Entertainment
Showmax Pro: Redefining Live Sport Viewing Experience In Nigeria

As sport activities across the world intensifies after the four-month interruption, many sport fans want to watch their favourite athletes and teams excel and provide entertainment and bragging rights. In an age where information and events move at lightning speed and everything seems to be “on the go”, keeping tabs on all games from the various sport events has taken a new dimension courtesy of technological inventions, particularly in a pandemic period.
With more sporting events now occurring on a more frequent basis and as sport fans are being occupied and transiting from one point to another, there is the need to maintain a balance to ensure that the subscribers do not miss their favourite games. The broadcast of live sport events on Showmax Pro can, therefore, be said to be a timely one.
Showmax Pro is a new video-on-demand entertainment service available for Showmax subscribers in Nigeria that bundles the existing Showmax entertainment offering with music channels, news and live sports streaming from SuperSport.
At a period when Nigerians are being encouraged to keep social distance and avoid crowded viewing centres, Showmax Pro allows sport fans to watch various live sporting activities such as the Premier League, La Liga, Serie A, Premier Soccer League (PSL) “on the go” from the comfort of wherever they may be. Also, the service broadcasts a wide range of live sport events including IAAF athletics meet, professional boxing, and the world’s biggest marathons, as well as magazine shows and documentaries that cover various sports and recent sport highlights.
The Premier League, Serie A, PSL and La Liga games, IAAF athletics, boxing and major international marathons are live exclusively on Showmax Pro and Showmax Pro Mobile.
Also, music channels such as Trace Urban and Trace Gospel, and Africa News, Euronews and Newzroom Afrika newsroom channels will be accessible to subscribers exclusively on Showmax Pro and Showmax Pro Mobile.
Sport fans can also access various sporting events on Showmax Pro Mobile, a mobile-only service for smartphones and tablets featuring all the Showmax content, but at half the cost of the standard Showmax service, while consuming less data.
Subscribers can stream Showmax Pro concurrently on two devices, while Showmax Pro Mobile can be viewed on only one device at a time. Showmax Pro can be viewed in High Definition on Smart TV, laptop, Android TV, Apple TV apps, while Showmax Pro can be viewed in Standard Definition on smartphones and tablets apps.
New and existing subscribers can access Showmax Pro for N6,300, while Showmax Pro Mobile can be accessed for N3,200.
With such a loaded programme schedule, there is no other streaming service to remain hooked to for all the top sporting action and coverage than Showmax Pro.
So, sport fans can, therefore, join in and watch their favourite athletes, players and teams hunt hard to claim the ultimate glory and bask in a sumptuous dish of mouth-watering sport content exclusively on Showmax Pro from the comfort of wherever they may be – at home, at the office and school.
Entertainment
The Role of TV in Preserving African Stories and Identity
Scroll through social media today and you will notice something interesting: everyone is either reacting to a series, quoting a movie line, or debating a character as though they personally know them. Beneath the memes and binge-watch culture, however, lies something deeper. Television remains one of the most powerful tools shaping how Africans see themselves, remember their history, and tell their own stories. In a continent as diverse and expressive as Africa, that matters more than ever.TV as a Cultural Archive, Not Just EntertainmentLong before streaming algorithms began shaping our viewing habits, television was already preserving African identity. From Nollywood dramas that capture the rhythm of everyday Lagos life to documentaries exploring Maasai traditions and Ghanaian folklore, TV has served as a living archive of the continent’s stories.It preserves more than entertainment; it preserves language, culture, humour, values, and shared experiences. Unlike fleeting social media content, television allows stories to unfold with depth, exploring the realities of family, tradition, ambition, and modern African life without reducing them to stereotypes. That is the power of TV: preserving not just stories, but perspective.Why Representation on TV Still MattersThere is a subtle but important truth: if people do not see themselves on screen, they may begin to believe their stories are not worth telling. This is why African TV content is more than entertainment; it is affirmation.Seeing a character who speaks like you, struggles like you, or celebrates like your community does something powerful. It validates identity and challenges outdated narratives that have historically defined Africa through external lenses.This is where MultiChoice Group, through platforms such as DStv and GOtv, plays an important role. They do not simply broadcast content; they help distribute cultural memory at scale.GOtv, DStv, and the Everyday African ViewerThink about a typical evening in many African homes: the TV is on in the background, someone is laughing at a comedy show, another person is watching a local series, and someone else is catching up on the news. That shared viewing experience remains very real.Through platforms such as DStv and GOtv, African households are exposed to a blend of local storytelling and global content. More importantly, they have helped amplify African-produced content by bringing Nollywood films, African reality shows, talk shows, and documentaries into mainstream rotation.It is not just about access. It is about visibility.A young filmmaker in Lagos today is more likely to believe their story matters because they have seen similar stories broadcast widely. A child in Accra grows up hearing familiar accents and seeing environments that look like their own on screen, not as exceptions, but as the norm.TV Is Also Shaping Modern African IdentityAfrican identity is not static; it is evolving. Television reflects that evolution in real time.Today, audiences see:Young Africans balancing tradition and modern dating cultureStories tackling mental health in African householdsFashion and music influences spreading through TV seriesPolitical satire shaping public conversationConversations that were once confined to homes are now being explored on screen, giving audiences the language to discuss issues that were previously unspoken.In many ways, television is doing what oral tradition has always done: passing stories, values, humour, warnings, and history from one generation to the next. The difference is that today’s griots are writers, directors, and broadcasters.The Future: From Watching to Owning Our NarrativesThe next stage of African storytelling is not just about being seen; it is about ownership.As more African creators produce content and platforms continue to invest in regional storytelling, television becomes more than a mirror. It becomes a tool for shaping how Africa is represented to itself and to the world.While streaming continues to grow, television, particularly accessible platforms such as GOtv, remains one of the most effective ways to reach everyday audiences across different income levels and regions. After all, storytelling only matters if people can access it.African stories are not new. They have always existed in families, on streets, in markets, in history books, and through oral traditions. What television has done, and continues to do, is give those stories a stage wide enough for millions to experience them at once.The next time you watch a local series or documentary on DStv or GOtv, remember that you are not just being entertained. You are participating in the preservation of African identity itself.
Entertainment
Entertainment Non-Stop: Movies and Shows to Watch on GOtv This Week
A renowned professor races across Europe in a desperate bid to stop a deadly virus that could wipe out half of humanity.In another gripping story, a teenage girl already battling anxiety suddenly finds herself fighting for her life when a ruthless serial killer begins hunting her through the woods.Elsewhere, two operatives who should be on the same side realise they’ve both been deceived, forcing them into an uneasy alliance in a dangerous world of crime and betrayal.That’s the kind of tension GOtv is serving up this week.It’s a lineup that moves from fast-paced thrillers to intense drama and even stories rooted in everyday realities, giving you something different depending on your mood. If you’re looking for what to watch next, here are the movies and shows airing on GOtv this week.InfernoThursday | 22:05pm | Movie Room AfricaRobert Langdon finds himself pulled into a deadly race across Europe after waking up with no memory and a virus-threatening conspiracy unfolding around him. With the help of Dr. Sienna Brooks, he follows a trail of cryptic clues tied to Dante’s Inferno, all while a global catastrophe looms if they fail to act in time. It’s a high-stakes thriller where every second counts and nothing is what it seems.You Can’t Run ForeverSaturday | 20:00 pm | M-Net Movies 3A young girl battling anxiety becomes an unexpected target when a ruthless serial killer begins hunting her through the wilderness. What starts as fear quickly turns into a raw fight for survival as she’s forced to rely on instinct, courage, and sheer will to stay alive. With J.K. Simmons leading the tension, it’s a gripping survival thriller that doesn’t let up.2 GunsFriday | 23:55 pm | Studio UniversalTwo operatives who’ve been unknowingly working against each other suddenly find themselves on the wrong side of a dangerous double-cross. With both the law and criminals closing in, they’re forced into an uneasy partnership to survive the chaos they’ve been dragged into. Packed with action, betrayal, and sharp chemistry between Denzel Washington and Mark Wahlberg, it’s explosive from start to finish.She Was Never HereWednesday | 11:25 am | Africa Magic ShowcaseRalph thinks he’s securing a better future when he gets his fiancée Bianca a chef job at his boss’s home. But behind the opportunity lies a secret deal Bianca makes to earn more money, one that slowly begins to unravel trust, love, and everything they’ve built together. It’s a tense domestic drama where ambition and loyalty collide.My Period StoriesSaturday | 09:00 am | Africa Magic FamilyA podcast-style series that opens up conversations around menstrual health and reproductive rights through interviews, personal testimonies, and real discussions. By blending storytelling with lived experiences, it breaks silence around topics often left unspoken and encourages honest dialogue in a relatable, accessible way.From Hollywood blockbusters to meaningful conversations that reflect real-life issues, GOtv continues to deliver a diverse mix of entertainment that speaks to every kind of viewer. Whether you’re watching alone or with family, this week’s lineup guarantees something worth your time.To upgrade, subscribe or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.
Entertainment
SportyTV Joins DStv and GOtv Line-Up Across Africa
SportyTV has been added to select DStv and GOtv packages in Nigeria, expanding the sports content available to subscribers. The 24-hour sports channel offers a range of live sporting events alongside news, analyses, highlights and is available to DStv Yanga and GOtv Jolli customers. The channel is also available on GOtv in Kenya and Ghana.The addition of SportyTV complements the existing sports offering on DStv and GOtv, providing subscribers with access to additional football, basketball and combat sports content.“SportyTV is a valuable addition to the DStv Access and GOtv Value content offering across Africa,” said David Mignot, CEO of CANAL+ Africa. “It expands the range of sporting events available to customers at an accessible price point and reflects our commitment to making quality sports content available to audiences across the continent.”Sudeep Ramnani, Founder and CEO of Sporty Group, said: “Our ambition has always been to provide African audiences with broad access to sports content and storytelling. Through this partnership with CANAL+, we are extending that offering to more households across the continent.”“The SportyTV channel gives DStv and GOtv subscribers additional viewing options that complement SuperSport’s existing range of sports programming,” said Rendani Ramovha, Director of Sport Content for English and Portuguese-speaking Africa at CANAL+. “It broadens the overall sports proposition with additional live events and supporting content.”SportyTV’s football schedule includes competitions such as the English Premier League, Carabao Cup, EFL Championship, Women’s FA Cup, La Liga, Bundesliga, Serie A and the Spanish Super Cup. The channel also carries South American competitions including the Copa Libertadores, Argentina League and Brazil Serie A, as well as select basketball and other international sports content.Elias Gallego, Vice President of Business Development, Marketing and Media at Sporty Group, said: “Launching SportyTV on DStv and GOtv allows us to extend our reach and bring a broader range of sports content to viewers across Africa.”SportyTV will also carry dedicated club channels including Real Madrid TV, Arsenal TV, Chelsea TV and Manchester City TV. Additional content includes coverage from leagues in Greece and Saudi Arabia, alongside basketball programming featuring the NBA.The channel launched on 10 June 2026 and is available in HD on DStv channel 236 and GOtv channel 58 in Nigeria.
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