Executive Head, Corporate Affairs, MultiChoice (West Africa), GOtv celebrates and promotes the rich culture, customs and traditions of Nigeria and Africa with its reach and affordability. “GOtv is a digital fusion of high-quality entertainment and affordability. At MultiChoice, we invest heavily in local content, by commissioning and licensing stories that project the culture and heritage of Africa, in line with global production standards. These stories convey our rich values, beliefs and traditions, while providing top-notch entertainment to the audience. And we make the rich array of content available to lower-income customers in rural and urban communities, via the GOtv platform,” Oghuma said.
Beyond the realms of fiction, reality TV shows and music programmes air constantly across GOtv channels. Nigeria’s music industry has become a global force, and GOtv ensures that this phenomenon is not confined to exclusive spaces. Through music channels that spotlight both established and emerging artists, GOtv celebrates the richness that emanates from every corner of the country. From Afrobeat to highlife, viewers experience the heartbeat of Nigeria through their screens. Speaking further, Oghuma said the company is taking customer experience on GOtv a notch higher with the newly launched live stream app. “GOtv Stream reshapes the content consumption pattern of GOtv customers by offering real-time access to their favourite content. The introduction of GOtv Stream underscores our commitment to delivering top-quality service, powered by innovation and technology to our customers. “GOtv Stream also enables a personal viewing experience and connection, as it grants users the flexibility to create up to four profile accounts, download preferred content for offline viewing, create a watchlist and control content suggestions on the app,” she added.
GOtv’s impact is not confined to urban centers. It extends to the farthest corners of Nigeria. In rural communities, GOtv is a window to the broader world of Nigerian culture, which affords families to gather around their screens, and share moments that resonate with their personal experiences. GOtv services are currently accessible in 46 cities across 25 states of the country. By matching reach, top-quality indigenous content with affordability for customers, GOtv continues to be a vehicle of culture transmission and preservation in Nigeria and by extension, Africa.
