The premium Fearless energy drink of Rite Foods Limited ignited the ‘Embrace the Thrill’ passion of consumers through various board games, football, and video games of different types, with a climax dubbed ‘The Fearless Challenge,’ an ice bucket contest where three winners emerged on Saturday, 15th of July 2023.

During the competition, the contestants endured the icy test by having their legs dipped in ice for an impressive 30 minutes at a stretch. The three winners: Agbaje Ebenezer, Nelson Osamor, and Oluwaseun Afolabi Adeleye received a grand prize of a free one-year supply of Fearless energy drink. A lot of supplementary freebies and consolation prizes, including branded Fearless bags, face hats, caps, water bottles, and other merchandise, were also given to participants and cheering spectators.

The fun day started with Biker stunt at 6 pm, followed by games and giveaways at 10 pm, before they went in for the movie around 12 am. From 3 am to 5 am, the brand engaged the people with more games and music.

The attendees were also treated to an exclusive and fun-filled evening, enjoying the blockbuster movie “Mission Impossible (Dead Reckoning Part I),” showcasing Fearless Energy Drink’s support for the entertainment industry. Throughout the event, Fearless Energy Drink organised other action-packed activities to further connect with its consumers.

The ‘Fearless Mission Impossible Game Night’ was done in anticipation of the brand’s event ‘Fearless Up All Night’ coming up later in the year, which will be about celebrating one’s fearlessness and embracing the thrill. To stay updated on all the latest event details and announcements, consumers and fans should follow the brand on their social media pages: @fearlessng on Instagram, @Fearless Energy Drink on Facebook, and @fearlessng on Twitter.

Kanyinsola Sangowawa, Assistant Brand Manager of Fearless Energy Drink at Rite Foods Limited, spoke at the event, emphasising the drink’s ability to keep you awake and energised, seeing how it kept people’s energy levels soaring throughout the activity-packed event.

“Fearless Energy Drink is known for providing people with limitless energy at anytime, anywhere. It gives people the boost to truly embrace the thrill and do whatever they set their minds to. This event further proves that Fearless is the number one energy drink. Just one bottle is enough to keep you going for many hours” Sangowawa added.

She further added that the truly world-class energy drink brand would stop at nothing to see consumers excel in all they do and what matters to them.”

Lagos, Nigeria, 20th of June 2023 Participants at the just-concluded World Tennis Tournament (WTT) series have commended Leading Global Investment Company, Coronation and other brands who sponsored the global Sports fiesta in Nigeria. The week-long tennis competition which took place at the prestigious Sir Okoya Thomas Indoor Sports Hall in Surulere, produced sparks of thrilling performances as renowned table tennis players delivered breath-taking skills for fans around the world.
Aimed at transforming the table tennis experience and how it is delivered internationally through world-class events, the WTT showpiece was designed to promote engaging fan-centric content and enhancements which will encourage more people to play and consume table tennis.
It could be recalled that Coronation Insurance provided insurance cover for all the table tennis players at the event. This was done with the clear intention to boost private investors’ confidence in the Sports industry and help to improve fundamental social and interpersonal skills, which aids in crime reduction and building national unity.

Sharing his perspective on the competition, Nigeria’s tennis sensation, Taiwo Mati, recognized Coronation Insurance for offering to support the initiative. He stated that “we are aware that insurance plays a very vital role in the journey of sportspersons globally. We want to appreciate brands like Coronation Insurance who are trying to build confidence in this ecosystem and for making the WTT a resounding success”. Also, Ghanaian tennis player, Felix Lartey was full of praise for the organizers of WTT. He stated that “this is a very exciting tournament. We appreciate Coronation Insurance and other brands that are supporting tennis by providing the needed investment boost”.

The CEO of Coronation Insurance Plc, Mr. Olamide Olajolo, maintained that leveraging on Sports initiatives will help make the sports sector more appealing for the youth to pursue as a career and profitable for businesses. “We are excited to be a part of this epoch-making tennis fiesta. Indeed, Sporting tournaments such as the WTT Contender Tournament can be utilized as a medium to democratize wealth creation and access, thereby encouraging participation in all sporting activities in primary, secondary, and tertiary educational institutions”.
He stated that “sports can provide an important platform for youths to develop life skills that will enable them to cope better with everyday life challenges and transition away from drug abuse, violence, and crime”.

Another tennis player, Mojisola Suliat Ajibike affirmed that with such sponsorships as witnessed in this year’s edition of WTT, the future is bright. She said that “I am deeply awed by the level of brand sponsorship for this event. As we all know that football is the most appreciated sports in Nigeria today. However, with what Coronation Insurance and other brands have done with the WTT series in Nigeria, I want to believe that table tennis as a sport will continue to grow in participation and followership”.
Also, the CEO of Coronation Life Assurance, Akinlolu Akinleye affirmed that Nigeria and indeed the corporate world can tap into the sporting goldmine. He said that “at Coronation, we believe in build enduring legacies that lead to sustainable wealth creation in Africa. We are motivated to help more people and institutions attain financial well-being and prosperity. Coronation is driven by its mission to provide transformational solutions for Africa through various human enterprise”.

Eight (8) startup businesses have emerged winners of the Gitex Pitch Competition, Lagos Roadshow edition which was held at the Eko Innovation Center, Ikoyi on Friday.

The winners at the Lagos Roadshow Event are Pocket Food; Fuspay Technologies; Byte; Africa Comicade, Get Equity; Alajo; Instant Rad and Dataleum.

The Lagos State Government in partnership with Eko Innovation Center would be sponsoring these startups on an all-expense paid session to Morocco and Dubai for the Gitex Supernova Pitch Competition where the entrepreneurs will pitch their ideas and compete on a global scale before fund managers and investors.

Olatunbosun Alake, Special Adviser on Innovation and Technology to the Lagos State Government reaffirmed the State’s commitment to partnering with the Dubai World Trade Center, organizers of Gitex Global, to provide the platform for young companies or small businesses to become global companies and operate on a global scale. “It is an opportunity for Lagos startups to showcase their ingenuity across a global audience, as it helps to validate their products and services, puts them in front of other competitors as well as exposure for investment opportunities to Nigeria”, he said. He further added that the entrepreneurs provide economic value through the Gitex platform as it puts them in front of investors sponsored by the Lagos State Government.

Victor Afolabi, Founder, Eko Innovation Center, stated that the initiative presents a platform to deepen the entrepreneurial ecosystem as well as reduce unemployment in Lagos state and Nigeria. “With Gitex, we expect the entrepreneurs to get partnerships and collaborations to commercialize their businesses, and grow their market share in order to help assuage the economic challenges and eradicate the high rate of poverty prevalent in the country” he said.

Mr. Afolabi further commended the Lagos State Government for being futuristic and friendly in its approach to expanding the frontiers of entrepreneurship by driving the innovation ecosystem in Nigeria.

One of the winners, Oscar Michael, Founder of Africa Comicade, a platform for African digital creatives in gaming, animation, comics, and XR, connecting them to opportunities for learning, jobs, collaboration and funding” stated that the win for him is transformational, as it gives him the opportunity and platform to showcase Nigeria as the gaming hub in Africa. “This is a good validation and I look forward to making Nigeria the hub for gaming in Africa”, he said.

The Lagos Roadshow Event recorded over 130 entries for the pitch competition. The best 30 were shortlisted to pitch and 8 startups eventually emerged as winners.

Gitex is an acronym for Gulf Information Technology Exhibition. It is an annual global tech show, organized by, and taking place at, the Dubai World Trade Centre in the United Arab Emirates. It is the largest gathering of entrepreneurs all over the world, a global platform with the best collaborators, mentors and innovators giving opportunities for visibility and funding.

The 42nd edition in October 2022 hosted more than 5,000 companies and over 170,000 attendees from 176 countries.