Banking and Finance
Fidelity emerges fastest growing brand as value more than triples by Wasiu Alli
Fidelity Bank Nigeria has emerged as the fastest-growing Nigerian brand as the lender’s value more than tripled, displacing Stanbic IBTC, a new report by Brand Finance, a London-based brand valuation consultancy revealed.
The bank’s emergence highlights the lender’s expanding market influence and strong investor confidence as the financial institution continues to deliver value for its customers amid tough economic conditions.
“Fidelity Bank’s brand value growth is underpinned by strong financial performance in 2024, during which the bank reported a 210% increase in Profit Before Tax (PBT), soaring to N385.2 billion,” Brand Finance said in its annual valuation report.
“Gross earnings also rose significantly, reflecting both higher interest income and a growing customer base,” it added.
The bank’s public offer which it announced in February was oversubscribed by 237.9 percent, and its rights issue saw a 137.7 percent oversubscription, reflecting strong investor confidence in the bank’s strategic direction.
“The bank’s operational excellence and strategic direction have been widely recognised, most notably being named “Nigeria’s Best Private Bank” at the Euromoney Awards 2025,” the report indicated.
“This recognition reinforces Fidelity Bank’s strong reputation for delivering tailored wealth management solutions and outstanding client service, across Nigeria and beyond.”
The bank is gaining investors’ attention, a situation that has made it rejoin the group of Nigerian companies with a market capitalisation of N1 trillion.
This was followed by a 5.3 percent rise in its share price from N19.95 to N21.00 at the close of trading on May 13, 2025, on the Nigerian Exchange Limited.
Last year, Fidelity Bank’s stock gained 141 percent, rising from N8.70 in May 2024. The rally is partly attributed to the bank’s robust 2024 financial performance, where it posted a 189 percent increase in profit after tax, the highest among Nigeria’s top 10 banks.
That growth has extended into 2025, as the bank recorded a 190 percent surge in after-tax profit to N91 billion in the first quarter, supported by increased interest income, foreign exchange gains, and improved cost efficiency.
Fidelity Bank is however on course to meet the Central Bank of Nigeria’s N500 billion minimum capital requirement through equity.
The report stated that United Bank for Africa (UBA) and First Bank of Nigeria are now the strongest brands in Nigeria, defying volatile economic conditions to deliver value and build customer loyalty.
Brand Finance also revealed that Access Bank retained its position as the most valuable Nigerian brand for the fourth consecutive year, as Nigeria’s biggest lender by assets more than doubled its brand value to N893.3 billion.
For the 2025 ranking, banks shine as the lenders accounted for 59 percent of total brand value, indicating robust growth and strong performance of the banking sector amid tough economic times.
Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors.
Brand Finance analysed banking brands’ internationality to better understand their positioning and performance in an increasingly globalised market. It adopted the royalty relief approach in measuring organisation brand value. The method involves a combination of the market and income valuation approaches.
As published on the BusinessDay Website.
Banking and Finance
Fidelity Bank Extends “Give Her Power” Initiative to Ikorodu
Photo caption:L-R: Team Lead, CSR, Fidelity Bank Plc, Victoria Abuka; Retail Team Rep., Fidelity Bank Plc, Stanley Ogbuze; Branch Leader, Fidelity Bank Plc, Adeola Odeku Branch, Ifeyinwa Asomugha; Public Sector Team Rep., Nnaemeka Ike; Head, Women Banking, Fidelity Bank Plc, Harriba Harry-Pepple; a beneficiary, Mrs. Akinsanya Abeke; Executive Chairman, Imota LCDA, Hon. Benson Sunday Ayodele; Executive Chairman, Ikorodu West LCDA, Hon. Sulaimon Kazeem Olanrewaju; and Chairman, Ikorodu Local Government, Prince Adedayo Ladega, during the Fidelity Bank “Give Her Power Initiative” which held in Ikorodu, Lagos recently.
Leading financial institution, Fidelity Bank Plc, has extended its flagship women empowerment programme, “Give Her Power”, to Ikorodu, Lagos State, empowering over 30 women with vocational tools to support their businesses and improve household income.The Ikorodu outreach, which marks the third phase of the Initiative’s nationwide rollout, saw the distribution of 12 sewing machines, 15 grinding machines among other items, to beneficiaries drawn from Ikorodu Central, Ikorodu West, and Ikorodu North Local Government Areas.Speaking at the event, Fidelity Bank’s Regional Bank Head, Victoria Island, Mr. Nnamdi Edekobi, who represented the Managing Director/Chief Executive Officer, Dr. Nneka Onyeali-Ikpe, emphasized that the “Give Her Power” initiative reflects the bank’s commitment to delivering practical and sustainable empowerment.“The Give Her Power initiative is intentionally designed to go beyond symbolic gestures. Our goal is to equip women with the tools and resources they need to build sustainable businesses, generate income, and create better opportunities for themselves and their families,” he said.Also speaking at the event, the Divisional Head, Brand and Communication, Fidelity Bank Plc, Dr. Meksley Nwagboh, described the Ikorodu outreach as a strategic intervention targeted at underserved women at the grassroots level.He noted that the Initiative will be expanded across other regions, including the South-East, South-South, and Northern Nigeria, reinforcing the bank’s commitment to ensuring women are not excluded from economic opportunities.“When women are empowered financially, the ripple effect is felt across families, communities, and the broader national economy,” he noted.It will be recalled that the “Give Her Power” initiative was initially launched in Lagos through strategic partnerships with organisations including LUSH Hair, Barbergirl Academy School of Barbering, Dee ‘n’ Ell the Shoe Architect, Inter-Bau Foundation, IVM Innoson, National Credit Guarantee Company (NCGC), and One Universe. The initiative is anchored on the bank’s HerFidelity Apprenticeship Programme, which provides vocational training, mentorship, business support, and access to enterprise opportunities.Prior to the Ikorodu activation, the initiative recently took place in Abeokuta, Ogun Staste, where 100 women received 50 sewing machines and 50 grinding machines at an event held at the MKO Abiola Sports Arena.The Ikorodu outreach attracted key government and community stakeholders, including the Chairman of Ikorodu Local Government, Prince Adedayo Ladega; Executive Chairman of Ikorodu West LCDA, Hon. Sulaimon Kazeem Olanrewaju; and Executive Chairman of Imota LCDA, Hon. Benson Sunday Ayodele.One of the beneficiaries, Mrs. Hassan Bukola from Ikorodu North LCDA, expressed gratitude to Fidelity Bank, describing the support as transformative.“This sewing machine is a life-changing opportunity for me. It will help me grow my business and better support my family,” she said.With the successful rollout in Ikorodu, Fidelity Bank has reaffirmed its commitment to scaling the “Give Her Power” initiative nationwide, positioning it as a key driver of women’s economic empowerment and sustainable community development.Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving over 9.1 million customers through digital banking channels, its 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.The Bank is a recipient of multiple local and international Awards, including the 2024 Excellence in Digital Transformation & MSME Banking Award by BusinessDay Banks and Financial Institutions (BAFI) Awards; the 2024 Most Innovative Mobile Banking Application award for its Fidelity Mobile App by Global Business Outlook, and the 2024 Most Innovative Investment Banking Service Provider award by Global Brands Magazine. Additionally, the Bank was recognized as the Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence and as the Export Financing Bank of the Year by the BusinessDay Banks and Financial Institutions (BAFI) Awards.
Banking and Finance
Providus Bank Expands Footprint with Ekiti Branch, Reaffirms Capital Strength
Providus Bank Plc has commissioned a new branch in Ado-Ekiti, marking another step in its steady expansion across key growth markets in Nigeria.Having met the Central Bank of Nigeria’s (CBN) recapitalisation requirement since January 2025, Providus Bank is now focused on expanding its footprint to support local enterprise, deepen financial inclusion, and bring banking services closer to individuals and businesses.Speaking at the commissioning, the Executive Director/Chief Financial Officer, Deoye Ojuroye, noted that the expansion is part of a broader plan to strengthen the Bank’s presence nationwide over the next 12 months.“Our approach is deliberate—we are growing in the right places, supporting real economic activity, and building a bank that is both resilient and responsive to the needs of our customers.”He added that Providus Bank remains on a strong footing, with a disciplined approach to capital and risk management underpinning its growth.“We are well capitalised within our regulatory category, and that gives us the confidence to continue expanding responsibly while supporting businesses and communities.”The Bank plans to open additional branches in strategic locations over the coming year, reinforcing its commitment to scale, accessibility, and long-term value creation.Providus Bank continues to position itself as a reliable partner to businesses and individuals, combining financial strength with a clear focus on sustainable growth.
Banking and Finance
Fidelity Bank Strengthens SME Support with High Impact Masterclasses on Pricing, Digital Growth and Global Expansion
In line with its commitment to accelerating the growth of Small and Medium Enterprises (SMEs) across Nigeria, leading financial institution, Fidelity Bank Plc, has rolled out a series of high impact masterclasses designed to equip business owners with practical skills, improve operational efficiency and expand market access throughout the month of April 2026.
The first in the series, titled “Pricing That Works: How to Charge Right and Earn More,” held on Friday, April 10, 2026, at the Fidelity SME Hub in Gbagada, Lagos. The session focused on helping entrepreneurs set profitable, sustainable prices without losing customers, an essential factor for long-term business success.
About a hundred SMEs from different sectors attended the masterclass which saw participants receive guidance on key areas many small businesses struggle with including costing, value-based pricing, pricing psychology and customer perception.
Following the success of the pricing masterclass and testimonials from participants, the bank scheduled three additional masterclasses to run throughout April 2026. The second masterclass, held on Tuesday, 14 and Wednesday, 15 April 2026, was a practical, skill-building session titled, “Baking Masterclass: From Kitchen to Cashflow”. The session equipped bakers and food entrepreneurs with hands on techniques to refine their craft, improve product consistency and strengthen their earning potential.
Commenting on the initiative, Divisional Head, Small and Medium-scale Enterprises Banking, Fidelity Bank Plc, Ugochi Osinigwe said, “At Fidelity Bank, we believe that when SMEs succeed, the economy grows. That is why we have curated a suite of masterclasses that provide entrepreneurs with the practical skills they can apply immediately.
“Whether it is pricing correctly, improving product quality, mastering online sales, or preparing for international expansion, we are devoted to empowering SMEs with the tools they need to grow, thrive and prosper.”
She added that the SME Masterclass Series is part of Fidelity Bank’s broader mandate to support SMEs with business advisory, funding, market access and capacity-building initiatives delivered through the Fidelity SME Hub as well as dedicated SME support programmes nationwide. Osinigwe noted that the Bank recently received the Best Retail and SME Bank Award from Independent Newspapers, underscoring its industry leadership and unwavering commitment to growing Nigeria’s MSME sector.
A third masterclass, themed, “Grow Online Sales on a Budget”, is scheduled for April 24, 2026, and will equip entrepreneurs with practical strategies to boost visibility, engage customers, and increase sales using affordable online tools.
Similarly, the fourth and final masterclass, titled, “Take Your Business Global: One-on-One Trade Advisory”, will hold on April 29, 2026 and will serve as a personalized advisory clinic where SME owners will receive expert guidance on export readiness, cross-border payments, global market opportunities, and compliance requirements.
Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving over 10 million customers through digital banking channels, its 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.
The Bank is a recipient of multiple local and international Awards, including the 2024 Excellence in Digital Transformation & MSME Banking Award by BusinessDay Banks and Financial Institutions (BAFI) Awards; the 2024 Most Innovative Mobile Banking Application award for its Fidelity Mobile App by Global Business Outlook, and the 2024 Most Innovative Investment Banking Service Provider award by Global Brands Magazine. Additionally, the Bank was recognized as the Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence and as the Export Financing Bank of the Year by the BusinessDay Banks and Financial Institutions (BAFI) Awards.
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