Business
FirstBank: Nigerias Premier Eco-Friendly Financial Brand

By Jeremiah Agada
As the world gears up to celebrate the World Environment Day (WED), Brand Communicators focus on Eco-Friendly Brands in the Nigerian market falls on Nigeria’s premier and perhaps the strongest financial institution, First Bank of Nigeria Limited. The focus is on the Banks environmental policies and its impact on the global environmental issues.
This brings to fore the importance of environmental sustainability in our world today. Environmental sustainability is one of the biggest challenges and most important targets of the present times. Stakeholders (researchers, academicians, scholars, governments and non-government organizations involving individuals, communities, countries, and the continents, are increasingly focusing their attention on how to tackle the challenges associated with driving environmental sustainability. Key stakeholder concerns include the constant exploitation of the environment due to economic development. While the current generation is enjoying the fruits of economic development, they tend to be oblivious of the uncertainty and dangers that future generations would confront as a result of scarce natural resources and polluted environment.
It is therefore, our responsibility to leave the planet as a self-sustainable system providing equal opportunities of survival not only to our future generations but also to all other species co-habiting with us.
In Nigeria, studies have shown that various sectors of the economy are vulnerable to climate change. These include human settlements and health; water resources, wetlands and freshwater ecosystems; energy, industry, commerce and financial services; agriculture, food security, land degradation, forestry and biodiversity; coastal zone and marine ecosystems.
Because of the seriousness of climate change and the impact it poses to the environment, an organization like First Bank of Nigeria Limited is leaving nothing to chance in ensuring an eco-friendly society. Its recognition of the environmental and social impacts of its operations has made it adopt policies and procedures that minimize negative environmental and social impacts.
In doing business, the Bank, which is Nigerias first and arguably its most prestigious, takes cognizance of potential environmental risks with a view to nipping them in the bud. This it has done by constant interactions with stakeholders, driving sustainable insurance and putting necessary frameworks in place towards ensuring that its actions as a corporate entity does not impact negatively on the environment.
As such, the sustainability of the societies and physical environments in which the Bank operates are critical to its own sustainable success. Therefore, the Bank has shown over the years that it is committed to making positive contribution wherever it does business while avoiding or minimising any direct or indirect negative impact on communities and the environment resulting from its activities, beyond its responsible lending and investment efforts.
The acknowledgement of the fact that its environmental impacts can be indirectly linked to climate change and its global effects has led the bank to adopt an approach to environmental sustainability which is two-fold based on its direct and indirect impacts. The approaches to reducing the direct impacts of its operations include approach to minimising carbon footprints and carbon offsetting; work towards carbon neutrality as well as promote wildlife and biodiversity conservation and preservation.
In minimising waste, the Bank works to improve energy efficiency in its data centres and offices as well as reduce air travels and implement safe paper use initiatives. It also increased the use of conference calls for meetings as against attending physical meeting schedules thereby minimizing fuel consumption and carbon emission from vehicles. Its Going Green efforts have also seen the Bank purchase renewable energy; promote tree planting initiatives and the indirect impact of its activities focuses largely on responsible lending.
The Banks key objectives of minimizing carbon footprints through the planting of trees, creating awareness among school children of the need to preserve wildlife and biodiversity, developing and educating environmentally conscious students through partnerships with reputable NGOs and institutions, are huge. The challenge in implementing this project is not just in identifying suitable locations with the right soil and climatic conditions for tree planting, but also ensuring students participation.
These objectives and FirstBanks responsible approach to protecting the environment has seen it partner with Nigerian Conservation Foundation (NCF), Nigerias premier non-governmental environment conservation foundation dedicated to nature conservation and sustainable development in Nigeria. Its on-going partnership with the NCF has seen it actively support annual activities promoting conservation and preservation of wildlife and biodiversity.
The FirstBank Conservation Initiative is part of our long-term approach to promoting sustainability, which involves minimising our direct and indirect impacts on the environment. And the success of this initiative is dependent on our meaningful engagement with our stakeholders.
With its huge expertise in environmental issues, the Bank found a worthy and perfect partner in the NCF to help implement this programme successfully. The NCF used its experience and influence to engage the various stakeholders to support the programme. This included utilising its conservation clubs, which provided educational sessions for the students on the importance and benefits of conservation and supporting biodiversity. The subsequent enthusiastic participation of the students, and the encouragement they received from the Ministry of Education and school authorities, enabled the programmes objectives to be achieved.
So far, 240 trees have been planted at the Lagos State Civil Service Model College Igbogbo in Ikorodu, and Evboesi Mixed Secondary School, Benin City. More than 1,000 environmental sustainability champions have also been appointed in these locations. These champions are young people who look after the trees and ensure that they are adequately cared for to help the bank achieve its afforestation goals. “The planting of trees is just part of our efforts to contribute to Nigerias green economy and to combat deforestation/desertification, while recognising the key role of children and young people in the sustainability agenda, the Bank in a statement disclosed.
Through its partnership with Junior Achievement Nigeria (JAN), FirstBank sponsored the National Company of the Year (NCOY) Competition. The competition is an extension of the COY programme that brings secondary students together to form a company, choose a business name and elect officers to oversee operations of the company for the programme duration. It teaches students to put theory into practice in order to fully understand what financial literacy and entrepreneurship is. At the end of the programme, the students that complete the programme successfully, compete in the regional competition and represent their school in the National Company of the Year competition in Lagos. In 2020, the New Phase from Brookstone Secondary School, Port-Harcourt, Rivers state emerged winner, producing an eco-friendly block. The eco-friendly construction blocks were made from plastic waste. These sustainable blocks are the next wave of sustainable construction.
Beyond the initiatives above, responsible lending remains one of the strategic pillars in delivering the sustainability goals of the FirstBank Group. FirstBank has put in place an Environmental, Social and Governance Management System (ESGMS) to help the Bank integrate environmental social and governance considerations into its decision-making processes. This includes an ESG policy and procedures for screening transactions. The ESG policy is based on existing policy documents and international best practice, while procedures to screen transactions are aimed at conducting ESG due diligence on potential transactions. These are based on Central Bank of Nigerias Sustainable Banking Principles, IFC Performance Standards, and international best practice and are tailored to FirstBanks procedures, risk management framework, risk appetite and tolerance, and adapted to its strategic objectives
The key objective of this policy is to ensure that all the transactions that FirstBank is considering funding, include adequate provision for actions necessary to prevent, control and mitigate negative impacts on the environment and communities, and improve environmental quality.
With this, FirstBank has shown its commitment to integrating social and environmental principles in all its operations; promoting good corporate governance and ensuring social and environmental considerations are included in the business decision making; reviewing and managing potential social and environmental risks in its lending and investment processes and activities and reviewing all borrowers against the criteria like exclusion list; the International Finance Corporate Performance Standards, and other applicable international standards as well as the Nigeria Sustainable Banking Principles (NSBP) requirements.
Others initiatives are, providing constant education and training for all staff on issues of environmental and social responsibility relevant to the business; regularly communicating to all stakeholders on progress of commitments including achievements, challenges and future direction; continuous improvement on the way in which it identifies, assesses and manages Environmental, Social, and Governance (ESG) risks within its businesses.
The successful and productive implementation of the ESGMS has propelled the bank to integrate the associated checklist (which is usually completed by a relationship manager and verified by an analyst against the EIA report), into the banks credit application platform designed for reviewing credits. The goal is to ensure efficiency through automation as relevant implementation documents such as the environmental, social and governance risks screening checklist will be fully automated.
These initiatives over the years and activities have shown that environmental sustainability remains a key corporate responsibility & sustainability focus for FirstBank
Business
When 8 million Customers Trust You, Safety Cannot Be an Afterthought
Nigeria’s digital banking revolution is raising the stakes for consumer trust.
The question is whether the industry is rising to meet them.
Nigeria’s relationship with digital banking has changed almost beyond recognition in a decade. Where cash once dominated every transaction, from the roadside market to the corporate boardroom, mobile apps, instant transfers and USSD codes have reshaped how tens of millions of Nigerians interact with their money every single day. The figures speak for themselves: point-of-sale transactions surged to a record N18 trillion in 2024, a 69 per cent increase from the year before, and the number of POS terminals in operation more than doubled to 5.5 million. Mobile banking is now the most widely used digital financial service in the country, with four in five users having accessed it within any given 90-day window.
This is, by any honest measure, an extraordinary story of financial inclusion and technological adoption. But it is an incomplete story if told without its other half.
Behind the growth curves and transaction volumes, a quieter and more troubling story has been unfolding. According to the 2024 Nigeria Consumer Protection Survey published by Innovations for Poverty Action, nearly one in four digital financial services users reported experiencing unexpected fees, charges or fraud attempts in the past year. Of those who encountered a problem, only half sought any form of formal redress. That silence is not apathy. It is the sound of eroded confidence: customers who have concluded that raising a complaint is unlikely to produce results.
The fraud data from the Nigeria Inter-Bank Settlement System tells the same story from a different angle. Actual losses to digital payment fraud rose to N52.26 billion in 2024, a figure inflated significantly by a single N31.1 billion incident involving one institution but still representing a 196 per cent increase in fraud losses over five years, even as the number of individual cases declined. The decline in case counts is not reassurance enough. It suggests that while fraudsters are making fewer attempts, they are making each one count considerably more.
By channel, e-commerce and internet banking remain the most exposed, followed by point-of-sale, mobile and web platforms. The most common technique is social engineering, which requires no sophisticated technology at all. It requires only a convincing conversation and a customer who does not know what to guard against. Insider abuse, where bank staff are complicit in fraud, is identified by NIBSS as the single greatest structural threat to the sector. That is a sobering finding, and one that no institution should read past quickly.
What this data collectively points to is a gap that the industry must confront honestly. Nigeria’s digital banking infrastructure has expanded at speed. The consumer protection architecture that should travel alongside it has not always kept pace. Convenience and safety are not natural enemies, but they require deliberate and sustained design to coexist. Left to grow at different speeds, they create precisely the conditions that fraudsters, rogue actors and complacent institutions exploit.
The encouraging news is that the gap is closing. Nigeria exited the Financial Action Task Force’s grey list in 2025, a signal that the country’s financial system has materially strengthened its safeguards. The CBN’s 2024 rollout of risk-based cybersecurity frameworks for deposit money banks formalised the standard of care that institutions are required to demonstrate. Regulatory enforcement actions in 2024, including reported industry penalties totalling over N15 billion, have underscored that consumer protection is a compliance obligation with real and immediate consequence. The industry is being held to a higher standard, and that is the right direction.
Within institutions themselves, the most effective safeguards are often the ones customers never see. The strongest security infrastructure operates silently in the background: monitoring account behaviour in real time, identifying anomalies before they become losses and intervening before a suspicious transaction completes rather than after. This is not glamorous work, but it is the work that matters most. A customer who never has to report a fraud incident has been protected more effectively than one who was offered a sympathetic apology after the damage was done.
Union Bank’s experience illustrates what this balance looks like in practice. Across its digital channels, including UnionMobile, the USSD platform (*826#) and the Union360 business banking suite, the bank’s full-year 2025 customer experience data reflects consistently strong satisfaction and loyalty scores. These are not outcomes that emerge from convenience alone. They reflect what customers value above all else when they transact digitally: the confidence that the experience will be safe, seamless and complete. That quality of outcome does not happen by accident. It is the product of sustained investment in backend security infrastructure that operates largely out of sight, proactive monitoring systems that identify and intercept anomalies before they become losses, and an institutional culture that treats customer protection as a core organisational value rather than a compliance line item. It is a culture Union Bank articulates through its ICARE values, where the commitment to being customer and community-focused is not a policy position but a founding principle, reinforced consistently from the moment any member of staff joins the bank.
In March, as institutions across Nigeria marked World Consumer Rights Day, Union Bank reaffirmed to its staff the responsibility that every individual within the organisation carries to uphold the rights and dignity of the customers it serves. It is the kind of internal commitment that rarely makes headlines, but it ultimately determines the quality of every customer interaction that does.
Trust is the only currency in banking that cannot be manufactured on demand. It is built over time, through consistent behaviour, through systems that protect customers before they know they need protecting, and through institutions willing to be accountable when they fall short. Nigeria’s digital banking revolution has done extraordinary things for financial access and economic participation. Its next chapter must be defined by what it does for financial safety. The two are not in competition. In the long run, they are, in every meaningful sense, the same thing.
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Business
First Asset Management Announces Ratings Upgrade
Big news — our investment management rating just got an upgrade to ‘AA’ from ‘AA-’ by DataPro and affirmation of A+(IM) by Agusto & Co. This reflects how we are continuously improving to serve our investors better. Our funds levelled up too as Agusto & Co upgraded our First Asset Money Market Fund rating to A+ (f) (up from Aa (f)).So, what does that mean for YOU?It means you are investing with a firm that is getting stronger, smarter, and more disciplined. Our upgraded rating recognizes our solid performance track record, the strength of our parent financial group, and the systems we have put in place to manage investments responsibly.We have also improved our governance and decision-making structure, with experienced professionals leading well-defined investment and risk committees. Behind the scenes, our team of seasoned investment experts constantly monitor markets, manage risks, and position portfolios to navigate volatility and capture opportunities.At the same time, we have strengthened our risk management and compliance framework to ensure that everything we do meets global best practices. In simple terms, it means your money is being managed with discipline, transparency, and strong oversight.Independent rating agencies — Agusto & Co and DataPro Limited — recognize these improvements. Their ratings highlight our commitment to responsible asset management, strong governance, and operational systems designed to support stable long-term performance.But beyond the ratings, what really matters is helping you build wealth over time.That is why we offer a range of investment plans designed for different goals — whether you are just starting your investment journey, looking to grow your portfolio, or aiming to build long-term financial security.If you are part of the next generation of investors, this is your moment to start early and stay ahead. The earlier you begin investing, the more time your money has to grow.Jump on the First Asset investment journey. Explore our investment plans and start building your future with a firm that is getting stronger.Let us build wealth together.
Business
First Trustees Advocates Stronger Frameworks in Advancing Structured Islamic Inheritance Practices

Rotimi Obende, Head of Private Trust at First Trustees, presenting at the recently held Islamic Estate Planning Clinic in Abuja.
Abuja, Nigeria – February, 2026 – First Trustees Limited, a subsidiary of First HoldCo Plc., and a leading provider of trust solutions to individuals, corporates, and government institutions, partners with The Metropolitan Law Firm and Al-Ameen Trustees to host the 8th Annual Islamic Estate Planning Clinic in Abuja, bringing together leading Islamic legal, financial, and policy experts.With the theme “From Informality to Legacy: Structuring Islamic Wealth Transfer,” the highly anticipated forum underscored the urgent need for Nigerian families to transition from informal inheritance practices to professionally structured, Sharia-compliant estate planning frameworks as a tool to seamlessly transfer and protect wealth, prevent family conflicts, and ensure legacies endure for future generations Speakers emphasized the need to adopt a structured Islamic estate planning framework to ensure wealth preservation, reduces legal disputes, and ensures compliance with both Shari’ah principles and the Nigerian statutory law.

L-R: Managing Director/CEO, One17 Financial Services, Ismail Rufai; Professor of Islamic Banking and Finance, Yobe State University, Prof. Adam Abubakar, Esq.; Managing Partner, The Metropolitan Law Firm, Ummahani Amin, Partner, The Metropolitan Law Firm, Barr. Mohammed Yunusa; and Head, Private Trust, First Trustees Limited, Rotimi Obende at the Islamic Estate Planning Clinic recently held in Abuja.
Stating that the transition from informalarrangements to a structured legacy is not merely a financial decision; it is a profound act of stewardship. By documenting and formalising intentions today, we replace potential family discord with clarity and peace of mind.Rotimi Obende, representing the Managing Director of First Trustees Limited, highlighted estate planning as a sacred duty. “Estate planning is more than documentation—it is stewardship. Informal arrangements expose families to avoidable risks. Structured, Sharia-compliant plans provide clarity, transparency, and true generational protection,” he said.He noted that regulated trustees play a crucial role in ensuring proper execution of wills and trusts, reinforcing public trust and accountability.Delivering the keynote address, Professor Isa Ali Pantami, former Minister of Communications and Digital Economy, cautioned against relying on verbal inheritance promises, which frequently lead to conflict and asset loss. He also urged the integration of modern technology, including blockchain, to securely store and have seamless access to wills and estate documents and also bridging traditional Islamic principles with cutting-edge innovation.Ummahani Amin, Managing Partner at The Metropolitan Law Firm, added that Islamic inheritance law offers both structure and flexibility.“Individuals can allocate up to one-third of their estate through properly documented wills and trusts. Too many families suffer because intentions were never formally recorded,” she explained. As discussions progressed, a consistent message resonated clearly: with today’s increasingly complex and diverse assets, from digital holdings, cross-border investments and complex business interest, informal inheritance practices are no longer sufficient.Participants agreed that structured Islamic estate planning delivers clear advantages, including legal certainty, tax efficiency, family unity, and long-term wealth preservation.
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