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Big Brother Naija All-Stars Gained 23 Million Estimated Reach



BBN All Stars Intelligence Report

Leading Media Intelligence Consultancy, P+ Measurement Services recently undertook a comprehensive evaluation of the media performance of Big Brother Naija All Stars (Big Brother Naija Season 8). The highly anticipated reality television program featured former housemates from past seasons of the popular Big Brother Naija series. The audit meticulously analyzed and revealed key insights such as the most-mentioned housemates, media sentiment, media reach, media share by countries, and sponsorships of the reality show.

According to the analysis, the housemates with the most significant mentions include Ilebaye (Ilebaye Precious Odiniya), who emerged first with 19%, followed by Mercy (Mercy Chinenye Eke) in second place with 18%, Cee-C (Cynthia Nwadiora) securing third place with 17%, Pere (Pere Egbi) occupying fourth position with 16%, and Cross (Ikechukwu Sunday Okonkwo) in fifth position with 15%.

Moniepoint, the top sponsor, received 36% of the media attention, followed by Tecno Mobile with 21%, Pepsi with 13%, Guinness Nigeria with 12%, and Aquafina with 9%. It is noteworthy that media prominence doesn’t necessarily equate to the level of financial support provided by each sponsor. It reflects the volume of media exposure and visibility they received during the event period.

According to the analysis, 50% of the sentiments were positive, which provides a valuable opportunity for the Big Brother Naija organizers to cultivate brand loyalty and engage their audience effectively, while the negative sentiment of 5% suggests that any issues or concerns raised during the event were promptly and effectively managed. The remaining 45% of sentiments remained neutral.

Big Brother Naija All Stars was analysed using data harvested from traditional and digital media. These media types provided significant insights into the reach, impact, and performance of the show, with digital media accounting for 98% and traditional media accounting for 2%, providing a sense of credibility and authenticity to the event. The high percentage of digital media mentions also suggests that digital media played a significant role in driving awareness and engagement for the show.

In terms of media coverage by country, Nigeria led the chart with 77%, trailed by Ghana and the USA, each with 3%. The United Kingdom and Canada garnered 2% each, while other countries garnered relatively lower media shares, reflecting varying levels of interest and coverage.

The estimated audience reach of 23,275,606 is a testament to the popularity and success of the Big Brother Naija All-Stars season media engagement.

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P+ Measurement Services releases Top Media Performing CEOs in the Banking, Telecoms and Insurance sectors in Q3, 2023




Top Media Performing CEOs – Q3 2023

Lagos, Nigeria — In a constantly evolving landscape within Nigeria’s banking, insurance, and telecommunications sectors, the significance of public relations, media performance audits, and intelligence cannot be underestimated. P+ Measurement Services, a leading media intelligence consultancy, is proud to announce the release of its comprehensive analysis of the dynamic media landscape for these industries CEOs during the third quarter of 2023.

This in-depth analysis centers on Nigerian commercial banks, insurance providers, and telecommunications companies, offering critical insights that CEOs and C-suites can leverage to enhance their media reputations, engage in thought leadership, and navigate the complexity of public perception. The media analysis encompasses an extensive range of over 1.3 million online publications in both local and global media, including blogs, news sites, forums, and digital media. Additionally, it includes approximately 1,400 print publications, encompassing daily, weekly, and monthly publications, from which a wealth of meta-data has been diligently harvested.

Through meticulous data gathering, analysis, and the audit of salient PR metrics for 28 commercial banks, the top 10 leading insurance companies, and 4 telecommunication brands, the report has ranked the top CEOs in the fields of Commercial Banking, Insurance, and Telecommunications with prominence in both online and print media.

Key findings from the Q3 2023 CEO Media Performance Audit Report include:

Commercial Banks:
1. Adesola Adeduntan, CEO of First Bank of Nigeria, leads the chart with an impressive 35% media share.
2. Moruf Oseni of Wema Bank follows closely with 22%.
3. Roosevelt Ogbonna of Access Bank and Ebenezer Onyeagwu of Zenith Bank are tied at 15%.
4. Wole Adeniyi of Stanbic IBTC Bank completes the chart with 13%.

Insurance Companies:
1. Tunde Hassan-Odukale, CEO of Leadway Assurance, claims the highest media exposure at 49%.
2. Kunle Ahmed of AXA Mansard Insurance follows with 18%.
3. Wole Oshin of Custodian Investment Plc is at 13%.
4. Babatunde Fajemirokun of AIICO Insurance achieves 11%.
5. Chuks Igumbor of Prudential Zenith Life Assurance garnered 9% media exposure.

1. Karl Toriola, CEO of MTN Nigeria, leads with a remarkable 56% media exposure.
2. Carl Cruz of Airtel Nigeria secures 22%.
3. Juergen Peschel of 9Mobile is at 12%.
4. Mike Adenuga of Globacom enjoys a solid 10% media presence.

The Q3 2023 Nigerian Banking, Insurance, and Telecommunications CEO Media Performance Audit Report is a valuable resource for industry leaders, providing them with essential insights and data-driven guidance to strengthen their media presence and thought leadership.

For access to the full report, please download it here:

P+ Measurement Services continues to be at the forefront of media intelligence in Nigeria, and this report reaffirms our commitment to delivering comprehensive and actionable insights for our clients.

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Union Bank Unveils Annual CSI Report: Driving Inclusive Growth; Impacting Lives, Enabling Success





Lagos, Nigeria – Union Bank of Nigeria, a leading financial service provider, has released its 2022 Citizenship, Sustainability, and Innovation (CSI) report, outlining the bank’s efforts across three pivotal areas – Citizenship, Sustainability, and Innovation.

The 7th edition of the report, titled ‘Driving Inclusive Growth; Impacting Lives, Enabling Success,’ provides an extensive overview of Union Bank’s ongoing commitment to fostering a sustainable future.

It chronicles the bank’s dedication to embedding responsible business practices and making a positive difference in the lives of individuals and communities, and it offers an in-depth examination of the bank’s activities for the year in review, shedding light on its strategies, performance, and processes in the implementation of various projects and initiatives.

Aligned with its overarching theme for the year, Union Bank focused its efforts on five of the United Nations’ Sustainable Development Goals (SDGs). These include Quality Education (SDG 4), Gender Equality (SDG 5), Affordable and Clean Energy (SDG 7), Climate Action (SDG 13), and Partnership to Achieve Goals (SDG 17).

These goals served as a guide, steering the bank’s dedication towards positively impacting the lives of its stakeholders and society.

Speaking on the 2022 CSI report, Union Bank’s Chief Executive Officer, Mudassir Amray, emphasised the bank’s commitment to driving inclusive growth.

He highlighted key partnerships that helped achieve this. He said: “We firmly believe that small businesses are the engine house of economic growth. This is why we entered a $30 million partnership agreement with the International Finance Corporation (IFC), the largest global development institution focused on the private sector in emerging markets.

This partnership aims to enhance access to finance for smaller businesses in Nigeria, supporting increased trade and enabling us to expand lending to businesses in critical sectors, including food, healthcare, manufacturing, and services.”

Amray also highlighted the bank’s efforts in driving financial inclusion. He said: “We are also particularly proud of our financial inclusion initiatives, such as our partnership with Wacot Rice Limited, which enabled us to reach around 7,000 farmers across five Local Government Areas in Kebbi State.

Furthermore, our unwavering commitment to gender equality in lending was evident as we disbursed over 17 billion naira in loans to nearly 16,000 women in 2022.

Our vision remains resolute in building a more robust and expansive bank, underpinned by a digital-centric strategy and elevated governance standards geared toward fostering sustainable growth and contributing to Nigerian society.”

Also speaking about the report, Union Bank’s Chief Brand and Marketing Officer Olufunmilola Aluko highlighted the bank’s collaborative approach to sustainability and corporate responsibility.

She said: “Throughout the year, Union Bank has actively collaborated with partners to enhance our performance, particularly on our material issues. We aim to sustain this momentum by building on partnerships with peers and across industries to support our customers, communities, and society.

Our initiatives aimed at empowering underprivileged populations, promoting education, and advancing gender equality have yielded significant results, positively impacting thousands of lives and nurturing the potential of future generations.”

Consistent with previous editions, the 2022 report adheres to the Global Reporting Initiative (GRI) standard and aligns with the Nigerian Sustainable Banking Principles (NSBPs) and the United Nations’ Sustainable Development Goals (SDGs). This commitment underscores Union Bank’s dedication to transparency and accountability in reporting on its projects.

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