Connect with us

NEWS

Sosa Fruit Drink Delights Consumers with an Unforgettable Factory Experience

Published

on

From Left: Adedotun Ajibade, Media and Insights Manager, Rite Foods Limited; with Chinenye Eluemelem, a Sosa Fruit Drink Consumer; Adebola Adeyinka, Assistant Marketing Manager, Rite Foods Limited; and Mustapha Shittu, a Sosa Fruit Drink Consumer; at the world-class factory of Rite Foods Limited, in Ososa, Ogun State, during the Company’s Sosa Fruit Drink production experience trip for consumers on Thursday, 26th October, 2023.



In an outstanding display of consumer-centricity, the award-winning Sosa Fruit Drink brand owned by Rite Foods Limited recently embarked on an all-expense paid journey with a group of fortunate consumers to its world-class factory in Ososa, Ogun State.

The purpose of this trip was to provide consumers with an up-close look at the production processes that make Sosa Fruit Drink an integral part of their daily lives and well-being.

The exciting journey commenced from the headquarters of Rite Foods Limited, Adebola House in Opebi, Ikeja, Lagos, on Thursday, October 26th, 2023.

With utmost adherence to safety precautions, randomly selected consumers were taken through the complete Sosa Fruit Drink production process, beginning with water treatment, leading to the quality control laboratory, the kitchen where various flavor variants are crafted, the sugar storage unit, the polyethylene terephthalate (PET) bottle production section, and the stages of labeling, wrapping, palletising, culminating in the final production stage where the finished products are expertly packaged for distribution, all in line with global best practices.

The day was not only informative but also filled with merry moments and grandeur. As a token of appreciation, participants were generously gifted free packs of the premium Sosa Fruit Drink, featuring five delightful variants: Orange, Apple, Orange Passion and Mango, Mixed Berries, and Cranberry.

Ms. Adebola Adeyinka, Assistant Marketing Manager at Rite Foods Limited, highlighted that the factory visit was a testament to Sosa Fruit Drink’s commitment to prioritising consumers, who are pivotal to the brand’s growth and leading position in the market segment.

She underlined Rite Foods Limited’s unwavering mission to deliver top-notch products, enhance taste experiences, and contribute to the well-being of communities through its innovative range of offerings.

Consumers, who gained valuable insights into the modus operandi of Sosa Fruit Drink production, left rejuvenated, savoring the brand’s nourishing flavors in line with its mantra, “SOoo smooth.”

Eulogising the brand’s unique approach to consumer connection, one of the beneficiaries of the trip, Eniola Olayinka, commended the brand for providing a comprehensive understanding of the automated production process, from inception to packaging with modern technology, all with little to no human interface. She also appreciated the affectionate manner in which they were treated throughout the journey and the factory tour.

Another consumer, Peter John who loves Sosa Orange, applauded the brand’s standout marketing strategy, describing the factory tour as a wonderful experience and expressing excitement about the innovation deployed by the company in the brand’s production. He expressed satisfaction and commending the brand for maintaining international manufacturing standards throughout the production stages.

“Sosa Fruit Drink is the leading brand in the market. My factory experience was fantastic, and I now understand why the fruit drink is the top product in its segment, produced with automated technology in a highly hygienic environment,” one consumer mentioned.

Others praised the brand’s quality, packaging, and pricing, recognising it as a fantastic value for money. They attested to the uniqueness of Sosa Fruit Drink and celebrated the memorable factory visit.

Introduced to the Nigerian market in 2022, Sosa Fruit Drink exemplifies Rite Foods’ commitment to innovation and excellence.

The brand recently earned accolades, including the “Outstanding New Product of the Year – Juice” award at the prestigious Marketing Edge Brands & Advertising Excellence Awards in September of this year.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

NEWS

Gov AbdulRazaq Announces Minor Cabinet Reshuffle

Published

on

By

Kwara State Governor AbdulRahman AbdulRazaq has effected a minor cabinet reshuffle involving four commissioners.

Those affected are the Commissioner for Social Development Hon. Afolashade Justina, who moves to Women Affairs; and the Commissioner for Women Affairs Hon. Bosede Olaitan Buraimoh who switches to Social Development.

Hon. Commissioner for Youth Development Nafisat Buge moves to the Ministry of Environment, whose Commissioner Hon. Shehu Ndanusa Usman moves to the Ministry of Youth Development.

The cabinet reshuffle takes immediate effect.

Continue Reading

NEWS

Kwara Gov excited as Nigerian Army launches CBT Centre in Igbaja

Published

on

By

  • Gov hails Army’s support for internal security, seeks respect for security agencies
  • Army Chief lauds Gov’s support in Kwara, North Central • Gov attends Igbaja Day, now Taiyese of Irese Land

Kwara State Governor AbdulRahman AbdulRazaq on Thursday advocated more appreciation for the sacrifices of the security agencies, including the Nigerian Army.

He said the military has played important roles to support civilian authorities at all times, including at a time when the country was under intense pressure from hostile non-state actors.

The Governor spoke in Igbaja, Ifelodun LG of the state, at the commissioning of a Computer Based Testing (CBT) center, a special intervention project of the Chief of Army Staff (CoAS), Lieutenant General T. A. Lagbaja.

The project was executed by Major General Adelokun Eyitayo, a serving military officer and native of Igbaja Land, who also launched his three books, titled: ‘Life of Prince Daud and Spirituality; Tears for Suni and Titi; and The Boy on the Highland’.

“This Computer Centre means a lot for the socioeconomic growth of this community. Not only does it nudge members of the community towards acquisition of necessary skills for this age; it opens up new frontiers of socioeconomic benefits for Igbaja and communities around it,” the Governor said.

“I am also fascinated by the spirit behind this project. It is timely and necessary. The need for better military-civil relations cannot be over-emphasized. Recent developments in our country again suggest a need to deepen citizens’ appreciation of the sacrifices that our security forces make to keep us safe, stabilise the fabric of our society, and ward off every threat against the Nigerian state.

“Over the last two decades, the military has played very important roles to support civilian authorities at all times, including at a time when our country came under intense pressure from hostile non-state actors.”

AbdulRazaq commended the Federal Government and the Chief of Army Staff for establishing the CBT centre that he said will aid skill acquisition and boost socioeconomic growth of the area.

“We therefore cannot thank the federal government and our military enough. We must appreciate and honour members of our security forces, including military personnel deployed in internal operations and during emergencies, and cease all attacks on them,” he added.

The commissioning attracted various dignitaries, including the CoAS Lieutenant General T. A. Lagbaja, who was represented by Maj Gen Obinna Onubogu; the Elese of Igbajaland Oba Ahmed Awuni Arepo III; and Igbaja CBT Project Executor Major General Adelokun Eyitayo; among others.

Lagbaja, for his part, said the execution of the project further affirms the transformational drive of the Nigerian Army towards achieving its constitutional responsibility through a non-kinetic line of operations.

The Army Chief thanked Governor AbdulRazaq and the people of the state for their continued support for the operations of the Nigerian Army.

“The Nigerian Army has received tremendous support from your government. It is also gladdening to note that we have enjoyed cordial working relationships with you over the years, and your support has contributed immensely to our operational success within the state and the entire North Central region,” he said.

Maj Gen. Eyitayo thanked CoAS for the approval of the project and his unwavering support for its delivery.

He also appreciated the Governor for directing the purchase and supply of his three books for the use of students of public secondary schools in the state.

The Governor, meanwhile, attended the 2024 Igbaja Day celebration, where he urged the people of Igbaja to continue to recognise the rich cultural heritage and diversity that makes the community to be unique.

He congratulated the Elese of Igbaja, the Jagunmolu of Igbaja and founder of Al-hikmah University Chief Oladimeji Igbaja, and all sons and daughters of Igbaja community on the celebration, requesting them to continue to unite for accelerated growth.

“Let us embrace and celebrate our diversity, and continue to build bridges of understanding and empathy,” the Governor said.

“As you are aware, our administration has embarked on various projects that touched the lives of everyone across the state, including Igbajaland. We will continue to do more to improve the lives of our people.”

Chief Oladimeji, who was excited by the Governor’s culture of arriving early for events, praised AbdulRazaq for time management, and how the administration has executed many laudable programmes and projects in the town and elsewhere.

Continue Reading

NEWS

Africa needs to be competitive, says Chike-Obi, Fidelity Bank’s Chairman

Published

on

By

Africa needs to be competitive and efficient in its area of strength, according to Mustafa Chike-Obi, the Chairman of Fidelity Bank, who spoke with CNBC Africa’s Kenneth Igbomor on the sidelines of the AFREXIMBANK Annual meetings in Nassau, the Bahamas.

Chike-Obi emphasized the importance of focused and sharp leadership in harnessing the continent’s strengths to achieve prosperity. He highlighted the need for Africa to identify areas of competitive advantage in producing goods and services efficiently to unlock its full potential.

He pointed out that success stories in areas like sports demonstrate Africa’s potential when leveraging advantages. However, he stressed the crucial role of collaboration and seamless interaction among African nations and regions for sustainable development.

The chairman urged for enhanced integration to facilitate the movement of goods and services across the continent, emphasizing the necessity to work collectively towards common goals.

Chike-Obi also addressed the importance of prioritizing Africa’s strengths, such as power supply, through cohesive policies and agreements to drive economic growth. He emphasized the need for coordinated banking policies to promote financial integration within Africa and with external partners, emphasizing the significance of streamlined banking services and transactions.

The Chairman highlighted the African Continental Free Trade Area (AfCFTA) as a significant opportunity for economic advancement but called for more practical implementation to ensure its effectiveness. He underscored the importance of execution in translating policies into tangible outcomes for the African people.

Reflecting on the annual meetings and the discussions on trade and investment, Chike-Obi reiterated the critical importance of collaboration for Africa’s progress, emphasizing that unity and concerted efforts are essential for realizing the continent’s potential.

Continue Reading

Trending

Mega Awareness 2023