Business and Brand
VerveLife 8.0 Ends on a High: Sweat, Vibes and Pure Energy at Africa’s Biggest Fitness Party
If you missed the grand finale of VerveLife 8.0, you really missed a whole vibe! Powered by Verve, Africa’s leading payment cards and digital tokens brand, this year’s event was nothing short of an energy explosion. The iconic Eko Convention Centre in Victoria Island was agog with approximately ten thousand fitness lovers, lifestyle enthusiasts, and good-vibes-only folks who came together for a day packed with movement, music, and fun. From the moment the first beat dropped, it was clear this wasn’t your average fitness gig. With the theme Elev8, VerveLife 8.0 took “sweat it out” to new heights, featuring a star-studded lineup of elite trainers who came ready to light up the floor. Kemen, Trebla, Mayorfit, BodybyJane, CeeJay Kimani, King of Squats (KOS), Mamiki Slayqueen, Queen Fitnass from South Africa, Alvin Lee from Kenya, Sandra, Dolapo, Macblake, Benfit, TL Funky, HSP Aesthetics and Dami led power-packed sessions that pushed limits and lifted spirits. Whether you were tackling the obstacle course, smashing through a high-intensity class, or soaking up wellness tips in the nutrition and lifestyle masterclass, there was something for everyone. Even the little ones got in on the fun, with a fully-equipped kiddies’ corner for ages 3–10. Nobody was left out! And of course, what’s VerveLife without a few big wins? After hours of sweat and adrenaline, three lucky participants hit jackpot moments! Peter Alfred and Paul Amedu each went home ₦1 million richer, while Chidera Nkem stole the show by driving away in a brand-new car, courtesy of Verve x Google Play and Carloha Chery. Talk about earning your rewards! Then came the afterparty, where the beats got heavier, the lights got brighter, and the crowd went all the way up. The vibes? Unmatched. The lineup? Loaded. King Ojem, Shoday, Alternate Sound, and the LOUD Choir set the stage ablaze before the legendary Timaya shut it down in true superstar fashion. DJs X-Ray, Maze & Xtreme, Toh Bad, Crowd Kontroller all kept the energy rolling, spinning back-to-back hits that kept everyone dancing deep into the night. Fitness and fun had never felt more in sync. Nigeria’s top celebrities were not left out as Tobi Bakre, Broda Shaggi, Timi Dakolo, Dr. Sid among others dialled up the fun and vibes. Since its inception, VerveLife has evolved beyond just a fitness event. It’s now a Pan-African movement that celebrates wellness, community, and self-expression in the most exciting way possible. And this year, the Elev8 edition once again raised the bar, reminding everyone that staying active can be as joyful as it is rewarding. As the curtains fall on VerveLife 8.0, one thing’s for sure, Verve isn’t just helping us stay fit; they’re building a community that moves together, celebrates together, and keeps the energy alive long after the music stops. So, if you missed it this time, don’t stress. Just lace up early for the next one. Because if VerveLife 8.0 brought this much heat, VerveLife 9.0 is going to be a whole new level of epic!Follow @VerveLife_ and @VerveCard on Facebook, TikTok, and Instagram for all the latest updates as countdown to VerveLife 9.0 begins!
Business and Brand
Coalition Delivers Nationwide Environmental Action Across 12 Locations on World Environment Day 2026
Nestlé Nigeria, working alongside coalition partners, has completed the 2026 World Environment Day community sensitization and clean-up campaign across 12 locations nationwide, bringing together volunteers, communities and stakeholders in coordinated action to support environmental stewardship and responsible waste management.Speaking on the initiative, Victoria Uwadoka, Lead Corporate Communications, Corporate Affairs and Sustainability, Nestlé Nigeria, said: “Environmental progress is most sustainable when communities see themselves as active participants rather than observers. What encouraged us most this year was not only the volume of waste recovered, but the willingness of volunteers, partners and community members to work together towards a shared goal. Lasting environmental progress depends on that sense of collective ownership, and it is often through small actions taken together that meaningful change begins.”Through the efforts of 424 volunteers across the 12 locations, a total of 4,507.8kg of solid waste and 48.2kg of recyclable waste was recovered, according to reports from the African Clean-Up Initiative (ACI) and the Recyclers Association of Nigeria (RAN). The recovered waste was channelled through appropriate recycling and disposal pathways, contributing to cleaner public spaces and supporting broader efforts to reduce waste leakage into the environment.The nationwide activation was driven by Nestlé Cares volunteers, the company’s employee volunteering programme, alongside volunteers from the 15 organisations participating in the coalition unveiled ahead of World Environment Day. Across Lagos, Abuja, Agbara, Jos, Kano, Enugu, Awka, Ota, Abaji, Sagamu, Port Harcourt and Ibadan, volunteers worked alongside community members in structured clean-up and sensitization activities designed to strengthen environmental awareness and encourage responsible waste management practices.The initiative was delivered through a coordinated multi-stakeholder framework, bringing together government institutions, regulators, industry platforms, development partners and recyclers to support implementation and ensure alignment with national environmental priorities.At the Abuja activation, the Honourable Minister of Environment was represented by the Director of the Pollution Control and Environmental Health Department, Federal Ministry of Environment, Mrs. Adeola Omotunde who noted: “Addressing environmental challenges requires consistent action at all levels. Initiatives such as this demonstrate how government, private sector and communities can work together to drive responsible environmental practices and deliver real impact.”The representative of the Country Manager of the National Plastics Action Partnership (NPAP), Mrs. Esther Chibueyin Fagbo, said: “Nigeria’s plastic pollution challenge requires bold, collaborative action, and this initiative demonstrates the value of bringing together communities, partners and the private sector around a shared goal. We are proud to have supported this effort and look forward to continuing our collaboration to advance circular economy solutions that create environmental and economic value.”As Nestlé Nigeria continues to work with partners, communities and stakeholders to create shared value, the initiative demonstrates how collective action can contribute to cleaner environments, stronger waste recovery systems and more sustainable communities. The company remains committed to supporting collaborative approaches that help advance circular economy outcomes across Nigeria.
Business and Brand
MILO Recovers over 1 Million Wrappers Through Elevate Recycling Initiative
More than 60,000 children across 100 primary schools in Lagos State recovered over 1 million used MILO wrappers through the MILO Elevate Recycling Initiative to mark World Environment Day 2026. The Initiative combined sustainability education with a school-based recycling competition. In addition to the collection of used wrappers, the children received lessons on responsible waste management and practical exposure to recycling and circularity principles. For 26 years, MILO has contributed to youth development through grassroots sports programmes. Through the Elevate Recycling Initiative, the brand is extending its commitment to nurturing future champions beyond the values of sports, by helping children develop environmental awareness and positive sustainability habits. Speaking at the awards ceremony on World Environment Day, Gilbert Tweneboah-Koduah, Category Manager, MILO, Nestlé Nigeria Plc, said, “At MILO, we believe that nurturing children includes helping them build the values, habits and mindset needed to thrive and make a positive contribution to society. Through the Elevate Recycling Initiative, we are encouraging children to understand that small everyday actions can create meaningful environmental impact. Just as we have inspired generations of future sports champions, we are proud to contribute to raising future climate champions.”Commenting on the initiative, Stephen Avoseh, Deputy Director of the Lagos State Universal Basic Education Board (SUBEB), said, “Implementing this initiative through schools creates an opportunity for children to learn about environmental responsibility and share these lessons with their families and communities. Schools play an important role in building lasting awareness and positive environmental habits.”The behavioural impact of the initiative was also evident among participating pupils. Treasure John told us that the programme deepened her understanding of how improper waste disposal contributes to environmental pollution and flooding, while encouraging her to adopt more responsible waste management habits.In a practical demonstration of how materials that might otherwise be considered as waste can be recovered and given a new purpose, the Rotaract District 9112 led an upcycling project that transformed the recovered wrappers into 1,013 items including school bags, lunch bags and pencil cases. These items were donated to participating schools and awarded to top-performing pupils. The success of the Elevate Recycling Initiative reinforces MILO’s conviction that deepening environmental education and encouraging responsible waste management practices among children and communities can support a circular economy. It also contributes to Nestlé Nigeria’s broader sustainability and circularity agenda to build the awareness, values and behaviours needed to achieve and protect a cleaner and more sustainable future.
Business and Brand
TomTom Continues to Back the Music Talents through its Youth Focus Initiatives
Every year, World Music Day serves as a reminder of the powerful role music plays in shaping culture, identity, and human connection. In Nigeria, especially, music has become more than entertainment. It is how young people express themselves, tell their stories, build communities, and increasingly, create opportunities for globalrelevance.From Afrobeats becoming an international force to local sounds influencing popculture conversations across the world, Nigeria’s music industry has evolved into one of the country’s strongest cultural exports. But behind the success stories andchart-topping moments is a growing need to properly support the next generation of talents who will carry the industry forward.For years, TomTom has maintained a strong connection with Nigeria’s youth culture and entertainment scene, growing beyond a household menthol candy brand into one that naturally exists within music and pop culture conversations. From major concerts and live music experiences to youth-focused creative initiatives like; Trace the City, and the MTV Base Cypher, the brand has consistently shown up in spacesthat matter to young Nigerians.In recent time, that relationship with culture is evolving into something more intentional through initiatives like Breathe Academy, the Breathe For It Summit, andthe Breathe Through It Verse Challenge, platforms designed to support, inspire, and empower emerging music talents.As Nigeria’s music industry continues to gain global recognition, there is also growing awareness around the importance of mentorship, education, and access for emerging talents. While talent is abundant, many young creatives still struggle with understanding the business side of music and navigating the realities of an increasingly competitive industry.This is part of what makes initiatives like Breathe Academy relevant.TomTom’s online learning platform created to help aspiring artists and creatives better understand both the craft and business of music. At a time when many young talents are trying to navigate an increasingly competitive industry, access to practical knowledge and mentorship has become just as important as talent itself.Through curated learning sessions, industry-led conversations, and expert insights,participants gain exposure to areas like branding, music distribution, content creation, marketing, audience building, and career development. The platform is helping simplify industry knowledge in a way that feels practical, relatable, and accessible for young creatives trying to find their footing.Ahead of World Music Day, TomTom continues to strengthen its position as a Brant that understands and contributes to Nigeria’s music culture not only through entertainment experiences, but also by helping create opportunities for the next generation of artists, creators, and music entrepreneurs to grow and succeed
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