LAGOS, NIGERIA – July 14, 2026 – NESCAFÉ, the world’s leading coffee brand, recently rewarded four Nigerians with life-changing business support packages after a highly successful consumer campaign that attracted over 240,000 entries between April and June 2026. Designed to celebrate and reward the everyday hustle of Nigerians, the campaign encouraged consumers to purchase and enjoy NESCAFÉ for a chance to win instant prizes and grand rewards, reinforcing the brand’s commitment to investing back to its consumers.Emerging as the grand prize winners were Jennifer Sunday (Kaduna State), Ikechukwu Ani (Lagos State), Nwajije Chukwuemeka (Ebonyi State), and Najumudeen Yusuf (Jos). Each winner received a comprehensive business support package comprising trade-specific equipment, seed funding to grow their businesses, and enrolment in a skills development programme designed to strengthen their entrepreneurial journey. Speaking at the grand finale, Managing Director, Nestlé Nigeria, Wassim Elhusseni, said: “The Next Level Promo reflects our commitment to growing alongside our consumers and supporting their aspirations.”For decades, NESCAFÉ has been part of Nigerians’ lives, helping them start each day with purpose. As a brand, it is important to us that we continue to grow alongside our consumers and remain relevant to their aspirations. This commitment inspired the NESCAFÉ Next Level Promo, which was built on a simple but powerful insight: across Nigeria, people are striving every day to build businesses, acquire new skills, and create better opportunities for themselves and their families. Through this initiative, we wanted to celebrate and reward the hard work, resilience, and determination that define the Nigerian spirit while reaffirming our commitment to supporting their journey towards progress and success.”To celebrate their achievement, the four winners were invited to Lagos for a one in a life-time experience ahead of the grand finale held at the Nestlé Nigeria Head Office in Ilupeju. This included an exclusive tour of the NESCAFÉ factory, where the winners gained first-hand insight into the coffee production process, as well as a cultural visit to the JK Randle Museum before the official prize presentation.Reflecting on the experience, grand prize winner Jennifer Sunday from Kaduna State expressed her appreciation for the opportunity.”The entire experience has been incredible from start to finish. From being flown in from Kaduna to touring the NESCAFÉ factory and seeing the production and packaging process firsthand, every moment exceeded my expectations. I am truly grateful for this opportunity and would like to thank the NESCAFÉ team for making this possible.”Highlighting the campaign’s impact, Category Manager, Coffee Nigeria, Jean Pierre L. Duplan, noted that the promotion exceeded expectations, attracting more than 240,000 entries from consumers nationwide.”The four grand prize winners were selected from among more than 41,000 consumers who also received instant rewards, including cash prizes and airtime, making this one of NESCAFÉ’s most impactful consumer promotions to date. Through the Next Level Promo, we were not only able to reward consumer loyalty but our priority was also on investing in the aspirations of Nigerians by providing practical resources to help them build sustainable livelihoods.”By combining instant rewards with long-term business empowerment, the NESCAFÉ Next Level Promo reflects the brand’s commitment to celebrating ambition, rewarding consumer loyalty, and creating opportunities that enable Nigerians to take meaningful steps towards a brighter future. Through initiatives like these, NESCAFÉ continues to reinforce its promise of helping consumers start strong and finish strong
NESCAFÉ Concludes Next Level Promo, Rewarding Four Nigerians as Grand Prize Winners
