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Association Of Advertising Agencies Of Nigeria Unveils The 16TH Edition Of Laif Awards

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The Association of Advertising Agencies of Nigeria (AAAN) has concluded arrangements to hold the 16th edition of the Lagos Advertising and Ideas Festival (LAIF) Awards. The event which will feature a live audience and virtual streaming is scheduled to hold on Saturday 27 November, 2021.

Speaking at the press conference held at the AAAN secretariat yesterday, the Chairman, LAIF Management Board, Mr. Lanre Adisa, announced that the theme for this year’s award “We Made It” is a double entendre speaking on the effect of Covid-19 and how the industry has survived and also celebrating the creative outputs and ideas that have seen us through this period.

“The LAIF Awards is an international status award that has continuously promoted Nigeria’s creative potential in the international circle as well as recognised outstanding creativity and created an avenue for the celebration of world class ideas. This year, we will be celebrating ideas and creativity that not only gave us great marketing outcomes, but also changed and transformed how we engage and are entertained. LAIF Awards will extend its recognition to other creative sectors that have trailblazed through content creation and also transformed lives in our society”.

The President of the Association, Mr. Steve Babaeko, in his remarks, further emphasized the commitment of the Association to ensuring the highest standards in the entire process as well fulfilling a mission to drive inclusion of other creative sectors to grow and solidify our contribution to the economy in Nigeria and West Africa at large.

Similar to the last edition, activities of the awards will be carried out on the online portal. Advertising agencies are to submit entries through this portal and jurors will be working remotely to judge each category through their profiles. The members of the jury will be representatives of the industry that will create a fair and balanced atmosphere for judging the LAIF entries.

As part of the LAIF Awards activities, the LAIF Management Board will be organising a virtual seminar to share and discuss interesting topics in two sessions. The webinar will hold on Friday 18 November, 2021.

This year’s edition will also have a new award category that will recognize “Authentic African Stories” amongst the entries. This will be a special category that will identify and celebrate authentic African stories that break the mould in brand building.

Participation in the LAIF Awards will also be extended to agencies in Ghana with the hope of including other West African countries in the nearest future.

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Bigi Wins “Friendly Brand of the Year 2023” at Media Consortium Conference and Awards 2023

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Bigi Award

Bigi, a flagship brand of Rite Foods Limited, has been honoured with the prestigious “Friendly Brand of the Year 2023” award at the inaugural Media Consortium Conference and Awards (MCCA) held on September 28, 2023, at the Sheraton Hotel in Lagos. The conference, themed “Consumer Journey in a Digital Age: Prospects and Challenges,” united industry leaders and experts to explore the ever-evolving consumer landscape and underscore the vital role of customer-centric approaches.

The Media Consortium Conference and Awards (MCCA) 2023 marked a significant milestone by emphasizing the necessity for brands to adapt to the ever-changing consumer journey, maintain transparency in data collection and usage, and safeguard customer data privacy. In a world where digitalisation continues to redefine consumer interactions, this recognition reaffirms Bigi Cola’s commitment to meeting the dynamic needs of its consumers.

During the conference, industry experts and thought leaders convened to share valuable insights and best practices for thriving in the digital age. They highlighted the importance of maintaining continuous consumer engagement and prioritizing customer-centric approaches as essential keys to success in the ever-evolving digital landscape.

Biola Aransiola, the Assistant Brand Manager of Bigi, expressed profound gratitude to the Media Consortium and the esteemed industry professionals who acknowledged Bigi’s remarkable contributions. She stated, “it is an honour to receive the ‘Friendly Brand of the Year 2023’ award. This recognition speaks to Bigi’s unwavering commitment to delivering exceptional products and memorable experiences to our loyal consumers. We remain steadfast in our dedication to placing consumers at the heart of our brand strategy.”

The “Friendly Brand of the Year 2023” award underscores Bigi’s dedication to excellence and its exceptional ability to cultivate meaningful connections with consumers in a rapidly changing digital landscape. Rite Foods Limited remains resolute in its mission to deliver innovative, top-quality products while continually prioritising the preferences and needs of its valued customers.

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Nigerian Journalists, Media Houses, Battle For Awards At 17th NMNA, Oct 29th

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Nigeria Media Nite-out Award



The Nigeria Media Nite-Out Award (NMNA) is here again. And up for grabs are professional awards that stands out the worth of a Journalist and the Media Houses they represent.

The Nigeria Media Nite-Out Award since its inception in 2006, has honoured journalists in various categories of the media profession viz a viz Politics, Crime, Aviation, Tourism, Society and others.

Who wins this year? Which newspaper will emerge the best this year 2022-23? Which is the Best TV Station In Nigeria and which is the Radio Station of the Year?

The event will also have in attendance Top government officials, Captains of Industry, and Corporate organisations that are presently making waves. These will be honoured for their different contributions to the growth of the country and for their strong support and identification with the Nigerian Press.

The event is slated for Sunday, October 29th. The D-Day for Nigeria Media Nite-Out Award at The Lagos Airport Hotel, Ikeja, Lagos.

Host is the Honourable Minister for Defence, Bello Matawalle. Co-host, Honourable Speaker, Lagos State House of Assembly, Mudashiru Obasa. Special Guest of Hounour, Oyo State Governor, Mr Seyi Makinde, Governor of Plateau State, Caleb Mutfwang, Honourable Minister for FCT, Nyesom Wike and many other distinguished guests.

Keynote Address will be delivered by the Chairman of Odu’a Group, Otunba Bimbo Ashiru.

This year’s theme is: ‘A Way Out Of Nigeria’s Quagmire In The Next Four Years.’

Nigeria Media Nite-Out Award, a celebration of the fourth estate of government.

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Development Expert, Mary Ikoku, Honored with Chieftaincy Award in Ghana

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Accra, Ghana – Mary Ikoku, a renowned figure in Nigeria’s development and public relations sphere, has been bestowed with the prestigious ‘Ugwu Igbo 1’ of Ghana chieftaincy title by the Eze Ndigbo Ghana, Dr. Amb. Chukwudi J Ihenetu.

This remarkable recognition comes as a tribute to Mary Ikoku’s exceptional integrity and leadership qualities that she has consistently demonstrated throughout her illustrious career, as well as her unwavering commitment to serving humanity.

The investiture ceremony took place during the 11th Igbo Day & New Yam Festival, held on September 17 at the picturesque Efua Sutherland Park, situated just opposite the National Theatre in Ghana.

Dr. Amb. Chukwudi J Ihenetu, the Eze Ndigbo Ghana, who presided over the ceremony, hailed Mary Ikoku’s outstanding leadership and pioneering contributions to humanitarian causes, emphasizing that her dedication sets her apart as a beacon among her peers.

Reacting to the honour, Mary Ikoku expressed her surprise and gratitude at receiving the title. She acknowledged that it served as a testament to the recognition of her contributions to the betterment of humanity through her intervention to the welfare of women and children by people beyond the borders of Nigeria.

Mary Ikoku is a multi-skilled development and policy expert specializing in strategy and communications. She has significantly advanced developmental initiatives in Nigeria, particularly focusing on women, children, the vulnerable and displaced populations, as well as policy formulation and execution.

In addition to her distinguished career, Mary Ikoku ventured into politics and stood as an aspirant for the House of Representatives in the Arochukwu-Ohafia Federal Constituency, representing the All Progressives Congress (APC) in the previous general elections. Her multifaceted contributions have continued to inspire and make a lasting impact on various facets of society.

Mary Ikoku’s receipt of the ‘Ugwu Igbo 1’ chieftaincy title in Ghana stands as a testament to her unwavering commitment to integrity, leadership, and service to humanity, further solidifying her legacy as a distinguished figure in Nigeria and beyond.

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