NEWS
Meta, Pulse NG unveil ‘Creators of Tomorrow’ campaign in Nigeria
Lagos, Nigeria; March 13, 2024 – Meta and Pulse Nigeria have announced the launch of ‘Creators of Tomorrow,’ a first-of-its-kind campaign that spotlights five emerging creators in Nigeria who are turning what they love into what they do and sparking a new wave of creativity/community on Instagram. The spotlighted creators represent various creative industries, including lifestyle, comedy, dance and art. Their inspirational journeys will be amplified through the strategic collaboration with Pulse, providing a platform to showcase their creative journey and inspiring a fresh movement of creative content online. “At Meta, we are thrilled to spotlight these creators who are using Instagram to express themselves in new ways, build community and bring people closer to the things they love,” Oluwasola Obagbemi, Corporate Communications Manager for Sub-Saharan Africa, said while commenting on the launch of the campaign. “Every day, we are inspired by the level of creativity and talent in Nigeria and across Africa who are innovating using Reels and short-form video content formats, as well as those leveraging and exploring new content formats. We are committed to helping them grow their audience and are excited to work closely with these creators as they unlock fresh content and new possibilities for the future.” The spotlighted Creators of Tomorrow include: Isaac Olayiwola (Layi Wasabi): An award-winning content creator, comedian and influencer taking social media by storm with his unique blend of wittiness, infectious energy and incredible genius. He has a penchant for developing funny, engaging and relatable content. He has created a niche for himself with the special character of the Lawyer, dominant in most of his skits. Tobe Ugeh (Tobeszn): A young fashion and lifestyle creator and influencer making a statement with his creative flair and infectious energy. With a mix of lifestyle and fashion, Tobe inspires his followers by showcasing the beauty and diversity of Nigerian life. Ifeoluwa Afolabi (Iphe): A vibrant content creator with energy and passion for creativity. Specialising in skits, and relatable content, Iphe has a talent for blending humour, and authenticity with his content, which makes it relatable to his audience. Rodney Odinakachi (Rodney): An award-winning multi-talented Nigerian entertainer. With a distinct style of storytelling, he creates relatable content through unconventional comedy, earning him the title “The Wisdom Man.” Love Pever: A captivating dancer and choreographer, who has gathered a loyal following with her infectious dance styles. Love brings a unique blend of passion, precision and talent to the creative scene through her captivating performances and choreography videos. Speaking on the collaboration with Meta, Fiona Weeks, Managing Director, Pulse Nigeria, stated, “Over the years, Pulse Nigeria has established a commitment to creative collaboration. Through our platforms and events, we’re always seeking out and supporting local creativity. This collaboration with Meta provides just such an opportunity. We’re excited to herald the creators of tomorrow and help shine the light on Nigeria’s emerging creative talent to our extensive digital audience across Nigeria.” African creators continue to use Meta’s technologies and apps, Facebook and Instagram, to express themselves and tell the African story to Africans and people from across the world. These creators from Nigeria continue to shape the African narrative and creative contribution across the continent. – END – About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
NEWS
MultiChoice Talent Factory West Africa Celebrates the Next Generation of Storytellers at the 2024 Graduation Ceremony.
MultiChoice Talent Factory (MTF) West Africa, the pioneering initiative established to nurture emerging African filmmakers and storytellers celebrated the achievements of its 2024 cohort at its graduation ceremony on December 6 in Lagos. This is the fifth graduation ceremony by the MTF. The occasion signposts another successful year of empowering young filmmakers in Africa. Each year, the MTF programme trains 60 young filmmakers across its various academies through a comprehensive, fully funded cinematography course. The programme equips participants with the technical and creative skills necessary to craft compelling stories that highlight Africa’s cultural wealth to worldwide audiences.During her congratulatory message, Executive Head of Content and Channels, West Africa, MultiChoice, Dr Busola Tejumola stated that the graduation ceremony is a time of celebrate creativity, dedication and the exceptional achievements of the grandaunts.“This ceremony is more than just an acknowledgment of academic journey; it is a physical mark of the graduation into an elite class of the MTF Alumni Network, a family whose contributions continue to shape the narrative of African storytelling globally.”Dr Tejumola also stated that in just one year, the students have made great strides including the selection of Non Cras by Elma Baisie at the Life-Off Global Network and Get Out of Your head by Oluwayanmife Arogundade and Winner Achimugu at the Afropolis Lagos 2024.Atinuke Babatunde, Academy Director of MultiChoice Talent Factory (MTF) West Africa, noted that the sub-region is crucial to the continent’s film and television industry.”West Africa is a hub of cultural richness and vibrant storytelling, which has been the foundation of its thriving film and TV industry. Through the MultiChoice Talent Factory, we have consistently supported the development of exceptional talents, who are capable of elevating this heritage to global standards. The 2024 cohort has been phenomenal, and we are excited to celebrate their achievements as they graduate,” Babatunde said.During the event, the three best graduating students won one-year scholarships to international film schools. Winner Achimugu and Anjoluwa Aluko won scholarships to the New York Film Academy and Zee World, India respectively while Adejo Edebo Emmanuel won a scholarship to learn at MNET Production in South AfricaThis year, MTF West Africa collaborated with the Earthshot Prize initiative, producing projects focused on environmental sustainability. Among these are “Revive the Ocean,” which explores innovative solutions for ocean preservation; “Racing Against Time,” a mini documentary addressing the dangers of plastic waste; and “2070,” a thought-provoking short film envisioning future environmental challenges. Students of the Academy fully conceptualised, shot, and produced these projects, demonstrating their ability to create compelling stories. Additionally, Rekiya, a short film by the class of 2023 has been selected at AFRIFF 2024 and Poached, directed Adeola Andrea Peregrino, earned accolades including 1st Prize in the LEAP Africa USAID Film Contest, 2nd Prize at the IOM Film Contest and was an official selection at AFRIFF 2024 and at Edo State Festival. Love from Bayelsa, written by alumnus Gabrie Odigiri won Best Short Film of the Year at the Imo International Film Festival. The graduation of the 2024 cohort represents yet another milestone in MTF’s ongoing commitment to upskilling exceptional storytellers, who continue to redefine the African narrative on a global stage.
NEWS
Tourism Drive: Governor AbdulRazaq intensifies efforts to rebuild Patigi Regatta Motel
•eyes global recognition for Patigi Regatta Kwara State Governor Abdulrahman Abdulrazaq is intensifying efforts to rebuild the long-abandoned Patigi Regatta Motel located in Patigi local government area of the state.The reconstruction of the Patigi Regatta Motel was started few months ago and will be delivered with classic rooms, VIP suites, a conference hall, a restaurant, courtyards, shopping areas, expansive parking space and more.Located along Kpada Road (Federal Road) and 1500m from Kusogi Park in Patigi town, the completion of the iconic Motel will help solve the problem of accommodation during the historical Patigi Regatta Festival in the town.Founded in 1949, the Patigi Regatta Festival is a boating event featuring boating races, fishing and swimming. The festival is attended by tourism enthusiasts within and outside the State and country. However, the issue of accommodation during the festivity calls for concern. With the ongoing efforts to rebuild the Motel, Governor Abdulrazaq aims to provide quality accommodation for visitors, enhance the overall tourist experience, create jobs and boost the State’s internally generated revenue.Additionally, the Governor aims to restore a sense of pride and heritage in the State and put the Patigi Regatta Festival on the global map just like other cultural and traditional festivals in the state.
NEWS
Development Bank of Nigeria Plc Wins Financial Inclusion Leadership Award
The Development Bank of Nigeria Plc (DBN) has emerged winner of the Financial Inclusion Leadership Award. This is in recognition of the Bank’s unwavering commitment to fostering access to financing for the Nigerian micro, small and medium enterprises (MSMEs). The award was bestowed on DBN at the “Champions of Inclusion Nigeria Financial Inclusion Awards” during the recently-concluded International Financial Inclusion Conference (IFIC) 2024, organised by the Central Bank of Nigeria (CBN) in collaboration with the World Bank and other stakeholders. Commenting on the prestigious award, DBN’s Managing Director/CEO, Dr Tony Okpanachi, said winning the Financial Inclusion Leadership Award was a testament to the Bank’s unrelenting efforts in expanding access to financial services for MSMEs in Nigeria. “We are honoured to receive the Financial Inclusion Leadership Award, which is a testament to our bank’s commitment to expanding access to financial services for all Nigerians. This award recognises our efforts to bridge the financial inclusion gap, particularly for a priority sector like the MSMEs,” he stated. Dr Okpanachi added: “Additionally, this award is a validation of our strategic focus on driving financial inclusion for small businesses, and we are proud to be at the forefront of this initiative that drives that. We will continue to innovate and expand our financial inclusion programmes, ensuring that more Nigerian small and startup businesses have access to services.”The Chief Operating Officer of the Bank, Mr Bonaventure Okhaimo, while receiving the award on behalf of DBN, expressed gratitude to the organisers for the recognition, describing it as a significant milestone. “The Financial Inclusion Leadership Award is a significant milestone for our Bank, demonstrating our dedication to driving financial inclusion and economic growth in Nigeria. This award acknowledges our Bank’s innovative approach to widening opportunities for MSMEs in Nigeria to grow and scale their businesses,” he said. The COO stated further, “This award will motivate us to continue pushing the boundaries of financial inclusion, exploring more innovative solutions and partnerships to expand our reach and impact. We are committed to ensuring that more small businesses and startup enterprises in Nigeria have access to financial services, this award will further inspire us to accelerate our efforts in this regard.” He emphasized. The Financial Inclusion Leadership Award is a key highlight of the International Financial Inclusion Conference (IFIC) and celebrates exceptional contributions to actions aimed at achieving the goals outlined in Nigeria’s National Financial Inclusion Strategy 3.0.The awards recognize organizations and individuals across various sectors who are driving meaningful dialogue, and broadening access to financial services for low-income excluded priority segments, including the MSMES sector, with inadequate funding being one of the challenges that inhibit the growth of small businesses in the country.
-
NEWS1 day ago
MultiChoice Talent Factory West Africa Celebrates the Next Generation of Storytellers at the 2024 Graduation Ceremony.
-
Cover1 day ago
Ghana Election: The Puzzle Behind Primate Ayodele’s Prophecies
-
Brand11 hours ago
Nestlé Professional Champions Affordable Nutrition with Maggi Soya Chunks in Lagos
-
Entertainment7 hours ago
Holiday Preview: Festive Season Programmes to Watch Out for on GOtv