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Empowering tomorrow’s stars: The role of education in cultivating talent and sustainability in the African entertainment industry

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The African continent is ripe with unrealised potential. Its people, their abilities, and their powerful relationships promise a wealth of future achievements – if only they can be fully actualised. The key to the people of our continent becoming all that they might be, lies in one singular intervention: education.

Fortunately, education is widely prized across our continent, and it is a shared aspiration amongst almost all Africans. In this spirit, as the continent celebrates the founding of the African Union (AU) on Africa Day on May 25, the AU has chosen “The Year of Education” as its theme for 2024.

Expressed more thoroughly, the theme is “Educate an African fit for the 21st Century: Building resilient education systems for increased access to inclusive, lifelong, quality, and relevant learning in Africa.” 

Given the key concern of “resilient education” in this theme, it’s useful to consider how organisations are addressing Africa’s education challenge, and how they are ensuring the skills that students gain are directly relevant to their future development, and that of the continent. 

Relevant training

One such organisation is the MultiChoice Talent Factory (MTF), an initiative by pan-African entertainment company MultiChoice. MTF consists of three offerings – MTF Academies in major African capitals provide hands-on, relevant training for aspiring TV and film professionals; the MTF portal, allows professionals to network and find work opportunities; while MTF masterclasses offer an ongoing programme of professional development.

Most influential of these MTF offerings are the MTF Academies in Nairobi, Lagos and Lusaka. The Academies equip aspiring industry professionals with the crucial “sustainable education” it takes to thrive in the rapidly changing film-and-television sector.

Now in its sixth year in Rest of Africa, the programme offers a comprehensive, fully paid 12-month industry-readiness course that gives participants the invaluable opportunity to learn from industry experts in fields such as scripting, directing, producing, cinematography, commissioning and editing. 

This focus on hands-on experience ensures that graduates emerge not just qualified, but with practical, proven ability to work in the sector. This focus on directly relevant skills gives the industry a pipeline of trained professionals entering the job market, and also gives the hundreds of young people emerging from MTF Academies every year, a good chance of finding careers. 

An MTF survey has found that around 92% of MTF Academy graduates go on to work in the creative sector. Many of these young professionals go on to careers at MultiChoice, which bills itself as “Africa’s most-loved storyteller”.

Unlocking youth potential

This level of absorption demonstrates another benefit of education in the African development journey: it unlocks the massive potential of the continent’s youthful population.

MTF Academy students consistently win awards at film festivals, have their work shown on major platforms and go on to great career success. 

These successes underscore how directly relevant, industry-focused training will rapidly generate real benefits. The success that MultiChoice has found by training its own industry professionals offers an instructive case for corporates in other sectors.

This is especially true in Africa, where the continent’s enormous cohort of young people represents its greatest global opportunity – but only if this opportunity is converted through education. 

Education is what will transform Africa’s 400 million young people aged between 15 and 35 into a generation of doctors, lawyers, financiers, engineers and media professionals. 

In the words of the African Union, “… such a youthful population calls for an increase of investment in economic and social development factors, in order to improve the development index of African nations.”

The MTF training programme is an intentional development initiative in this vein. It is designed to create careers for aspiring film and televisions professionals, but also to directly address the needs of MultiChoice, the media sector, and the African economy as a whole. 

Cultural impact

Another critical value proposition of this pipeline from training to production in the creative sector is its cultural impact. Training African creatives equips them to tell African stories. 

As dynamic, highly-skilled African creatives go on to produce content that resonates powerfully with African audiences, it drives engagement, enriches the businesses and allows Africa’s people to see themselves reflected in powerful entertainment content with world-class entertainment values. 

It’s an innovative approach to the idea of “educating Africa”, in that it equips Africans to educate other Africans – culturally and spiritually – through the telling of African stories. These African stories also allow Africa to show the rest of the world the power of its history and the talent of its people, as our productions take their rightful place on global content platforms.

As Africa Day draws near, this dual approach to African self-actualisation has never been more relevant. The continent is developing the abilities of its people through education and training; but also enhancing its standing in the world, by producing goods, services and creative output that will add value, entertain and inspire. To educate the world about the power of Africa. 

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IMPROVEMENT SOCIETY OF NIGERIA CELEBRATES 91ST FOUNDER’S DAY ANNIVERSARY

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The Improvement Society of Nigeria, is proud to celebrate her 91st Founder’s Day anniversary, commemorating nearly a Century of dedicated service and impactful contributions to community development and national progress.

The celebration will take place on 22nd and 23rd June, 2024 at The African church Cathedral, Ifako, featuring a day of inspiring speeches, inauguration of new National Executive members,Bible Quiz and Fundraising.

The African Church Improvement Society came to life on 18th June 1933 in The African Church Cathedral Bethel, Lagos now The African Church Arch Cathedral Bethel, Lagos, having been founded by Late Elders T. G. A. Williams, J. A. Johnson and Bro. B.  O. Adesigbin among others.

It has blossomed from such humble beginnings into a giant spreading into Dioceses of The African Church.

President General, Bro. Adebiyi Abiodun Aderibigbe said that: by the special grace of God, we have remained focused on our mission and vision, which are geared toward promoting unity among members and positively contributing to the development of The African Church.

Looking forward, Improvement Society of Nigeria plans to expand its reach and deepen its impact with new initiatives focused on digital literacy, renewable energy in the Vineyard, continue wining souls for Christ and entrepreneurship training for the youth.  These initiatives aim to equip the next generation with the skills and opportunities needed to thrive in a rapidly changing world.

The Improvement Society of Nigeria is a leading Society in The African Church  committed to fostering relationship and enhancing the quality of life for all members of the Church.

Publicity Secretary -General

Ms. Abosede Adegboyega

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Muvmnt Studio Hosts Exclusive Watch Party for ‘L.I.F.E on The Muvmnt Pod with Simi Drey

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L-R: Simi Drey, Host, L.I.F.E on the Muvmnt pod with Simi Drey and Tosin Adefeko, founder, AT3 Resources, The Muvmnt Agency.

The Muvmnt Studio hosted an exclusive watch party for its signature podcast, L.I.F.E on The Muvmnt Pod with Simi Drey. The event celebrated the podcast’s first season and offered a unique opportunity for listeners to engage and have an exclusive immersive experience.The audience was treated to a sneak peek of episode 5 (now released) featuring Fatima Ada Isiaku, a survivor of sexual assault. Her courageous story and journey from victim to advocate left a lasting impact on the room, highlighting the devastating effects of violence against women and girls.L.I.F.E on the Muvmnt Pod with Simi Drey transcends the boundaries of a typical podcast. Each episode embarks on a unique exploration through the lens of inspiring guests, delving into diverse themes that go beyond bringing social issues to the front burner to highlighting other aspects of our lives including fashion, entertainment, health, food, arts, culture, travel, creativity, technology, and lifestyle.The evening was not just about the podcast alone – it was a Muvmnt experience. Guests were treated to a delightful spread of cocktails and finger foods, and attendees participated in a fun, bespoke ” word search” game, a playful nod to the show’s exploration of diverse themes like connection, resilience, challenge, growth and momentum. fuelling lively conversations and fostering a true sense of community.The watch party was a testament to the podcast’s season success in the first season, and Muvmnt Studio’s commitment to creating channels that connect people, communities, and culture. In attendance were notable influencers, including; Shank Comics, Thisthingcalledfashion, Harmonihie, Amanda Dara, Kiki Festus, Jessica fortunes, Kagan amongst many others.

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Primate Ayodele To Launch 30th Edition Of Prophecy Book ‘Warnings To The Nations’ In July

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The Leader of INRI Evangelical Spiritual Church, Primate Elijah Ayodele is set to launch the 30th edition of his annual prophecy book titled Warnings To The Nations in July 2024.

The prophecy book ‘Warnings To The Nations’ has been getting published annually since 1994 and has over the years, served as a means of direction, revelation, insight, and solution to individuals, presidents, governors, world leaders, multinationals, corporate bodies, to mention but a few.

‘Warnings To The Nations’ is known to contain prophetic warnings to every country in the world, notable organizations, political leaders, federal, state and local governments, and several others. It also gives prophetic insight into every sector of nations including sports, politics, society, education, governance, corporate bodies, financial institutions, government establishments, and many more.

According to the publisher, Primate Elijah Ayodele, the decision to start publishing a prophecy book was an inspiration from God and not borne out of any personal decision. He revealed that God spoke to him in 1994 to begin the production to warn his people against impending dangers ahead of time.

Speaking on the spiritual exercise that goes into the production of Warnings To The Nations, Primate Ayodele made it known that he engages in different kinds of fasting for three months in order to get accurate messages from God.

‘’Warnings To The Nations’ is basically a product of divine instruction. God spoke to me in 1994 to begin the publication in order to warn his people ahead of impending dangers. The book isn’t for everyone but for those who believe in God and follow him. We produce as much as 5,000 copies annually and within two months, we exhaust them’’

‘’There are so many spiritual exercises that go into the production of Warnings To The Nations annually. We engage in different kinds of fast for three months in order to get accurate messages. It’s a tedious process but God has always helped us with it.’’

Furthermore, Primate Ayodele has released more than 100,000 prophecies through Warnings To The Nations with close to 50,000 Prophecies already fulfilled, making him the only prophet who has the highest record of released and fulfilled prophecies.

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