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The Voice Nigeria: FirstBank Imprints In Entertainment, Youths Development

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By Israel Bolaji-Gbadamosi

One of the key metrics that well defines a truly 21st century brand beyond profit making is its ability to connect with customers and stakeholders as a complete enabler, touching on vital aspects of their lives, creating exciting memories and enabling them to access more enjoyable and convenient lifestyle, in shopping, studying, working, traveling, family living, entertainment and aspirations.

Its ability to also give back to the community through tangible corporate social investment programs that significantly translate to improved living and not just mere formality and publicity stunts is also pertinent.

First Bank of Nigeria Limited (FirstBank) is giving a good account of itself in this regard not only as a truly financial powerhouse but also as a life enabler, helping Nigerians live better and achieve their dreams.

In retrospect, banking, decades ago, was essentially about providing financial services and products to merely aid customers’ financial transactions. However, the smart ones are indeed changing the game. Not only is the envelope being pushed to ensure that the unbanked are banked through financial inclusion offers even to the remotest villages, FirstBank has taken banking to another level. Backed by superior technology firepower and capacity, it is assisting not only adults but also Nigerian youths to live better and fulfil their dreams.

The Nigerian nation and the most populous black nation of the world indeed has a youths bulge as observed by many experts with a growing army of young and vibrant people below 25 years of age constituting over 60% of its 200million population! While an unrelenting rate of unemployment, weak economy, soaring inflation and despair appear to dominate the national mentality, many youths are finding solace in entertainment, breaking the ceiling with their creative ingenuity, shunning out award winning hits and in fact making global headlines in music and other entertainment offshoots like movies, comedy skits and contemporary dance.

Nigeria’s 29 year old singer, Damini Ogulu popularly called Burna Boy in March shocked the world winning the world’s most coveted Grammy Award in the Best World Music category during the 63rd annual edition in Los Angeles Atlanta while another 30 year old Nigerian artiste, Ayo Balogun aka Wizkid was also a co-winner in the Best Music Video category for Beyonce’s Brown Skin Girl. These young Nigerian global music icons were raised and honed their skills in the suburbs of Nigeria through home grown competitions and platforms.

Music reality shows have also unveiled and nurtured music and entertainment talents like Timi Dakolo, Iyanya, Praise, Omawumi and other A-list musicians in Nigeria. This is why FirstBank’s intervention and sponsorship of a music and youths talents harnessing platform like The Voice Nigeria is strategic and instructive, and quite capable of helping to harness and nurture music and entertainment talents into celebrated musicians, make global stars of Nigerian youths, and truly help them achieve their dreams. Obviously, Firstbank has been a prominent force visibly empowering talents and the nation, and without the much-needed lifeline, many young talents would be taking to crime or other vices.

For over 127 years, the premier bank has been at the forefront of nation building; supporting through resourceful partnerships to build the Nigerian creative industry value chain which contributed 2.3 per cent (N239 billion) to Nigeria’s GDP in 2016 (NBS).

The bank’s support for the Voice Nigeria is also a demonstration of its commitment to contributing to the projected revenue of US$86m by 2021 from the Nigeria’s music industry aimed at promoting a diversified economy in line with the Federal Government’s diversification policy.

The bank assured that it has given voice to Nigerians for the past 127 years, and will continue to give voice to Nigerians by creating employment, economic empowerment in the country through its products, services and initiatives and it remains committed to strengthening the creative industry which is fast growing into a multibillion-dollar business, with potential to be a leading contributor to Nigeria’s GDP in the near future.

In fact, FirstBank has the network; reach and digital capability to enable the Voice. With its agent banking network across the nooks and crannies in country, it is helping in the search for the talent that will become a true inspiration to all.

True to the name, the Voice Nigeria has lived up to its promise, as it offers exciting and relaxing entertainment to families, music lovers, and other entertainment loving Nigerians who look forward to fresh seasons and episode of the well-crafted music program.

Now in its season 3, the Reality TV show has been a masterpiece in the last six episodes of the current season as viewers are serenaded by several awesome performances and display of raw talents on the show’s blind auditions which ended on Saturday, May 1. The episode ended with raging emotions, exhilarating sensations and blistering anticipation as the four judges – Falz The Bad Guy, Waje, Yemi Alade and Dare Art Alade had one final opportunity to forge their winning team.

So far, the coaches, hosts, producers and amazing talents have been a great delight to watch. They have been awesome with their good-natured banters, hilarious drama, top-notch fashion, electrifying opening performances, talent courting speeches, and chair turning and bell thumping spectacle. The optics is exciting! The expectation on the show has been so intense; you could cut with a butter knife. The coaches’ approach at winning talents over to their team has been fun and a fine blend.

There were no holds barred, as the judges were very warm, animated, upbeat, inspiring and full of energy. They were definitely not a team of avuncular examiners waiting to pass judgments. They brought much gusto and effect to the big stage! While Falz threw up his magical comic card severally, Dare maintained the cool dude posture while Yemi and Waje both brought on the alluring feminine appeal with Waje sometimes speaking in Igbo to convince a talent. In all, they fared well, each getting a fair share of talents to mentor and their combination depicted a perfect combo.

The talents on their part have not disappointed viewers. They came in different shades across both genders, with varying voice textures, mix and pitches – smooth, silky, velvet, shrill, husky, coarse or simply rough. And to the best of their abilities, they did justice to many songs, including some classic tunes and old hits. The creative fusion of multiple genres of music by some smart talents who beautifully delivered unique blend of music made good impressions which won the judges hearts. The awful looks on the faces of those who the judges would simply not behold, having failed to captivate their attention with the voice. The uncontrollable joy of those who got the bell ring and standing ovation and the incredible looks on their loved ones who came to show support. Not forgetting the jazzy presence and reassurances from the co-hosts including Toke Makinwa and Nancy Ikime which also complimented the soothing potpourri.

Interestingly, FirstBank made some smart moves on the show, with the bold inscription of “This is the moment you have been waiting for, Time to put You First”, clearly displayed at the entry of the contestant for the stage performance. This reinforces the bank’s thrust as an inspiration to motivate the talents and youths at large to excellence. It has also promised viewers mouth-watering prizes just by watching the show regularly and following updates on FirstBank verified social media handles.

Now that the Blind auditions stage has come to an end, it is game on! The next phase of the show is the highly anticipated Knockout Stage which starts on May 8. In this stage, the coaches will select the most outstanding talents to proceed to the battles. In this stage, there is so much to come and fans will certainly not be ready for all that is in store.

More than ever, the show’s fans are hopeful that the knockout stage will even be more entertaining but that will certainly not be a challenge with the dexterity of the handlers so far.

With all that has been seen so far, it is difficult to believe that this is only the beginning; it is certain that there is so much more to come.

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The Role of TV in Preserving African Stories and Identity

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Scroll through social media today and you will notice something interesting: everyone is either reacting to a series, quoting a movie line, or debating a character as though they personally know them. Beneath the memes and binge-watch culture, however, lies something deeper. Television remains one of the most powerful tools shaping how Africans see themselves, remember their history, and tell their own stories. In a continent as diverse and expressive as Africa, that matters more than ever.TV as a Cultural Archive, Not Just EntertainmentLong before streaming algorithms began shaping our viewing habits, television was already preserving African identity. From Nollywood dramas that capture the rhythm of everyday Lagos life to documentaries exploring Maasai traditions and Ghanaian folklore, TV has served as a living archive of the continent’s stories.It preserves more than entertainment; it preserves language, culture, humour, values, and shared experiences. Unlike fleeting social media content, television allows stories to unfold with depth, exploring the realities of family, tradition, ambition, and modern African life without reducing them to stereotypes. That is the power of TV: preserving not just stories, but perspective.Why Representation on TV Still MattersThere is a subtle but important truth: if people do not see themselves on screen, they may begin to believe their stories are not worth telling. This is why African TV content is more than entertainment; it is affirmation.Seeing a character who speaks like you, struggles like you, or celebrates like your community does something powerful. It validates identity and challenges outdated narratives that have historically defined Africa through external lenses.This is where MultiChoice Group, through platforms such as DStv and GOtv, plays an important role. They do not simply broadcast content; they help distribute cultural memory at scale.GOtv, DStv, and the Everyday African ViewerThink about a typical evening in many African homes: the TV is on in the background, someone is laughing at a comedy show, another person is watching a local series, and someone else is catching up on the news. That shared viewing experience remains very real.Through platforms such as DStv and GOtv, African households are exposed to a blend of local storytelling and global content. More importantly, they have helped amplify African-produced content by bringing Nollywood films, African reality shows, talk shows, and documentaries into mainstream rotation.It is not just about access. It is about visibility.A young filmmaker in Lagos today is more likely to believe their story matters because they have seen similar stories broadcast widely. A child in Accra grows up hearing familiar accents and seeing environments that look like their own on screen, not as exceptions, but as the norm.TV Is Also Shaping Modern African IdentityAfrican identity is not static; it is evolving. Television reflects that evolution in real time.Today, audiences see:Young Africans balancing tradition and modern dating cultureStories tackling mental health in African householdsFashion and music influences spreading through TV seriesPolitical satire shaping public conversationConversations that were once confined to homes are now being explored on screen, giving audiences the language to discuss issues that were previously unspoken.In many ways, television is doing what oral tradition has always done: passing stories, values, humour, warnings, and history from one generation to the next. The difference is that today’s griots are writers, directors, and broadcasters.The Future: From Watching to Owning Our NarrativesThe next stage of African storytelling is not just about being seen; it is about ownership.As more African creators produce content and platforms continue to invest in regional storytelling, television becomes more than a mirror. It becomes a tool for shaping how Africa is represented to itself and to the world.While streaming continues to grow, television, particularly accessible platforms such as GOtv, remains one of the most effective ways to reach everyday audiences across different income levels and regions. After all, storytelling only matters if people can access it.African stories are not new. They have always existed in families, on streets, in markets, in history books, and through oral traditions. What television has done, and continues to do, is give those stories a stage wide enough for millions to experience them at once.The next time you watch a local series or documentary on DStv or GOtv, remember that you are not just being entertained. You are participating in the preservation of African identity itself.

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Entertainment Non-Stop: Movies and Shows to Watch on GOtv This Week

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A renowned professor races across Europe in a desperate bid to stop a deadly virus that could wipe out half of humanity.In another gripping story, a teenage girl already battling anxiety suddenly finds herself fighting for her life when a ruthless serial killer begins hunting her through the woods.Elsewhere, two operatives who should be on the same side realise they’ve both been deceived, forcing them into an uneasy alliance in a dangerous world of crime and betrayal.That’s the kind of tension GOtv is serving up this week.It’s a lineup that moves from fast-paced thrillers to intense drama and even stories rooted in everyday realities, giving you something different depending on your mood. If you’re looking for what to watch next, here are the movies and shows airing on GOtv this week.InfernoThursday | 22:05pm | Movie Room AfricaRobert Langdon finds himself pulled into a deadly race across Europe after waking up with no memory and a virus-threatening conspiracy unfolding around him. With the help of Dr. Sienna Brooks, he follows a trail of cryptic clues tied to Dante’s Inferno, all while a global catastrophe looms if they fail to act in time. It’s a high-stakes thriller where every second counts and nothing is what it seems.You Can’t Run ForeverSaturday | 20:00 pm | M-Net Movies 3A young girl battling anxiety becomes an unexpected target when a ruthless serial killer begins hunting her through the wilderness. What starts as fear quickly turns into a raw fight for survival as she’s forced to rely on instinct, courage, and sheer will to stay alive. With J.K. Simmons leading the tension, it’s a gripping survival thriller that doesn’t let up.2 GunsFriday | 23:55 pm | Studio UniversalTwo operatives who’ve been unknowingly working against each other suddenly find themselves on the wrong side of a dangerous double-cross. With both the law and criminals closing in, they’re forced into an uneasy partnership to survive the chaos they’ve been dragged into. Packed with action, betrayal, and sharp chemistry between Denzel Washington and Mark Wahlberg, it’s explosive from start to finish.She Was Never HereWednesday | 11:25 am | Africa Magic ShowcaseRalph thinks he’s securing a better future when he gets his fiancée Bianca a chef job at his boss’s home. But behind the opportunity lies a secret deal Bianca makes to earn more money, one that slowly begins to unravel trust, love, and everything they’ve built together. It’s a tense domestic drama where ambition and loyalty collide.My Period StoriesSaturday | 09:00 am | Africa Magic FamilyA podcast-style series that opens up conversations around menstrual health and reproductive rights through interviews, personal testimonies, and real discussions. By blending storytelling with lived experiences, it breaks silence around topics often left unspoken and encourages honest dialogue in a relatable, accessible way.From Hollywood blockbusters to meaningful conversations that reflect real-life issues, GOtv continues to deliver a diverse mix of entertainment that speaks to every kind of viewer. Whether you’re watching alone or with family, this week’s lineup guarantees something worth your time.To upgrade, subscribe or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

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SportyTV Joins DStv and GOtv Line-Up Across Africa

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SportyTV has been added to select DStv and GOtv packages in Nigeria, expanding the sports content available to subscribers. The 24-hour sports channel offers a range of live sporting events alongside news, analyses, highlights and is available to DStv Yanga and GOtv Jolli customers. The channel is also available on GOtv in Kenya and Ghana.The addition of SportyTV complements the existing sports offering on DStv and GOtv, providing subscribers with access to additional football, basketball and combat sports content.“SportyTV is a valuable addition to the DStv Access and GOtv Value content offering across Africa,” said David Mignot, CEO of CANAL+ Africa. “It expands the range of sporting events available to customers at an accessible price point and reflects our commitment to making quality sports content available to audiences across the continent.”Sudeep Ramnani, Founder and CEO of Sporty Group, said: “Our ambition has always been to provide African audiences with broad access to sports content and storytelling. Through this partnership with CANAL+, we are extending that offering to more households across the continent.”“The SportyTV channel gives DStv and GOtv subscribers additional viewing options that complement SuperSport’s existing range of sports programming,” said Rendani Ramovha, Director of Sport Content for English and Portuguese-speaking Africa at CANAL+. “It broadens the overall sports proposition with additional live events and supporting content.”SportyTV’s football schedule includes competitions such as the English Premier League, Carabao Cup, EFL Championship, Women’s FA Cup, La Liga, Bundesliga, Serie A and the Spanish Super Cup. The channel also carries South American competitions including the Copa Libertadores, Argentina League and Brazil Serie A, as well as select basketball and other international sports content.Elias Gallego, Vice President of Business Development, Marketing and Media at Sporty Group, said: “Launching SportyTV on DStv and GOtv allows us to extend our reach and bring a broader range of sports content to viewers across Africa.”SportyTV will also carry dedicated club channels including Real Madrid TV, Arsenal TV, Chelsea TV and Manchester City TV. Additional content includes coverage from leagues in Greece and Saudi Arabia, alongside basketball programming featuring the NBA.The channel launched on 10 June 2026 and is available in HD on DStv channel 236 and GOtv channel 58 in Nigeria.


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