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Enabling Dreams With First Bank ‘December Is A Vybe’

One of the most fascinating quotes of popular British business magnate and author, Sir Richard Brandson is that “A great business is simply an idea to make other people’s lives better.” This vital nugget aligns with a global view that a critical element of successful brands is the ability to beyond functional products benefits become a visible partner in customers lives, enabling them live better and happier, aim higher and achieve their dreams.
For businesses, this means seeing beyond financial gains into becoming a true ally and partner who make life worth living. This is a core hallmark of the few enduring global brands and FirstBank appears focused on towing the path.
Beyond business promotion and marketing engagements solely for commercial value, the premier bank in its 127th year is assisting Nigerians to live happier and create awesome memories of good time with cherished ones through some cool initiatives.
Globally, December heralds the holiday season during which people love to celebrate, unwind and relax with loved ones. Though checkered by Covid-19 disruptions in 2020, FirstBank is giving a new expression and meaning to ‘December in Nigeria’ with the high-octane and life enriching #FirstBankIssaVybe, #DecemberIssaVybe campaign.
The campaign which started in 2018 is already generating ripples across the cities with Nigerians across ages anticipating the new trick FirstBank will pull out from the hat this year.
Through the annual FirstBankIssaVybe campaign, FirstBank sponsors of an array of the hottest and coolest entertainment platforms across music, fashion and arts during the month of December, with massive ticket giveaways to premium events.
The goal is to create enthralling and memorable experience for customers in the Yuletide season as they bond with family and friends, whilst connecting with their favourite superstars.
Commenting with much enthusiasm on the year-end campaign, global head marketing and corporate communication of FirstBank, Folake Ani-Mumuney says it’s simply FirstBank creating a ‘Wow December to Remember’ experience for all as a bank for all generations.
For her, #FirstBankIssaVybe offers a variety performance; FirstBank is not just considering financial well-being but also the entire well-being for customers. That is why it is enabling opportunities for families to come together to celebrate and enjoy premium concerts, plays, fashion and food, and gave out over 500 mostly VIP tickets per campaign, which cost from N15,000 to N50,000.
“We are delighted with our achievements and consider the yuletide a good way of identifying with our customers and appreciating their support. We want them to have the best of fun through this period. Through different expressions, we strive to support our heritage; the value systems we believe in and create opportunities for families to bond across generations.
“The carefully curated experiences speak to our ethos, what we believe in and what Nigerians would appreciate. We do not just concentrate like some other brands on specific areas, or just one name; we are true enablers across the raft, and offered variety. We also use the opportunity to further deepen support for arts and job creation.
“We also spread the program across the nation with sponsorship of Igue Festival in Edo State, and Calabar Carnival in Cross River State. With our partners, #DecemberIssaVybe, we curate across the country as a whole. We supported Waka the Musical in 2017 which was also taken to Abuja in 2018,” she noted.
Meanwhile, the campaign has seen customers treated to fantastic experience in previous editions and many are looking forward to the 2021 edition. From the exciting Alternative Sound 4.0, held at Terra Culture on 5 December, 2019 to the memorable Cardi B live in Lagos by Livespot Concert on 7 December 2019 and the unforgettable “An Evening with FBNHoldings” held on 13 December, 2019 to the pleasure overload of Island Block Party at Oniru Lagos on 14 December, lucky customers and followers of the Bank’s social media handles were given free tickets to have loads of fun!
Also, in the bouquet of fun extravaganza was Teni – The Billionaire Experience musical concert held at Eko Hotel on Monday, 16 December 2019 which had many customers thrilled to the finest of tunes by the Billionaire crooner and other guest artistes present. The annual Nativeland music festival at Muri Okunola Park was another event for the yuletide which has since its inauguration in 2016, had top class performances by A-lists artistes.
Youth and teenage fashion lovers were not left out; as with Street Souk, they had a feel of current trends and creativity in the fashion industry. The event held on 18 December 2019. Keen on getting exposed to the best and latest designs, wears and fabrics in fashion, then the African Fashion Week Nigeria was another port of call. The event which held 20 – 21 December, 2019 attracted leading players in the fashion industry and deepened the fashion appetite and interest of participants.
Building into Christmas was Flytime Rhythm Unplugged, starting on 20 December at the Eko Hotel and Suites. The 5-day music festival event had performances of leading and top artistes in the country. Olamide, Burna Boy, Tiwa Savage, MI, Ycee, Patoranking, Mayorkun, Teni, Zlatan, Joeboy, Fireboy, B Red, Tolani, Jeff Akoh, Oluwadamilola thrilled fun lovers to the best of tunes topping charts not just in Nigeria but the continent. On the wheels of steel was DJ Neptune, DJ Consequence, DJ Obi, and DJ Cuppy.
Kizz Daniel’s Toro concert on 26 December 2019 and Tu Face’s musical show on 28 December built up to the wrap-up of the list of December events with Future, the American trap music sensation scheduled to perform live in Lagos. The Future Live in Concert held 29 December 2019 at the Eko hotel. The 80s boy band, New Edition performance at the FlyTime Music Festival in Lagos was also electrifying with Burna Boy Live, Davido Live and many more in action!
For plays, the campaign has featured sponsorships of Moremi and Oba Eshugbayi play which focused on highlighted history of Lagos: the struggle over water tax imposed by the British on the people of Lagos and the expulsion of Oba Esugbayi, who stood against the tax, to Abeokuta. The play was from the stable of Joseph Edgar of the iconic Duke of Shomolu Production.
Two lucky fans, Tina Ediale and Timilehin Anibaba, amongst others got to see their favourite star Davido Live in Concert; another winner, Azeez Animashaun couldn’t believe his luck when he got a VIP Rhythm Unplugged ticket while some got special treat watching ace actress Omotola Jalade Ekeinde as Esumirin in Moremi The Musical.
Some social media followers also scored invitation to parties including Island Block Party, All Black Everything; conferences Golas Grit Grind 2.0; festivals: Native Land, Plamwine Festival; and pop up sales: Mente de Moda.
The FirstBank #DecemberIssaVybe and #FirstBankIssaVybe giveaway fest is again set to reward old, new and potential customers with tickets to premium events around Lagos.
And Yes, we know you want to attend these events and yes you can. Just follow FirstBank on any of its social media pages – Facebook: First Bank of Nigeria Limited, Instagram: @firstbanknigeria, and Twitter: @firstbankngr – look out for the posts announcing the giveaway and follow instructions to experience maximum party #vybes this season.
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LG’s 2023 TV Lineup Wows Consumers With Exceptional Picture Quality and Immersive Sound

LG Electronics (LG) unveiled its new television lineup for 2023, which boasts a range of technological advancements designed to deliver superior picture quality, sound performance, and usability. This lineup is headlined by its most advanced range of OLED TVs yet, the OLED evo C3. With premium self-lit picture quality, powerful image processing technologies, and an enhanced webOS platform offering even more smart features and services, the company’s latest OLED TVs elevate viewing experiences as only LG OLED can.
It’s been 10 years since LG first released OLED, and in that time, much has changed. What’s new for 2023’s big TVs, and is it worth getting excited about? It might be difficult to believe, but TVs are celebrating a bit of an anniversary this year as OLED turns ten.
“At LG, we are committed to continuous innovation across our home entertainment products, and our 2023 TV range is no exception. And as our technologies have evolved, so has the role of the TV in Nigerian homes,” said Choongbae Seok, General Manager, TV Division, LG Electronics West African Operations.
“Whether it be the hub where people gather for the latest sporting match, game, or movie, or a statement piece positioned to impress invited guests, this year we are providing a television for every consumer,” he said.
The C3 OLED evo provides higher brightness and color accuracy, as well as amazing clarity and detail, thanks to the precision and performance of LG OLED evo technology and the new α9 AI Processor Gen6. It comes in 83, 77, and 65-inch sizes. The other lineup includes the QNED 81 Series (75’’, 65″); the Nano 77 Series (75”, 65”, 55″); and the UHD UR Series (75’’, 65”, 55”, 50”). LG TVs now feature a slimmer design and minimal bezel that complement your home interior. Upgrade your viewing experience to enjoy vivid colors and breathtaking detail in real 4K.
LG continues to leverage its technological leadership, not just to create products and services for a better life. 2023 LG OLED TVs are designed to be kinder to the environment, from production all the way through to disposal, creating sustainable cycles. LG OLED TVs have no backlighting unit, meaning each TV requires fewer materials to produce than a conventional LED TV. They also employ many components made from recycled plastics and are even shipped in eco-packaging made from recyclable materials and featuring single-color printing. Easier on viewers’ eyes, LG’s 2023 model OLED TV has been certified low-blue-light by TÜV Rheinland and flicker-free by UL Solutions.
Outlets such as CNET highlighted the OLED C3, saying, “It sets the standard for high-end TV picture quality.” (CNET, 06/23)
For TechRadar, the LG OLED C3 arrives with new HDR-improving picture processing, a pleasing look, a smart TV interface overhaul, and a wealth of features that will appeal to both gamers and movie fans. “LG has delivered another winner with the C3 OLED,” the review noted. (TechRadar, 03/2023)
The LG range of 2023 TVs comprises the following:
Faster HDMI switching
The new LG OLED TV models support a wide range of HDMI 2.1a-compatible features, with 4 ports available on the C3 models again. They are also the first TVs to be certified by the HDMI organization for the recently announced Quick Media Switching VRR (QMS-VRR). QMS-VRR eliminates the momentary black screen when switching between content from different sources connected via the TV’s HDMI 2.1a-compatible ports. This is only available when using HDMI 2.1 QMS VRR-certified source devices.
Gaming remains a focus
For the ultimate gaming experience, LG OLED and QNED TVs feature a 0.1 ms response time, low input lag, and up to four HDMI 2.1a-compatible ports. LG OLED TVs are also equipped with Game Optimizer, which allows users to quickly select and switch between game-related features such as game genre display presets. Settings for Nvidia G-Sync, FreeSync Premium, and variable refresh rate (VRR) are also easily accessible through the Game Optimizer.
Improved picture and sound quality
The latest processor in the Alpha series uses LG’s advanced AI-powered deep learning technology to ensure excellent picture and sound quality. AI Picture Pro offers improved upscaling for greater clarity, and improved dynamic tone mapping helps bring out depth and detail in every image. AI Picture Pro also includes image processing technology that recognizes and refines objects or faces to have more lifelike HDR quality. In addition, AI Sound Pro ensures that viewers can immerse themselves even more in what is happening on screen by delivering virtual 9.1.2 surround sound through the TV’s built-in speaker system.
Improved webOS and software
This year’s models are equipped with the latest webOS version and include the redesigned All New Home user interface, which offers a wealth of personalization options and more comfort for an even better user experience. The new Quick Cards give users easy access to the content and services they use most, grouped into logical categories such as home office, gaming, music, and sports. Based on their TV behavior and viewing habits, the more advanced webOS ensures that consumers easily receive personalized recommendations tailored to their preferences.
LG TVs are available in all Fouani showrooms nationwide. For more information, kindly visit https://www.lg.com/africa/tvs
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Soludo commends Igwe Achebe, Glo on Ofala Festival

Anambra State Governor, Prof. Chukwuma Soludo, has commended the Obi of Onitsha, Igwe Alfred Nnaemeka Achebe, Onitsha people and the sponsors of the annual Ofala festival, Globacom, for their efforts in promoting the annual festival.
The Governor who was a special guest at the 2023 Ofala festival in Onitsha over the weekend said the huge success of the festival and its tourism potentials would complement his government’s efforts in bringing development to the state.
Also speaking at the ceremony, the Obi of Onitsha, Igwe Nnaemeka Achebe, paid glowing tribute to digital solutions provider, Globacom, and other sponsors for their relentless support for the Ofala Festival of Onitsha Kingdom.
The Obi who thanked the telecommunications company for consistently sponsoring the festival for the past twelve years, explained that Globacom had helped to project it as a tourism destination.
He said, “Globacom as our principal partner has remained steadfast with us even with the present economic challenges. We thank them exceedingly and trust that our mutually beneficial partnership will continue to grow”,
Also at the festival on Sunday, Globacom’s Retail Sales Chief, South East and South South, Augustine-ndu Offor, explained that the sustained support of cultural festivals such as Ofala has added economic value to the surrounding region by leading to the development of tourism. He added that it is in line with the vision of empowerment that MoneyMaster Payment Service Bank (MMPSB), a subsidiary of Globacom, was launched this year. MMPSB, through its G-kala wallet enables the unbanked and underbanked to use their mobile phones to send, save, collect and deposit their money, thereby empowering the financially excluded in the society. The 8% interest rate per annum on the G Kala savings account is a good demonstration of the added value the company provides its customers.
The sponsorship agreement between Globacom and Ofala Festival started in 2011 for an initial period of three years. The partnership is now in its 12th year with a new Memorandum of Understanding (MOU) signed with the palace in 2022 to extend the deal to 2025.
Award
Nigerian Journalists, Media Houses, Battle For Awards At 17th NMNA, Oct 29th

The Nigeria Media Nite-Out Award (NMNA) is here again. And up for grabs are professional awards that stands out the worth of a Journalist and the Media Houses they represent.
The Nigeria Media Nite-Out Award since its inception in 2006, has honoured journalists in various categories of the media profession viz a viz Politics, Crime, Aviation, Tourism, Society and others.
Who wins this year? Which newspaper will emerge the best this year 2022-23? Which is the Best TV Station In Nigeria and which is the Radio Station of the Year?
The event will also have in attendance Top government officials, Captains of Industry, and Corporate organisations that are presently making waves. These will be honoured for their different contributions to the growth of the country and for their strong support and identification with the Nigerian Press.
The event is slated for Sunday, October 29th. The D-Day for Nigeria Media Nite-Out Award at The Lagos Airport Hotel, Ikeja, Lagos.
Host is the Honourable Minister for Defence, Bello Matawalle. Co-host, Honourable Speaker, Lagos State House of Assembly, Mudashiru Obasa. Special Guest of Hounour, Oyo State Governor, Mr Seyi Makinde, Governor of Plateau State, Caleb Mutfwang, Honourable Minister for FCT, Nyesom Wike and many other distinguished guests.
Keynote Address will be delivered by the Chairman of Odu’a Group, Otunba Bimbo Ashiru.
This year’s theme is: ‘A Way Out Of Nigeria’s Quagmire In The Next Four Years.’
Nigeria Media Nite-Out Award, a celebration of the fourth estate of government.
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