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Nigeria’s Jollof Rice Craze: Consumption Soars by 166% in Just 12 Months
- Jollof rice consumption by Nigerians has surged by 166% in the last 12 months.
- A jollof rice dish was delivered every 1.5 minutes in the last twelve months.
- Lunchtime dominates as the prime time for enjoying jollof rice, capturing 60% of total consumption.
Lagos, Nigeria. August 22, 2024 – In celebration of World Jollof Day, Glovo, a pioneering multi-category app, has released compelling data revealing a significant 166% year-on-year increase in jollof rice deliveries. This surge highlights Nigeria’s growing appetite for convenient access to the nation’s beloved dish through Glovo’s app.
A Culinary Revolution: Jollof Rice Reigns Supreme
Jollof rice continues to be the undisputed star of Nigerian cuisine, with a remarkable 171% rise in orders over the past year. This surge is not merely a statistic; it represents a culinary revolution, driven by a 131% increase in customers indulging in this iconic dish. Nigerians have also shown their willingness to invest more in their favorite meal, with spending on jollof rice increasing by 65% compared to the previous period. On average, a jollof rice dish was enjoyed every 1.5 minutes over the last year.
When Nigeria Eats: Peak Moments in Jollof Rice Consumption
The data reveals intriguing insights into the peak moments of jollof rice consumption. July 26, 2024, was the day with the highest volume of jollof rice orders, with an astounding 57 orders delivered per minute, or nearly one every second. Other notable dates include July 18, 2024, and December 20, 2023, which ranked second and third, respectively.
March 2024 emerged as the month with the highest number of jollof rice deliveries, followed closely by December 2023 and February 2024, the month of love. Fridays have solidified their place as the ultimate jollof rice feast day, accounting for 15.5% of weekly consumption, followed by Thursdays and Wednesdays.
Timing is Everything: Lunchtime Dominates
Lunchtime, specifically between 11 am and 2 pm, proved to be the prime time for jollof rice indulgence, capturing 60% of total consumption. Dinner time has also seen a notable rise, especially between 6 pm and 8 pm, reflecting a growing trend of evening indulgence.
Jollof Rice Goes Global: Nigeria Leads the Charge
Nigeria continues to lead the global jollof rice race, accounting for 86% of worldwide consumption and showing an impressive 166% growth. Outside Nigeria, Ghana, Kenya, Ivory Coast, Poland, and Italy are emerging as notable consumers. The fastest-growing markets include Italy (+73%), Kenya (+56%), and Ivory Coast (+25%).
“The growth we’ve recorded in jollof rice orders over the past 12 months underscores Glovo’s commitment to bringing Nigeria’s beloved dishes to the forefront. This milestone reflects our dedication to providing Nigerians with unparalleled variety and convenience, ensuring that our customers can enjoy their favorite jollof rice dishes whenever they crave them,” said Lamide Akinola, General Manager for Glovo Nigeria. “Our platform’s ability to offer all the varieties Nigerians love is a testament to the strong partnerships we’ve built with local restaurants, ensuring we meet our customers’ expectations.”
City Snapshots: Where Jollof Rice Reigns Supreme
Highest Consumption:
- Island-Lagos: 49%
- Ikeja: 16%
- Mainland Lagos: 15%
Highest Growth:
- Abuja: +72%
- Ajah: +56%
- Island-Lagos: +35%
Among jollof rice enthusiasts, one customer placed a record 231 orders over the year, while the most extravagant single order amounted to NGN 329,280, delivered from Glovo Bargains Supermarket in Lagos.
Top Culinary Partners: Where Nigerians Get Their Jollof Fix
The most popular culinary partners for jollof rice on Glovo were The Place (multiple locations), Sweet Sensation (multiple locations), and Molabat Kitchen (Island-Lagos and Mainland-Lagos). Outside the big chains, the top five partners were:
- November Cubes (Abuja and Gwarinpa)
- The Ema Restaurant (Island-Lagos)
- Meebelle Kitchen (Island-Lagos)
- Opvine (Mainland-Lagos)
- Chopnownow (Island-Lagos)
The Jollof Rice Palette: Top Dishes and Ingredients
The most delivered jollof rice dishes over the past year include:
- Jollof rice
- Jollof rice and curry chicken
- Jollof rice and chicken in stew
- Jollof rice and BBQ chicken
- Jollof rice and peppered chicken
Chicken is the top protein paired with jollof rice, accounting for over 44% of total deliveries and experiencing a 177% year-on-year growth. Beef (+116%), Turkey (+149%), and Shrimp (+11,473%) followed closely behind. The top jollof rice spices and sauces included:
- Curry: +198%
- BBQ: +121%
- Peppered: +158%
A Celebration of Nigeria’s Culinary Heritage Jollof rice is more than just a meal; it’s a symbol of celebration, family, and cultural pride in Nigeria. Glovo is proud to be at the heart of this culinary tradition, helping to make it more accessible and enjoyable for everyone. Discover the best jollof rice dishes on Glovo today and indulge in Nigeria’s culinary delights at the tap of a button. As Nigeria continues to indulge in its favorite flavors, the future of food experiences through Glovo looks even more exciting
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How Primate Ayodele Foretold Peter Obi’s Exit From ADC Since July 2025
In early July 2025, when the African Democratic Congress (ADC) was unveiled as the opposition coalition party for the 2027 election, Nigerians were overjoyed.They weren’t just excited for the party, but also for those who made up the party. They were bigwigs from the 2023 presidential election and two major candidates of the opposition; Abubakar Atiku of PDP and Peter Obi of the Labour Party were part of the coalition.Many Nigerians who want the APC out of the way were excited that, for the first time, opposition parties in Nigeria realised it would take unity to remove a strong politician like President Tinubu from power and because in the last election, the combined votes of opposition parties surpassed that of Tinubu, the combination of the two opposition actors was seen as a great force.However, while Nigerians were happy about the coalition, Primate Elijah Ayodele, a renowned prophet who is known for the prophetic position he occupies in global politics and governance, revealed what was to come for the coalition during a press conference.The press conference was held on the 5th of July, to launch his annual prophecy book titled Warnings To The Nations, and during the question-and-answer sessions, he was asked about the fate of the ADC, and his response left everyone surprised.He mentioned that the ADC coalition is good, but the former governor of Anambra state, Peter Obi, would pull out of the party. He stated that the coalition is divine but Peter Obi will pull out. This was barely one week after the coalition was unveiled.These were his words:“The coalition is divine. Only a spell will dismantle the coalition.“Peter Obi will still pull out from this coalition, if care is not taken. If they advise him wrongly to pull out, he cannot win.”“If Obi said he wants to pull out, use Rotimi Amaechi (ex-minister). No other person (sic) will contest, it is Atiku. But the ruling All Progressives Congress (APC) believes they have won the 2027 election with these governors that they are poaching. President Bola Tinubu, you have not won yet; I am giving you a warning now, how you can win, how people will defeat you.“Anything I said, that’s what God said. And I am presenting it that way. So, if you don’t like it, it is in 2027 that you will regret it.”https://thelagostimes.com/2027-election-primate-ayodele-releases-prophecy-on-adc-coalition-says-peter-obi-will-pull-out/Just as Primate Ayodele warned, Peter Obi left the coalition yesterday Sunday to pursue his presidential ambition elsewhere.This fulfilment further shuts the critics of Primate Ayodele; many have said what he does is permutation and analysis but there is no way anyone could have thought Peter Obi would leave the coalition in July 2025, the very beginning of the coalition when the going was at its best. This shows Primate Ayodele remains a formidable and credible prophet for all nations.Likewise, on the issue of Rabiu Kwankwaso, Primate Ayodele has always maintained that he is not fully with the ADC and that he will just be there like a mole.This has been fulfilled too because Kwankwaso left with Obi to NDC, just few weeks after joining.
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Four Times Primate Ayodele Warned About Resurfacing Of Covid-19 In Nigeria (VIDEOS)
Nigerians have been gripped by fear since the report of the COVID-19 variant in Cross River.The Cross River State Ministry of Health has begun profiling and tracing individuals in the state who have been in contact with a Chinese national admitted after testing positive for the COVID-19 virus.Not many people expected this to happen in Nigeria, because since 2020 when the global pandemic happened, there hasn’t been a single case of the virus in the country until yesterday, about five years later.However, despite the fact that Nigeria was declared Covid-19 free, popular Nigerian prophet, Primate Elijah Ayodele, warned about three times that he foresees the virus coming back to Nigeria.In his first prophecy regarding it, he warned that Nigerians should not pray to see Lassa fever and Covid-19 coming back in some areas.“Let’s pray so that we don’t see Lassa Fever again. Let’s pray so that Covid will not come back in some areas”https://vt.tiktok.com/ZS9dYjCMS/This wasn’t given attention by many because it felt Nigeria has been immune to the virus. Everyone went about their business as usual, and in the midst of all that, Primate Ayodele warned intensely again.“Let’s watch this for the World Health Organization, I see airborne disease, Covid in another dimension that can cause cough, cold, air disease, it’s a warning and that’s what the Lord said.”https://vt.tiktok.com/ZS9dj5UL5/This time, he specifically called out the World Health Organization about re-occurrence of Covid; and gave directions regarding how it would happen. He also emphasized that it was what the Lord said, but how many people actually listen?Again, during a church service, Primate Ayodele warned that Covid is coming and will happen in a different way compared to the previous one. He made it known that the way of contacting it will be different from the previous one.“Also, Covid is coming, but the way it’s going to come will be different from the way we experienced it that time. The process of contacting it will be different from the previous one.”https://vt.tiktok.com/ZS9djao7v/Likewise, in his annual prophecy book titled Warnings to the Nations, Primate Ayodele warned that another round of COVID is coming. This book was released in July 2025.“Another round of COVID will come up, and another disease epidemic. I foresee that a lot of money will be spent, and they will face some challenges in getting things right. The workers of this Body will be attacked, and there will be changes in leadership” (Page 36)All of these have fulfilled the prophecies of Primate Ayodele. Beyond the prophecy fulfilment, this is a call to relevant authorities to always listen when God is warning them about anything through his prophet.
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Kwara Monarch Kidnap: Primate Ayodele Warned But They Didn’t Listen
Oba Salman Aweda, his wife and another resident have been kidnapped emidnight invasion of Olayinka community in Ifelodun Local Government Area of Kwara State.He was recently elevated by the state government.The heavily armed gang stormed the palace of at about 1:40 a.m. on Saturday, firing sporadically to scare residents before taking him and two others to an unknown destination.This is the noise we have been making regarding how they treat the prophecy of Nigerian prophet, Primate Elijah Ayodele of INRI Evangelical Spiritual Church.Before now, people used to say Primate Ayodele talks about politics alone but at the moment, his prophecies about insecurity in the country has been top notch; nobody comes close if we are to rank it but it is alarming that people who are supposed to secure people have turned deaf ears.This has repeated itself several times and it seems the time has come for us to ask questions; do our security operatives enjoy hearing the death and kidnap of innocent Nigerians let alone prominent individuals?Before the recent attacks on military base, an ondo monarch, bomb attacks in Borno, attack on church on Easter Sunday, Primate Ayodele specifically warned the security operatives and the government about the impending attacks but they never listened. Now, few weeks ago, Primate Ayodele revealed that next target of terrorist in Nigeria and stated that they are planning to attack some traditional rulers. He even went as far as revealing the states where the attacks would be carried out.These were his words:“Terrorists will start kidnapping traditional rulers in some states that include Kebbi, Niger, Zamfara, Kano, Kogi (Lokoja axis), Ondo, Kwara, Akwa Ibom, Ebonyi and Yobe, with concerns that the threat could also extend to the Federal Capital Territory, Abuja.”The happening in Kwara state has fulfilled this prophetic warning. Obviously our security operatives didn’t do anything about it. Now, how long do we continue like this?
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