Brand
Why you should get the all new OPPO A78 device
The most amazing experience in the 21st century is the swift transition in technological evolution. Only a few years ago a cell phone was only confined to making calls and sending SMS messages. Today, there is just so much more you can do with a mobile phone and that’s on the technological advancements of the times we live in. A mobile phone has moved from just a communication tool to being an important companion meeting different needs as they arise on a very regular basis.
Here are five interesting features of the new OPPO A78 that will blow the minds of its teeming customers across the country.
Trendy design that gets you noticed
The OPPO A78 takes your attention from the very first moment you behold it and that’s thanks to its Ultra Slim Retro design that stands it out in midst of so many mobile devices. Its 2.5D right-angled middle frame and smoothed edges gives it an unmatched sleek appearance. Contributing to its comfort design is the device’s 180-gram weight and 7.93mm thinness which makes it very easy to hold and carry around in one’s pocket.
The OPPO A78 is available in two colour options, with both having their unique character. Inspired by water, the Aqua Green model has been crafted using a double-layer process to superimpose a Diamond Matrix Design on a water-green base layer. The Mist Black variant, on the other hand, uses the OPPO Glow process to add a CD texture to the coating layer and it gives the phone a unique metallic gloss.
Excellent cameras to capture those special moments
The photography experience on the OPPO A78 is powered by its super 50MP dual camera setup. The camera showcases details in both shadows and highlights irrespective of whether the photos were taken in daylight or at night. The complementary 2MP depth camera is a great addition as it facilitates truly awesome portrait shots. And then there’s the 8MP front camera, which apart from producing stunning selfies, it also countryside Dual-View Video that allows you shoot simultaneously with the front and rear cameras to combine them into a single frame for fun and stylish vlogs.
Long-lasting battery that will keep your device unplugged through the day
All day companionship and entertainment are guaranteed, thanks to the adoption of a 5,000mAh battery. There are no significant drops in the battery percentage even after playing games on the device for a longtime. The battery allows the phone to offer 30.75 hours of talk time and a whopping 658.71 hours of standby time. Like other OPPO phones, it offers Battery Health Engine which extends the battery life to 4 years. The OPPO A78 offers one of the fastest flash charging speeds on any smartphone in its price range. The A78 can be fully charged in just 44 minutes.
For office workers who often leave their phones connected to a charger throughout the day, Optimized All-Day Charging can automatically stop charging the battery when it reaches 80% capacity and then resume charging to 100% just in time for the end of work. This reduces constant charging of the battery to improve safety and overall battery longevity.
Binge-watching? A78 Immersive Audio-Visual has got you covered!
If you are the sort of person who likes to watch movies and videos on the go and your phone is usually your go-to device for this job, then the OPPO A78 is surely your most reliable companion because it is designed as an entertainment powerhouse. It holds a 90Hz 6.4-inch FHD+ AMOLED display that showcases its visuals in vivid detail. While watching contents from streaming services providers, the device produces colours that are impeccably accurate and contrast levels are superb as well. The A78 also provides more immersive and crystal-clear surround sound through its Dual Stereo Speakers and Real HD Sound 3.0, delivering optimal sound adjusted for different scenarios such as music, video and gaming.
Durable like no other
In the present scheme of things where people have had to make adjustments owing to the prevailing economic circumstances the country and indeed the world over, it is only right for manufacturers to produce devices that will perform optimally for a good number of years. The A78 is a device built with a long -lasting battery life that would serve its purpose for up to four years.
The A78 is powered by the Snapdragon® 680 Mobile Platform, delivering powerful performance with optimized power consumption built for everyday tasks. The phone features an 8GB RAM + 128/256GB ROM configuration with up to 1TB of additional storage through the SD card slot. It also includes OPPO’s RAM Expansion technology, which can be used to temporarily convert free ROM space into a maximum of 8GB of RAM to keep the phone running smoothly during heavy-load scenarios.
In Nigeria and across the globe, there is a growing demand for personalised brand communication that resonates with the everyday experiences of consumers. The typical consumer faces daily challenges, uncertainty, and occasional disappointments. To connect effectively with today’s audience, brands must acknowledge these nuances and reflect the same in their messaging, allowing consumers to mirror their realities through the brand’s narrative.
A great example of this approach is the new TV commercial by the leading energy drink brand, Supa Komando, which skillfully captures and amplifies these themes. The inspirational “Fire On Naija” commercial celebrates the everyday Naija hustlers. Featuring OAP and hype man Do2tun ‘The Energy Gad,’ alongside former Big Brother Naija housemates Neo Energy, Cross, Saskay, and Erica, the commercial delivers a powerful message of resilience to Nigerian consumers.
Scenes in the commercial mirrored Supa Komando consumers: a student, a production manager, a content creator, a skater and an entrepreneur, all feeling overwhelmed while dealing with challenges as they go about their daily hustle. Each Supa Komando brand ambassador acts as a motivational voice, encouraging them to “Fire On” till they succeed.
Commenting on the advert, Senior Brand Manager, Marketing, Seven Up Bottling Company, Yewande Ade-Alao, said the Supa Komando brand identifies with the daily challenges of our consumers and remains a reliable companion during these tough times.
“Every day, we all face challenges in our journey towards growth and success. When faced with overwhelming situations or daunting tasks, Supa Komando stands as a beacon of inspiration, motivating consumers to channel their inner strength and achieve their goals. It is imperative that our communication continues to reinforce the message that Supa Komando inspires consumers to “Fire On” in their daily hustle,” Yewande explained.
This commercial resonates with many Nigerian youths, who are the primary audience for the Supa Komando brand. Each of the brand ambassadors embody the never-say-die spirit depicted in the advert, as they all have personal stories of overcoming adversity, turning setbacks into comebacks, and ultimately achieving success through sheer determination.
While fictional heroes like the world-famous Commando character can only be imagined, Nigerian youths must recognise the ‘Komando’ within, and tap into their inner strength, overcome their numerous obstacles, and write their own heroic stories.
Messages of hope, motivation, and inspiration are essential, and it’s commendable that a renowned brand like Supa Komando is leading the way with a message that not only empathises with its consumers but also inspires them to win in their daily hustle and ‘Fire On’ to success.
In a world where challenges are constant, finding motivation and hope is essential. On Sunday, July 28th, 2024, Supa Komando launched a new television commercial themed “Fire On Naija.” The TV commercial delivers a message of resilience, while emphasizing the brand’s dedication to inspiring Nigerians to conquer their daily struggles.
The “Fire On Naija TVC” featured an impressive lineup of OAP and hype man, Do2tun ‘The Energy Gad’, ex Big Brother Naija housemates, Erica, Neo Energy, Cross and Saskay – portrayed as motivating voices in the heads of everyday individuals, encouraging them to push through their struggles and keep striving for success.
The commercial encapsulates the everyday struggles and triumphs of Nigerians, beautifully showcasing consumers from different walks of life. Each scene vividly portrays the challenges faced by various characters: a student balancing studies and a side hustle, a production manager handling work pressures, a content creator struggling to perfect a shoot, a skater perfecting his skill, and an entrepreneur navigating business hurdles. These portrayals remind us all that, despite the odds, our dreams are valid and worth pursuing.
Lessons from the TVC
Resilience Pays Off: At the heart of the TVC’s message is that, no matter how tough the journey gets, resilience is key. Each character’s story in the commercial demonstrates that those who keep pushing, despite setbacks, have a greater chance of triumph.
Inner Strength is Vital: The commercial beautifully captures the essence of inner strength. It illustrates the inner drive we must fuel to continually push forward, achieve our goals and win every day. The brand ambassadors, acting as inner voices, reinforce the idea that some of our greatest battles are often fought within our minds. Believing in oneself and staying mentally strong are crucial steps toward achieving success.
Embracing Courage to Overcome: The need to be courageous is another key lesson from the TVC. Each character’s journey reflects the courage required to face and overcome obstacles, whether it’s a student juggling multiple responsibilities or a skater perfecting their craft. The commercial inspires us all to embrace our fears, take bold steps towards our goals, while we remain steadfast in our pursuit of success as we fire on, irrespective of the challenges.
The “Fire On Naija” TVC demonstrates Supa Komando’s commitment to providing consumers with the energy and motivation they need to conquer their daily hustle.
Supa Komando Energy Drink is manufactured by Seven-Up Bottling Company (SBC), designed to drive individuals to conquer their goals and give them the energy to Fire On and seize the day.
L-R: Sandra Oyugbo; Head, human resources and strategy Black Pelican Group, Ekemini Ekerette; Technogym Nigeria Brand ambassador, Adetola Owolabi; COO Black Pelican Group, Oluwakemi Aiyesehinde; Team Lead Technogym Lagos and Damilola Sobajo; Head brand strategy and Marketing Black Pelican group during Black Pelican Group’s 20km walk to mark its 20th anniversary.
Black Pelican Group, Nigeria’s foremost total interior solutions provider, held a 20km Walk to mark 20 years of excellence and growth. The walk took place on Saturday, July 13th, 2024, simultaneously in Lagos and Abuja, bringing together staff, management, and well-wishers to commemorate its significant milestone.
The 20KM Walk symbolised the company’s two-decade journey, emphasising its commitment to innovation, excellence, and wellness. The walk commenced at two separate locations: The Lagos office at The Ebenezer House and the Abuja office at Gaduwa, Gudu District. Staff and patrons marched through principal streets, culminating in a celebratory gathering at both locations.
Mr. Michael Owolabi, Founder and CEO of Black Pelican Group, expressed his gratitude to all participants and stakeholders, saying, “We are thrilled to have shared this momentous occasion with everyone who has contributed to our success. The 20KM Walk is a representation of our ’20 & Timeless’ journey thus far and our continued stride towards excellence.”
About Black Pelican Group
Black Pelican Group is Nigeria’s foremost total interior solutions provider, known for its high-quality interior fittings for personal and commercial applications. Through its subsidiaries – IL Bagno, Bathrooms Direct, BPL Logistix, Bagno Technik, and BPL Wellness – the company offers a comprehensive range of services, from high-end finishes to logistics and wellness solutions. For more information, visit: www.blackpelican.org
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