Quickteller Launches New TVC and 360 Brand Campaign Celebrating the “RunIt” Spirit of Africa’s Go-Getters

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L–R: Paul Otu, Divisional Head, Design & User Experience; Olawale Akanbi, Divisional Head, Growth Marketing (Merchants & Ecosystem); Cherry Eromosele, Executive Vice President & Group Chief Marketing and Communications Officer; Chidi Oluaoha, Divisional Head, Growth Marketing (Tokens & Inclusion) and Tomi Ogunlesi, Divisional Head, Brands, Communications, Content & CSR, all of Interswitch Group, at the official launch of New Thematic Campaigns for the company’s consumer brands, Verve and Quickteller held at the Interswitch Group HQ in Victoria Island, Lagos.

Brand Unveils Official Campaign Theme Song tagged ‘The Goal-getters Anthem’

Lagos, Nigeria: Quickteller, the flagship digital payments & lifestyle platform from
Interswitch, has unveiled a bold new television brand campaign that celebrates the energy,
resilience, and action-oriented mindset of today’s African consumer.
Rooted in a simple but powerful truth – that payments should be a seamless part of
everyday life, this new brand campaign brings to life the spirit of the Quickteller customer:
decisive, driven, and always moving forward.
Themed around the rallying cry “Run It!”, the new Quickteller TVC is a salute to the modern
African go-getter. It captures the everyday moments where ambition meets action; where
bills are paid instantly, airtime is topped up in seconds, transfers and other financial
transactions are completed without friction, and opportunities are seized without delay. At
every touchpoint, Quickteller stands as the invisible but indispensable enabler, powering
intuitive transactions at the speed of thought!
“At Interswitch, we have always believed that payments should not slow people down;
they should keep pace with their ambition.” said Cherry Eromosele, Executive Vice-
President for Marketing & Communications Interswitch Group. “Quickteller was built for a
generation that does not sit back and wait for life to happen. They make things happen.
This campaign is a celebration of that mindset and a reaffirmation of our commitment to
delivering seamless, reliable and accessible digital payment experiences,” she added.
According to Tomi Ogunlesi, Divisional Head for Brands, Communications, Content & CSR at
Interswitch Group, “For years, Quickteller has served as a trusted digital payments
platform, enabling millions of users across Africa to transact effortlessly across multiple
channels – from mobile and web to USSD and agent networks. The new campaign
reinforces the brand’s role as a reliable financial companion for individuals and businesses
navigating an increasingly fast-paced digital economy.”
He further elaborated that “Through vibrant storytelling, dynamic visuals, culturally
resonant narratives, and quite essentially, a deliberately curated music bed that
rhythmically captures the goal-getting philosophy of our contemporary target market, the
television commercial and its associated integrated campaign showcase how Quickteller
integrates naturally into the rhythm of daily life, empowering our customers to move
confidently, transact intuitively, and stay in control”
According to Interswitch, the campaign will roll out across major television networks,
supported by a robust integrated marketing push spanning digital, radio, outdoor, and social
media platforms.
As Africa’s digital economy continues to expand, Quickteller remains committed to
simplifying payments, enhancing convenience, and supporting the aspirations of millions
who choose to “Run it!” every day.