Brand
9PSB, Empowering Women Entrepreneurs, SMEs Owners With Agent Banking Opportunities
Lagos, Nigeria, April 29, 2024., 9 Payment Service Bank (9PSB), Nigeria’s digital payment service bank, focused on financial inclusion has reiterated its support to Nigerian women entrepreneurs and Small and Medium Scale Enterprises through its agent banking business opportunities that will scale up their revenue base and improve their standard of living at the 2024 South-West Women Chamber of Commerce and Industry, Emerging Market Emerging Market Summit and Expo.
The event themed: Women Entrepreneur as Catalyst for Sustainable Development and Economic Growth held at Lagos State Co-operative Federation (LASCOFED) aimed at training and empowering over 500 women participants on entrepreneurship skills and fostering market link and economic growth, had in attendance women entrepreneurs and SMEs owners across South-West region who have been using their skills and resources to make purpose driven contributions to the society.
Speaking at the event, the Chief Executive Officer, and Managing Director, 9 Payment Service Bank, Branka Mracajac, represented by the Head of Sales Distribution and Strategic Partners, 9 Payment Service Bank (9PSB), Kunle Isiaka commended the women for their resilience and viable contributions to their communities through the various initiatives and businesses.
‘’I am indeed very thrilled to see these amazons who have been breaking all barriers without limitation in all strata of the society, women are truly the bedrock of the society, when a woman is trained, a nation is of course trained, we cannot over emphasize the need for the women the be financially included, empowered, and given the required support to thrive. It is understood that a reasonable number of the women folks lack the basic financial knowledge, and many are financially excluded from the formal financial system, this has impacted to an extend their means of doing business.
A report by EFInA states that at least thirty-eight million (that is, 36%) Nigerian adults still do not have a bank account but majority of them have phones, it also shows that four out of every 10 Nigerians are financially excluded, and they are mostly females. In Lagos State, there are at least eight million adults between the 18 years and above who live in Lagos and more influents daily. Out of this number, 54% of adults are business owners or traders and 28% of them receive payment digitally. With this statistics, 9 Payment Service Bank is working and consolidating on these areas. “In addition, 91% of Lagos adult females are currently financially served, 6% of women in Lagos have access to credit facility, while we focus on the 8% excluded Lagosian, although our license does not permit us yet to give out loans, but we are doing everything possible to ensure we support the women through our agent banking training geared towards women empowerment,” Kunle added.
“As a bank providing services to the banked and underbanked, we dwell on strategic partnership with other players in the industry because we cannot do it all alone, we have the mandate to drive financial inclusion and ensure that every household is financially included. Also, a robust agent network spreading across the country to facilitate financial transactions have been of tremendous progress. We have empowered over 18,000 agents out of which over 45 per cent of them are women. As we make progress in this journey, our Service Location Partners will continue to engage you at your various locations with necessary support to thrive as a merchant in the payment services industry,” he remarked.
ABOUT 9 PAYMENT SERVICE BANK
9 Payment Service Bank (9PSB) is a registered Nigerian bank operating under the approval of CBN to provide unique banking services to the underbanked, and unbanked, as well as innovative services to individuals with bank accounts. 9PSB operates as a fully digital bank and runs its agency network. 9PSB is a bank for everyone accessible by everyone and offers a seamless online & offline banking experience. For more information visit: www.9psb.com.ng
In Nigeria and across the globe, there is a growing demand for personalised brand communication that resonates with the everyday experiences of consumers. The typical consumer faces daily challenges, uncertainty, and occasional disappointments. To connect effectively with today’s audience, brands must acknowledge these nuances and reflect the same in their messaging, allowing consumers to mirror their realities through the brand’s narrative.
A great example of this approach is the new TV commercial by the leading energy drink brand, Supa Komando, which skillfully captures and amplifies these themes. The inspirational “Fire On Naija” commercial celebrates the everyday Naija hustlers. Featuring OAP and hype man Do2tun ‘The Energy Gad,’ alongside former Big Brother Naija housemates Neo Energy, Cross, Saskay, and Erica, the commercial delivers a powerful message of resilience to Nigerian consumers.
Scenes in the commercial mirrored Supa Komando consumers: a student, a production manager, a content creator, a skater and an entrepreneur, all feeling overwhelmed while dealing with challenges as they go about their daily hustle. Each Supa Komando brand ambassador acts as a motivational voice, encouraging them to “Fire On” till they succeed.
Commenting on the advert, Senior Brand Manager, Marketing, Seven Up Bottling Company, Yewande Ade-Alao, said the Supa Komando brand identifies with the daily challenges of our consumers and remains a reliable companion during these tough times.
“Every day, we all face challenges in our journey towards growth and success. When faced with overwhelming situations or daunting tasks, Supa Komando stands as a beacon of inspiration, motivating consumers to channel their inner strength and achieve their goals. It is imperative that our communication continues to reinforce the message that Supa Komando inspires consumers to “Fire On” in their daily hustle,” Yewande explained.
This commercial resonates with many Nigerian youths, who are the primary audience for the Supa Komando brand. Each of the brand ambassadors embody the never-say-die spirit depicted in the advert, as they all have personal stories of overcoming adversity, turning setbacks into comebacks, and ultimately achieving success through sheer determination.
While fictional heroes like the world-famous Commando character can only be imagined, Nigerian youths must recognise the ‘Komando’ within, and tap into their inner strength, overcome their numerous obstacles, and write their own heroic stories.
Messages of hope, motivation, and inspiration are essential, and it’s commendable that a renowned brand like Supa Komando is leading the way with a message that not only empathises with its consumers but also inspires them to win in their daily hustle and ‘Fire On’ to success.
In a world where challenges are constant, finding motivation and hope is essential. On Sunday, July 28th, 2024, Supa Komando launched a new television commercial themed “Fire On Naija.” The TV commercial delivers a message of resilience, while emphasizing the brand’s dedication to inspiring Nigerians to conquer their daily struggles.
The “Fire On Naija TVC” featured an impressive lineup of OAP and hype man, Do2tun ‘The Energy Gad’, ex Big Brother Naija housemates, Erica, Neo Energy, Cross and Saskay – portrayed as motivating voices in the heads of everyday individuals, encouraging them to push through their struggles and keep striving for success.
The commercial encapsulates the everyday struggles and triumphs of Nigerians, beautifully showcasing consumers from different walks of life. Each scene vividly portrays the challenges faced by various characters: a student balancing studies and a side hustle, a production manager handling work pressures, a content creator struggling to perfect a shoot, a skater perfecting his skill, and an entrepreneur navigating business hurdles. These portrayals remind us all that, despite the odds, our dreams are valid and worth pursuing.
Lessons from the TVC
Resilience Pays Off: At the heart of the TVC’s message is that, no matter how tough the journey gets, resilience is key. Each character’s story in the commercial demonstrates that those who keep pushing, despite setbacks, have a greater chance of triumph.
Inner Strength is Vital: The commercial beautifully captures the essence of inner strength. It illustrates the inner drive we must fuel to continually push forward, achieve our goals and win every day. The brand ambassadors, acting as inner voices, reinforce the idea that some of our greatest battles are often fought within our minds. Believing in oneself and staying mentally strong are crucial steps toward achieving success.
Embracing Courage to Overcome: The need to be courageous is another key lesson from the TVC. Each character’s journey reflects the courage required to face and overcome obstacles, whether it’s a student juggling multiple responsibilities or a skater perfecting their craft. The commercial inspires us all to embrace our fears, take bold steps towards our goals, while we remain steadfast in our pursuit of success as we fire on, irrespective of the challenges.
The “Fire On Naija” TVC demonstrates Supa Komando’s commitment to providing consumers with the energy and motivation they need to conquer their daily hustle.
Supa Komando Energy Drink is manufactured by Seven-Up Bottling Company (SBC), designed to drive individuals to conquer their goals and give them the energy to Fire On and seize the day.
L-R: Sandra Oyugbo; Head, human resources and strategy Black Pelican Group, Ekemini Ekerette; Technogym Nigeria Brand ambassador, Adetola Owolabi; COO Black Pelican Group, Oluwakemi Aiyesehinde; Team Lead Technogym Lagos and Damilola Sobajo; Head brand strategy and Marketing Black Pelican group during Black Pelican Group’s 20km walk to mark its 20th anniversary.
Black Pelican Group, Nigeria’s foremost total interior solutions provider, held a 20km Walk to mark 20 years of excellence and growth. The walk took place on Saturday, July 13th, 2024, simultaneously in Lagos and Abuja, bringing together staff, management, and well-wishers to commemorate its significant milestone.
The 20KM Walk symbolised the company’s two-decade journey, emphasising its commitment to innovation, excellence, and wellness. The walk commenced at two separate locations: The Lagos office at The Ebenezer House and the Abuja office at Gaduwa, Gudu District. Staff and patrons marched through principal streets, culminating in a celebratory gathering at both locations.
Mr. Michael Owolabi, Founder and CEO of Black Pelican Group, expressed his gratitude to all participants and stakeholders, saying, “We are thrilled to have shared this momentous occasion with everyone who has contributed to our success. The 20KM Walk is a representation of our ’20 & Timeless’ journey thus far and our continued stride towards excellence.”
About Black Pelican Group
Black Pelican Group is Nigeria’s foremost total interior solutions provider, known for its high-quality interior fittings for personal and commercial applications. Through its subsidiaries – IL Bagno, Bathrooms Direct, BPL Logistix, Bagno Technik, and BPL Wellness – the company offers a comprehensive range of services, from high-end finishes to logistics and wellness solutions. For more information, visit: www.blackpelican.org
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