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MultiChoice Unveils Asisat Oshoala as Brand Ambassador

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MultiChoice Nigeria has unveiled prolific Super Falcons striker, Asisat Oshoala, as brand ambassador. The partnership is part of the ‘Here For Her’ SuperSport campaign in support of female sports. 

Oshoala is one of the biggest football stars from the African continent. She is currently making waves with the Barcelona female team, winning the 2023 Women’s UEFA Champions League and the Spanish League title. 

Speaking at the unveiling in Lagos, Chief Executive Officer, MultiChoice Nigeria, Mr. John Ugbe, said the choice of Oshoala as brand ambassador was due to her passion and dedication for the game, which continues to inspire millions across the globe. 

“I am especially excited about our partnership with Asisat Oshoala, as I pride myself as an advocate for women, leading a team that comprises an equal split of men and women. We are patterning with Asisat as our brand ambassador, as part of our ‘Here For Her’ SuperSport promise supporting female sports, because she has proven to be a strong dedicated advocate for the sport, and has inspired millions with her skills, athleticism and grace – on and off the pitch.

“With this brand partnership, we will continue to tell our truly authentic stories and sports forms a key part of that narrative, especially with the upcoming FIFA Women’s World Cup from July 20-August 20, 2023, across our SuperSport channels. We are here for the Super Falcons, we are here for Asisat,” Ugbe said.


Commenting on the partnership, Oshoala said the partnership is about giving hope to the younger generation. “I really hope this will be a long term because I can see a lot of positivity at the beginning. This is not about me, but about the younger generation coming, the kids that will be hopeful for the future. I didn’t have the opportunity to watch a lot of matches while growing up, but here I am, a MultiChoice ambassador.


“It’s amazing how female sports have grown. We need to acknowledge the power of the media at promoting talents, and that is what MultiChoice has brought to us. I appreciate everyone that made this happen. The World Cup is here, MultiChoice will be showing all the matches, and I urge you all to support the Super Falcons,” she said.

Oshoala has enjoyed a spectacular career with loads of trophies and personal awards to her name. She was crowned the African female Football Player of the Year for 2014, 2015, 2017 and 2019; won the Golden Ball at the 2014 African Women’s Championship and the Golden Boot at the 2016 Africa Women’s Championship. 

Her other personal awards include 2014 U-20 Women’s World Cup Golden Boot and Golden Ball; 2017 Chinese Women’s League Top Scorer; Queen Of The Pitch Award 2014; BBC Footballer of the Year 2015 and Aiteo Award for Best CAF Player 2017. 

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FrieslandCampina-led Value4Dairy Project to Boost Milk Production in Oyo, Osun, Abuja

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The dairy sector in Nigeria is about to undergo a transformative journey with the inauguration of the latest Value4Dairy Consortium project. Held at the International Institute of Tropical Agriculture (IITA) in Ibadan, Oyo State, on March 19, 2024, this event signals a significant leap forward for Nigeria’s dairy industry.

Co-funded by the Bill & Melinda Gates Foundation, this project represents a substantial investment in Nigeria’s dairy sector. It aims to boost small-scale milk production and promote sustainability across three dairy zones in Oyo, Osun, and Abuja. The inauguration ceremony brought together government officials, industry leaders, farmers, and key stakeholders to celebrate this groundbreaking initiative.

These self-sustaining dairy zones will not only facilitate milk aggregation but also provide essential resources and training to enhance productivity sustainably. Led by FrieslandCampina WAMCO, the Consortium will leverage cutting-edge advancements in feed, breeding, and sustainable farming practices to uplift local farmers and drive economic prosperity across the sector. Through strategic interventions, the Consortium aims to empower 10,000 pastoralists and smallholders initially, with plans for expansion to include 40,000 milk producers in subsequent years.

The project’s impact transcends mere dairy production, encompassing broader societal benefits such as improved food security, heightened nutrition, and reduced conflicts between herders and farmers. Embracing a gender-intentional approach, the programme also includes dedicated initiatives to empower women and foster inclusive growth.

At the Inauguration Ceremony, Mrs. Winnie Lai-Solarin, Director of Animal Husbandry Services at the Federal Ministry of Agriculture and Food Security, delivered a compelling address on behalf of the Honourable Minister of Agriculture and Food Security, Senator Abubakar Kyari. In her speech, Mrs. Lai-Solarin emphasized the profound significance of the Value4Dairy Consortium project in Nigeria’s agricultural landscape.

Highlighting the project’s potential to enhance food security and uplift rural communities, Mrs. Lai-Solarin commended FrieslandCampina WAMCO for its dedication to driving progress within the Dairy Value Chain. She underscored the company’s commitment to implementing impactful programs aimed at accelerating development and fostering sustainability in the sector.

Mr. Roger Adou, Managing Director of FrieslandCampina WAMCO Nigeria PLC, expressed his enthusiasm, stating, “We are immensely proud to embark on this transformative journey, expanding our dairy development footprints in Nigeria. Through collaborative efforts and innovative strategies with our Value4Dairy partners, we are unwavering in our commitment to driving economic prosperity and empowering communities nationwide.”

Launched in April 2021, the Value4Dairy Consortium is a collaboration of four strategic partners with expertise in various agri-related value chains: FrieslandCampina WAMCO (a subsidiary of FrieslandCampina and Nigeria’s leading dairy company); URUS (a global leader in artificial insemination, genetics, and herd management systems), Barenbrug (a leading grass and forage seed company), and Agrifirm (a global company that operates in the animal nutrition and crop farming business). 

Through various initiatives, including the Value4Dairy Consortium and the Center for Nigeria Dutch Dairy Development (CNDDD), as well as partnerships with academic institutions, FrieslandCampina WAMCO is actively engaged in shaping the future of dairy development in Nigeria.

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Global Money Week: 9PSB Mentors Students on Financial Discipline

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Lagos, March 22, 2024 — 9 Payment Service Bank (9PSB), Nigeria’s foremost digital payment service bank focused on financial inclusion, reaffirmed its commitment to all-inclusive financial services.

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L-R: Head, Human Resources, 9 Payment Service Bank (9PSB), Alex Ohai; Head of Sales and Strategic Partners, 9PSB, Kunle Isiaka; Head of Rosebay Schools, Mrs. Irede Daniels; Team Lead, Marketing Communications, 9PSB, Inemesit Ekong and Group Head, Business Development and Strategy, 9PSB, Akeem Salam during the Global Money Week Mentorship and Financial Literacy program held recently at Rosebay Schools, Lekki Phase 1, Lagos State.

It extended its financial literacy and mentorship programme to Rosebay Schools, Lekki Phase 1 in Lagos State to mark this year’s Global Money Week theme, “Protect Your Money, Secure Your Future” Speaking during the mentorship session, Group Head, Business Development and Strategy at 9PSB, Akeem Salam, emphasized that to earn money one must engage in a productive activity by working for an organisation, offering services, running a self-employed business, or conducting investment ventures that will yield returns at a stipulated period. Therefore, the money earned must be secured through depositing it in a savings account in the bank to yield interest for future use. ‘’To make money, one must understand and define his or her purpose in life, identify your niche where you can perform excellently by creating value through your services and people will be willing to pay.

L-R: Head, Human Resources, 9 Payment Service Bank (9PSB), Alex Ohai; Head of Sales and Strategic Partners, 9PSB, Kunle Isiaka; Group Head, Business Development and Strategy, 9PSB, Akeem Salam; Head of Rosebay Schools, Mrs. Irede Daniels; Team Lead, Marketing Communications, 9PSB, Inemesit Ekong and the pupils of Rosebay Schools during the Global Money Week Mentorship and Financial Literacy program held recently at Rosebay School, Lekki Phase 1, Lagos State

For you to know how important money is, this week has been dedicated globally to raising awareness about financial literacy, targeting children like you to raise your consciousness on how to protect your money and secure your future,” Salam remarked. “The future is not too far from now, you need to start planning and investing your money, and your parents and teachers need to help you begin the journey. The most important thing now is to ensure you start saving, be consistent and disciplined, so you will not have to regret tomorrow,” he added. Global Money Week is an annual global awareness-raising campaign on the importance of ensuring that young people, from an early age, are financially aware, and are gradually acquiring the knowledge, skills, attitudes, and behaviours necessary to make sound financial decisions and achieve financial well-being and financial resilience. == Ends == ABOUT 9 PAYMENT SERVICE BANK 9 Payment Service Bank (9PSB) is a registered Nigerian bank operating under the approval of CBN to provide unique banking services to the underbanked, and unbanked, as well as innovative services to individuals with bank accounts. 9PSB operates as a fully digital bank and runs its agency network. 9PSB is a bank for everyone accessible by everyone and offers a seamless online and offline banking experience.

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More Winners Emerge in 9mobile ChopLife Promo

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Lagos, Nigeria. March 2024: 9mobile, Nigeria’s leading customer-focused telecommunication company, announced recently that the ongoing 9mobile ‘ChopLife’ Promo has garnered immense participation, with a surge in the number of winners across the nation. This exciting development demonstrates 9mobile’s commitment to rewarding its loyal subscribers while enhancing their experience on the network. The ChopLife promo, launched in December 2023, has gathered widespread attention for its innovative approach to rewarding subscribers with fantastic prizes ranging from cash prizes of N20,000, to N250,000 and non-cash prizes like Generators, Refrigerators, Fuel vouchers, 50kg bags of rice, 25-litre vegetable oil, and free airtime. The promo, meant to acknowledge and reward loyal customers has received an unprecedented number of submissions, indicating an extraordinary response from subscribers across the country.

(L-R) Temilade Adu, Public Relations Specialist, 9mobile; Nwafor Emeka Joseph, winner of the Two Hundred and Fifty Thousand Cash Prize and Omolola Turner, Analyst Consumer Segment, 9mobile at the 9mobile Choplife Promo Prize Presentation Recently.

Commenting on the recent influx of winners, the Director of Product Innovation and Business Development at 9mobile, Kenechukwu Okonkwo said, “We are thrilled to see the growing excitement surrounding our ChopLife promo. At 9mobile, we are committed to creating value for our subscribers and enhancing their telecommunications experience. The addition of more winners highlights our dedication to fulfilling this promise.”

Nwafor Emeka Joseph, winner of the Two Hundred and Fifty Thousand Naira Cash Prize at the 9mobile Choplife Promo Prize Presentation Recently.

Among the recent winners is Nwafor Emeka Joseph, a loyal 9mobile subscriber from Lagos, who expressed excitement upon receiving the news of winning a cash prize of N250,000. “I couldn’t believe it when I received the call informing me that I had won N250,000 in the 9mobile ChopLife Promo. I felt it was a scam because I have been defrauded before. It is truly a delightful surprise, and I am grateful to 9mobile for this opportunity,” Emeka exclaimed. Other winners include Abdulkarimu Lukuman Abass and Jimoh Kayode Lukman, who won generator sets; Ogidan Abdulfatai, who won 25L of vegetable oil; and Abdulmumeen Korede and Ngosi Osigwe, who won fuel vouchers. They all expressed their gratitude to 9mobile for the opportunity to win such prizes.

Omolola Turner, Analyst Consumer Segment, 9mobile; Abdulkarim Lukuman Abass, winner of a refrigerator and Harry Mordi, Specialist Consumer Segment, 9mobile at the 9mobile Choplife Promo Prize Presentation Recently.

The 9mobile Choplife Promo reinforces the company’s commitment to enriching the lives of its subscribers by providing them with value-added services and rewarding experiences. As the promo continues to unfold, more winners will emerge, further highlighting 9mobile’s commitment to fostering customer satisfaction and loyalty. 9mobile encourages its subscribers to keep participating in the 9mobile Choplife Promo for a chance to win amazing prizes and rewards. To join the excitement, simply recharge your 9mobile line with N200 and above, and stand a chance to be one of the lucky winners. =

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