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DStv Media Sales- MIPAN Conference Dissects Cross-Platform Content Exposure Strategy 

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The 8th edition of the DStv Media Sales and the Media Independent Practitioners Association of Nigeria (MIPAN) conference was held in Lagos on Wednesday, with a cross-section of stakeholders in the marketing communications industry in attendance. The conference, themed “Cross Platform: Content and Context”, provided the industry stakeholders an opportunity to deliberate on cross-platform content exposure for efficient audience reach, engagement, and measurement. In her opening remarks, Doris Ohanugo, Executive Head, DStv Media Sales Nigeria, said the conference, since its inception, has continued to deliver on its vision and purpose. “The idea for this annual conference is for us to deliberate, share key learnings, and industry insights, establish strategic partnerships, and provide advertising opportunities to brands and our media partners. This forum has continued to deliver on this for the past seven editions,” she said. Kholeka Maringa, Head of DStv Media Sales, Africa, while delivering her keynote address, noted that social media is reshaping content exposure and consumption, as content now lives across a variety of platforms, which necessitated the 2024 conference. Speaking on the power of cross-platform content strategy, Maringa said “DStv service now runs on a variety of platforms like Showmax and DStv Stream. We play in this cross-media space to provide expanded reach, increased engagement, stronger brand presence, brand consistency, and more opportunities for brand growth.” Director General, Advertising Regulatory Council of Nigeria (ARCON) Dr. Lekan Fadolapo, while speaking at the conference, outlined the process for advancing cross-platform content for excellence. The DG, who was represented by the Head of Legal, Chukwudi Ezeaba, explained that excellent content must align with the ethical considerations for advertising in Nigeria. “For excellence of content for exposure across the platforms, advertisers need to ensure that contents adhere strictly to the ethics of advertising in Nigeria. The content must Be respectful, mindful of the cultural differences of the country, respect the privacy of individuals, and uphold decency by maintaining all forms of decorum and propriety. Advertisers should also adhere to legality in the industry, by ensuring that content contains valid claims, authenticity, and dependable information,” he said. Providing the media buying professionals with insights from DStv and GOtv audience measurement, Nosipho Gama, EH, Business Enablement, DStv Media Sales, Africa, said the company provides brands a consolidated solution with cross-platform services for efficient audience reach and engagement. Disclosing data from DStv and GOtv audience measurement for the 2023 AFCON, Gama revealed that DStv reached 39.6 million households during the tournament, as 10 million viewers watched the matches live on DStv. According to her, the company recorded 3.1 million impressions on DStv Stream, while 2.9 million watched via their mobile phones. A total of 24.2 million viewers watched on the GOtv platform; 11.8 million watched the replay of matches, while over 7 million watched live. The company also recorded over 93.6 million engagements on social media during the tournament. President, Advertisers Association of Nigeria, (ADVAN), Osamede Uwubanwmen, stressed that reach and frequency are now more important in the industry. He noted that if accurately provided across screens, frequency and reach will help advertisers plan and optimise spending, while also helping media owners attract buyers to their inventory. “To survive in today’s content landscape requires relentless focus, an audience-first approach and organizational agility,” he added. President, Media Independent Practitioners Association of Nigeria (MIPAN), Dr. Femi Adelusi, commended DStv Media Sales for raising the standards for audience reach and measurement, which he said is crucial to the growth of the industry.

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Kwara Govt Holds Inter-Ministerial Press Briefing on Monday

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As part of efforts to keep Kwarans and the world informed about the activities of Governor AbdulRahman AbdulRazaq’s administration during his first year in his second term in office, the Kwara State Government has announced an Inter-Ministerial Press Briefing.

This was contained in a statement released earlier today by the State Commissioner for Communications, Hon. Bolanle Olukoju.

According to the statement, the briefing will feature all Commissioners in the State providing updates on their ministries over the past year.

“The Governor AbdulRahman AbdulRazaq’s administration has achieved a great deal in the first year of his second term, and while these accomplishments have been discussed in various forums, this briefing will have all commissioners speaking to the press simultaneously,” the statement reads.

The statement further disclosed that the briefing will take place at the Ministry of Communications Conference Room at 10 am on Monday, 20th May 2024, and will be streamed live on the Ministry’s Facebook page.

“We encourage all kwarans to tune in to the live stream and participate in this informative session. The administration remains committed to transparency, accountability, and continuous engagement with the people of Kwara State,” the statement added.

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2024 Hajj: Stakeholders Salute Gov AbdulRazaq, Oloriegbe’s Leadership As Kwara Sets For Inaugural Flight

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Stakeholders involved in the 2024 Hajj operation in Kwara State have commended Senator Ibrahim Yahaya Oloriegbe for his exceptional leadership and competence in handling tasks since his appointment as the Kwara Contingent Leader (Amirul-Hajj).

The commendations were made today during the 2nd Hajj Operation Stakeholders Meeting organised by the National Hajj Commission of Nigeria (NAHCON) at the General Tunde Idiagbon International Airport, Ilorin, where stakeholders discussed issues related to the smooth operation of the upcoming Hajj exercise.

The meeting was attended by the NAHCON Zonal Chairman, Alh. Afolabi Fijabi; the Airport Manager, Mrs. Yemisi Adebiyi; members of the Kwara State Muslim Pilgrims Welfare Board, led by its Chairman, Prof. Mashood Mahmud Jimba; representatives from various security agencies, among others.

While giving briefings on their readiness for the first flight on the 20th of May, 2024, when the first batch of the contingents would be airlifted to Saudi Arabia, they highlighted the significant interventions of Governor Abdulrahman Abdulrazaq through Oloriegbe to ensure a hitch-free exercise for Kwara Contingents.

Oloriegbe in his remarks, also acknowledged the support of Governor Abdulrazaq to ease the task and appealed for further cooperation, understanding, and unity among all stakeholders to ensure a successful operation. He also took a tour of the facilities at the airport and the State Hajj Camp to assess their conditions ahead of the usage and, visited the Pilgrims Welfare Board Office at Gerewu Area of Ilorin to oversee the ongoing pilgrims’ vaccination program and other activities.

The erstwhile lawmaker, however, urged prospective pilgrims to remain cooperative and coordinated in their engagements with the Board’s staff to avoid any issues that could delay the smoothness of the exercises.

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Lagos Assembly Plans Geographic Information Law

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  • bill will create comprehensive database of Lagos state
  • will curb issues involved in land ownership

A new bill that seeks to harmonise all geographic information service projects of Lagos is under consideration at the State House of Assembly.

The Lagos Geographic Information Service bill, which had stakeholders making contributions on Friday, is also aimed at establishing a computerised central database for all information relating to geospatial matters and related issues.

Section 4(2) of the bill says the agency’s responsibilities include introducing, implementing and sustaining best practices for all Geographic Information Systems (GIS) in the state as well as “develop and maintain an online platform that will contain all information and statistics on geospatial-related matters.”

Speaker of the House, Rt. Hon. Mudashiru Obasa, said the bill, when passed, would help in improving governance and boosting professionalism.

“It is targeted at integrating governance with advancements in technology. This is something we hope to always take advantage of so that our state can continue to be ahead in the area of development,” Dr. Obasa, represented by Hon. Stephen Ogundipe, a member of the House, said adding that the Assembly will always make the residents of the state its focal point.

Chairman of the House Committee on Physical Planning and Urban Development, Hon. Ogunkelu Sylvester, said the bill “shows a commitment and sincere
sense of duty on the part of the legislators of the state to put people’s interest at heart.

“Today’s public hearing means a lot to the improvement of
information technology and computerised central database in Lagos State.”

Ogunkelu, who represents Epe Constituency 2 at the House, described it as a bill that will cover the database of Lagos just as he commended the Speaker for his passion for the progress of the State.

“The bill will guide the government to have a database of everything concerning Lagos and in this case, you could be in your house and apply for a certificate of ownership on your property and have it without even visiting the Ministry.

“It will also cut sharp practices and curb fraudulent sales of land. For land, the database will have details of owners including their photographs,” he said.

Rasheed Makinde, a former lawmaker, commended the House for its proactiveness while some of the stakeholders suggested the involvement of professional bodies in the proposed law.

Eromosele Ebhomele
Chief Press Secretary to the Speaker of the Lagos State House of Assembly.

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