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Empowering tomorrow’s stars: The role of education in cultivating talent and sustainability in the African entertainment industry
The African continent is ripe with unrealised potential. Its people, their abilities, and their powerful relationships promise a wealth of future achievements – if only they can be fully actualised. The key to the people of our continent becoming all that they might be, lies in one singular intervention: education.
Fortunately, education is widely prized across our continent, and it is a shared aspiration amongst almost all Africans. In this spirit, as the continent celebrates the founding of the African Union (AU) on Africa Day on May 25, the AU has chosen “The Year of Education” as its theme for 2024.
Expressed more thoroughly, the theme is “Educate an African fit for the 21st Century: Building resilient education systems for increased access to inclusive, lifelong, quality, and relevant learning in Africa.”
Given the key concern of “resilient education” in this theme, it’s useful to consider how organisations are addressing Africa’s education challenge, and how they are ensuring the skills that students gain are directly relevant to their future development, and that of the continent.
Relevant training
One such organisation is the MultiChoice Talent Factory (MTF), an initiative by pan-African entertainment company MultiChoice. MTF consists of three offerings – MTF Academies in major African capitals provide hands-on, relevant training for aspiring TV and film professionals; the MTF portal, allows professionals to network and find work opportunities; while MTF masterclasses offer an ongoing programme of professional development.
Most influential of these MTF offerings are the MTF Academies in Nairobi, Lagos and Lusaka. The Academies equip aspiring industry professionals with the crucial “sustainable education” it takes to thrive in the rapidly changing film-and-television sector.
Now in its sixth year in Rest of Africa, the programme offers a comprehensive, fully paid 12-month industry-readiness course that gives participants the invaluable opportunity to learn from industry experts in fields such as scripting, directing, producing, cinematography, commissioning and editing.
This focus on hands-on experience ensures that graduates emerge not just qualified, but with practical, proven ability to work in the sector. This focus on directly relevant skills gives the industry a pipeline of trained professionals entering the job market, and also gives the hundreds of young people emerging from MTF Academies every year, a good chance of finding careers.
An MTF survey has found that around 92% of MTF Academy graduates go on to work in the creative sector. Many of these young professionals go on to careers at MultiChoice, which bills itself as “Africa’s most-loved storyteller”.
Unlocking youth potential
This level of absorption demonstrates another benefit of education in the African development journey: it unlocks the massive potential of the continent’s youthful population.
MTF Academy students consistently win awards at film festivals, have their work shown on major platforms and go on to great career success.
These successes underscore how directly relevant, industry-focused training will rapidly generate real benefits. The success that MultiChoice has found by training its own industry professionals offers an instructive case for corporates in other sectors.
This is especially true in Africa, where the continent’s enormous cohort of young people represents its greatest global opportunity – but only if this opportunity is converted through education.
Education is what will transform Africa’s 400 million young people aged between 15 and 35 into a generation of doctors, lawyers, financiers, engineers and media professionals.
In the words of the African Union, “… such a youthful population calls for an increase of investment in economic and social development factors, in order to improve the development index of African nations.”
The MTF training programme is an intentional development initiative in this vein. It is designed to create careers for aspiring film and televisions professionals, but also to directly address the needs of MultiChoice, the media sector, and the African economy as a whole.
Cultural impact
Another critical value proposition of this pipeline from training to production in the creative sector is its cultural impact. Training African creatives equips them to tell African stories.
As dynamic, highly-skilled African creatives go on to produce content that resonates powerfully with African audiences, it drives engagement, enriches the businesses and allows Africa’s people to see themselves reflected in powerful entertainment content with world-class entertainment values.
It’s an innovative approach to the idea of “educating Africa”, in that it equips Africans to educate other Africans – culturally and spiritually – through the telling of African stories. These African stories also allow Africa to show the rest of the world the power of its history and the talent of its people, as our productions take their rightful place on global content platforms.
As Africa Day draws near, this dual approach to African self-actualisation has never been more relevant. The continent is developing the abilities of its people through education and training; but also enhancing its standing in the world, by producing goods, services and creative output that will add value, entertain and inspire. To educate the world about the power of Africa.
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How Primate Ayodele Foretold Peter Obi’s Exit From ADC Since July 2025
In early July 2025, when the African Democratic Congress (ADC) was unveiled as the opposition coalition party for the 2027 election, Nigerians were overjoyed.They weren’t just excited for the party, but also for those who made up the party. They were bigwigs from the 2023 presidential election and two major candidates of the opposition; Abubakar Atiku of PDP and Peter Obi of the Labour Party were part of the coalition.Many Nigerians who want the APC out of the way were excited that, for the first time, opposition parties in Nigeria realised it would take unity to remove a strong politician like President Tinubu from power and because in the last election, the combined votes of opposition parties surpassed that of Tinubu, the combination of the two opposition actors was seen as a great force.However, while Nigerians were happy about the coalition, Primate Elijah Ayodele, a renowned prophet who is known for the prophetic position he occupies in global politics and governance, revealed what was to come for the coalition during a press conference.The press conference was held on the 5th of July, to launch his annual prophecy book titled Warnings To The Nations, and during the question-and-answer sessions, he was asked about the fate of the ADC, and his response left everyone surprised.He mentioned that the ADC coalition is good, but the former governor of Anambra state, Peter Obi, would pull out of the party. He stated that the coalition is divine but Peter Obi will pull out. This was barely one week after the coalition was unveiled.These were his words:“The coalition is divine. Only a spell will dismantle the coalition.“Peter Obi will still pull out from this coalition, if care is not taken. If they advise him wrongly to pull out, he cannot win.”“If Obi said he wants to pull out, use Rotimi Amaechi (ex-minister). No other person (sic) will contest, it is Atiku. But the ruling All Progressives Congress (APC) believes they have won the 2027 election with these governors that they are poaching. President Bola Tinubu, you have not won yet; I am giving you a warning now, how you can win, how people will defeat you.“Anything I said, that’s what God said. And I am presenting it that way. So, if you don’t like it, it is in 2027 that you will regret it.”https://thelagostimes.com/2027-election-primate-ayodele-releases-prophecy-on-adc-coalition-says-peter-obi-will-pull-out/Just as Primate Ayodele warned, Peter Obi left the coalition yesterday Sunday to pursue his presidential ambition elsewhere.This fulfilment further shuts the critics of Primate Ayodele; many have said what he does is permutation and analysis but there is no way anyone could have thought Peter Obi would leave the coalition in July 2025, the very beginning of the coalition when the going was at its best. This shows Primate Ayodele remains a formidable and credible prophet for all nations.Likewise, on the issue of Rabiu Kwankwaso, Primate Ayodele has always maintained that he is not fully with the ADC and that he will just be there like a mole.This has been fulfilled too because Kwankwaso left with Obi to NDC, just few weeks after joining.
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Four Times Primate Ayodele Warned About Resurfacing Of Covid-19 In Nigeria (VIDEOS)
Nigerians have been gripped by fear since the report of the COVID-19 variant in Cross River.The Cross River State Ministry of Health has begun profiling and tracing individuals in the state who have been in contact with a Chinese national admitted after testing positive for the COVID-19 virus.Not many people expected this to happen in Nigeria, because since 2020 when the global pandemic happened, there hasn’t been a single case of the virus in the country until yesterday, about five years later.However, despite the fact that Nigeria was declared Covid-19 free, popular Nigerian prophet, Primate Elijah Ayodele, warned about three times that he foresees the virus coming back to Nigeria.In his first prophecy regarding it, he warned that Nigerians should not pray to see Lassa fever and Covid-19 coming back in some areas.“Let’s pray so that we don’t see Lassa Fever again. Let’s pray so that Covid will not come back in some areas”https://vt.tiktok.com/ZS9dYjCMS/This wasn’t given attention by many because it felt Nigeria has been immune to the virus. Everyone went about their business as usual, and in the midst of all that, Primate Ayodele warned intensely again.“Let’s watch this for the World Health Organization, I see airborne disease, Covid in another dimension that can cause cough, cold, air disease, it’s a warning and that’s what the Lord said.”https://vt.tiktok.com/ZS9dj5UL5/This time, he specifically called out the World Health Organization about re-occurrence of Covid; and gave directions regarding how it would happen. He also emphasized that it was what the Lord said, but how many people actually listen?Again, during a church service, Primate Ayodele warned that Covid is coming and will happen in a different way compared to the previous one. He made it known that the way of contacting it will be different from the previous one.“Also, Covid is coming, but the way it’s going to come will be different from the way we experienced it that time. The process of contacting it will be different from the previous one.”https://vt.tiktok.com/ZS9djao7v/Likewise, in his annual prophecy book titled Warnings to the Nations, Primate Ayodele warned that another round of COVID is coming. This book was released in July 2025.“Another round of COVID will come up, and another disease epidemic. I foresee that a lot of money will be spent, and they will face some challenges in getting things right. The workers of this Body will be attacked, and there will be changes in leadership” (Page 36)All of these have fulfilled the prophecies of Primate Ayodele. Beyond the prophecy fulfilment, this is a call to relevant authorities to always listen when God is warning them about anything through his prophet.
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Kwara Monarch Kidnap: Primate Ayodele Warned But They Didn’t Listen
Oba Salman Aweda, his wife and another resident have been kidnapped emidnight invasion of Olayinka community in Ifelodun Local Government Area of Kwara State.He was recently elevated by the state government.The heavily armed gang stormed the palace of at about 1:40 a.m. on Saturday, firing sporadically to scare residents before taking him and two others to an unknown destination.This is the noise we have been making regarding how they treat the prophecy of Nigerian prophet, Primate Elijah Ayodele of INRI Evangelical Spiritual Church.Before now, people used to say Primate Ayodele talks about politics alone but at the moment, his prophecies about insecurity in the country has been top notch; nobody comes close if we are to rank it but it is alarming that people who are supposed to secure people have turned deaf ears.This has repeated itself several times and it seems the time has come for us to ask questions; do our security operatives enjoy hearing the death and kidnap of innocent Nigerians let alone prominent individuals?Before the recent attacks on military base, an ondo monarch, bomb attacks in Borno, attack on church on Easter Sunday, Primate Ayodele specifically warned the security operatives and the government about the impending attacks but they never listened. Now, few weeks ago, Primate Ayodele revealed that next target of terrorist in Nigeria and stated that they are planning to attack some traditional rulers. He even went as far as revealing the states where the attacks would be carried out.These were his words:“Terrorists will start kidnapping traditional rulers in some states that include Kebbi, Niger, Zamfara, Kano, Kogi (Lokoja axis), Ondo, Kwara, Akwa Ibom, Ebonyi and Yobe, with concerns that the threat could also extend to the Federal Capital Territory, Abuja.”The happening in Kwara state has fulfilled this prophetic warning. Obviously our security operatives didn’t do anything about it. Now, how long do we continue like this?
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