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Interswitch Group Advances Brand Narrative, Spotlighting Pivotal Role in Powering Everyday Life Across Africa

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10 months ago

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Lagos, Nigeria – June 26, 2025 – Interswitch, one of Africa’s leading integrated payments and digital commerce companies, hosted an exclusive screening event on Wednesday, June 25th, at the Interswitch Innovation Lab in Victoria Island, Lagos, to premiere its latest Masterbrand Television Commercial (TVC), alongside a corresponding integrated marketing communication campaign anchored on its ‘Never Stop’ brand philosophy. It would be recalled that to herald its 20th anniversary commemoration earlier in 2022, Interswitch launched a new brand campaign projecting its positioning as a pioneering and integral enabler that has not only actively supported the growth and development of fintech and payments across Africa over the last 20 years, also amplifying the brand’s progressive outlook as a frontier-driving company which keeps pushing boundaries and facilitating the creation of new ecosystems that help businesses and individuals scale and thrive, in line with its purpose of inspiring Africa to greatness through innovation, value-creation and excellence. This latest complementary brand campaign, still based on the existing philosophy however marks a significant milestone in the brand’s evolution, as Interswitch continues its mission to humanize technology and spotlight the often-unseen role it plays in powering everyday life across Africa, from payments and transportation to healthcare, energy, education, and real estate. This campaign reaffirms Interswitch’s commitment to enabling the moments that matter. Styled as an immersive and intimate gathering, the event drew key stakeholders across media, tech, and lifestyle sectors, including journalists, creators, and brand partners. With a bold departure from conventional press events, the screening was crafted as an experience-first showcase, a sensory blend of visuals, sound, and narrative designed to evoke emotion and highlight the depth of African storytelling. Commenting on the campaign and its significance, Cherry Eromosele, Executive Vice President, Marketing and Communications, Interswitch Group, said: “This commercial is not just a brand film, it is a cultural moment. It reflects who we are and why we exist, to enable progress, empower dreams, and fuel the heartbeat of commerce and connection across Africa. By humanizing our story, we are reinforcing that our impact goes far beyond technology, it lives in the everyday lives we touch. In doing so, we are helping to build a digital Africa where everyone and every business can thrive.” Anchored by the TVC, the campaign tells a deeply human story of trust, reliability, and steady, unwavering impact, values that have defined Interswitch’s journey over the last two decades. Rather than focus on product features, the film shifts the narrative to people including commuters, merchants, students, mothers, and small business owners whose lives are made simpler, faster, and more secure by Interswitch’s underlying infrastructure. Importantly, the TVC was conceived, directed, and produced entirely by Africans, a deliberate creative decision underscoring Interswitch’s belief that African stories are best told by African voices. In an era where artificial intelligence is increasingly used to simulate storytelling, the team chose a different path, eschewing AI in favour of organic, emotionally driven filmmaking that captures real faces, real places, and real emotions. Commenting on the launch of the commercial, Divisional Head for Brands, Communications, Content and Storytelling at Interswitch, Tomi Ogunlesi said: “In an age where automation is becoming increasingly glorified, we are essentially making a bet on human connection. We made a conscious choice to tell this story with heart, to let people see themselves, their families, their daily hustle reflected on screen, and to connect the dots with how Interswitch powers the moments that matter in their lives. That’s what makes it real. That’s what makes it matter.” Following its release, the TVC and its associated through-the-line campaign across channels has continued to spark strong engagement across digital platforms, with viewers praising its emotional resonance and authentic portrayal of African realities. For many, it offers a renewed appreciation for Interswitch’s consistent, often invisible role in powering not just transactions, but transitions, ambitions, and everyday progress. As Interswitch deepens its pan-African presence, this campaign signals a refreshed focus on cultural relevance, trust-building, and human connection, elements that now define the future of African technology companies’ branding.

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Interswitch Returns as Key Sponsor of 12th AMVCAs, as Quickteller and Verve Spotlight Excellence in African Music and Storytelling

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2 days ago

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April 27, 2026

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Lagos, Nigeria – April 27, 2026 – Interswitch, through its flagship brands, Quickteller and Verve, has announced its sponsorship of three major award categories at the 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCAs), reaffirming its continued support for the growth and global recognition of Africa’s film and television industry. Through Quickteller and Verve, the company is backing key segments of the continental awards that spotlight creative excellence. Quickteller will feature as the sponsor of the Best Music Score category, while Verve will sponsor the Best Writing in a Movie category as well as the Best Writing in a TV Series category, recognising the creative depth and storytelling craft that shape Africa’s film and television landscape. The sponsorship underscores Interswitch’s broader commitment to enabling platforms that celebrate African talent and elevate the continent. Over the years, the company has continued to support initiatives that drive cultural expression, industry visibility, and cross-sector innovation. Commenting on the partnership, Dr. Cherry Eromosele, Executive Vice President, Group Marketing and Communications at Interswitch, noted that the collaboration reflects the company’s long-standing belief in the power of storytelling to drive connection and growth, particularly within Africa’s rapidly evolving creative ecosystem. “At Interswitch, we see the creative industry as a powerful engine for cultural expression and economic growth across Africa. Our partnership with the Africa Magic Viewers’ Choice Awards reflects our commitment to supporting platforms that amplify African voices and showcase world-class talent. We are proud to support categories that recognise the creativity and craftsmanship behind the stories that resonate with audiences across the continent and beyond,” Eromosele said. As part of its participation in this year’s awards, Interswitch will be represented by senior executives at the ceremony. The Best Music Score award will be presented by Franklin Ali, Group Chief Human Resources Officer, Interswitch, while the Best Writing in a Movie award will be presented by Dr. Cherry Eromosele. Also commenting on Interswitch’s return as a sponsor of the 12th AMVCAs, the Divisional Head, Brands, Communications, Content and Storytelling, Tomijogun Ogunlesi stated:“Interswitch Group is proud to support the celebration of Africa’s storytelling brilliance. Through Quickteller and Verve’s participation as sponsors of the AMVCAs, we are playing a role in amplifying the voices of those telling our authentic African stories with passion, authenticity, and creativity. For us, the AMVCA is more than just an award show, but a powerful platform that reflects the vibrancy and vision of African creators whom we are proud to support.” Beyond the sponsorship, Interswitch will also deliver an engaging on-site brand experience across key moments of the AMVCAs. Activations are scheduled to take place during the Cultural Day celebration at the Federal Palace Hotel, Lagos on the 8th of May and at the main awards ceremony at Eko Hotel and Suites, Lagos, on May 9, 2026. These activations will showcase the seamless capabilities of Quickteller and Verve, while creating interactive touchpoints that connect technology, lifestyle, and entertainment in a way that reflects how consumers engage with modern commerce. By combining sponsorship, executive participation, and experiential engagement, Interswitch continues to position itself at the intersection of technology and culture, supporting not just transactions, but the ecosystems that drive creativity, connection, and economic opportunities across Africa.

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Fidelity Bank Advocates for Inmates’ welfare with donation to Enugu Custodial Centre

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2 weeks ago

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April 16, 2026

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L-R: Team Lead, Corporate Social Responsibility (CSR), Fidelity Bank Plc, Victoria Abuka; Deputy Controller of Corrections, Enugu Maximum Security Custodial Centre, Dr. Sunday Igwe; Team Lead, Human Resources and Business Partner, East & South, Fidelity Bank Plc, Osayi Uwumarongie; and President, Legacy Inductees Class of 2026, Fidelity Bank Plc, Darlington Okereke; during Fidelity Bank’s donation of food and essential items to Enugu Maximum Security Custodial Centre, in Enugu State recently.

Tier one lender, Fidelity Bank Plc has reaffirmed its commitment to health and social welfare with the donation of food and essential items to inmates at the Enugu Maximum Security Custodial Centre.

The outreach was carried out by the newly inducted Legacy Class of 2026 and executed under the bank’s flagship Corporate Social Responsibility (CSR) platform known as the Fidelity Helping Hands Project (FHHP). Through the FHHP, staff identify areas of critical interventions in their immediate communities, raise funds and then receive matching financial support from the bank’s management to execute the projects.

Items donated by the Legacy class include a range of food supplies such as garri, spaghetti, noodles, biscuits, milk, and other essential consumables aimed at supporting the welfare and living conditions of inmates at the facility.

Speaking on the visit, Divisional Head, Brand and Communications Division, Fidelity Bank Plc, Dr Meksley Nwagboh, described the initiative as a key component of the Bank’s culture, designed to inspire compassion and a sense of responsibility in its workforce.

“As part of our induction programme, we encourage new staff to identify meaningful ways to impact their communities. In assessing the needs of this facility, it became clear that providing food and other essentials would make an immediate difference. With over 3,000 inmates here, the daily effort required to feed and care for them is enormous. We believe that this donation will significantly support the centre’s ongoing work and contribute to improving the welfare of the inmates,” he said.

Nwagboh further emphasized the broader vision behind the initiative, noting that the bank is committed to raising socially conscious professionals. “At Fidelity Bank, we are intentional about building not just skilled employees, but responsible citizens. Initiatives like this help our staff connect with real societal needs and inspire them to make meaningful contributions beyond the workplace,” he stated.

In his response, the Deputy Controller of Corrections at the facility, Dr. Sunday Igwe, commended Fidelity Bank for nurturing a strong culture of social responsibility among its workforce. He described the donation as timely and impactful, noting that it would help alleviate some of the operational challenges faced by the facility.

Igwe further used the opportunity to caution Nigerians, particularly young professionals, against engaging in criminal activities such as fraud and cybercrime, emphasizing that personal decisions can have far-reaching consequences.

“People must understand that their choices determine their outcomes. We encourage everyone to stay focused and avoid actions that may bring them into conflict with the law,” he advised.

The Fidelity Helping Hands Project remains one of Fidelity Bank’s key CSR initiatives, enabling employee-led contributions that drive meaningful impact through inclusive development across Nigeria.

Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving over 10 million customers through digital banking channels, its 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.

The Bank is a recipient of multiple local and international Awards, including the 2024 Excellence in Digital Transformation & MSME Banking Award by BusinessDay Banks and Financial Institutions (BAFI) Awards; the 2024 Most Innovative Mobile Banking Application award for its Fidelity Mobile App by Global Business Outlook, and the 2024 Most Innovative Investment Banking Service Provider award by Global Brands Magazine. Additionally, the Bank was recognized as the Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence and as the Export Financing Bank of the Year by the BusinessDay Banks and Financial Institutions (BAFI) Awards.

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Brand

One Universe Launches to Redefine How People Find and Pay for Trusted Services

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2 weeks ago

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April 15, 2026

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One Universe, a new trusted digital marketplace designed to connect people who need services with skilled professionals, has officially launched and is now available for download on the Apple App Store and Google Play Store.

Built to solve the everyday challenge of finding reliable service providers, One Universe brings trust, convenience, and transparency into one seamless platform. From beauty and lifestyle services to technical, creative, and professional support, users can now discover verified professionals, agree on terms, and complete payments securely – all within the app.

A Safer, Smarter Way to Get Things Done

One Universe was created to eliminate uncertainty in service transactions. The platform enables buyers to find professionals, chat directly, agree on pricing and timelines, and make payments securely. Funds are held safely until the job is completed, ensuring protection for both parties.

Empowering Professionals to Grow

For service providers, One Universe offers a powerful opportunity to showcase skills, receive referrals, build credibility through reviews, and access more customers without the usual barriers. Professionals can focus on delivering quality work while the platform supports visibility, trust, and secure payments.

Introducing the One Universe Recruiter Program

As part of its launch, One Universe is rolling out the Recruiter Program, designed to reward individuals who help grow the community. Recruiters earn incentives by inviting people to join the platform – especially buyers seeking services – thereby helping professionals get more jobs while expanding the ecosystem. The program turns everyday referrals into real value and shared growth for all participants.

Key Features Include:

  • Verified professionals across multiple service categories
  • Secure in-app payments with buyer and seller protection
  • Transparent pricing and direct communication
  • Ratings and reviews to build trust
  • A growing community driven by referrals and reputation
  • Incentives through the Recruiter Program for community growth

Now Available on iOS and Android

One Universe is now live and ready for use. Individuals and businesses are encouraged to download the app, explore services, and experience a smarter way to connect and transact.

Download One Universe today:
Apple App Store
https://apps.apple.com/au/app/one-universe/id6753012310

Google Play Store
https://play.google.com/store/apps/details?id=com.oneuniverse.oneuniverse

About One Universe
One Universe is a trusted digital marketplace built to connect people with skilled professionals, making service discovery, engagement, and payment simple, safe, and reliable. The platform is committed to empowering service providers while giving users confidence and peace of mind.

Media Contact:
www.oneuniverse.ng
info@oneuniverse.ng
08083327368

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