Entertainment

The Value of Entertainment

Published

1 year ago

November 8, 2024

admin

Streaming and TV platforms improve lives through the power of entertaining content. But the true value of an established African TV network comes through the industries it drives, the jobs it creates and the rich culture it supports.In these challenging economic times, consumers find themselves looking at every aspect of their lives, assessing every expense, and deciding whether they are getting real value. The area of content creation is no different. It is important that we look at the broadcast and streaming platforms we subscribe to and decide whether they are providing real returns on our investment.It’s indeed useful to think of an expense as an investment – and not just a transaction where we swop a cash payment for a product or a service. That is especially relevant in the area of entertainment. The value we derive from entertainment is not just about the service we receive. Ideally, it’s about investing in an ecosystem that provides value for audiences, for a wider industry of working professionals, as well as a rich cultural community.The power of local contentA powerful impact that a TV platform can have is in creating local content. Producing homegrown African content – as opposed to licensing ready-made international shows – means that an entire industry of workers must be engaged to work on that body of work. From producers and directors, all the way through to actors, hair and make-up artists, catering crews, hospitality workers, and transport drivers, all of these livelihoods are supported when a TV network commissions a local show.In Nigeria, Africa Magic commission shows in Yoruba, Hausa, Igbo, and English, creating hundreds of thousands of hours of original local content, pumping billions of Naira into the creative industry, and providing around 10,000 jobs in adjacent industries.Reality TV shows like Big Brother Naija in West Africa and Nigerian Idol, popular telenovela, Mpali in Zambia, and a true-crime documentary like The Last Door in East Africa have similar economic impacts. The shows directly employ creatives and service providers, and the content attracts viewers, which supports vast numbers of downstream industries.By way of example, in Zambia, within seven years of the launch of the Zambezi Magic channel, more than 20 local production houses have formed business partnerships with the platform, helping to produce more than 1,600 hours of local content.In Kenya, more than 150 production companies supply content to Maisha Magic platforms, employing writers, directors, editors, actors, and technicians. These professionals and the industry investment have helped to build the local film industry – now known as “Riverwood”, for its base along River Road in Nairobi.Across Africa, MultiChoice – parent company of dozens of these local channels – has created a local content library of around 84,000 hours. This resource grows by around 12% a year, which makes the group the largest producer of original content on the African continent.A pipeline of cultureTo ensure there is a healthy pipeline of new, homegrown productions, every MultiChoice subscription also helps to fund MultiChoice Talent Factory academies in Lagos, Nairobi, and Lusaka, where future African film professionals are trained through fully funded one-year film and TV courses.This is the true value that comes from subscriber investment. Every monthly subscription goes towards creating film-sector jobs, supporting extended families through this income, creating content that reflects African culture, growing African pride and self-respect, and taking our deep storytelling tradition to new levels, with the power of new technology.World-class MultiChoice sports coverage also reflects the culture and passions of the continent – whether it be for watching Champions League football, the Rugby World Cup, or the Olympic Games. All are shown at a fraction of the price paid in other parts of the world.Enriching communitiesBut adding true value must also involve giving back to the communities that sustain a business. Being part of a community means meeting social responsibilities in the environmental, social and governance (ESG) sphere.In Botswana, MultiChoice was able to play a key role in the opening of Studio 4 at the Mass Media Complex in Gaborone, helping to train and empower local talent and promote economic growth in the region.In Ghana, the Group has donated television and decoder equipment to a Correctional Centre in Accra and partnered with the Tariq Lamptey Foundation to donate sports equipment to local schools.In Tanzania, MultiChoice has partnered with Kids Finance to organise a youth financial literacy and digital skills bootcamp. In Kenya, it sponsored the first first-ever Presidential Charity Golf Tournament, and in Namibia, donations of TV and decoder equipment were made to two local schools.In Maputo, MultiChoice Mozambique employees celebrated World Food Day by joining forces with the Makobo Kaya Project, volunteering their time and effort to support less privileged groups.In Uganda, MultiChoice Uganda helped to refurbish the Bless A Child Foundation and participated in the Uganda-South Africa Trade and Investment Summit, while in Zambia, the group donated sanitary towels worth $2 000 to incarcerated women, for the International Day of Prayers and Action for Prisoners.This wide range of financial, community and social investments are all made possible by the investments of subscribers in the MultiChoice project.Subscription packages may change, technology may evolve, and prices may be adjusted, but the goal and outcomes remain unchanged – to improve lives across the African continent through the power of entertainment.

Entertainment

Dividends: A Must-Watch Series on Africa Magic

Published

3 days ago

April 14, 2026

admin

A new kind of story is unfolding on Africa Magic Showcase, and it’s one that feels all too familiar.
Dividends, a gripping Nigerian dramedy, dives into the emotional and financial fallout of a failed Ponzi scheme, placing everyday realities at the centre of its storytelling.
Premiered on March 30, 2026, Dividends airs Mondays to Wednesdays at 8:30 PM WAT on Africa Magic Showcase (GOtv Channel 8), and is also available for streaming on DStv and GOtv Stream, making it easily accessible for viewers to follow every twist as it unfolds.
At the heart of the series is “The Golden Bars,” a too-good-to-be-true investment scheme that ultimately collapses, leaving devastation in its wake. What follows is a layered narrative that tracks the lives of three strangers brought together by shared loss of money, stability, and, in many ways, identity.
Through its characters, Dividends explores themes that resonate deeply within the Nigerian context: the lure of quick wealth, the pressure to succeed, and the quiet resilience required to rebuild when everything falls apart. It’s a story that doesn’t just entertain, it reflects.
Leading the story is Riyo David as Isa, alongside a dynamic cast including Ronnie Dikko, Omattuteejames, Cassiee_jae, Floydigbo, and Koko_ashley, each bringing depth to a narrative shaped by ambition, desperation, and consequence.
Blending drama, suspense, and social commentary, Dividends sparks conversation. As the series unfolds, viewers can expect to be drawn into a world where choices carry weight, and every decision has a ripple effect.
For audiences looking for something both engaging and thought-provoking, Dividends fast becoming one to watch.To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

Entertainment

How to Vote in AMVCA 12: Step-by-Step Guide for Fans Across Africa

Published

3 days ago

April 14, 2026

admin

fans across Africa have a powerful role to play, deciding who takes home some of the biggest awards of the night.

With 11 out of 32 categories open to public voting, this is your chance to support your favourite actors, filmmakers, and content creators.

Voting officially opened on March 29, 2026, and runs until April 26, 2026, ahead of the awards ceremony on May 9, 2026.

Here’s a simple step-by-step guide to help you cast your votes.

Step 1: Visit the Official Voting Platforms

Go to the official Africa Magic voting platform via: The Africa Magic website: www.africamagic.tv/amvca and the MyDStv or MyGOtv mobile app.

Once there, click on the “Vote” section to begin.

Step 2: Register an Account

If you’re a first-time user, create an account by providing:

Full name
Year of birth
Gender
Country/location
Mobile number (in international format)
Password

You’ll receive a verification code (OTP) via SMS or WhatsApp. Enter it to activate your account.

And if you’re already registered? Simply log in.

Step 3: Log In

Use your:

Registered mobile number

Password

Step 4: Choose Your Favourite Nominees

Browse through the voting categories and select your preferred nominees.

Public voting categories include:

Best Digital Content Creator
Best Short Film
Best Scripted M-Net Original
Best Unscripted M-Net Original
Best Indigenous M-Net Original
Best Indigenous Language Film (West, East, South, North & Central Africa)
Best Movie
Step 5: Allocate Your Votes

You can cast up to 100 votes per platform.

Distribute your votes across multiple nominees or go all-in on your top favourites, it’s your call.

Step 6: Submit Your Vote

Click “Vote” to submit, and your votes will be counted immediately.

Important Things to Remember

Voting is free (data charges may apply)
Only selected categories are open to public voting
Voting closes on April 26, 2026
Late votes will not be counted

The Africa Magic Viewers’ Choice Awards is more than just an awards show, it’s a celebration of African storytelling shaped by both industry experts and fans like you.

So don’t just watch, vote, support your favourites, and be part of the moment.

Entertainment

Press Play on Nostalgia: Papa Ajasco, Superstory and More Return on GOtv

Published

4 days ago

April 13, 2026

admin

There was a time when Sunday evenings meant one thing: everyone gathered in the living room, eyes glued to the TV, waiting for Superstory to begin. It wasn’t just another show, it was a ritual. Phones were put aside, dinner was timed perfectly, and conversations paused the moment that familiar theme song came on. For many families, it became a tradition, a shared experience that brought laughter, suspense, and lessons that lingered long after the credits rolled.That same feeling, that warm wave of nostalgia, is exactly what WAP TV is keeping alive.With a lineup of timeless classics like Superstory, Akpan and Oduma, Ikebe Super, Papa Ajasco and Company, and Turtle Taido Game Show, the channel isn’t just airing old content, it’s reopening a window into moments that defined childhood for so many Nigerians. These are the shows that shaped humour, created inside jokes, and introduced characters that felt like extended family.Papa Ajasco and Company gave us exaggerated comedy that somehow always reflected real-life situations, while Akpan and Oduma delivered a unique blend of streetwise humour and unforgettable chemistry. Ikebe Super pushed boundaries with its bold, comedic storytelling, and Turtle Taido Game Show brought a playful, competitive energy that had everyone shouting answers from their seats at home.But beyond the laughter, what makes these shows special is the feeling they carry. Watching them again isn’t just entertainment, it’s memory. It’s being transported back to simpler times, when the biggest decision was where to sit in the living room and who controlled the remote.In a world where content moves fast and trends change even faster, there’s something comforting about returning to the stories that once brought everyone together. WAP TV understands that nostalgia isn’t just about the past, it’s about connection. And by bringing these classics back to our screens, they’re giving a new generation a chance to experience that same magic, while reminding others of where it all started.To catch up with all these shows and more, tune in to WAP TV on GOtv Channel 129, where the memories live on and the laughter never really leaves.To subscribe, upgrade, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and watch your favourite shows anytime, anywhere.