Brand
Black Pelican Group holds 20KM walk to mark its 20th anniversary
L-R: Sandra Oyugbo; Head, human resources and strategy Black Pelican Group, Ekemini Ekerette; Technogym Nigeria Brand ambassador, Adetola Owolabi; COO Black Pelican Group, Oluwakemi Aiyesehinde; Team Lead Technogym Lagos and Damilola Sobajo; Head brand strategy and Marketing Black Pelican group during Black Pelican Group’s 20km walk to mark its 20th anniversary.
Black Pelican Group, Nigeria’s foremost total interior solutions provider, held a 20km Walk to mark 20 years of excellence and growth. The walk took place on Saturday, July 13th, 2024, simultaneously in Lagos and Abuja, bringing together staff, management, and well-wishers to commemorate its significant milestone.
The 20KM Walk symbolised the company’s two-decade journey, emphasising its commitment to innovation, excellence, and wellness. The walk commenced at two separate locations: The Lagos office at The Ebenezer House and the Abuja office at Gaduwa, Gudu District. Staff and patrons marched through principal streets, culminating in a celebratory gathering at both locations.
Mr. Michael Owolabi, Founder and CEO of Black Pelican Group, expressed his gratitude to all participants and stakeholders, saying, “We are thrilled to have shared this momentous occasion with everyone who has contributed to our success. The 20KM Walk is a representation of our ’20 & Timeless’ journey thus far and our continued stride towards excellence.”
About Black Pelican Group
Black Pelican Group is Nigeria’s foremost total interior solutions provider, known for its high-quality interior fittings for personal and commercial applications. Through its subsidiaries – IL Bagno, Bathrooms Direct, BPL Logistix, Bagno Technik, and BPL Wellness – the company offers a comprehensive range of services, from high-end finishes to logistics and wellness solutions. For more information, visit: www.blackpelican.org
Brand
MAGGI Chicken Flavour Cubes with New Improved Taste and Double Cubes Unveiled at Creators’ Conference
MAGGI Chicken flavour seasoning cubes have been relaunched with a refreshing blend of spices including onion, turmeric and celery and a boosted Chicken flavour to delight even more Nigerian consumers. It is also now available in double-cubes for double the convenience which also translates into reduced packaging materials. This milestone marks a win for consumers and for the planet as Nestlé works towards a waste-free future. The announcement was made on the sidelines of MAGGI Creators Conference, a new platform to connect the brand with food enthusiasts, chefs and food content creators. The event, organized in partnership with TikTok, was an opportunity for experts to share their knowledge and collaborate on innovative digital food storytelling to UNVEIL the double goodness of the all-new MAGGI Chicken flavour seasoning cubes. Wassim Elhusseini, Chief Executive Officer of Nestlé Nigeria, commented: “We are excited to announce the relaunch of MAGGI Chicken Flavour Seasoning Cubes to bring an enhanced culinary experience to Nigerian consumers. With the double cube format, we are on a journey to reduce packaging used in our production process by 25%. This approach is part of Nestlé’s ongoing efforts to protect our planet. We remain committed to growing our business in Nigeria sustainably.” Rahamatou Palm Zakari-Adamou, MAGGI Category Manager at Nestlé Nigeria, added: “We are dedicated to providing seasoning cubes that enhance mealtimes for millions of Nigerian families. MAGGI has been a part of Nigerian cuisine for decades and is committed to always deliver delicious taste and aroma as well as remain a trusted ally to the Cooks. Nestlé leverages insights and feedback from consumers to develop products adapted to local preferences and cooking styles. MAGGI seasoning cubes are sold all over Nigeria.
Brand
VerveLife 7.0 Grand Finale: Ulisses, King of Squats to Headline Africa’s Biggest Fitness Party!
The grand finale of the seventh edition of VerveLife, Africa’s biggest fitness party, is finally here! Powered by Verve, Africa’s leading payments card and token brand, VerveLife 7.0 is set to ignite Lagos with an unforgettable fusion of fitness, fun, and exciting beats!Following a lineup of satellite events across Nigeria, Kenya and Uganda, the VerveLife grand finale themed, ‘Fit ‘n’ Lit’, will be going down on November 2, 2024, at the Landmark Event Center, Victoria Island, Lagos, with the workout session kicking off bright and early at 7 am sharp! Later in the evening on the same day, the exclusive after-party will light up the night, with electrifying performances from the renowned band, Alternate Sound, celebrity DJs, and top acts, bringing an extra dose of excitement to the grand finale celebrations.This year’s VerveLife grand finale is set to be the biggest one yet! From top fitness trainers to A-list performers, the energy will be through the roof! Co-headline sponsor for VerveLife 7.0, adidas, along with partners like Aquafina, Hygeia, Nivea, and Pocari Sweat are on board to boost the excitement and ensure the event is nothing short of unforgettable.And that’s not all— international fitness icons are flying in to join the exciting line up of VerveLife fitness trainers to elevate the event to new heights. For the first time, International Fitness Icon, Ulisses, from the UK and South Africa’s King of Squats will be live at the VerveLife 7.0 grand finale. These fitness legends will push participants to new limits with their unique styles, infectious energy, and unmatched expertise, guaranteeing a workout experience like no other!What’s in store at the morning session?• Tailored workout sessions that’ll get your heart pumping• Live music performances to keep the ginger alive• Participation in the Obstacle Course Challenge • Fun fitness activities for the kids, so it’s a family affair• Free fitness consultations from top experts• Healthy lifestyle vendors with everything from fitness gear to nutritious meals• And of course, unbeatable discounts when you shop with your Verve Card!But fitness isn’t the only attraction this year. Guests can get set to get LIT at the afterparty that will take place from 7pm on the same day with vibrant music by top celebrity DJs, and lots to eat and drink.VerveLife 7.0 is where fitness meets fun, and health and happiness go hand in hand. Whether you’re looking to push your limits, connect with like-minded fitness enthusiasts, or just soak up the buzzing atmosphere, this event promises to deliver it all. So, what are you waiting for? Lace up, show up, and get ready to sweat, dance, and live your best life. Let’s go!For more information, visit www.myverveworld.com/life or follow Verve Card on social media.
Brand
Supa Komando’s ‘Fire on Naija’ TVC Honours Consumer Grit and Champions Resilience
In Nigeria and across the globe, there is a growing demand for personalised brand communication that resonates with the everyday experiences of consumers. The typical consumer faces daily challenges, uncertainty, and occasional disappointments. To connect effectively with today’s audience, brands must acknowledge these nuances and reflect the same in their messaging, allowing consumers to mirror their realities through the brand’s narrative.
A great example of this approach is the new TV commercial by the leading energy drink brand, Supa Komando, which skillfully captures and amplifies these themes. The inspirational “Fire On Naija” commercial celebrates the everyday Naija hustlers. Featuring OAP and hype man Do2tun ‘The Energy Gad,’ alongside former Big Brother Naija housemates Neo Energy, Cross, Saskay, and Erica, the commercial delivers a powerful message of resilience to Nigerian consumers.
Scenes in the commercial mirrored Supa Komando consumers: a student, a production manager, a content creator, a skater and an entrepreneur, all feeling overwhelmed while dealing with challenges as they go about their daily hustle. Each Supa Komando brand ambassador acts as a motivational voice, encouraging them to “Fire On” till they succeed.
Commenting on the advert, Senior Brand Manager, Marketing, Seven Up Bottling Company, Yewande Ade-Alao, said the Supa Komando brand identifies with the daily challenges of our consumers and remains a reliable companion during these tough times.
“Every day, we all face challenges in our journey towards growth and success. When faced with overwhelming situations or daunting tasks, Supa Komando stands as a beacon of inspiration, motivating consumers to channel their inner strength and achieve their goals. It is imperative that our communication continues to reinforce the message that Supa Komando inspires consumers to “Fire On” in their daily hustle,” Yewande explained.
This commercial resonates with many Nigerian youths, who are the primary audience for the Supa Komando brand. Each of the brand ambassadors embody the never-say-die spirit depicted in the advert, as they all have personal stories of overcoming adversity, turning setbacks into comebacks, and ultimately achieving success through sheer determination.
While fictional heroes like the world-famous Commando character can only be imagined, Nigerian youths must recognise the ‘Komando’ within, and tap into their inner strength, overcome their numerous obstacles, and write their own heroic stories.
Messages of hope, motivation, and inspiration are essential, and it’s commendable that a renowned brand like Supa Komando is leading the way with a message that not only empathises with its consumers but also inspires them to win in their daily hustle and ‘Fire On’ to success.
-
NEWS20 hours ago
FIRS Officially Launches Recruitment Portal, List Positions
-
Entertainment11 hours ago
Beyond the Paycheck: How to Monetize Skills in the Film Industry
-
NEWS19 hours ago
BREAKING: Gov Abdulrazaq approves bonus for Kwara workers to ease economic burden
-
Banking and Finance20 hours ago
Polaris Bank Clinches “Best Mobile App” Award at Digital Jurist Awards 2024
-
NEWS10 hours ago
Ekiti Governor Honours Primate Ayodele’s Late Father, Names Street After Him
-
NEWS10 hours ago
Governor AbdulRazaq inspects ongoing Kwara’s Indoor Sports Hall project