Lagos Business School, Lagos.
Fidelity Bank Plc has reaffirmed its commitment to supporting Nigeria’s economic diversification agenda through capacity building and export development, as it hosted the 19th edition of its Export Management Programme (EMP) at the Lagos Business School (LBS), Ajah, Lagos recently.Tagged EMP 19, the programme is an intense hands-on export management workshop, organized as a partnership between Fidelity Bank, Lagos Business School and Nigerian Export Promotion Council, brought together entrepreneurs, professionals, regulators and aspiring exporters for intensive training designed to equip participants with the knowledge, skills and networks required to compete successfully in international markets.Speaking at the closing ceremony, Divisional Head, Export and Agriculture, Fidelity Bank Plc, Isaiah Ndukwe, said the bank remains focused on empowering Nigerian businesses to leverage emerging opportunities under the African Continental Free Trade Area (AfCFTA) and expand the country’s non-oil export base.”At Fidelity Bank, we recognize that capacity building is critical to unlocking Nigeria’s export potential. Through the Export Management Programme, we are equipping businesses with practical knowledge, market intelligence and strategic insights required to compete successfully in regional and global markets,” Ndukwe said.“As AfCFTA continues to open new frontiers for trade across Africa, our goal is to ensure that Nigerian exporters are adequately prepared to seize these opportunities and contribute meaningfully to the country’s economic diversification agenda,” he added.Nwalor further noted that the bank remains committed to providing exporters with the financial solutions, advisory support and strategic partnerships necessary to expand their businesses beyond Nigeria’s borders.Also speaking, Director of the Export Management Programme at Lagos Business School, Professor Frank Ojadi, highlighted the need for continuous capacity development as international trade continues to evolve.”The export market is always evolving. There are changes in policies, improvements in processes and increasing interest from businesses. These developments make it necessary to build the capabilities of our people to compete effectively in export markets,” Ojadi said.According to him, this year’s programme placed significant emphasis on AfCFTA, exposing participants to both the fundamentals and practical aspects of leveraging the continental trade agreement for business growth.”Many businesses are still learning how to take advantage of AfCFTA. Through this programme, participants gained practical insights that will help them navigate opportunities across African markets and beyond,” he added.In his remarks, Senior Fellow and Head of the Department of Organisational Behaviour and Human Resources Management at Lagos Business School, Dr. Uche Attoh, emphasized the importance of negotiation and dispute resolution skills in international trade.”It is negotiation that enables businesses to establish deals, while arbitration helps resolve disputes when they arise. Once participants understand the principles, they can apply them in any business environment, whether in Africa, Europe or America,” Attoh said.Participants described the programme as impactful and transformative. Assistant Director at the Nigerian Shippers’ Council, Obinna Oforum, said the training strengthened his resolve to become an “export champion”.Similarly, Chief Superintendent of Customs, Orji Samuel, praised Fidelity Bank and Lagos Business School for subsidizing the programme and creating an enabling platform for practical learning, noting that the knowledge gained would help participants navigate export challenges and unlock new business opportunities.The Export Management Programme is Fidelity Bank’s flagship capacity-building initiative aimed at developing export-ready businesses and professionals capable of driving Nigeria’s non-oil export growth. Through strategic partnerships and targeted interventions, the Bank continues to play a leading role in supporting businesses, facilitating trade and creating pathways for sustainable economic development.Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving more than 10 million customers through digital banking channels, its 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.The Bank is a recipient of multiple local and international awards, including the 2025 Development Bank of Nigeria (DBN) Innovation Award for MSME support; Best Retail and SME Bank Award from Independent Newspapers; Best Bank for Export & Trade Finance and Most Innovative Bank of the Year at the 2025 BusinessDay Banks and Financial Institutions (BAFI) Awards; and Nigeria’s Best Private Bank at the 2025 Euromoney Awards. The Bank also received the inaugural Most Improved Commercial Bank of the Year award by Nairametrics, the SME Bank of the Year award by NewsDirect, and the Straight-Through Processing (STP) Excellence Award by Citi Group, in addition to recognition by Global Brands Magazine for Excellence in Community Empowerment.
Banking and Finance
Fidelity Bank Partners Anambra State to Empower 1,950 Nigerians
Mrs. Pamela Shodipo, Executive Director, South, Fidelity Bank Plc (2nd L); Mrs. Amaka Onwughalu, Chairman, Board of Directors, Fidelity Bank Plc (4th L); Dr. Nneka Onyeali-Ikpe, MD/CEO, Fidelity Bank Plc (6th L); and Dr (Mrs.) Nonye Soludo, First Lady of Anambra State (2nd R), with the beneficiaries at the Fidelity Bank Empowerment Programme organized in partnership with Healthy Living with Nonye Soludo Foundation, held in Awka, Anambra State recently.
Leading financial institution, Fidelity Bank Plc, has reaffirmed its commitment to sustainable social impact and economic inclusion through the empowerment of women and schoolchildren in Anambra State.
The landmark intervention, held recently in Awka during the 2026 Fidelity Empowerment Programme, featured the distribution of 200 sewing and grinding machines to women entrepreneurs, N25 million in seed capital support, 1,500 food packs to vulnerable households, and 250 solar-powered school bags to schoolchildren. The initiative was implemented in partnership with Healthy Living with Nonye Soludo, a Non-Governmental Organisation led by the Wife of the Governor of Anambra State, Dr. Mrs. Nonye Soludo.
Speaking at the event, the Managing Director and Chief Executive Officer of Fidelity Bank Plc, Dr. Nneka Onyeali-Ikpe, described the programme as a reflection of the Bank’s enduring commitment to empowering individuals, strengthening communities, and creating opportunities for sustainable growth.
According to the bank’s CEO, the initiative marked the first time that three of Fidelity Bank’s flagship social impact initiatives—the Fidelity Food Bank Initiative, Lighting Young Minds Programme, and Give Her Power Initiative—were brought together under a single intervention platform; and Anambra State is the first beneficiary.
“Today is more than an empowerment event; it is a demonstration of our belief that meaningful progress begins when people are given the tools and opportunities to succeed. At Fidelity Bank, our purpose goes beyond banking. We are committed to helping individuals realize their aspirations, overcome challenges, and build better lives. When communities thrive, businesses thrive; when families prosper, societies become stronger; and when people are empowered, possibilities become endless,” she stated.
Dr. Onyeali-Ikpe further noted that the Fidelity Food Bank Initiative continues to provide critical support to vulnerable households across Nigeria, particularly during a period of economic challenges affecting many families.
“Access to food remains a basic human need. By supporting vulnerable families, we are restoring dignity, strengthening resilience, and fostering greater social inclusion within our communities,” she added.
Speaking on the Lighting Young Minds Programme, Dr. Onyeali-Ikpe explained that the solar-powered school bags distributed to pupils are designed to enhance learning outcomes by providing a reliable source of light for studying after dark, especially in communities with limited access to electricity.
The programme also featured the Give Her Power Initiative, through which women received vocational tools and financial support aimed at promoting entrepreneurship, enhancing household income, and advancing women’s economic participation.
In her remarks, the Wife of the Governor of Anambra State, Dr (Mrs.) Nonye Soludo, commended Fidelity Bank for its unwavering commitment to uplifting vulnerable groups and investing in community development.
“We gather today, not merely to distribute items or celebrate another social impact initiative, but to reaffirm a simple truth: when we invest in people, we invest in the future. Every woman supported, every child empowered, and every family assisted represents a step towards building a stronger, healthier, and more prosperous Anambra State,” she said.
Mrs. Soludo expressed appreciation to Fidelity Bank for aligning with the vision of empowering communities and improving lives through impactful interventions.
“Beyond the empowerment items being distributed today, Fidelity Bank is investing in human potential, family stability, and community development. This partnership demonstrates the important role socially responsible organisations can play in advancing sustainable development and improving the quality of life of the people they serve,” she added.
The Fidelity Empowerment Programme forms part of Fidelity Bank’s broader commitment to driving positive social impact across Nigeria through targeted interventions in education, economic empowerment, food security, health, and community development.
Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving more than 10 million customers through digital banking channels, its 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.
The Bank is a recipient of multiple local and international awards, including the 2025 Development Bank of Nigeria (DBN) Innovation Award for MSME support; Best Retail and SME Bank Award from Independent Newspapers; Best Bank for Export & Trade Finance and Most Innovative Bank of the Year at the 2025 BusinessDay Banks and Financial Institutions (BAFI) Awards; and Nigeria’s Best Private Bank at the 2025 Euromoney Awards. The Bank also received the inaugural Most Improved Commercial Bank of the Year award by Nairametrics, the SME Bank of the Year award by NewsDirect, and the Straight-Through Processing (STP) Excellence Award by Citi Group, in addition to recognition by Global Brands Magazine for Excellence in Community Empowerment.
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