NEWS
Interswitch’s Dr. Cherry Eromosele Calls for Human-AI Balance in Marketing at BJAN Conference 2025
From L–R: Dr. Dare Ogunyombo, Lecturer, Olabisi Onabanjo University, Ago Iwoye; John Ehiguese, CEO, Mediacraft Associates, Lagos; Daniel Obi, National Chairman, Brand Journalists Association of Nigeria (BJAN); Clara Okoro, Immediate Past Chairman, BJAN; Dr. Samuel Ayetutu, Chairman, NIPR Lagos Chapter; and Tomi Ogunlesi, Divisional Head, Brands and Communication, Interswitch, at the 2025 Brands and Marketing Conference organised by the Brand Journalists Association of Nigeria (BJAN), held recently at the Oriental Hotel, Victoria Island, Lagos.
At the 2025 Brands and Marketing Conference hosted by the Brand Journalists Association of Nigeria (BJAN), Dr. Cherry Eromosele, Executive Vice President and Group Chief Marketing and Communications Officer, Interswitch Group, emphasised the need for marketers and journalists to adopt a balanced, collaborative approach to Artificial Intelligence (AI).Her keynote address was delivered on her behalf by Tomi Ogunlesi, Divisional Head, Brands and Communications, Interswitch. Speaking to the conference theme, “AI and the Future of Marketing Workflow: Disruption or Opportunity?”, Dr. Eromosele noted that AI has already reshaped how content is created, distributed, and evaluated. She emphasised that while the technology unlocks new levels of efficiency, it also requires responsible adoption and continuous human oversight.
In her words:“The real risk is not in the technology itself, but in the reluctance to adapt. AI will enhance human output, but it still requires human judgment to ensure accuracy, context, and responsible use.”She stressed the importance of sustained capacity building for marketing and communications professionals, adding that organisations must empower their teams with the skills needed to work confidently with AI-powered tools.“Human insight, creativity and ethical consideration remain essential. Professionals who understand how to integrate these strengths with AI-driven capabilities will be better positioned for the evolving landscape,” she said.Her session also incorporated interactive elements, including demos and video clips that showcased both the promise and the pitfalls of AI such as AI-generated newsroom mistakes and unpredictable outputs, reinforcing the need for careful human review in all automated workflows.Dr. Eromosele expanded on the structural shifts AI is driving in the marketing ecosystem, highlighting the ‘New Marketing Trinity’ of data, creativity and algorithms, where AI now acts as a powerful multiplier that accelerates insight, precision and storytelling across multiple touchpoints.
She went on to outline five major transformations redefining modern marketing practice, including the shift from campaigns to always-on brand conversations, from fixed demographics to dynamic personas, and from traditional media buying to predictive distribution models that anticipate audience needs even before campaigns begin.She also noted that emerging Agentic AI systems are evolving from basic content generators into autonomous co-workers capable of planning, learning and executing tasks, enabling brands to operate with unprecedented operational efficiency and speed.Despite these advancements, she emphasised that the industry is entering “The Age of the Augmented Marketer,” where AI amplifies human capability rather than replacing it. According to her, this new era demands skills such as data storytelling, AI literacy, no-code orchestration and multi-modal content creation, all anchored in strategic thinking, ethics and cultural insight.Dr. Eromosele also cautioned that increasing AI adoption introduces significant risks, ranging from misinformation and algorithmic bias to IP breaches and reputation threats, calling for strong governance frameworks, ethical guidelines, audit trails and mandatory human review points.
Addressing journalists directly, she noted that AI is now deeply reshaping newsroom workflows, from story discovery and verification to production and personalisation, making trust, ethical literacy, subject-matter expertise and verification-first reporting more essential than ever in an increasingly automated media environment.Held at the Oriental Hotel, Victoria Island, Lagos, the BJAN Conference brought together industry experts, technology leaders and brand journalists for a rich examination of the shifts redefining marketing practice. The event opened with a welcome address by BJAN Chairman, Daniel Obi, followed by remarks from the Guest of Honour, Udeme Ufot, Group Managing Director, SO&U. A special address was also presented on behalf of Dr. Lekan Fadolapo, Director-General of ARCON, by Lady (Dr.) Sussie Agbo, Director of Registration at the Council.The conference featured additional keynote contributions from Bethel Obioma, Head, Corporate Communications, Sahara Group, and a panel session comprising Segun Umoru (representing Lanre Basanta, Co-Founder/CEO, Optima AI Lab), Emma Adeniran, ICT expert, Dr. Seyi Akindehinde, CTO, Digital Encode, and Tomi Ogunlesi.Moderated by Adedayo Odulaja, Secretary, BJAN, the conversation explored AI governance, workflow optimisation, cybersecurity risks and the evolving role of marketing professionals in an AI-enabled world.As conversations around AI continue to shape the future of marketing and communications, Interswitch reaffirmed its commitment to driving innovation, thought leadership and industry-wide capacity building. The brand’s participation at the BJAN Conference emphasised its long-standing dedication to advancing responsible, technology-enabled marketing practice across Nigeria and beyond.
NEWS
EID EL-ADHA 2026: Governor Dauda Lawal Urges Increased Prayers for Peace, Hails Return of Displaced Communities
As Muslims across the world celebrate Eid al-Adha 2026 yesterday, Zamfara State Governor Dauda Lawal has called on the faithful to intensify prayers for lasting peace in the state and Nigeria at large. The governor made the appeal in a statewide broadcast on Wednesday, ahead of the Eid prayers.
Eid al-Adha, known as the “Festival of Sacrifice,” is observed annually by Muslims on the 10th day of Dhulhijjah, the final month of the Islamic lunar calendar. The festival commemorates the unwavering obedience and devotion of Prophet Ibrahim (A.S.), who was willing to sacrifice his son Isma’il in submission to Allah’s (SWT) command an act replaced by divine intervention with a ram.
In his address, Governor Lawal reflected on the spiritual significance of the season, noting that the sacrificial rite not only honours Prophet Ibrahim’s submission but also forms an essential part of the Hajj rituals for pilgrims currently in the holy cities of Mecca and Medina.
“I felicitate with the Muslims on the occasion of Eid al-Adha 2026,” the governor said. “The sacrifice performed during Eid is symbolic of Prophet Ibrahim’s submission and is also part of the Hajj rites for pilgrims.”
The governor specifically called on residents of Zamfara, particularly those undertaking the pilgrimage, to remain steadfast in prayers for the state and the nation.
“We have made significant progress in the fight against banditry, which is why dispersed communities are now returning to their homes,” Lawal stated. He cited a recent milestone: “Last week, we successfully returned thousands of internally displaced persons (IDPs) to their ancestral community of Fegin Kanawa Village in Gusau Local Government Area after over a year of displacement.”
According to officials, the village had been abandoned due to repeated bandit attacks, forcing residents to seek refuge in overcrowded camps or host communities. The successful return of the IDPs marks one of the administration’s key achievements in its ongoing security and reconstruction efforts.
Governor Lawal expressed gratitude to Allah for enabling the state to witness what he described as a “historic” achievement the airlift of pilgrims from Gusau International Airport, which has now resumed full operations after previous disruptions.
“We are committed to ensuring the safe return of all displaced persons to their homes. Such successes are only possible due to our collective prayers. I urge us to pray more, especially during sacred religious festivals,” he added.
The governor concluded his message with warm wishes: “I wish everyone a peaceful Eid celebration.”
Following the broadcast, Governor Lawal joined thousands of worshippers at the Gusau Central Eid prayer ground, where he observed the two-unit Eid prayer and listened to the customary sermon (khutbah). Security was notably heightened across the state, with checkpoints and patrols deployed to prevent any attacks during the celebrations.
Zamfara, like much of Nigeria’s North-West region, has faced years of insecurity fueled by banditry, kidnapping, and communal clashes. The governor’s emphasis on prayer reflects a broader strategy that combines military offensives, community dialogue, and spiritual advocacy to restore normalcy.
NEWS
Wema Bank’s One-Day MD/CEO, Chinmamanda Ozoakpata, Unveils New Benefits for Children
At Wema Bank, we have spent the last few years reimagining what Children’s Day can look like for Nigerian children.What started as a celebration has evolved into an intentional platform designed to build confidence, encourage leadership, promote financial literacy and create meaningful opportunities for children across different age groups.This year, we have raised the bar even higher. At Wema Bank’s Children’s Day Special Event held on Monday, May 25, 2026, our One-Day MD/CEO, Chinmamanda Diamond Ozoakpata, used her first official act in office to unveil a series of new initiatives designed to reward, educate and empower children through our Royal Kiddies account and ALAT Xplore platform.From year-long cash rewards and celebrations of academic excellence to financial literacy materials and STEM challenges, here are the new incentives that were announced and how to qualify:1. Birthday Cash Gift (Royal Kiddies Account Holders)Wema bank is putting real money behind milestone birthdays. Active Royal Kiddies account holders turning 5 will receive ₦5,000, while those turning 10 will receive ₦10,000 automatically, as a birthday cash gift. The initiative runs from May 2026 to May 2027. Importantly, active account holders who already turned 5 or 10 before May 2026 this year will also receive their reward this month.To qualify: Your child must hold an active Royal Kiddies account and be turning (or have turned) age 5 or 10 within the qualifying window.2. ₦100,000 Reward for Top Common Entrance Students (Royal Kiddies Account Holders)In a move that directly ties financial reward to academic achievement, Wema Bank will reward the top 100 students in the National Common Entrance Examination (NCEE) with ₦100,000 each. This initiative commences in June 2026.To qualify: Your child must be among the top 100 performers in the NCEE and hold a Royal Kiddies account.3. Financial Literacy Book Launch – Money Adventures (Royal Kiddies Account Holders)Wema Bank officially launched Money Adventures, a financial literacy book created for children aged 6 and above, at the Children’s Day event. Designed to make money conversations simpler and more engaging for young readers, the book introduces children to foundational concepts around saving, money management and responsible financial habits in a fun, age-appropriate way. To qualify: To receive a copy of this book, your child must hold an active Royal Kiddies account or have their Royal Kiddies account newly activated.4. Evolve School Tour STEM Challenge (ALAT Xplore Account Holders)The Bank also unveiled the Evolve School Tour STEM Challenge. Designed for secondary school students aged 13–17, the programme will run across six schools nationwide with existing STEM programmes. Through hands-on STEM competitions and school engagements, the initiative aims to promote innovation, technology awareness, financial literacy and responsible savings culture. There will also be monetary prizes to be won at the end of the challenge.To qualify: Your child must be an ALAT Xplore customer, aged 13–17, and attend one of the participating schools with an active STEM programme.Over the last four years, Wema Bank has consistently treated Children’s Day as more than a calendar moment. From the One-Day MD/CEO initiative to school tours, leadership experiences and child-focused financial literacy campaigns, the Bank has continued to expand how it supports children meaningfully.Yet, this is the first time the bank has included a Children’s Day initiative that runs for an entire year. Combine that with a six-figure academic reward, a published financial literacy resource, and a nationwide school tour, and it becomes clear: this is the most comprehensive, most impactful package of benefits Wema Bank has ever delivered to its youngest customers. It signals a growing commitment by Wema Bank to create experiences for children that extend far beyond celebration and leave a lasting impact long after Children’s Day is over.
NEWS
Zamfara State Approves Enhanced Pension Payouts for Retired Public Workers
In a decisive move aimed at alleviating the economic burdens of retired public servants, Zamfara State Governor, Dr Dauda Lawal, has officially approved increased monthly pension payments for all former workers from both state and local government offices. The approval follows an extensive financial review of retirees’ living conditions, with particular attention to those in lower-income brackets who have been disproportionately affected by the prevailing cost-of-living crisis.The decision was precipitated by the findings and recommendations of a special committee empaneled to evaluate the welfare situation of pensioners across the state. The committee’s report highlighted acute financial distress among aging retirees and called for immediate remedial action. In response, the state government has authorized a substantive upward adjustment in monthly pension stipends.This increment aligns seamlessly with the Federal Government’s Minimum Wage Act of 2024, which explicitly recommended an additional monthly sum of at least N32,000 for pensioners. Governor Lawal has opted for full implementation of this advisory for all retired state and local government employees a policy intervention expected to benefit thousands of households across Zamfara. The state government has subsequently issued binding directives to all relevant agencies to ensure the expeditious and seamless disbursement of the enhanced payments without procedural delays.Speaking on the development, the Honorable Commissioner for Information and Culture, Mahmud Muhammad Dantawasa, characterized the policy as a tangible demonstration of Governor Lawal’s unwavering commitment to improving the quality of life for both active and former government workers. According to the Commissioner, the administration operates on the principle that dignified retirement includes access to basic necessities and financial comfort. Beneficiaries across all local government areas have been assured of prompt payment once implementation commences.
-
Sports16 hours agoSports Viewing Is Becoming More Social and Here’s Why
-
Opinion15 hours agoCommunication that make your fintech brand stand out – John Kokome
-
Uncategorized2 days agoMultichoice Rolls Out Special DStv, GOtv World Cup Offers
-
Uncategorized2 days agoLike Bayo Adelabu, Like King Saul: The Primate Ayodele Factor
-
Uncategorized2 days agoUnion Bank’s Endless Possibilities Campaign Wins Bronze at the 2026 Pitcher Awards
