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Victory Gbakara Wins Nigerian Idol Season 8, Clinches Prizes Worth Millions of Naira, Commends Bigi Brand for Show’s Sponsorship

…Bigi Tropical His Favourite Beverage Drink



Biola Aransiola, Assistant Brand Manager, Bigi Brand of Rite Foods Limited; with Victory Gbakara, Winner of Nigerian Idol Season 8; and Adebola Adeyinka, Assistant Marketing Manager, Rite Foods Limited; at the finale of the Bigi sponsored Nigerian Idol Season 8, on Sunday, 16th July, 2023, in Lagos.

Victory Gbakara has emerged as the winner of Nigerian Idol Season 8 Musical Talent Show, after a fiercely contested finale between Precious Mac, in a show that recorded 33million votes, thus clinching the grand prize in the show that was proudly sponsored by the Bigi carbonated soft drink of Rite Foods Limited.

The prizes include N35million (Thirty-Five Million Naira) cash, a brand-new SUV, a Bigi branded refrigerator and a year’s supply of Bigi soft drinks, a recording label, a DStv Explora fully installed with a 12-month premium subscription, a weekend Get-away with four fans to Cape Town, in South Africa.

The elated 25 years old Victory Gbakara, a lawyer and singer, from Delta State, who had an electrifying act at the finale was highly praised by the judges, Oladapo Oyebanjo known by his professional name, D’banj, Simisola Bolatito Kosoko known as Simi, and Obi Asika respectively, for his amazing performances which made him clinch the coveted prize as the crowned Idol for Season 8, sponsored by Bigi for the third year in a row.

Flanked by his family and friends, after being declared winner, Victory Gbakara thanked God for supporting him all through the show, and for the talent that made him win the fabulous prize which he said would be used to continue his musical career and become top-notch, to make the country proud like other stars in the entertainment industry.

He also attributed his victory to the encouragement from his friends as well as his determination and hard work.

Eulogizing the Bigi brand, Victory Gbakara, who before the finale had a free shopping spree worth over N1,000,000, with other top three contestants at Shoprite, located at the Ikeja City Mall, and sponsored by Bigi, affirmed that the Bigi Tropical is his favorite soft drink. He attested to its unique flavor, stating that it refreshes him always.

Entertaining the judges and the audience at the show, Victory rendered his show-stopper performance of Bruno Mars’s “Locked Out of Heaven” which attracted a standing ovation, with the host, IK Osakioduwa, extolling him to sustain the musical talent in him, even after the Nigerian Idol contest.

Olawale Odenusi, Digital Marketing Lead, Rite Foods Limited; with Adebola Adeyinka, Assistant Marketing Manager, Rite Foods Limited; Victory Gbakara, Winner of Nigerian Idol Season 8; Biola Aransiola, Assistant Brand Manager, Bigi Brand of Rite Foods Limited; and Adedotun Ajibade, Media and Insight Manager, Rite Foods Limited; at the finale of the Bigi sponsored Nigerian Idol Season 8, on Sunday, 16th July, 2023, in Lagos.

Other activities that lit up the evening show were the performances by Progress Chukwuyem, the Nigerian Idol Season 7 winner, Fave’s lyrics of “Kante and Beautifully’,” as well as the renditions by Johnny Drille, who performed “How Are You (My Friend) and “Believe Me.”

In her remark, Ms. Adebola Adeyinka, the Assistant Marketing Manager at Rite Foods, the makers of Bigi carbonated soft drink, emphasized that their decision to sponsor the event showcased their commitment to connecting with consumers through meaningful platforms. This sponsorship aligns with their consumer-centric approach, where they prioritize the interests of their customers. The Nigerian Idol show exemplifies this commitment to providing a platform for discovering and nurturing young talents who aspire to become superstars, reflecting Rite Foods’ dedication to promoting what their consumers truly value.


Abiodun declares state of emergency on flooded Isheri community

…assures residents of permanent solution after comprehensive assessment




Governor Dapo Abiodun

Ogun State Governor, Prince Dapo Abiodun, on Monday declared state of emergency on the flooded  Isheri community,  in Ifo Local Government Area of the State, as he assured residents of the area quick intervention to save the situation.

The governor added  that a comprehensive assessment that would lead to permanent solution to the menace of  flooding in the affected area  would be conducted very soon.

Prince Abiodun, who stated this while fielding questions from newsmen after inspecting the flooded community, said that his administration is working with the federal government to deal with the situation as an emergency case.

He noted that the time has come to find a lasting solution to the perennial flooding to make the area morw conducive for living.

According to him, the state government will see to the elevation of some roads in the area as parts of the solutions to the problem.

The govenor said: “We will prioritize the works here because I am touched with what I have seen. I will ensure that we immediately begin to see signs of relief as we are stepping this up. The Minister of State for Environment is already aware. The Vice President is already aware and also the president. It will be dealt with as an emergency and we are taking it as such.

“As an emergency, I will like to take it up myself. Please continue to bear with us as we are going to conduct a comprehensive assessment of what we need to do to make this place conducive for living.

“Whatever that assessment comes up with is what we are going to implement. So, we are going to first start with ensuring that we have the required road infrastructure at the appropriate levels.

“So if you now built in such a way that we need to relocate you, we have to do that. Whatever it is that we must do to ensure that place does not persistently experience flood, we will do it. But let us wait for the result of the studies to come back and then we will begin to take that decision as and when the situation arises.”

Addressing residents of Riverview Estate, Governor Abiodun said he has requested for an area survey of the entire estate to identify critical areas that needed immediately intervention.

He assured that the intervention would come through the construction of an elevated road with adequate drainages to mitigate their suffering.

“I want to assure you today, knowing fully well that we are a promise keeping administration, we do not say what we do not mean, my heart goes out to you, it is very unfortunate, I am giving my commitment today, the commissioner for works will come and see what needs to be done.

“We have also engage the Minister of State for the Environment, who fortunately, is from Ogun State and I have already brought this to his attention.

“Before the end of the week, I will also table it before the Vice President and the President as well so that we ensure that this problem gets all the desired attention and consequently gets the desired solution so we can bring this to an end,” he said.

The governor also disclosed that he and the Minister of Water Resources would visit the community in few days time.

“We will also discuss the issue of the Ogun-Osun River Basin Authority and try and interrogate the activities there and understand how their activities affect this community and other communities with respect to the opening and closing of the dam,” he said.

The governor described the environment around the Kara cattle market as an eyesore and not befitting the dreams of a “new Ogun State”.

He said that the market was not conducive for human living and not in tandem with the Sustainable Development Goals and waste disposal.

He, however, acknowledged the area as one of the biggest commercial operation that provide services to a large number of people, even as he assured that government would go into a satisfactory agreement with the market men and women after which a comprehensive beautification of the area would take place.

The Chairman, Riverview Estate, Abayomi Akande, in his remarks, intimated the governor of the suffering residents of the area are going through as a result of the flooding.

He said that there is a need for a panel of inquiry into the operations of Oyan Dam to stop incessant release of water to cause havoc in the State

He applauded the governor for sending miscreants packing from the road, saying residents of the axis have suffered robbery attacks and other criminalities for quite awhile.

Akande urged the state government to think of converting the area into a Government Residential Area (GRA) through Public Private Partnership arrangement to fast track its development.

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MediaTek, Airtel Nigeria intensify collaborative efforts to bolster mobile connectivity in Nigeria




Airtel’s logo

Lagos, Nigeria – October 12, 2023 – MediaTek, a global leader in semiconductor industry together with Airtel Nigeria, a leading telecommunications service provider, briefed the local media on Thursday on their collaborative efforts, to drive technological advancements and improve mobile connectivity across the nation.
The collaboration introduces MediaTek’s T750-powered Customer Premises Equipment (CPE), a groundbreaking technology that enhances internet connectivity. This advancement allows users to access high-speed 5G networks from the comfort of their homes, opening doors to remote work, gaming, online education, and entertainment streaming like never before.

Speaking during the session, Rami Osman, Director for Corporate Sales and Marketing at MediaTek, Middle East Africa, highlighted MediaTek’s commitment towards expanding its footprint across the Smartphone and Smart Device ecosystem in the Middle East & Africa (MEA) region.
“MediaTek is at the forefront of the global semiconductor industry, and we are proud to lead the way in key sectors like Smartphones, 5G Fixed Wireless Access, Wi-Fi, TV, and AI-IoT. In Nigeria, our collaboration with Airtel Nigeria, revolves around three core areas of focus. In connectivity, we are enhancing high-speed internet access with our advanced chipsets.”

“In the Smartphone domain, we are committed to offering a wider range of premium and flagship devices while supporting the transition from feature phones to smartphones. In the realm of AI-IoT, we are exploring new possibilities and technologies. Thus, this will promote digital inclusion, revolutionize connectivity in Nigeria, and contribute to sustainable development goals,” said Osman.

In addition, he said, “This collaboration aligns seamlessly with our MEA agenda, laying a robust foundation for the future of 5G technology. As we move forward, we are excited to lead in technological progress within this continually evolving region.”

Ismail Olusegun Adeshina, Director, Marketing at Airtel Nigeria, emphasized the importance of the partnership with MediaTek and how it will provide affordable connectivity to Nigerians. He stated, “Our commitment to innovation is evident through our early adoption of 5G technology. We’re proactively investing in this technology to improve connectivity, to tackle coverage and cost challenges, and make 5G devices more accessible across Nigeria”.

MediaTek powers globally recognized brands and remains dedicated to providing state-of-the-art innovations through its latest products and solutions. These offerings span a diverse range, including smartphones, smart devices, automotive technology, satellite connectivity solutions, and next-generation wearables.

MediaTek’s product portfolio includes MediaTek Dimensity for 5G smartphones, MediaTek HelioG series for 4G gaming smartphones, MediaTek Kompanio for arm-based Chromebooks, MediaTek Pentonic for Smart TV technologies, MediaTek Genio for Internet of Things applications, MediaTek Filogic for advanced Wi-Fi 6/6E & Wi-Fi 7 solutions, and MediaTek Dimensity Auto for cutting-edge automotive technologies, among others.
For more information, please visit:

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Bigi Brand’s Annual “Watch & Win” Promo Returns with Grand Prizes




The award-winning Bigi Carbonated Soft Drink brand, a product of Rite Foods Limited, is delighted to unveil her highly-anticipated fourth edition of its “Bigi Watch and Win” promo. Designed exclusively for movie enthusiasts in Lagos and Abuja, this exciting promo offers participants the opportunity to watch their favourite movies and win fantastic prizes.

From September 18, 2023, to November 18, 2023, movie goers can enjoy any film of their choice at Silverbird Cinemas and receive a raffle ticket. These tickets can be redeemed for a chance to win incredible prizes, including laptops, Bigi products, printers, perfumes, and more. The grand prize for this edition is a brand-new car.

The first edition of “Bigi Watch and Win” took place in 2021, and later that same year in December, the Bigi brand held another edition. Since then, it has become an annual tradition, demonstrating Rite Foods Limited’s commitment to rewarding brand loyalty among its valued consumers.

Ms. Biola Aransiola, Assistant Brand Manager for Bigi, expressed her excitement about the fourth edition of the promo, saying, “We’ve partnered with Silverbird Cinemas to enhance people’s movie-going experience. Movie lovers can enjoy any of our 13 Bigi Carbonated Soft Drink flavours while watching their favourite films and stand a chance to win amazing prizes.”

Ms. Aransiola also mentioned that her favourite part is witnessing participants’ reactions when they discover the incredible prizes they have won, particularly the grand prize—a brand-new car. She encourages potential participants to check @getbigi on all social media platforms for the terms and conditions.

Through the “Watch & Win” promo, the Bigi brand accentuates Rite Foods Limited’s dedication to supporting the entertainment industry. The brand continues to sponsor movie premieres, as it has in the past with movies such as “The Prophetess,” “Progressive Tailors Club,” and “Aki and Pawpaw.” Additionally, it has been a consistent sponsor of the popular talent discovery platform, Nigerian Idol, for three consecutive seasons (6, 7, & 8), helping aspiring Nigerian singers achieve their dreams of stardom in the music industry.

The “Watch & Win” promo, combined with other effective marketing initiatives, has earned the Bigi brand numerous awards within its market segment. In 2023, Bigi Cola was honored with the “Best Value for Money” award at the BrandXchange Consumers Value Awards. In 2022, it received the “Fastest Growing Cola Brand of the Year” award at the Marketing Edge Brands and Advertising Excellence Awards in Lagos. The Bigi brand also claimed the “Most Outstanding CSD Brand of the Year” award at the 2021 Brandcom Awards, solidifying its position as a market leader in the beverage industry, outperforming its competitors.

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Mega Awareness 2023