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African Trade Exchange Highlights Growing Demand for U.S. Agricultural Products in the Region

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ST. LOUIS (November 19, 2020) – The U.S. Soybean Export Council (USSEC), the American Soybean Association’s World Initiative for Soy in Human Health (ASA/WISHH) and the U.S. Grains Council (USGC) co-hosted the African Trade Exchange to strengthen trade with the African continent and discuss partnership opportunities to build demand for U.S. Soy. In total, nearly 300 U.S. Soy customers and soy industry representatives from more than 30 countries registered, and the conference’s virtual platform will allow participants to access sessions on-demand following the event. The two-day virtual conference took place November 9-10 and showcased globally renowned and highly regarded speakers on the international grain trade, the future of the African feed industry and long-term commercial trade development.

“Africa continues to be a region that holds tremendous potential. It is a great example of where we see a future for U.S. Soy, and our goal is to expand engagement with customers and remain a consistent supplier to this region,” said Jim Sutter, USSEC CEO. “This virtual conference is more evidence of our long-term commitment to the African region in partnership with WISHH and USGC and our optimism on building long-term relationships.”
Sub-Saharan Africa is currently the sixth largest destination of U.S. feed and grain exports, with Nigeria being the largest destination within the region. According to the USDA, soybean and soybean meal feed use in the region are projected to increase by 59% and 35%, respectively, until 2029. These numbers represent an opportunity for boosted demand of U.S. Soy.
“The need for a high-quality protein product like U.S. soybean meal will be vital as this region’s population continues to grow,” said Monte Peterson, Chairman of USSEC, board member of the American Soybean Association and soybean farmer in Valley City, N.D. “Our farmers are prepared to meet this need and show how U.S. Soy delivers proven, consistent quality, reliability and value to earn its role as a trusted partner around the globe.” 
Earlier this year, a new comprehensive study reinforced U.S. Soy’s reputation as a global leader in nutrient density and economic value. A meta-analysis of eighteen different studies with 1,944 samples quantified the relationship between country of origin of the bean and the chemical composition and nutritive value of the soybean meal. The analysis proves that U.S. soybean meal not only has an advantage relative to higher sucrose levels, an excellent amino acid profile, higher digestibility, increased metabolizable energy and lower fiber content (when compared to other origins) but it also has a price advantage. All of which can be beneficial to the sub-Saharan Africa region.
“Identifying new and growing markets in sub-Saharan Africa is part of the long-term strategy to build a strong pipeline of demand for U.S. Soy. The population of this region exceeds 1 billion people, with predictions to double by 2050, making it one of the most substantial frontier markets in the entire world,” said Kevin Roepke, USSEC’s Regional Director for South Asia and sub-Saharan Africa. “Holding virtual meetings like the African Trade Exchange, will help us grow and sustain these markets where there is significant future potential due to factors such as large populations, improving economic conditions and low protein consumption.”

Attendees had the opportunity to learn more about the processes of securing credit, hedging risk, formulating rations and many other facets of the international soy and feed grain supply chain. Other topics included: the state of the West African market, a U.S. Soy industry spotlight, aquafeed production, animal feed production and industrial feed compounding.

“Providing technical, economic and logistical assistance is at the heart of the U.S. Grains Council’s long-term strategy in Africa, where the United Nations estimates demand for meat, milk and eggs will quadruple by 2050s,” said Kurt Shultz, Senior Director of Global Strategies for USGC. “Events like the African Trade Exchange are also an important part of our plan to solidify and build relationships in the region.”

The conference also provided an exclusive networking opportunity for USSEC and USGC members to engage importers through the U.S. Grain and Soy Spotlight. The spotlight allowed attendees to participate in a one-hour roundtable, encouraging relationship-building and educational opportunities to learn more about these organizations committed to sub-Saharan Africa.

“Delivering to Africa’s growing protein demand was a priority for U.S. soybean growers when they founded WISHH in 2000.  WISHH has 20 years of proven experience working with African entrepreneurs who join us in recognizing the importance of protein for Africa’s food security, as well as the economic opportunities it provides for businesses,” said Liz Hare, Executive Director of WISHH. “This conference was testament to U.S. soybean farmer commitment to supplying high-quality protein to the African continent.”

Sessions were held over two days and noteworthy speakers included:
Clay Hamilton, Associate Administrator and General Sales Manager for the Foreign Agricultural Service
John Coumantaros, Chairman of Flour Mills of Nigeria
Emily French, Managing Director at ConsiliAgra
Andrew Moore, soybean farmer in northwest Georgia and American Soybean Association board member
Mac Marshall, Vice President, Market Intelligence for the United Soybean Board and U.S. Soybean Export Council

Event Highlights
Clay Hamilton, Associate Administrator and General Sales Manager for the Foreign Agricultural Service, delivered a welcome address to kick off the conference, in which he spoke about the U.S. agriculture’s dedication to the African region.

“We have re-dedicated ourselves to the African continent. This is a tremendous region. It continues to grow and there is so much opportunity here. For us, there are three areas we are focused on: trade policy, technical support, and market development. There is a lot going on with Africa, and this venue is a great opportunity to learn about that and how we can make trading productive.”

In a Q&A with Kevin Roepke, USSEC’s Regional Director for South Asia and sub-Saharan Africa, John Coumantaros, Chairman of Flour Mills of Nigeria, spoke about the development and change he has seen over the past six decades in the region.

“We are celebrating our 60th anniversary not only in Nigeria as a country but Flour Mills is also 60 years old. When we began in 1960 the country was only 35 million people and today it is over 200 million and growing at around 5 million people per year. So there lies great opportunity and great challenge here. There has been a large movement of people from the rural sector to the urban sector. In Nigeria it has gone from 62% rural to 48% rural. There is great movement to the urban sector which means there is great necessity for food security. Demographics and the median age have also changed. Currently, 60% of the population the median age is 18, so we have a huge young population which means the need for jobs and investment is also strong.”

Dr. Ayoola Oduntan, Managing Director of Amo Farms in Nigeria, spoke about the demand for protein in the region, during a panel on the state of the West African Market.
“There is a definite demand for protein. Now, it’s very clear that animal protein can’t do it alone. First of all, we use a lot of soybeans in the animal feed space. Soy has become the protein source of choice in animal feed. In order to meet the rising demand for animal protein, we have to consume a lot of soybeans. In addition, there is an effort to increase human consumption of soybeans to augment what is consumed through the animal proteins. We have realized that the need for us to continue to grow this space has led to a significantly higher demand for maize and soybeans.”

Matthew Clark, of FeedGuys and founding member of Genesis Feed Technologies, led a breakout session on maximizing the value of soy in animal feed protection where he discussed the Nutrient Value Calculator (NVC).

“The NVC allows you to look at the economic impact of using different types of soybean meal.  Data from Dr. Gonzalo Mateos and his team in Spain sheds more light on the comparative nutrient value of soybean meals from different countries of origin. The NVC processes this data to turn the nutrition information into financial data to make the right purchasing choice. With NVC, you can buy the best soybean meal for your business and reduce your feed costs.”

For more session details and additional information about the event, click here.

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Sterling Bank, One Foundation, Sunbeth, Partners Strengthen Climate Action With Nationwide Cleanup, Beach Adoption

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In a bold move to strengthen environmental protection across Nigeria, Sterling Bank, in collaboration with Sterling One Foundation, Lagos Waste Management Authority, Sunbeth, community volunteers, and partner organizations, are set to launch The Great Nigeria Cleanup, a nationwide environmental movement taking place on April 25, 2026.Spanning all six geopolitical zones, and aligned with the United Nations Decade ofAction, this initiative will mobilize citizens across Lagos, Abuja, Ogun, Osun, Cross River, Delta, Bayelsa, Ebonyi, Abia, Enugu, Imo, Sokoto, Kano, Benue, Plateau, Kogi, and Katsina, reinforcing the urgency of sustained, community-led efforts to combat plastic and waste pollution and restore the health of Nigeria’s environment.Speaking on the initiative, Temitayo Adegoke, Chief Operating Officer of SterlingBank stated: “At Sterling, we believe that real impact happens when institutions and individuals come together with a shared purpose. The Great Nigeria Cleanup is our collective opportunity to not only clean our surroundings but to redefine how we care for our environment. This is about building a culture of responsibility and pridethat will outlive this moment.” Also commenting, Olapeju Ibekwe, CEO of Sterling One Foundation added: “Thefuture we want for Nigeria depends on the actions we take today. The Great NigeriaCleanup is about more than sanitation, it is about dignity, wellbeing, and shared responsibility.We are proud to be part of a movement that empowers people acrossthe country to take ownership of their environment.”As Nigeria continues to face growing environmental challenges, including wastemanagement and urban pollution, The Great Nigeria Cleanup stands as a timelyand urgent response, one that brings together government, private sector, andcitizens to drive meaningful, lasting change.

On April 25, Nigerians everywhere are encouraged to step out, show up, and be part of this historic movement. Because a cleaner Nigeria is not just a vision, it is a responsibility we all share. //Ends.About Sterling Bank LimitedSterling Bank is a full-service national commercial bank in Nigeria and a member ofSterling Financial Holdings Group. With a heritage of more than 60 years, the bankhas evolved from Nigeria’s pre-eminent investment banking institution to a trusted provider of retail, commercial, and corporate banking services.Sterling is a forward-thinking financial institution committed to transforming lives through innovative solutions, exceptional service, unwavering integrity, and a steadfast focus on its HEART strategy, which centers on Health, Education,Agriculture, Renewable Energy, and Transportation. As pioneers in digital banking and financial inclusion, Sterling continues to lead by example, showing how purpose-driven leadership can deliver transformative outcomes for individuals,businesses, and society at large.Guided by a culture of innovation and a passion for excellence, Sterling Bankremains dedicated to redefining the banking experience for millions of customers across Nigeria. For more information visit https://sterling.ng/About Sterling One Foundation (SOF) is a registered non-profit focused on tackling the root causes of poverty in Nigeria, and Africa through interventions and social impact programmes across three critical sectors namely: health, education and climate action & food security. Gender Equality and women empowerment are integrated as a cross-cutting priority across all our programming areas. The Foundation’s programmes adopt a central theme of prioritizing partnerships for the achievement of the Sustainable Development Goals (SDGs). For more information visit onefoundation.ng.

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When 8 million Customers Trust You, Safety Cannot Be an Afterthought

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Nigeria’s digital banking revolution is raising the stakes for consumer trust.

The question is whether the industry is rising to meet them.
Nigeria’s relationship with digital banking has changed almost beyond recognition in a decade. Where cash once dominated every transaction, from the roadside market to the corporate boardroom, mobile apps, instant transfers and USSD codes have reshaped how tens of millions of Nigerians interact with their money every single day. The figures speak for themselves: point-of-sale transactions surged to a record N18 trillion in 2024, a 69 per cent increase from the year before, and the number of POS terminals in operation more than doubled to 5.5 million. Mobile banking is now the most widely used digital financial service in the country, with four in five users having accessed it within any given 90-day window.
This is, by any honest measure, an extraordinary story of financial inclusion and technological adoption. But it is an incomplete story if told without its other half.
Behind the growth curves and transaction volumes, a quieter and more troubling story has been unfolding. According to the 2024 Nigeria Consumer Protection Survey published by Innovations for Poverty Action, nearly one in four digital financial services users reported experiencing unexpected fees, charges or fraud attempts in the past year. Of those who encountered a problem, only half sought any form of formal redress. That silence is not apathy. It is the sound of eroded confidence: customers who have concluded that raising a complaint is unlikely to produce results.
The fraud data from the Nigeria Inter-Bank Settlement System tells the same story from a different angle. Actual losses to digital payment fraud rose to N52.26 billion in 2024, a figure inflated significantly by a single N31.1 billion incident involving one institution but still representing a 196 per cent increase in fraud losses over five years, even as the number of individual cases declined. The decline in case counts is not reassurance enough. It suggests that while fraudsters are making fewer attempts, they are making each one count considerably more.
By channel, e-commerce and internet banking remain the most exposed, followed by point-of-sale, mobile and web platforms. The most common technique is social engineering, which requires no sophisticated technology at all. It requires only a convincing conversation and a customer who does not know what to guard against. Insider abuse, where bank staff are complicit in fraud, is identified by NIBSS as the single greatest structural threat to the sector. That is a sobering finding, and one that no institution should read past quickly.
What this data collectively points to is a gap that the industry must confront honestly. Nigeria’s digital banking infrastructure has expanded at speed. The consumer protection architecture that should travel alongside it has not always kept pace. Convenience and safety are not natural enemies, but they require deliberate and sustained design to coexist. Left to grow at different speeds, they create precisely the conditions that fraudsters, rogue actors and complacent institutions exploit.
The encouraging news is that the gap is closing. Nigeria exited the Financial Action Task Force’s grey list in 2025, a signal that the country’s financial system has materially strengthened its safeguards. The CBN’s 2024 rollout of risk-based cybersecurity frameworks for deposit money banks formalised the standard of care that institutions are required to demonstrate. Regulatory enforcement actions in 2024, including reported industry penalties totalling over N15 billion, have underscored that consumer protection is a compliance obligation with real and immediate consequence. The industry is being held to a higher standard, and that is the right direction.
Within institutions themselves, the most effective safeguards are often the ones customers never see. The strongest security infrastructure operates silently in the background: monitoring account behaviour in real time, identifying anomalies before they become losses and intervening before a suspicious transaction completes rather than after. This is not glamorous work, but it is the work that matters most. A customer who never has to report a fraud incident has been protected more effectively than one who was offered a sympathetic apology after the damage was done.
Union Bank’s experience illustrates what this balance looks like in practice. Across its digital channels, including UnionMobile, the USSD platform (*826#) and the Union360 business banking suite, the bank’s full-year 2025 customer experience data reflects consistently strong satisfaction and loyalty scores. These are not outcomes that emerge from convenience alone. They reflect what customers value above all else when they transact digitally: the confidence that the experience will be safe, seamless and complete. That quality of outcome does not happen by accident. It is the product of sustained investment in backend security infrastructure that operates largely out of sight, proactive monitoring systems that identify and intercept anomalies before they become losses, and an institutional culture that treats customer protection as a core organisational value rather than a compliance line item. It is a culture Union Bank articulates through its ICARE values, where the commitment to being customer and community-focused is not a policy position but a founding principle, reinforced consistently from the moment any member of staff joins the bank.
In March, as institutions across Nigeria marked World Consumer Rights Day, Union Bank reaffirmed to its staff the responsibility that every individual within the organisation carries to uphold the rights and dignity of the customers it serves. It is the kind of internal commitment that rarely makes headlines, but it ultimately determines the quality of every customer interaction that does.
Trust is the only currency in banking that cannot be manufactured on demand. It is built over time, through consistent behaviour, through systems that protect customers before they know they need protecting, and through institutions willing to be accountable when they fall short. Nigeria’s digital banking revolution has done extraordinary things for financial access and economic participation. Its next chapter must be defined by what it does for financial safety. The two are not in competition. In the long run, they are, in every meaningful sense, the same thing.

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First Asset Management Announces Ratings Upgrade

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Big news — our investment management rating just got an upgrade to ‘AA’ from ‘AA-’ by DataPro and affirmation of A+(IM) by Agusto & Co. This reflects how we are continuously improving to serve our investors better. Our funds levelled up too as Agusto & Co upgraded our First Asset Money Market Fund rating to A+ (f) (up from Aa (f)).So, what does that mean for YOU?It means you are investing with a firm that is getting stronger, smarter, and more disciplined. Our upgraded rating recognizes our solid performance track record, the strength of our parent financial group, and the systems we have put in place to manage investments responsibly.We have also improved our governance and decision-making structure, with experienced professionals leading well-defined investment and risk committees. Behind the scenes, our team of seasoned investment experts constantly monitor markets, manage risks, and position portfolios to navigate volatility and capture opportunities.At the same time, we have strengthened our risk management and compliance framework to ensure that everything we do meets global best practices. In simple terms, it means your money is being managed with discipline, transparency, and strong oversight.Independent rating agencies — Agusto & Co and DataPro Limited — recognize these improvements. Their ratings highlight our commitment to responsible asset management, strong governance, and operational systems designed to support stable long-term performance.But beyond the ratings, what really matters is helping you build wealth over time.That is why we offer a range of investment plans designed for different goals — whether you are just starting your investment journey, looking to grow your portfolio, or aiming to build long-term financial security.If you are part of the next generation of investors, this is your moment to start early and stay ahead. The earlier you begin investing, the more time your money has to grow.Jump on the First Asset investment journey. Explore our investment plans and start building your future with a firm that is getting stronger.Let us build wealth together.

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