Business and Brand
Verve & Google Play Partner to bring VerveLife 8.0 to fitness enthusiasts across Africa
Verve, Africa’s leading domestic payments card scheme and a subsidiary of The Interswitch Group, is delighted to welcome Google Play as a strategic partner for the eighth (8.0) edition of VerveLife, which has progressively gained acclaim as Africa’s largest and most celebrated fitness event series.This partnership from a lifestyle activation perspective further consolidates Verve’s evolving partnership with the Google Ecosystem, premised on a common goal of facilitating meaningful and rewarding consumer experiences that complement the aspirations of the Verve Life target audience towards healthier and more fulfilling lifestyles.
Launched eight (8) years ago, VerveLife has become Verve’s flagship lifestyle and active consumer engagement initiative, revolutionizing fitness and wellness in Nigeria and beyond, while promoting a healthy lifestyle among Verve’s cardholders and fitness enthusiasts.
Attracting over 14,000 participants annually across West and East Africa, The VerveLife movement has progressively grown into one of the continent’s most significant fitness platforms, featuring high-intensity workout sessions, dance routines, and fitness challenges led by expert instructors, culminating in a spectacular after party designed for fitness enthusiasts to unwind following the invigorating wellness sessions.
Cherry Eromosele, Executive Vice President, Marketing and Communications, Interswitch Group, expressed her optimism about the extension of Verve’s relationship with Google Pay into this strategic partnership to raise the bar on Verve Life in its 8t edition:
“We are thoroughly thrilled to take VerveLife to new heights this year, building on the success of our previous editions. Our latest collaboration on the lifestyle front with Google Play points to unwavering commitment to delivering exceptional experiences that resonate deeply with fitness enthusiasts across Africa.
This partnership not only enhances the quality of the events; it will also enrich the overall experience for our participants. With the value that Google brings on board, our Verve Life 8.0 participants should certainly look forward to exhilarating experiences, come November 1st, 2025, including exclusive complimentary merchandise and exciting rewards and incentives, courtesy Verve and Google Play. We are always excited to see our community come together annually, united by a shared passion for fitness and wellness.” Eromosele said.
Two years ago, in July 2023, Verve, the 1st and currently the largest domestic payment cards scheme out of Africa partnered with Google, to enable Nigerians to make purchases on key Google Platforms such as on the Google Playstore and YouTube with ease, thereby strengthening the digital ecosystem in Nigeria.
As a result, any Nigerian with an Android device and a Verve card now has a streamlined method for making purchases on the Google Play Store, as well as on YouTube.
Commenting on Google Play’s partnership with Verve, Anthea Crawford, head of retail and payment partnerships at Google Play, opined that the development simplifies the payment process for Google Play Store apps and services but also contributes significantly to a more inclusive digital environment for Nigerians.
For 2025, the VerveLife fitness train will travel across Nigeria stopping in cities such as Enugu, Ibadan and Abuja on August 30, September 13, and September 27, 2025, respectively before returning to Lagos for the highly anticipated grand finale in November. It will also make a stop at Uganda (Kampala) for the 2nd time and Kenya (Nairobi) for the 3rd time, before culminating in an exciting grand finale for the ultimate fitness extravaganza. The grand finale and after-party will be held on Saturday, November 1, 2025, at the prestigious and expansive Eko Convention Center in Victoria Island, Lagos.
As Verve continues to make good its commitment to championing fitness and wellness across Africa, fitness enthusiasts across Nigeria, Kenya and Uganda can look forward to yet another exciting edition of Africa’s biggest fitness party, VerveLife 8.0 themed ‘’Elev8’’.
Click https://www.myverveworld.com/life/ and follow Verve Card and VerveLife on social media for more information.
Business and Brand
Interswitch Welcomes Largest-Ever Developer Academy Cohort, Strengthening Africa’s Tech Talent Pipeline
Interswitch, one of Africa’s leading integrated payments and digital commerce companies, has announced the induction of the third and largest cohort of developer interns into its Developer Academy, reinforcing its long-standing commitment to building world-class technology talent and strengthening Africa’s digital ecosystem. Selected from a pool of over 20,000 applications, the new cohort emerged through a rigorous multi-stage process involving technical assessments, and interviews. Their induction into the Developer Academy highlights both the scale of interest in software engineering opportunities in Nigeria and Interswitch’s role in nurturing the next generation of highly skilled technology professionals. The 9-month programme brings together talents across key engineering tracks, including Backend Development, DevOps, Mobile Development, Frontend Engineering, and Quality Assurance. Designed as an intensive and structured learning experience, the Developer Academy combines theoretical instruction with real-world application, equipping participants with the skills required to thrive in an increasingly global and competitive technology landscape. Commenting on the initiative, Mitchell Elegbe, Founder and Group Chief Executive Officer, Interswitch, emphasised the importance of taking a long-term, ecosystem-driven approach to talent development.“At Interswitch, we have always believed in the capacity to see beyond the immediate challenges and focus on long-term impact. While the migration of skilled talent remains a reality, our approach is to actively shape the outcomes by building a strong and sustainable pipeline of technology professionals. We are therefore committed to equipping individuals with the capabilities to contribute meaningfully to the broader technology ecosystem, locally and globally, not just for our own needs at Interswitch. In doing so, we are not only strengthening the industry but also reinforcing Nigeria’s position as a source of globally competitive engineering talent,” Elegbe said. Beyond its immediate training objectives, the Interswitch’s Developer Academy is anchored on a broader strategic vision, one that addresses the ongoing migration of skilled talent from Nigeria and other developing economies. As global demand for software engineers continues to rise, many highly skilled professionals are increasingly recruited by international organisations. Interswitch’s approach reframes this trend, positioning talent development both as a means of local capacity building and as an opportunity to strengthen Nigeria’s reputation as a global hub for technology expertise. Also commenting, Franklin Ali, Group Chief Human Resources Officer, Interswitch, highlighted the broader impact of the programme. He stated:“The Developer Academy reflects our long-term commitment to building talent at scale. We are equipping these young professionals not just with technical skills, but with the mindset, discipline, and adaptability required to thrive in diverse environments. Whether they build their careers within Interswitch, contribute to the local ecosystem, or explore global opportunities, they represent the strength and potential of Nigerian talent and carry forward the standard of excellence we are committed to building.” Drawing parallels with the evolution of Nigeria’s entertainment industry, where local talent has successfully achieved global recognition, Interswitch envisions a similar trajectory for the technology sector, one in which Nigerian developers are not only participants in the global digital economy but key contributors shaping its future. The Developer Academy also plays a critical role in addressing local industry needs. As fintechs, banks, and startups continue to scale, the demand for highly skilled engineers remains significant. By consistently developing and releasing new cohorts of trained professionals into the ecosystem, Interswitch is contributing to a more resilient talent pipeline and supporting sustained innovation across the sector. During the 9-month programme, participants will benefit from mentorship by experienced professionals, exposure to enterprise-grade systems, and the development of workplace readiness skills essential for today’s dynamic work environment. At the end of the programme, top-performing interns may be offered full-time roles within Interswitch, while others are well-positioned to pursue opportunities across the broader technology landscape. Further demonstrating its commitment to talent development at scale, Interswitch has also invested in dedicated learning infrastructure, including the opening of a new facility in Victoria Island, Lagos, designed to serve as a specialised hub for the Developer Academy and other training initiatives. This move signals a deliberate effort to institutionalise talent development and expand capacity for future cohorts. The continued expansion of the Developer Academy reflects Interswitch’s long-term vision of building a sustainable pipeline of globally competitive talent, positioning Nigeria, and Africa at large, as a leading source of innovation and technical expertise in the global digital economy.
Business and Brand
NESCAFÉ Launches “Next Level Promo” to Reward and Empower Consumers
NESCAFÉ, Nigeria’s leading coffee brand, is pleased to announce the launch of its nationwide Next Level Promo, running from April to June 2026. The campaign offers consumers over ₦80 million in cash and meaningful prizes that support entrepreneurial growth.During the campaign, consumers stand a chance to win cash, airtime, laptops, professional cameras, makeup kits, sewing machines, and access to exclusive masterclasses.Participation is simple: purchase any NESCAFÉ Original 3-in-1 promo pack from a participating store. Each pack contains a unique code. Dial *7022# and follow the prompts to enter your code for a chance to win.Winners will be selected through bi-weekly and monthly draws, giving multiple opportunities to win throughout the campaign period.Speaking on the launch, Jean Pierre Duplan, Category Manager, NESCAFÉ, said: “NESCAFÉ is deeply connected to the Nigerian hustle and the resilience it represents. We understand the discipline it takes to show up every day and keep pushing forward. The Next Level Promo is how we bring this understanding to life, helping you make your world while rewarding your everyday effort’’NESCAFÉ is more than a coffee brand; it is a daily companion that fuels focus, energy, and ambition for millions of Nigerians. Through this initiative, the brand continues to celebrate the everyday commitment consumers show in pursuing their goals.The prize pool reflects NESCAFÉ’s commitment to delivering real value, with rewards designed to support different aspects of consumers’ lives, from essential tools and learning opportunities to financial prizes that can make a meaningful difference.The Next Level Promo runs until June 2026. Consumers are encouraged to look out for NESCAFÉ promo packs nationwide and participate for a chance to win while enjoying their favorite coffeeAbout Nestlé NigeriaNestlé Nigeria is a leading food and beverage company committed to unlocking the power of food to enhance quality of life for everyone today and for future generations. With a wide range of products, including popular brands such as NESTLÉ PURELIFE, GOLDEN MORN, MILO, MAGGI and NESCAFÉ, Nestlé Nigeria is dedicated to providing nutritious and delicious food and beverages to consumers across Nigeria.
Business and Brand
Plateau Grocery Seller Wins ₦5 Million as Golden Morn Golden Hunt Rewards Nigerians
A small-scale grocery seller from Plateau State, Ejiofor Akujieze, has emerged the grand prize winner of ₦5 million in the Golden Morn Golden Hunt, a nationwide consumer campaign by Nestlé Nigeria that rewarded Nigerians with a total of ₦80 million in cash and prizes.Akujieze, who expressed surprise at his win, described the moment as life-changing. “It came as a shock to me. I won ₦5 million, and it will go a long way. I am very grateful,” he said, noting that the prize will support the expansion of his grocery business.The Golden Morn Golden Hunt, which commenced in January 2026, recorded strong participation from consumers across the country, with over 200,000 entries received. Designed around Golden Morn’s smaller, affordable pack sizes to encourage wider participation, the campaign made it easier for more Nigerians to take part. At the end of seven draws, a total of 16,324 winners emerged, receiving cash prizes ranging from ₦10,000 to ₦1 million, alongside airtime rewards and exciting items such as washing machines, MacBooks, iPhones, and 55-inch televisions, in addition to the grand prize.Speaking on the campaign, Omofasa Orhiunu, Category Manager, Healthy Cereals at Nestlé Nigeria, said the initiative was designed to connect more closely with consumers while giving them an opportunity to experience the brand.“Golden Morn has been part of everyday life for Nigerian families, and with the Golden Hunt, we wanted more people to experience that,” he said. “It gave both our loyal consumers and new ones the opportunity to enjoy a nourishing product that fits into their daily routines, while also being rewarded in a simple and accessible way.”Also speaking, Wassim Elhusseini, Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, said the campaign reflects the company’s commitment to creating value for consumers beyond its products.“For over 40 years, Golden Morn has been nourishing Nigerian families and earning their trust,” he said. “The Golden Hunt was our way of recognising that trust and giving back in a way that is meaningful and inclusive. What has been most inspiring are the real stories behind the wins, how this has made a difference in people’s lives. That is what truly matters to us.”Golden Morn, a cherished homegrown brand, continues to provide wholesome nourishment made from carefully selected grains. It is enriched through its Grain Smart blend, which combines essential vitamins and minerals to support energy and overall wellbeing for individuals and families.Through initiatives like the Golden Hunt, Nestlé Nigeria continues to strengthen its connection with consumers while delivering on its commitment to providing accessible, nutritious food and supporting thriving communities across the country.
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