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Creating shared value and culture through local content
Skills development is one of the fundamental engines of growth for any industry. Training allows aspiring young people to enter the economy, passionate about building careers and contributing to the growth of the business. Their energy is infectious and vital, but it must be shaped through training.In creative industries, however, training has a wider effect. It not only equips emerging young professionals with skills, but it also drives shared value and enriches culture through the work and the content that those young creators go on to produce.Africa-wide trainingA case in point is the MultiChoice Talent Factory (MTF), an Africa-wide network of training institutions headquartered in Nairobi, Lagos and Lusaka, and founded by MultiChoice, a Canal+ company.The effectiveness of MTF courses, grounded in three decades enriching lives as Africa’s most-loved storyteller, are widely recognised. But the close relationship with the MultiChoice network also means that graduates of the academies soon go on to rewarding careers creating content for the pan-African network.This is local content; homegrown, relevant and resonating with the tastes and the cultural needs of African audiences – allowing viewers to see themselves reflected in the shows they love. These might be iconic reality shows like Big Brother Naija, Heartbeat, Real Housewives of Lagos, or popular drama such as Tinsel.The films they produce are broadcast to audience acclaim on MultiChoice channels across the continent. These culturally impactful films include West African fantasy drama Grown.Applications are currently open for this year’s intake of students at the MTF Academies in Lagos, Nairobi and Lusaka. African graduates who aspire to become directors, filmmakers, scriptwriters, producers and storytellers can now apply for fully funded courses at the industry-leading network of academies. As part of the CANAL+ family, MultiChoice has rededicated itself to empowering young people with filmmaking, production and storytelling skills.Enriching lives through contentThis homegrown content is cultural output, entertaining and inspiring audiences from Maputo to Accra, strengthening African and national identity, while creating further jobs, boosting entrepreneurship and business opportunities and building a trove of African intellectual property.MultiChoice functions as an ecosystem catalyst, building partnerships with broadcasters, guilds, financiers, and educators that scale opportunity beyond a single platform. MTF graduates then enter this ecosystem upon graduation, and enrich it with their passion, ideas and awareness. In an economic sense, training academies like MTF are engines of growth. Feeding the creative economy with up to 60 graduates every year gives it energy and impetus that leads to new productions, and fresh approaches to existing ones. Those productions build audiences and revenue, which in turn funds more creative projects, jobs and skills across the value chain.Homegrown Culture EngineMultiChoice stands out as a homegrown culture engine, shaping modern African culture through decades of local content. It drives social-media trends, memes, gossip, and watch parties. Shows like Big Brother Naija attract millions online, sparking conversations and creating culture.Big Brother Naija has launched stars across West Africa, like Mercy Eke, whose fame has brought multi million endorsements and business like MNM Luxury and Lambo homes. Sparking conversations, inspiring comments, and creating culture.Creating this culture demands more than technical skill, it requires the instincts of Africa’s digital generation, people who understand how modern Africans live, engage, and consume content. For audiences, this approach ensures entertainment that reflects their tastes, lifestyles, and values.Those who are interested in joining the next generation of storytellers can apply to the MTF 2026 cohort. Applications close on 27 February 2026. Prospective students can visit https://multichoicetalentfactory.com/mtf-applications/index.php to learn more about the MTF programme requirements.For aspiring filmmakers, this could be their first step towards a career at the cutting edge of African entertainment.
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APC Primaries: How Primate Ayodele Foretold Ned Nwoko, Gbenga Daniel’s Loss (VIDEO)
The All Progressive Congress primary election that is currently ongoing has brought about surprises in some states, especially the Senate primary that was held yesterday.
The election, so far, can be described as one that has fallen even the mighty ones. We have seen grown men wailing and lamenting because they couldn’t accept the fact that they lost their bid to return to the national assembly despite their support for the government.
For some people who have been in the party for years, newcomers dislodged them during the election, and they have been crying foul, threatening to start legal actions, and the situation is bad for them because they can’t move to another party anymore.
Among those who were shockingly taken out of the way are Ned Nwoko, the senator representing Delta North and former governor Gbenga Daniel, the senator representing Ogun East senatorial district. Their loss is so humbling that they almost didn’t get any votes in their respective election.
Ned Nwoko lost to the former governor of Delta state, Ifeanyi Okowa, while Gbenga Daniel lost to the incumbent governor of Ogun state, Dapo Abiodun.
However, their losses had been foretold by popular Nigerian prophet, Primate Elijah Ayodele of INRI Evangelical Spiritual Church, who is renowned for his prophetic insights on issues about politics, governance, education, and nations, to mention but a few.
In different live services, Primate Ayodele had warned both politicians about their ambition, foretelling what would befall them if they went ahead with the primaries.
For Gbenga Daniel, Primate Ayodele stated that a higher authority has taken his right from him, while advising him to forget about the position because they will only mock him. He revealed that the case has already been settled and it’s not in the former governor’s favour. This was months before the primary was held.
These were his words:
“The issue of Dapo and Gbenga Daniel. Gbenga Daniel doesn’t know that his party doesn’t love him. What happened is from the higher authority, and that may be the end of the case, so if Gbenga is struggling, they will just be mocking him.”
As he said, despite the fact that Gbenga Daniel tried his best to see that he gets a return ticket to the senate, he had to step down a few hours before the primary election as the odd wasn’t in his favour.
For Ned Nwoko, Primate Ayodele had stated that the ticket would be given to Okowa even when nobody believed it.
These were his words:
“Okowa and Ned senate ticket; they want to give it to Okowa, so watch , they will fail you Ned.”
As he said, Ned lost woefully in the election while Okowa won him with a margin that can never be closed.
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How Primate Ayodele Foretold Fresh Outbreak Of Ebola Virus In Africa (VIDEO)
At least 100 deaths have been reported in an Ebola outbreak in the Democratic Republic of Congo, with more than 390 cases suspected, the head of the Africa Centres for Disease Control and Prevention has told the BBC.
The World Health Organization (WHO) has declared the outbreak an international emergency.
The current strain of Ebola is caused by the Bundibugyo virus, for which there are no approved drugs or vaccines.
There are also two confirmed cases and one death in Uganda, according to the US Centers for Disease Control and Prevention (CDC).
This unfortunate incident is coming after Nigerian prophet, Primate Elijah Ayodele repeatedly warned that there will be fresh outbreak of Ebola Virus in Africa.
He even went as far as mentioning the countries that will be affected by the virus, while warning the world health organization to take note of the disease.
These were his words:
“Ebola; Uganda, Sudan, Cameroun, Tanzania, DR Congo, watch out….”
Also in his prophecies for the new year which was released in December 2025, Primate Ayodele mentioned that there will be outbreak of Ebola virus in some countries in Africa which will lead to death of people.
These were his words:
“I foresee a lot of health challenges will surface in Africa namely Ebola, Tuberculosis, Jaundice, Lassa fever, migraine and another form of covid. I foresee chicken pox and another disease will break out in Nigeria.”
As he warned, the new wave of the virus as fulfilled Primate Ayodele’s prophecy.
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How Primate Ayodele Foretold Peter Obi’s Exit From ADC Since July 2025
In early July 2025, when the African Democratic Congress (ADC) was unveiled as the opposition coalition party for the 2027 election, Nigerians were overjoyed.They weren’t just excited for the party, but also for those who made up the party. They were bigwigs from the 2023 presidential election and two major candidates of the opposition; Abubakar Atiku of PDP and Peter Obi of the Labour Party were part of the coalition.Many Nigerians who want the APC out of the way were excited that, for the first time, opposition parties in Nigeria realised it would take unity to remove a strong politician like President Tinubu from power and because in the last election, the combined votes of opposition parties surpassed that of Tinubu, the combination of the two opposition actors was seen as a great force.However, while Nigerians were happy about the coalition, Primate Elijah Ayodele, a renowned prophet who is known for the prophetic position he occupies in global politics and governance, revealed what was to come for the coalition during a press conference.The press conference was held on the 5th of July, to launch his annual prophecy book titled Warnings To The Nations, and during the question-and-answer sessions, he was asked about the fate of the ADC, and his response left everyone surprised.He mentioned that the ADC coalition is good, but the former governor of Anambra state, Peter Obi, would pull out of the party. He stated that the coalition is divine but Peter Obi will pull out. This was barely one week after the coalition was unveiled.These were his words:“The coalition is divine. Only a spell will dismantle the coalition.“Peter Obi will still pull out from this coalition, if care is not taken. If they advise him wrongly to pull out, he cannot win.”“If Obi said he wants to pull out, use Rotimi Amaechi (ex-minister). No other person (sic) will contest, it is Atiku. But the ruling All Progressives Congress (APC) believes they have won the 2027 election with these governors that they are poaching. President Bola Tinubu, you have not won yet; I am giving you a warning now, how you can win, how people will defeat you.“Anything I said, that’s what God said. And I am presenting it that way. So, if you don’t like it, it is in 2027 that you will regret it.”https://thelagostimes.com/2027-election-primate-ayodele-releases-prophecy-on-adc-coalition-says-peter-obi-will-pull-out/Just as Primate Ayodele warned, Peter Obi left the coalition yesterday Sunday to pursue his presidential ambition elsewhere.This fulfilment further shuts the critics of Primate Ayodele; many have said what he does is permutation and analysis but there is no way anyone could have thought Peter Obi would leave the coalition in July 2025, the very beginning of the coalition when the going was at its best. This shows Primate Ayodele remains a formidable and credible prophet for all nations.Likewise, on the issue of Rabiu Kwankwaso, Primate Ayodele has always maintained that he is not fully with the ADC and that he will just be there like a mole.This has been fulfilled too because Kwankwaso left with Obi to NDC, just few weeks after joining.
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