Business
CEO Connect Forum Nigeria: Accelerating Creating Shared Value for Sustainable Business Practice in Nigeria
L-R: Rashidat Adebisi, Chief Client Officer, AXA Mansard Insurance; Adeolu Adewumi-Zer, CEO, ZER Consulting Africa and Shared Value Nigeria; Jessica Chivinge, Chief Strategy and Commercial Officer, Vitality Health International, South Africa; Tiekie Barnard, CEO, Shared Value Africa; Patrick Akinwuntan, Former CEO, Ecobank Nigeria and Faculty, Lagos Business School who represented the Dean, Lagos Business School; Karen Basiye, Director, Sustainable Business and Social impact, Safaricom, Kenya; and Ayodele Olojede, Divisional Head, Retail and SME, Wema Bank, unveiling Shared Value Nigeria at the maiden edition of the CEO Connect Forum Nigeria held in Lagos recently
Shared Value Africa (SVA), in collaboration with Lagos Business School Sustainability Centre and ZER Consulting Africa, proudly hosted the CEO Connect Forum Nigeria and the official launch of Shared Value Nigeria. The event was convened to foster dialogue among CEOs and business leaders on integrating the Creating Shared Value (CSV) approach to sustainability as a fundamental business strategy in Nigeria and beyond.
The forum was held in person at The Wheatbaker Hotel in Ikoyi, Lagos on Wednesday, June 26, 2024, providing a unique opportunity for high-level business executives to engage and discuss leveraging societal challenges as avenues for business innovation and growth through the CSV framework. The event featured keynote addresses and discussions from esteemed local and continental leaders, who shared practical perspectives on embedding shared value into business operations.
Tiekie Barnard, CEO and Founder of Shift Impact Africa and Shared Value Africa set the tone of the forum. She emphasised that creating shared value can be a game changer for Africa. “Shared Value Africa was started six years ago with the aim of strategically addressing societal challenges through a business management concept developed by Professors Michael Porter and Mark Kramer at Harvard. Shared value is first and foremost about profitability and not CSR or philanthropy. Businesses should serve all stakeholders, not just shareholders, weaving its purpose around the intersection of people, profit, and planet,” she said. She added that, “The CSV approach can enhance reputation, attract investment, and is a long-term commitment to addressing societal issues. It is our dream at Shared Value Africa for every organisation on the continent to practise shared value.”
L-R: Godfrey Adejumoh, Head, Communication and Sustainable Business, Unilever Nigeria; Kate Onsati, Operations Lead and Kenyan Office Rep, Shared Value Africa; Adeolu Adewumi-Zer, CEO ZER Consulting Africa and Shared Value Nigeria; Tiekie Barnard, CEO, Shared Value Africa; Afomre Ubogu, Corporate Affairs Specialist, Unilever Nigeria; and Abam Inyang, Senior Associate, Communications, LBS Sustainability Centre at the Shared Value Africa CEO Connect Forum Nigeria held in Lagos recently.
Adeolu Adewumi-Zer, Founder of ZER Consulting Africa and CEO, Shared Value Nigeria, spoke on ‘Value Creation as a Business Imperative.’ She shared her discovery of shared value three years ago, pointing how it connects profit with purpose. “Shared value offers a bridge to sustainable growth, providing long-term profitability while addressing societal needs. Launching Shared Value Nigeria will foster partnerships, enabling businesses to achieve success while improving the Nigerian society and economy.”
Rashidat Adebisi, Chief Client Officer at AXA Mansard, who were major sponsors, addressed the importance of responsibility towards future generations and stakeholders. She mentioned that at AXA Mansard, they have redefined their purpose to focus on inclusion and biodiversity. “One of the biggest challenges we should address is what do we leave for the next generation. How do we ensure that we are responsible for our stakeholders? At Axa Mansard we did rethink our purpose to ensure that we are doing what matters. Purpose is beyond making money for us, our purpose is hinged on two key pillars which are inclusion and biodiversity. We have run programmes with women like the SHE Initiative to ensure that our business accommodates more women and we are working with other organisations to create more shared value in critical sectors like healthcare,” she said. Programmes such as the SHE Initiative have demonstrated the value of including more women in business, increasing their participation from 15 to 34 percent. AXA Mansard continues to work with organisations to create more shared value in healthcare, defining, mapping, and partnering to ensure their activities create value.
Karen Basiye, Director of Sustainable Business and Social Impact at Safaricom delivered the first keynote speech themed, ‘The Business Case for Shared Value.’ She indicated that businesses can create shared value by leveraging resources and expertise to tackle societal challenges, resulting in mutual benefits. Examples from Safaricom include the mobile money initiative, M-PESA in Kenya which revolutionised digital mobile money payments and installing masts in refugee camps, both of which have driven profits and societal benefits. Safaricom also created a mobile health wallet for specific health savings, reinforcing the importance of responsibility towards people and the planet.
L-R; Ireti Samuel-Ogbu, CEO Citibank Nigeria; Toju Egbebi, Corporate Affairs Manager, Nestlé Nigeria and a guest at the recent unveiling of Shared Value Nigeria at the Shared Value Africa CEO Connect Forum held in Lagos recently.
Jessica Chivinge, Chief Strategy and Commercial Officer at Vitality Health International, spoke through her presentation themed, ‘The Pursuit of Shared Value in the Health Sector.’ She highlighted Vitality’s approach to shared value through client, employee, and societal initiatives. She added that engaging employees to innovate and rewarding clients for healthy lifestyles were key strategies that unlocked value across the entire value chain.
The event concluded with an engaging Q&A session, where the audience interacted with the speakers and shared reflections, learnings and implementable actions. The CEO Connect Forum was proudly supported by AXA Mansard, Zenith Bank Plc, Wema Bank Plc, Unilever Nigeria and Nestlé Nigeria.
Lagos Business School is Africa’s leading management education institution and the LBS Sustainability Centre is a globally recognised knowledge hub that brings together the theory and practice on business and sustainability for the advancement of business performance and development outcomes. For more information about the initiatives and upcoming events by the Lagos Business School Sustainability Centre, please contact sustainabilitycentre@lbs.edu.ng. Together we can work towards a sustainable future for businesses on the continent. See our programmes at https://lbssustainabilitycentre.edu.ng/training
Shared Value Africa is the regional partner of the global Shared Value Initiative. Operated by Shift Impact Africa Group, a Shared Value consultancy, advocacy and training firm based in Johannesburg, its purpose is to grow the community of African Shared Value leaders. Shared Value Africa has been at the forefront of championing Creating Shared Value (CSV) on the continent via policies and practises that enhance the competitiveness of organisations while simultaneously advancing the economic and social conditions in the communities in which they operate. For more information, visit svai.africa.
Business
When 8 million Customers Trust You, Safety Cannot Be an Afterthought
Nigeria’s digital banking revolution is raising the stakes for consumer trust.
The question is whether the industry is rising to meet them.
Nigeria’s relationship with digital banking has changed almost beyond recognition in a decade. Where cash once dominated every transaction, from the roadside market to the corporate boardroom, mobile apps, instant transfers and USSD codes have reshaped how tens of millions of Nigerians interact with their money every single day. The figures speak for themselves: point-of-sale transactions surged to a record N18 trillion in 2024, a 69 per cent increase from the year before, and the number of POS terminals in operation more than doubled to 5.5 million. Mobile banking is now the most widely used digital financial service in the country, with four in five users having accessed it within any given 90-day window.
This is, by any honest measure, an extraordinary story of financial inclusion and technological adoption. But it is an incomplete story if told without its other half.
Behind the growth curves and transaction volumes, a quieter and more troubling story has been unfolding. According to the 2024 Nigeria Consumer Protection Survey published by Innovations for Poverty Action, nearly one in four digital financial services users reported experiencing unexpected fees, charges or fraud attempts in the past year. Of those who encountered a problem, only half sought any form of formal redress. That silence is not apathy. It is the sound of eroded confidence: customers who have concluded that raising a complaint is unlikely to produce results.
The fraud data from the Nigeria Inter-Bank Settlement System tells the same story from a different angle. Actual losses to digital payment fraud rose to N52.26 billion in 2024, a figure inflated significantly by a single N31.1 billion incident involving one institution but still representing a 196 per cent increase in fraud losses over five years, even as the number of individual cases declined. The decline in case counts is not reassurance enough. It suggests that while fraudsters are making fewer attempts, they are making each one count considerably more.
By channel, e-commerce and internet banking remain the most exposed, followed by point-of-sale, mobile and web platforms. The most common technique is social engineering, which requires no sophisticated technology at all. It requires only a convincing conversation and a customer who does not know what to guard against. Insider abuse, where bank staff are complicit in fraud, is identified by NIBSS as the single greatest structural threat to the sector. That is a sobering finding, and one that no institution should read past quickly.
What this data collectively points to is a gap that the industry must confront honestly. Nigeria’s digital banking infrastructure has expanded at speed. The consumer protection architecture that should travel alongside it has not always kept pace. Convenience and safety are not natural enemies, but they require deliberate and sustained design to coexist. Left to grow at different speeds, they create precisely the conditions that fraudsters, rogue actors and complacent institutions exploit.
The encouraging news is that the gap is closing. Nigeria exited the Financial Action Task Force’s grey list in 2025, a signal that the country’s financial system has materially strengthened its safeguards. The CBN’s 2024 rollout of risk-based cybersecurity frameworks for deposit money banks formalised the standard of care that institutions are required to demonstrate. Regulatory enforcement actions in 2024, including reported industry penalties totalling over N15 billion, have underscored that consumer protection is a compliance obligation with real and immediate consequence. The industry is being held to a higher standard, and that is the right direction.
Within institutions themselves, the most effective safeguards are often the ones customers never see. The strongest security infrastructure operates silently in the background: monitoring account behaviour in real time, identifying anomalies before they become losses and intervening before a suspicious transaction completes rather than after. This is not glamorous work, but it is the work that matters most. A customer who never has to report a fraud incident has been protected more effectively than one who was offered a sympathetic apology after the damage was done.
Union Bank’s experience illustrates what this balance looks like in practice. Across its digital channels, including UnionMobile, the USSD platform (*826#) and the Union360 business banking suite, the bank’s full-year 2025 customer experience data reflects consistently strong satisfaction and loyalty scores. These are not outcomes that emerge from convenience alone. They reflect what customers value above all else when they transact digitally: the confidence that the experience will be safe, seamless and complete. That quality of outcome does not happen by accident. It is the product of sustained investment in backend security infrastructure that operates largely out of sight, proactive monitoring systems that identify and intercept anomalies before they become losses, and an institutional culture that treats customer protection as a core organisational value rather than a compliance line item. It is a culture Union Bank articulates through its ICARE values, where the commitment to being customer and community-focused is not a policy position but a founding principle, reinforced consistently from the moment any member of staff joins the bank.
In March, as institutions across Nigeria marked World Consumer Rights Day, Union Bank reaffirmed to its staff the responsibility that every individual within the organisation carries to uphold the rights and dignity of the customers it serves. It is the kind of internal commitment that rarely makes headlines, but it ultimately determines the quality of every customer interaction that does.
Trust is the only currency in banking that cannot be manufactured on demand. It is built over time, through consistent behaviour, through systems that protect customers before they know they need protecting, and through institutions willing to be accountable when they fall short. Nigeria’s digital banking revolution has done extraordinary things for financial access and economic participation. Its next chapter must be defined by what it does for financial safety. The two are not in competition. In the long run, they are, in every meaningful sense, the same thing.
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Business
First Asset Management Announces Ratings Upgrade
Big news — our investment management rating just got an upgrade to ‘AA’ from ‘AA-’ by DataPro and affirmation of A+(IM) by Agusto & Co. This reflects how we are continuously improving to serve our investors better. Our funds levelled up too as Agusto & Co upgraded our First Asset Money Market Fund rating to A+ (f) (up from Aa (f)).So, what does that mean for YOU?It means you are investing with a firm that is getting stronger, smarter, and more disciplined. Our upgraded rating recognizes our solid performance track record, the strength of our parent financial group, and the systems we have put in place to manage investments responsibly.We have also improved our governance and decision-making structure, with experienced professionals leading well-defined investment and risk committees. Behind the scenes, our team of seasoned investment experts constantly monitor markets, manage risks, and position portfolios to navigate volatility and capture opportunities.At the same time, we have strengthened our risk management and compliance framework to ensure that everything we do meets global best practices. In simple terms, it means your money is being managed with discipline, transparency, and strong oversight.Independent rating agencies — Agusto & Co and DataPro Limited — recognize these improvements. Their ratings highlight our commitment to responsible asset management, strong governance, and operational systems designed to support stable long-term performance.But beyond the ratings, what really matters is helping you build wealth over time.That is why we offer a range of investment plans designed for different goals — whether you are just starting your investment journey, looking to grow your portfolio, or aiming to build long-term financial security.If you are part of the next generation of investors, this is your moment to start early and stay ahead. The earlier you begin investing, the more time your money has to grow.Jump on the First Asset investment journey. Explore our investment plans and start building your future with a firm that is getting stronger.Let us build wealth together.
Business
First Trustees Advocates Stronger Frameworks in Advancing Structured Islamic Inheritance Practices

Rotimi Obende, Head of Private Trust at First Trustees, presenting at the recently held Islamic Estate Planning Clinic in Abuja.
Abuja, Nigeria – February, 2026 – First Trustees Limited, a subsidiary of First HoldCo Plc., and a leading provider of trust solutions to individuals, corporates, and government institutions, partners with The Metropolitan Law Firm and Al-Ameen Trustees to host the 8th Annual Islamic Estate Planning Clinic in Abuja, bringing together leading Islamic legal, financial, and policy experts.With the theme “From Informality to Legacy: Structuring Islamic Wealth Transfer,” the highly anticipated forum underscored the urgent need for Nigerian families to transition from informal inheritance practices to professionally structured, Sharia-compliant estate planning frameworks as a tool to seamlessly transfer and protect wealth, prevent family conflicts, and ensure legacies endure for future generations Speakers emphasized the need to adopt a structured Islamic estate planning framework to ensure wealth preservation, reduces legal disputes, and ensures compliance with both Shari’ah principles and the Nigerian statutory law.

L-R: Managing Director/CEO, One17 Financial Services, Ismail Rufai; Professor of Islamic Banking and Finance, Yobe State University, Prof. Adam Abubakar, Esq.; Managing Partner, The Metropolitan Law Firm, Ummahani Amin, Partner, The Metropolitan Law Firm, Barr. Mohammed Yunusa; and Head, Private Trust, First Trustees Limited, Rotimi Obende at the Islamic Estate Planning Clinic recently held in Abuja.
Stating that the transition from informalarrangements to a structured legacy is not merely a financial decision; it is a profound act of stewardship. By documenting and formalising intentions today, we replace potential family discord with clarity and peace of mind.Rotimi Obende, representing the Managing Director of First Trustees Limited, highlighted estate planning as a sacred duty. “Estate planning is more than documentation—it is stewardship. Informal arrangements expose families to avoidable risks. Structured, Sharia-compliant plans provide clarity, transparency, and true generational protection,” he said.He noted that regulated trustees play a crucial role in ensuring proper execution of wills and trusts, reinforcing public trust and accountability.Delivering the keynote address, Professor Isa Ali Pantami, former Minister of Communications and Digital Economy, cautioned against relying on verbal inheritance promises, which frequently lead to conflict and asset loss. He also urged the integration of modern technology, including blockchain, to securely store and have seamless access to wills and estate documents and also bridging traditional Islamic principles with cutting-edge innovation.Ummahani Amin, Managing Partner at The Metropolitan Law Firm, added that Islamic inheritance law offers both structure and flexibility.“Individuals can allocate up to one-third of their estate through properly documented wills and trusts. Too many families suffer because intentions were never formally recorded,” she explained. As discussions progressed, a consistent message resonated clearly: with today’s increasingly complex and diverse assets, from digital holdings, cross-border investments and complex business interest, informal inheritance practices are no longer sufficient.Participants agreed that structured Islamic estate planning delivers clear advantages, including legal certainty, tax efficiency, family unity, and long-term wealth preservation.
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